http://www.clickz.com/ Social media smarts - Social Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences. http://www.clickz.com/clickz/column/2268731/what-social-fragmentation-means-for-marketers http://www.clickz.com/clickz/column/2268731/what-social-fragmentation-means-for-marketers Roger Katz Fri, 17 May 2013 09:05:00 -0400 The campaign will see Dunkin' Donuts engage consumers through a Vine-based contest. http://www.clickz.com/clickz/news/2268718/dunkin-donuts-hops-on-twitters-vine-for-latest-campaign http://www.clickz.com/clickz/news/2268718/dunkin-donuts-hops-on-twitters-vine-for-latest-campaign James Dohnert Fri, 17 May 2013 09:00:00 -0400 Your success in social media hinges on the psychology of a social user and what motivates her action (or inaction). http://www.clickz.com/clickz/column/2267788/the-hidden-factors-that-drive-social-media-behavior-and-success http://www.clickz.com/clickz/column/2267788/the-hidden-factors-that-drive-social-media-behavior-and-success John Lee Tue, 14 May 2013 08:00:00 -0400 LinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone? http://www.clickz.com/clickz/news/2267493/linkedin-at-10-identity-crisis http://www.clickz.com/clickz/news/2267493/linkedin-at-10-identity-crisis Susan Kuchinskas Mon, 13 May 2013 11:00:00 -0400 Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly active user base grew to 1.11 billion. http://www.clickz.com/clickz/news/2265805/facebook-relies-on-mobile-for-ad-revenue-gains-in-q1 http://www.clickz.com/clickz/news/2265805/facebook-relies-on-mobile-for-ad-revenue-gains-in-q1 Matt Kapko Thu, 02 May 2013 11:05:05 -0400 Tumblr and Oxygen will start to work together to bring user-made GIFs to its programming in real time. The move is aimed to further enhance the connection between television and social media. http://www.clickz.com/clickz/news/2264294/oxygen-media-partners-with-tumblr-to-take-social-tv-further http://www.clickz.com/clickz/news/2264294/oxygen-media-partners-with-tumblr-to-take-social-tv-further James Dohnert Fri, 26 Apr 2013 11:05:33 -0400 Will the return of General Motor's advertising dollars to Facebook see some innovative community building by this marketing giant? http://www.clickz.com/clickz/column/2262631/advertising-on-facebook-is-about-community-not-clicks http://www.clickz.com/clickz/column/2262631/advertising-on-facebook-is-about-community-not-clicks Roger Katz Fri, 19 Apr 2013 06:00:00 -0400 Twitter has unveiled a keyword targeting system to give marketers the ability to target users based on the words they tweet. Market participants believe the new tool will be 'vital' for the industry. http://www.clickz.com/clickz/news/2262615/twitter-launches-keyword-targeting-system-for-user-timelines http://www.clickz.com/clickz/news/2262615/twitter-launches-keyword-targeting-system-for-user-timelines James Dohnert Thu, 18 Apr 2013 14:46:00 -0400 Just as parts of our individual personalities can evolve, brands can introduce experiences that reveal more of what they're passionate about, without deviating from their key values or objectives. http://www.clickz.com/clickz/column/2261646/what-does-it-mean-to-be-human-in-social-media http://www.clickz.com/clickz/column/2261646/what-does-it-mean-to-be-human-in-social-media John Lee Tue, 16 Apr 2013 08:00:00 -0400 With Home, Facebook could immediately increase the amount of time its mobile users spend on its network by almost tenfold. http://www.clickz.com/clickz/news/2260005/marketers-react-to-facebook-home-with-mixed-doubts-and-expectations http://www.clickz.com/clickz/news/2260005/marketers-react-to-facebook-home-with-mixed-doubts-and-expectations Matt Kapko Tue, 09 Apr 2013 09:00:00 -0400 How four pairs of flashy shoes proved why successful social media campaigns are no accident. http://www.clickz.com/clickz/column/2260008/how-a-hashtag-and-shiny-shoes-brought-b2b-social-to-life-at-sesny http://www.clickz.com/clickz/column/2260008/how-a-hashtag-and-shiny-shoes-brought-b2b-social-to-life-at-sesny John Lee Tue, 09 Apr 2013 01:00:00 -0400 In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo. http://www.clickz.com/clickz/news/2259090/facebook-rallies-around-viral-campaign-in-support-of-samesex-marriage http://www.clickz.com/clickz/news/2259090/facebook-rallies-around-viral-campaign-in-support-of-samesex-marriage James Dohnert Wed, 03 Apr 2013 14:31:31 -0400 What's the reason for this marriage between TV and search? http://www.clickz.com/clickz/news/2258437/-sesny-keynote-how-marketers-can-reach-and-engage-audiences-with-social-tv http://www.clickz.com/clickz/news/2258437/-sesny-keynote-how-marketers-can-reach-and-engage-audiences-with-social-tv Ghennipher Weeks Mon, 01 Apr 2013 10:57:00 -0400 Will Zuckerberg be pressured by Wall Street into selling out his vision for Facebook, or will Facebook remain at the forefront of social media innovation? http://www.clickz.com/clickz/column/2257657/mark-zuckerberg-is-in-it-for-the-long-haul http://www.clickz.com/clickz/column/2257657/mark-zuckerberg-is-in-it-for-the-long-haul Ekaterina Walter Wed, 27 Mar 2013 08:00:00 -0400 The Facebook news feed is where marketers need to be if they want to get their message right into the conversation between friends. http://www.clickz.com/clickz/column/2256756/10-ways-to-boost-engagement-on-facebook-with-social-engagement-apps http://www.clickz.com/clickz/column/2256756/10-ways-to-boost-engagement-on-facebook-with-social-engagement-apps Roger Katz Fri, 22 Mar 2013 06:00:00 -0400 Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable. http://www.clickz.com/clickz/column/2256205/the-anatomy-of-a-successful-b2b-social-marketing-campaign http://www.clickz.com/clickz/column/2256205/the-anatomy-of-a-successful-b2b-social-marketing-campaign John Lee Wed, 20 Mar 2013 09:55:00 -0400 Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. http://www.clickz.com/clickz/news/2255837/marketers-seem-eager-for-facebook-hashtags http://www.clickz.com/clickz/news/2255837/marketers-seem-eager-for-facebook-hashtags Mary Lisbeth D'Amico Tue, 19 Mar 2013 11:22:00 -0400 Through Taco Bell's social media fan base and a partnership with Twitter, the brand is supporting the creation of an experimental film, tentatively named "Feed the Beat: SXSW 2013." http://www.clickz.com/clickz/news/2254278/sxsw-2013-taco-bell-rocks-austin-with-feed-the-beat-rockumentary http://www.clickz.com/clickz/news/2254278/sxsw-2013-taco-bell-rocks-austin-with-feed-the-beat-rockumentary Melanie White Tue, 12 Mar 2013 16:00:00 -0400 The most valuable part of social media is driving recommendations and natural and authentic social mentions from your customers. http://www.clickz.com/clickz/column/2253646/the-real-and-hidden-value-of-social-media http://www.clickz.com/clickz/column/2253646/the-real-and-hidden-value-of-social-media Krista Neher Mon, 11 Mar 2013 08:00:00 -0400 Rebel Entertainment, a two-year-old gaming company founded by former staffers of Disney's online gaming unit, has fueled growth of its flagship online action game, Dungeon Rampage, through social media optimization. http://www.clickz.com/clickz/news/2252228/gaming-company-fuels-growth-through-social-media-optimization http://www.clickz.com/clickz/news/2252228/gaming-company-fuels-growth-through-social-media-optimization Michael Shashoua Mon, 04 Mar 2013 15:02:00 -0500 Give consumers something they want, something they are looking for, while expecting nothing in return. http://www.clickz.com/clickz/column/2250203/can-a-brand-push-traffic-through-pinning http://www.clickz.com/clickz/column/2250203/can-a-brand-push-traffic-through-pinning Steve Sherfy Mon, 25 Feb 2013 00:00:00 -0500 Three key trends that set the stage for social-mobile to leapfrog the desktop experience, and why brands should refocus their marketing lens to accommodate that shift. http://www.clickz.com/clickz/column/2249882/strategies-for-marketing-in-the-socialmobile-world http://www.clickz.com/clickz/column/2249882/strategies-for-marketing-in-the-socialmobile-world Roger Katz Fri, 22 Feb 2013 08:00:00 -0500 Social interactivity via technology is how people are communicating and prefer to do business. So what does this mean to business relationships and what can you do about it? http://www.clickz.com/clickz/column/2244480/not-so-social-media http://www.clickz.com/clickz/column/2244480/not-so-social-media Jasmine Sandler Tue, 19 Feb 2013 08:00:00 -0500 There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts. http://www.clickz.com/clickz/column/2244749/bringing-local-relevance-to-social http://www.clickz.com/clickz/column/2244749/bringing-local-relevance-to-social Robin Neifield Tue, 19 Feb 2013 06:00:00 -0500 Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don't deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge. http://www.clickz.com/clickz/news/2243746/portals-and-social-undervalued-in-conversions-aggregate-knowledge http://www.clickz.com/clickz/news/2243746/portals-and-social-undervalued-in-conversions-aggregate-knowledge Susan Kuchinskas Thu, 14 Feb 2013 09:00:00 -0500 Images are the key to breaking through the clutter of social media. Here are three main opportunities for marketers to take advantage of this trend. http://www.clickz.com/clickz/column/2243041/are-you-prepared-for-visual-social-media-marketing http://www.clickz.com/clickz/column/2243041/are-you-prepared-for-visual-social-media-marketing Krista Neher Tue, 12 Feb 2013 08:00:00 -0500 Businesses spend billions on effective SEO, but are they prepared for SMO challenges driven by Facebook Graph Search? http://www.clickz.com/clickz/column/2240981/why-businesses-need-social-engagement-to-be-relevant-in-social-search http://www.clickz.com/clickz/column/2240981/why-businesses-need-social-engagement-to-be-relevant-in-social-search Tom Mohr Fri, 01 Feb 2013 10:39:35 -0500 A look at how small businesses are using Tumblr as a marketing and promotion tool. http://www.clickz.com/clickz/column/2239636/tumblr-untapped-marketing-goldmine http://www.clickz.com/clickz/column/2239636/tumblr-untapped-marketing-goldmine Ekaterina Walter Tue, 29 Jan 2013 06:00:00 -0500 Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right. http://www.clickz.com/clickz/column/2163384/deadly-sins-social-content http://www.clickz.com/clickz/column/2163384/deadly-sins-social-content Lee Odden Mon, 31 Dec 2012 06:00:00 -0500 When considering how to communicate to a market about a new product or service, there are many key questions that social media can help solve for a new business owner. http://www.clickz.com/clickz/column/2222555/3-ways-entrepreneurs-can-leverage-social-media-to-market-new-products-and-services http://www.clickz.com/clickz/column/2222555/3-ways-entrepreneurs-can-leverage-social-media-to-market-new-products-and-services Lee Odden Mon, 05 Nov 2012 15:47:00 -0500 When a content marketing and social media promotion plan is architected using these four layers of content, companies can achieve big results with modest resources. http://www.clickz.com/clickz/column/2215163/how-to-feed-the-social-media-content-beast-layers http://www.clickz.com/clickz/column/2215163/how-to-feed-the-social-media-content-beast-layers Lee Odden Mon, 08 Oct 2012 06:00:00 -0400 The challenge of attempting to serve the insatiable need for digital content may seem formidable, but the upside is tremendous. http://www.clickz.com/clickz/column/2198218/earned-owned-paid-and-shared-media-4-horsemen-of-the-apocalypse-or-best-opportunity http://www.clickz.com/clickz/column/2198218/earned-owned-paid-and-shared-media-4-horsemen-of-the-apocalypse-or-best-opportunity Lee Odden Mon, 13 Aug 2012 08:00:00 -0400 Study how your brand can continuously optimize content and social media participation to attract, engage, and inspire your customers. http://www.clickz.com/clickz/column/2191650/optimizing-social-media-across-the-customer-lifecycle http://www.clickz.com/clickz/column/2191650/optimizing-social-media-across-the-customer-lifecycle Lee Odden Mon, 16 Jul 2012 06:00:00 -0400 How small businesses can realistically and practically get started with meaningful social media marketing. http://www.clickz.com/clickz/column/2178389/business-social-media-dont-late-party http://www.clickz.com/clickz/column/2178389/business-social-media-dont-late-party Lee Odden Mon, 21 May 2012 09:48:00 -0400 Are you shortcutting your social media success? http://www.clickz.com/clickz/column/2169395/evaluating-personal-social-media-effectiveness http://www.clickz.com/clickz/column/2169395/evaluating-personal-social-media-effectiveness Lee Odden Mon, 23 Apr 2012 06:00:00 -0400 A few ideas on tactics that salespeople or teams should consider. http://www.clickz.com/clickz/column/2155088/salespeople-social-media http://www.clickz.com/clickz/column/2155088/salespeople-social-media Lee Odden Mon, 27 Feb 2012 08:25:00 -0500 To avoid being ignored, follow these tips on what you can do to tap into the social media power of lists and collections. http://www.clickz.com/clickz/column/2134690/power-lists-collected-resources-social-media-marketing http://www.clickz.com/clickz/column/2134690/power-lists-collected-resources-social-media-marketing Lee Odden Tue, 03 Jan 2012 08:20:00 -0500 Social media can help businesses serve customer needs across the lifecycle, not just at the top of the sales funnel. http://www.clickz.com/clickz/column/2129897/social-media-connections-consumers-brands-inspire-sales http://www.clickz.com/clickz/column/2129897/social-media-connections-consumers-brands-inspire-sales Lee Odden Mon, 05 Dec 2011 08:25:00 -0500 Socialized and optimized blog content can drive traffic through search and those visitors can share that content through social channels, driving even more traffic. http://www.clickz.com/clickz/column/2122820/optimize-socialize-business-blogging http://www.clickz.com/clickz/column/2122820/optimize-socialize-business-blogging Lee Odden Mon, 07 Nov 2011 08:20:00 -0500