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Advice and opinions by and for marketers

Buff Enough for a Tough Economy? Ten E-mail Exercises - Aug 20, 2008

More B2B E-MAIL MARKETING B2B E-MAIL MARKETING
In today's tough economic environment, flabby and undisciplined e-mail creative just won't cut it. Ten exercises to buff up your e-mail messages.

We Need a New Scorecard - Aug 20, 2008

More BEHAVIORAL MARKETING BEHAVIORAL MARKETING
The behavioral targeting news we get lately is mostly lawsuits, acquisitions, name changes, and investigations. Is a stable partner base too much to ask?

Google Keyword Tool Offers Insight for Search Marketers - Aug 20, 2008

More SEARCH ENGINE MARKETING SEARCH ENGINE MARKETING
Google Insights for Search puts a dent in the keyword analytics industry.

Seven Ways to Advertise on Facebook - Aug 19, 2008

More AGENCY MEDIA STRATEGIES AGENCY MEDIA STRATEGIES
A media planner's guide to paid advertising opportunities on the social media network.
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