Social Commerce - ClickZ

Social Success via Search

Harry Gold — Tue, 21 May 2013 08:00:00 -0400

One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search.

MasterCard Uses Social Intelligence to Tweak MasterPass Offering

Susan Kuchinskas — Tue, 30 Apr 2013 15:44:00 -0400

MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media.

Is Facebook the World's Best Loyalist Marketing Platform Ever?

Marko Muellner — Tue, 30 Apr 2013 08:00:00 -0400

We must begin to apply brand marketing budget, creativity, and the emerging social advertising toolset to the challenge of creating loyalists and increasing customer lifetime value.

14 Ways to Link Social and SEO

Harry Gold — Tue, 23 Apr 2013 00:00:00 -0400

Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently.

Wanderful Brings Social Shopping to Newspapers

Susan Kuchinskas — Mon, 15 Apr 2013 13:31:11 -0400

No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save. The relaunched product, previously a collection of digital circulars, has been redesigned as an online community replete with social-media type tools.

U.S. Social Ad Revenue to Hit $11 Billion by 2017

James Dohnert — Thu, 11 Apr 2013 13:11:00 -0400

Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey.

Dark Posts Will Change How You Think About Facebook

Marko Muellner — Tue, 02 Apr 2013 08:00:00 -0400

With this new power to reach into fans' news feeds, the potential to drive sustained brand and business value is suddenly real.

Viral Spikes: The Power of the Share

Harry Gold — Tue, 26 Mar 2013 08:00:00 -0400

How many marketing tactics and programs have you constructed around encouraging social shares?

Twitter Serves Up New Targeting Options for Small Brands

Matt Kapko — Wed, 20 Mar 2013 14:54:46 -0400

While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage more small- to mid-sized brands to increase engagement on the platform.

Marketers React to Facebook's 'Delicate Dance' Between Users and Ads

Matt Kapko — Mon, 11 Mar 2013 16:33:43 -0400

Facebook's redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend for Facebook's future linger.

Content + Context Are the New Black

Marko Muellner — Tue, 05 Mar 2013 04:00:00 -0500

It's time to dive deep into how digital consumers behave, what they expect, and what engages them.

You Don't Need a Million Fans!

Harry Gold — Tue, 26 Feb 2013 09:00:00 -0500

Ten social media marketing tactics that don't rely on Facebook fans.

Twitter Slowly Opens the Gates With Advertising APIs

Matt Kapko — Thu, 21 Feb 2013 07:00:00 -0500

Twitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns.

Facebook Casts a Wider Targeting Net With Lookalike Audiences

Matt Kapko — Wed, 13 Feb 2013 15:00:36 -0500

Facebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences."

American Express Pushes for Hashtag-Driven Commerce

Matt Kapko — Wed, 13 Feb 2013 11:00:00 -0500

Twitter and American Express expand their partnership with new pay-by-tweet functionality.

Web-fomercials Move Product for Ball Home Canning

Susan Kuchinskas — Mon, 11 Feb 2013 08:51:00 -0500

TV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home canning products produced five online infomercial/flash sale events last year, and it said it will double live online sales events in 2013.

Fresh Connects Manufacturers to Consumers for Reviews Via Shares

Lisa Lacy — Fri, 08 Feb 2013 15:35:27 -0500

Fresh is a product review site that rewards reviewers for sharing on social networks by increasing the odds they'll receive a product to review.

Content or Context - Which Is King?

Marko Muellner — Tue, 05 Feb 2013 04:00:00 -0500

Great content in the right context should be the foundation of our content marketing strategies.

Google Shopping for Suppliers Launches for B2B Products

Andrew Davis — Mon, 04 Feb 2013 16:02:46 -0500

A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly find what they’re looking for, evaluate options and connect with suppliers to make their purchases."

Expedia App Imbues Travel Pix with Emotion

Susan Kuchinskas — Mon, 04 Feb 2013 08:50:00 -0500

The latest iteration of Expedia's "Find Yours" campaign lets people turn their travel photos into multimedia videos complete with music and Google Earth flyovers.

Groupon Extends Payments Service as Rivalry Grows

Susan Kuchinskas — Tue, 15 Jan 2013 09:02:00 -0500

Groupon says its credit card processing service, Groupon Payments, is now available for Android phones as part of version 2.2 of the Groupon Merchants app. The payments service was released for iPhone in the fall of 2012.

Technology Is Helping to Redefine the 'Last 3 Feet' In-Store

Janice Diner — Tue, 15 Jan 2013 06:00:00 -0500

We need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be.

Google Launches Zavers Digital Coupon Service

Jonathan Allen — Mon, 14 Jan 2013 16:45:25 -0500

Google have launched a new digital coupon called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to their purchases. The aim is to help retailers increase shopping cart size and offer redemption rates.

LivingSocial Appoints Barry Judge as CMO

Melanie White — Thu, 10 Jan 2013 09:00:00 -0500

Social commerce website, LivingSocial, has appointed Barry Judge as chief marketing officer. Based in Washington DC, Judge will oversee all aspects of marketing for the company, including online and offline advertising, brand management, social media, and communications.

The 4 Most Important Online Advertising Opportunities in 2013

Marko Muellner — Tue, 08 Jan 2013 08:00:00 -0500

It's time to get serious about moving media dollars and applying end-to-end marketing strategies to social and mobile.

10 Social Media Marketing New Year's Resolutions

Harry Gold — Fri, 04 Jan 2013 08:00:00 -0500

Select a few key areas to either do better in or to start to be active in for your social media marketing program this year.

Nutella Says Facebook Ads Outperformed TV

Christopher Heine — Sun, 30 Dec 2012 09:00:00 -0500

Brand incorporates social ads into traditional marketing mix model for campaign in Germany.

Consumers Prefer to Do Business With Social Brands

James Dohnert — Fri, 21 Dec 2012 15:08:00 -0500

A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media.

Pin-Commerce vs. Facebook Gifts

Susan Kuchinskas — Tue, 18 Dec 2012 09:00:00 -0500

Facebook hopes to make some pin money with its expanding Gifts offering, while Pinterest launched business accounts. To participate in Facebook Gifts, retailers need a national or even global footprint, as well as massive logistics capabilities. On the other hand, any lil ol' blogger can sign up for a Pinterest business account.Will social commerce take off this holiday season? And what site will deliver?

14 Social Media ROI Metrics You Can Use Right Now!

Harry Gold — Tue, 18 Dec 2012 06:00:00 -0500

The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates.

6 Tips for Effective Social Merchandising

Kevin Tate — Tue, 11 Dec 2012 06:00:00 -0500

Brands with large social audiences have quickly learned how to best craft strategies and programs to drive engagement for specific products.

Old Navy Says 'Deck the Web'

Susan Kuchinskas — Wed, 05 Dec 2012 11:03:14 -0500

At midnight, BuzzFeed went live with a homepage takeover for Old Navy that lets visitors who crave their holiday cheer digital cheerfully obscure a web page with iconic images.

Cravebox Builds Brand Connection With Product Themed Boxes

Lisa Lacy — Wed, 28 Nov 2012 12:42:00 -0500

With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather information about them.

'Tis the Season to Be Shopping

Janice Diner — Tue, 27 Nov 2012 08:00:00 -0500

And the social networks are clearly in the game.

Black Friday E-Commerce Sales Reach Over $1 Billion Record

Miranda Miller — Mon, 26 Nov 2012 16:12:00 -0500

The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions.

The Real Value of Facebook Isn't Your Likes or Fans

Krista Neher — Tue, 20 Nov 2012 02:00:00 -0500

Eight ways you can use your current customers to generate awareness with their friends.

F-Commerce Retailers Seek New Customers With Black Friday Deals

Mary Lisbeth D'Amico — Mon, 19 Nov 2012 10:00:00 -0500

While Facebook is pushing its own newly-launched ecommerce effort, Facebook Gifts, retailers connected to Facebook are also seeking a piece of the holiday shopping action ahead of Black Friday.

Facebook Gifts Unveils New Retail Partners

Mary Lisbeth D'Amico — Fri, 16 Nov 2012 10:51:00 -0500

At an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app is now available to all Facebook users in the U.S. and Canada.

2013: The Year of Social Merchandising

Kevin Tate — Tue, 13 Nov 2012 08:00:00 -0500

How brands are using the evolutionary line of social media to social marketing to social merchandising to influence their customers.