Social Media - ClickZ

Social Media a Meh for E-Commerce Traffic

Susan Kuchinskas — Thu, 23 May 2013 11:12:00 -0400

Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions.

IWNY: Nielsen Study to Show How Tweets Boost TV Ratings

Mary Lisbeth D'Amico — Wed, 22 May 2013 09:59:00 -0400

Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do.

Pinterest Introduces Rich Pins for Better Brand Collaboration

Jennifer Slegg — Wed, 22 May 2013 09:10:00 -0400

Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently.

BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign

James Dohnert — Mon, 20 May 2013 09:00:00 -0400

BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga.

Bing Adds Direct Facebook Interaction to Social Sidebar

Thom Craver — Tue, 14 May 2013 14:02:57 -0400

You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.

Women's Health Mag Promotes Challenges via Facebook

Mary Lisbeth D'Amico — Tue, 14 May 2013 13:59:00 -0400

This week, Women's Health Magazine, in conjunction with Facebook, is seeking to harness the motivational power of social media with the launch of an online campaign timed to coincide with National Women's Health Week (May 12-18) that urges women to live healthier.

How to Protect Your Twitter Account From Hackers

Shaun Nichols — Mon, 13 May 2013 10:00:00 -0400

Breaches affecting Associated Press, Onion, and Sex and the City author show need for extra security measures on firms' social sites.

Facebook Appoints EMEA Chief Nicola Mendelsohn to Replace Joanna Shields

Rosalie Marshall — Wed, 08 May 2013 16:37:00 -0400

Mendelsohn is likely to take up her role with the social networking giant in mid-June.

Multi-Channel Customer Care Includes Social

Dave Evans — Wed, 08 May 2013 07:00:00 -0400

The challenge with social is that it's not just an add-on: it's a culture change.

Facebook Promoted Page Likes: How to Get Started

Jessica Lee — Fri, 03 May 2013 13:44:03 -0400

Facebook’s Promoted Page Likes advertising are now available globally, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Here’s everything you need to know about getting started with Promoted Page Likes ads.

Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill

Lisa Lacy — Fri, 03 May 2013 09:52:00 -0400

#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups.

LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers

James Dohnert — Thu, 02 May 2013 16:26:00 -0400

About 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn.

The Ad That Got Everyone Talking - and Not in a Good Way

Melanie White — Wed, 01 May 2013 16:16:00 -0400

Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week later and despite Hyundai's efforts to cover its tracks, the video ads are still going strong.

Twitter Refines and Widens Ad Platform for U.S. Users

Mary Lisbeth D'Amico — Wed, 01 May 2013 13:23:00 -0400

Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis.

How to Protect Your Online Reputation and Close the Deal

Jasmine Sandler — Wed, 01 May 2013 12:06:00 -0400

How do you at the same time protect your reputation online and close the deal at the face-to-face meeting?

BareMinerals Asks Women to #GoBare

Lisa Lacy — Tue, 30 Apr 2013 10:30:32 -0400

The campaign invites women to tweet their secret indulgences.

Tumblr Turns to Mobile Ads as Pressure Mounts for Greater Revenue

Matt Kapko — Mon, 29 Apr 2013 14:51:01 -0400

Less than a year after Tumblr made the inevitable decision to place ads on its site, the company is now introducing sponsored posts to its mobile apps. During a trial period that will carry through the end of May, Tumblr’s mobile apps users will begin seeing ads from GE, Pepsi, Warner Bros., ABC Entertainment and ABC Family.

Nike Gears Customized Shoe Campaign to Instagram Users

Mary Lisbeth D'Amico — Fri, 26 Apr 2013 12:25:05 -0400

Nike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its NikeiD campaign, which lets users design, share and purchase customized versions of Nike gear.

Pepsi Next Launches Wheel of Levy to Seduce America

Lisa Lacy — Fri, 26 Apr 2013 09:00:00 -0400

The dual-language campaign features actor William Levy in a series of short videos that offer coupons for Pepsi Next.

Comedy Central's #ComedyFest Aims for Twitter's Funny Bone

Lisa Lacy — Thu, 25 Apr 2013 09:00:00 -0400

The comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and comedians to be programmed on Twitter."

Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’

Susan Kuchinskas — Wed, 24 Apr 2013 16:14:32 -0400

How close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways.

Cap'n Crunch Teases Late-Night Online Talk Show

Lisa Lacy — Wed, 24 Apr 2013 09:00:00 -0400

Despite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk show in what is undoubtedly a first for a breakfast food. The first episode will air on YouTube on May 7, with the cereal's mascot as host.

AP Twitter Hacking Highlights Need for Increased Online Security Measures

Melanie White — Tue, 23 Apr 2013 15:34:00 -0400

Earlier today, hackers compromised the Twitter account of the Associated Press (AP) sending out an erroneous tweet about an attack at the White House, that almost crippled the stock market. The incident has caused serious concerns about the social media platform's security measures.

Nissan Sentra Wants to Impress With Omar Epps

Melanie White — Tue, 23 Apr 2013 08:30:00 -0400

Nissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook program enables users to create and share personalized videos featuring House and MD actor, Omar Epps.

Independent Artists Embrace Twitter Music to Raise Exposure

Matt Kapko — Mon, 22 Apr 2013 13:55:44 -0400

Twitter released one of the worst-kept secrets in technology last week, further spring-boarding its business into a media company with a standalone iOS app and new subdomain built around music discovery.

Visit Philly Lets Locals Create Content

Lisa Lacy — Thu, 18 Apr 2013 11:30:00 -0400

The organization, which promotes travel to Philadelphia, has chosen several residents to produce content for its Instagram and Pinterest pages.

Kool-Aid Man Makeover Stirs Up Digital Content

Lisa Lacy — Wed, 17 Apr 2013 14:03:00 -0400

Kool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign.

Gerber Celebrates 85 Years With Facebook Party

Lisa Lacy — Wed, 17 Apr 2013 09:00:00 -0400

The promotion asks its 5.1 million fans to blow out virtual candles for 85 days.

5 Ways to Make Facebook's New Graph Search Work for Your Brand

Ekaterina Walter — Wed, 17 Apr 2013 01:00:00 -0400

Brands will need to evolve with new changes to work on meaningful customer interaction if they are going to get the most out of this new feature as it develops.

Wood Cleaner Advocates Forest Preservation Via Pinterest

Lisa Lacy — Tue, 16 Apr 2013 09:00:00 -0400

Colgate-Palmolive brand Murphy Oil Soap is encouraging fans to repin images by offering a donation to the Arbor Day Foundation.

Twitter's Take on the Boston Marathon Tragedy

Melanie White — Mon, 15 Apr 2013 18:33:00 -0400

As the sad news of the Boston marathon bombings continues to be revealed, the power of Twitter has made sure that once again, we are at the forefront of the news as it happens.

Facebook Fuses Disparate Data for Deeper Targeting

Matt Kapko — Fri, 12 Apr 2013 14:33:12 -0400

Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon. Brands can now target users based on their activity outside of Facebook, across desktop and mobile channels, and offline entirely.

Cigna's Facestrument App Makes Music with Faces

Lisa Lacy — Wed, 10 Apr 2013 11:00:00 -0400

With the help of a webcam, the app challenges users to smile, wink and open their mouths on command to create sounds.

How to Manage the Social Media Overload

Jasmine Sandler — Wed, 10 Apr 2013 08:00:00 -0400

Five key ways to manage your social media marketing so you can sleep at night and see social media working for you.

Dos Equis Proposes Cinco de Mayo Alternative

Lisa Lacy — Mon, 08 Apr 2013 12:29:41 -0400

To avoid an abbreviated Sunday celebration on May 5, the Mexican beer brand is pushing DosdeMayo.com.

Krazy Glue Seeks Consumer Repairs for Krazy Big Fix

Lisa Lacy — Fri, 05 Apr 2013 11:15:00 -0400

The promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed.

Facebook Reveals ‘Home,’ its New Mobile Digs on Android

Matt Kapko — Thu, 04 Apr 2013 16:33:00 -0400

The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community.

Harnessing the $9+ Billion Social and Mobile Ad Potential

ClickZ News Staff — Thu, 04 Apr 2013 15:35:00 -0400

The year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the increasingly social and mobile consumer.

WWE Makes Heavyweight Social Push for WrestleMania 29

Lisa Lacy — Thu, 04 Apr 2013 11:15:00 -0400

The promotional campaign includes efforts on Twitter, YouTube, Facebook, Pinterest, Tumblr and Pheed.