http://www.clickz.com/ Social integration - Social A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns. http://www.clickz.com/clickz/column/2268435/the-new-inbox-mobiles-impact-on-email-marketing-and-social-media http://www.clickz.com/clickz/column/2268435/the-new-inbox-mobiles-impact-on-email-marketing-and-social-media Sundeep Kapur Thu, 16 May 2013 07:00:00 -0400 A few tips from top brands on purposeful communications. http://www.clickz.com/clickz/column/2265577/live-from-the-global-purpose-summit http://www.clickz.com/clickz/column/2265577/live-from-the-global-purpose-summit Sundeep Kapur Thu, 02 May 2013 01:00:00 -0400 Brands need to leverage intrigue with little incentives (if necessary) as they try to engage with consumers. http://www.clickz.com/clickz/column/2262327/drawing-consumers-in-with-intrigue http://www.clickz.com/clickz/column/2262327/drawing-consumers-in-with-intrigue Sundeep Kapur Thu, 18 Apr 2013 06:00:00 -0400 The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital channel. http://www.clickz.com/clickz/column/2259078/postal-fail-and-the-value-of-email-messaging http://www.clickz.com/clickz/column/2259078/postal-fail-and-the-value-of-email-messaging Sundeep Kapur Thu, 04 Apr 2013 02:00:00 -0400 The most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you. http://www.clickz.com/clickz/column/2256660/the-no-1-way-to-get-more-fans-follows-likes http://www.clickz.com/clickz/column/2256660/the-no-1-way-to-get-more-fans-follows-likes Krista Neher Thu, 21 Mar 2013 04:00:00 -0400 This week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly. http://www.clickz.com/clickz/news/2254640/netflix-gets-social-with-us-facebook-integration http://www.clickz.com/clickz/news/2254640/netflix-gets-social-with-us-facebook-integration Lisa Lacy Thu, 14 Mar 2013 08:00:00 -0400 Five things to make your connections meaningful and avoid losing the opportunity to connect digitally. http://www.clickz.com/clickz/column/2252876/making-marketing-connections-meaningful http://www.clickz.com/clickz/column/2252876/making-marketing-connections-meaningful Sundeep Kapur Thu, 07 Mar 2013 08:00:00 -0500 "It's a friendly place you can go and hang out": NWF'S Danielle Brigida shares how the 77-year-old conservation group got social. http://www.clickz.com/clickz/news/2249900/how-the-national-wildlife-federation-embraced-social http://www.clickz.com/clickz/news/2249900/how-the-national-wildlife-federation-embraced-social Mary Lisbeth D'Amico Fri, 22 Feb 2013 08:00:00 -0500 Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. http://www.clickz.com/clickz/news/2249895/twitter-the-shortest-distance-between-you-what-interests-you-most http://www.clickz.com/clickz/news/2249895/twitter-the-shortest-distance-between-you-what-interests-you-most Greg Jarboe Thu, 21 Feb 2013 17:07:00 -0500 Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing. http://www.clickz.com/clickz/column/2249559/what-brands-can-do-to-circumvent-social-hacking http://www.clickz.com/clickz/column/2249559/what-brands-can-do-to-circumvent-social-hacking Sundeep Kapur Thu, 21 Feb 2013 08:00:00 -0500 Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way to get consumers to spread your word. http://www.clickz.com/clickz/column/2242067/7-lessons-from-the-2013-super-bowl-commercials http://www.clickz.com/clickz/column/2242067/7-lessons-from-the-2013-super-bowl-commercials Sundeep Kapur Thu, 07 Feb 2013 04:00:00 -0500 This year don't forget to focus on big data, connect your communication dots, and have a social conversation with your community. http://www.clickz.com/clickz/column/2238602/leverage-these-10-trends-into-your-2013-initiatives http://www.clickz.com/clickz/column/2238602/leverage-these-10-trends-into-your-2013-initiatives Sundeep Kapur Thu, 24 Jan 2013 04:00:00 -0500 The five key things that are going to help marketers achieve greater success. http://www.clickz.com/clickz/column/2235265/focus-5-resolutions-for-digital-marketers http://www.clickz.com/clickz/column/2235265/focus-5-resolutions-for-digital-marketers Sundeep Kapur Thu, 10 Jan 2013 02:00:00 -0500 Keep an eye out for consumers' top concerns that can force them off your list. http://www.clickz.com/clickz/column/2215513/10-things-that-can-destroy-an-email-marketing-program http://www.clickz.com/clickz/column/2215513/10-things-that-can-destroy-an-email-marketing-program Sundeep Kapur Thu, 27 Dec 2012 04:00:00 -0500 Five simple measures of success for calculating the ROI on your digital campaign. http://www.clickz.com/clickz/column/2231330/how-sophisticated-are-your-digital-campaigns http://www.clickz.com/clickz/column/2231330/how-sophisticated-are-your-digital-campaigns Sundeep Kapur Thu, 13 Dec 2012 06:00:00 -0500 As marketers, we all hold the same needs and wants to be able to communicate with consumers. http://www.clickz.com/clickz/column/2228206/holiday-wish-list-what-digital-marketers-want http://www.clickz.com/clickz/column/2228206/holiday-wish-list-what-digital-marketers-want Sundeep Kapur Thu, 29 Nov 2012 00:00:00 -0500 Social marketing platform Compass Labs has launched CLIQ Social Intelligence, a platform it says provides brands guidance on their audience, and earned and paid media strategies. http://www.clickz.com/clickz/news/2225490/compass-labs-launches-cliq-social-intelligence http://www.clickz.com/clickz/news/2225490/compass-labs-launches-cliq-social-intelligence Lisa Lacy Fri, 16 Nov 2012 11:14:00 -0500 How the 2012 multi-channel presidential campaigns can teach us as marketers. http://www.clickz.com/clickz/column/2221539/5-things-we-can-learn-from-this-years-political-campaign http://www.clickz.com/clickz/column/2221539/5-things-we-can-learn-from-this-years-political-campaign Sundeep Kapur Thu, 01 Nov 2012 02:00:00 -0400 Need a big list? Want to ask for preferences or build a community? How do you measure ROI? Look no further. http://www.clickz.com/clickz/column/2218029/advanced-digital-marketing-do-this-not-that http://www.clickz.com/clickz/column/2218029/advanced-digital-marketing-do-this-not-that Sundeep Kapur Thu, 18 Oct 2012 04:00:00 -0400 SapientNitro worked with LensCrafters to digitize the in-store experience. The agency claims most retailers it studied recently did a poor job of enhancing the real-world with digital elements. http://www.clickz.com/clickz/news/2215854/lenscrafters-uses-social-sharing-to-jazz-up-instore-experience http://www.clickz.com/clickz/news/2215854/lenscrafters-uses-social-sharing-to-jazz-up-instore-experience Mary Lisbeth D'Amico Tue, 09 Oct 2012 13:30:02 -0400 How to make sure your cause marketing is having an impact. http://www.clickz.com/clickz/column/2214519/7-ideas-to-improve-your-cause-marketing http://www.clickz.com/clickz/column/2214519/7-ideas-to-improve-your-cause-marketing Sundeep Kapur Thu, 04 Oct 2012 06:00:00 -0400 The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands on women's health." http://www.clickz.com/clickz/news/2214527/predebate-planned-parenthood-aims-antiromney-ads-in-denver http://www.clickz.com/clickz/news/2214527/predebate-planned-parenthood-aims-antiromney-ads-in-denver Kate Kaye Wed, 03 Oct 2012 19:50:00 -0400 Facebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search. http://www.clickz.com/clickz/news/2208135/facebook-takes-another-step-to-compete-in-search http://www.clickz.com/clickz/news/2208135/facebook-takes-another-step-to-compete-in-search Miranda Miller Tue, 25 Sep 2012 13:59:00 -0400 To build a relationship with your consumers you must focus on staying in touch, listening to their needs, and serving them the best you can. http://www.clickz.com/clickz/column/2206838/conduct-an-ethnography-if-you-want-to-know-your-consumers http://www.clickz.com/clickz/column/2206838/conduct-an-ethnography-if-you-want-to-know-your-consumers Sundeep Kapur Thu, 20 Sep 2012 06:00:00 -0400 As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients including GE, Pepsi, Fox, Patagonia and Major League Baseball available as templated products for all. http://www.clickz.com/clickz/news/2206823/social-platform-used-by-gop-and-obama-white-house-launches-product-set http://www.clickz.com/clickz/news/2206823/social-platform-used-by-gop-and-obama-white-house-launches-product-set Kate Kaye Wed, 19 Sep 2012 13:06:00 -0400 Today, Volkswagen of America launched a new brand campaign and site that's fueled by Facebook. http://www.clickz.com/clickz/news/2206118/vw-of-america-highlights-owner-stories-on-facebook http://www.clickz.com/clickz/news/2206118/vw-of-america-highlights-owner-stories-on-facebook Susan Kuchinskas Mon, 17 Sep 2012 18:19:00 -0400 New VP of Video Ze Frank will produce videos to create more video ad inventory for BuzzFeed sponsors. http://www.clickz.com/clickz/news/2205792/buzzfeed-acquires-facebook-ad-targeting-with-kingfish http://www.clickz.com/clickz/news/2205792/buzzfeed-acquires-facebook-ad-targeting-with-kingfish Susan Kuchinskas Fri, 14 Sep 2012 18:31:06 -0400 Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design. http://www.clickz.com/clickz/news/2205456/how-adobe-uses-search-data-to-drive-crosschannel-sales http://www.clickz.com/clickz/news/2205456/how-adobe-uses-search-data-to-drive-crosschannel-sales Susan Kuchinskas Thu, 13 Sep 2012 12:43:23 -0400 Here’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social media, email, and beyond. http://www.clickz.com/clickz/column/2203264/9-trends-defining-consumer-engagement http://www.clickz.com/clickz/column/2203264/9-trends-defining-consumer-engagement Sundeep Kapur Fri, 07 Sep 2012 06:00:00 -0400 How to keep things real on your brand's Facebook page. http://www.clickz.com/clickz/column/2200464/what-to-do-with-fakebook http://www.clickz.com/clickz/column/2200464/what-to-do-with-fakebook Sundeep Kapur Thu, 23 Aug 2012 02:00:00 -0400 The web makes things convenient. Brands need to be aware, careful, and respect this transparency. http://www.clickz.com/clickz/column/2197573/the-importance-of-being-earnest http://www.clickz.com/clickz/column/2197573/the-importance-of-being-earnest Sundeep Kapur Thu, 09 Aug 2012 00:00:00 -0400 Five tips on getting consumers to follow your brand on social media channels. http://www.clickz.com/clickz/column/2194373/upping-your-social-media-following-via-email http://www.clickz.com/clickz/column/2194373/upping-your-social-media-following-via-email Sundeep Kapur Thu, 26 Jul 2012 04:00:00 -0400 The more you can personalize and have a relevant conversation, the better your chances to engage and create brand ambassadors. http://www.clickz.com/clickz/column/2190972/provide-personalized-service-to-create-effective-engagement http://www.clickz.com/clickz/column/2190972/provide-personalized-service-to-create-effective-engagement Sundeep Kapur Thu, 12 Jul 2012 04:00:00 -0400 An accident away from home highlights how our mobile devices keep us connected and informed. http://www.clickz.com/clickz/column/2187546/traveling-mobile-social http://www.clickz.com/clickz/column/2187546/traveling-mobile-social Sundeep Kapur Thu, 28 Jun 2012 08:00:00 -0400 HarperCollins launched social hub for young adult fiction readers. http://www.clickz.com/clickz/news/2187652/site-helps-teens-share-crushes-favorite-books http://www.clickz.com/clickz/news/2187652/site-helps-teens-share-crushes-favorite-books Lisa Lacy Wed, 27 Jun 2012 15:48:25 -0400 Facebook is changing users' default contact details to Facebook.com email addresses. http://www.clickz.com/clickz/news/2187298/facebook-email-address-change-incites-backlash http://www.clickz.com/clickz/news/2187298/facebook-email-address-change-incites-backlash Carly Page Tue, 26 Jun 2012 14:52:00 -0400 Popular Facebook apps could see resurgence with mobile likes. http://www.clickz.com/clickz/news/2186941/content-apps-embrace-facebook-mobile-likes http://www.clickz.com/clickz/news/2186941/content-apps-embrace-facebook-mobile-likes Matt Kapko Mon, 25 Jun 2012 18:07:26 -0400 Developers can create their own buttons to share via mobile apps back to Facebook. http://www.clickz.com/clickz/news/2186339/facebook-likes-party-mobile-apps http://www.clickz.com/clickz/news/2186339/facebook-likes-party-mobile-apps Matt Kapko Thu, 21 Jun 2012 17:38:17 -0400 24.3% of homepages have Facebook integration. http://www.clickz.com/clickz/news/2186288/facebook-homepages-twitter-google http://www.clickz.com/clickz/news/2186288/facebook-homepages-twitter-google Search Engine Watch Thu, 21 Jun 2012 11:22:00 -0400