Community Management - ClickZ

You Are What You Like

Michael Della Penna — Thu, 25 Apr 2013 08:00:00 -0400

Social data yields important audience insights.

Structured Data, Google Highlighter, and How Can They Help Your Business

Liana Evans — Thu, 11 Apr 2013 02:00:00 -0400

Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information there.

Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention

Michael Della Penna — Thu, 28 Mar 2013 08:00:00 -0400

This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data silos, and invest in interaction management.

Utilizing Social Media to Help Improve Your Local Rankings

Liana Evans — Thu, 14 Mar 2013 15:00:00 -0400

Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage.

Mobile Marketing Madness

Michael Della Penna — Thu, 28 Feb 2013 06:00:00 -0500

Three ways to prepare and flourish in a mobile world.

6 Super Bowl Marketing Lessons

Michael Della Penna — Thu, 14 Feb 2013 04:00:00 -0500

Leveraging creativity and the real-time web to break through the clutter and involve the consumer to form a lasting connection is what we all are constantly striving toward.

From Milk Cartons to Facebook

Liana Evans — Thu, 17 Jan 2013 08:00:00 -0500

How social media and mobile are reshaping information distribution.

10 Digital Marketing Predictions for 2013

Michael Della Penna — Thu, 03 Jan 2013 02:01:00 -0500

Three of the channels we will see the most change for relationship marketing in the coming year are social, mobile, and display.

How to Build Community Loyalty: 3 Tactics

Laney Whitcanack — Fri, 28 Dec 2012 06:00:00 -0500

Developing strong community relations is a lot like training for a marathon. Both require consistent workouts over time.

10 Relationship-First Mobile Marketing Best Practices

Michael Della Penna — Thu, 06 Dec 2012 04:00:00 -0500

How do you build a relationship and community around SMS?

5 Steps to Building an Active Social Media Community

Liana Evans — Mon, 26 Nov 2012 08:00:00 -0500

It takes time to build solid relationships that will help you manage a community. You must make sure your content is both reliable and valuable.

What Measurement Tools Are Best for Your Brand

Michael Della Penna — Fri, 16 Nov 2012 04:00:00 -0500

A Community Influence Pyramid that will help you select the tool that's best for your particular situation.

Financial Traders Turn to Social Network

Melanie White — Wed, 24 Oct 2012 16:06:00 -0400

New social networking site will allow FX traders to connect to their peers – and to trade

3 Tactics to Help Drive Marketing Success From Your Community This Holiday

Michael Della Penna — Fri, 19 Oct 2012 06:00:00 -0400

How these changes can help you acquire more customers, amplify your promotional efforts, and increase conversion.

Citi Social Media Man Pans Progressive’s Handling of Twitter Scandal

Kate Kaye — Wed, 03 Oct 2012 15:50:00 -0400

Former @ComcastCares manager Frank Eliason has some constructive criticism for Progressive and other brands that have knee-jerk reactions to crisis management in social media.

Facebook Hits the Display Retargeting Reset Button

Michael Della Penna — Fri, 14 Sep 2012 06:00:00 -0400

How the ability to use a brand's existing permission data (email/phone) to retarget users across Facebook's network will impact marketers, and what you should do to leverage relationship retargeting.

6 Ways to Get Social Data Working for Your Brand

Michael Della Penna — Thu, 16 Aug 2012 08:00:00 -0400

How you can make big data actionable and scalable via targeted email communications and social posts.

Don't Focus on the Fumble; Focus on the Recovery

Laney Whitcanack — Tue, 07 Aug 2012 02:00:00 -0400

Three things you should keep in mind to help your brand navigate smoothly through PR storms.

The 7 Habits of Highly Successful Community Managers

Michael Della Penna — Thu, 19 Jul 2012 04:00:00 -0400

What separates the superstars from the duds in community management?

60% of Consumers Say They Expect Social Brand Response

Daniel Mickens — Wed, 18 Jul 2012 17:14:43 -0400

Arnold Worldwide report shows social media is critical for CRM.

Brand Loyalty and Sports Have Much in Common

Laney Whitcanack — Thu, 05 Jul 2012 01:00:00 -0400

Three ways to leverage your customers to support your brand without breaking the bank or betraying their allegiance.

Telecom Firms Are Most Responsive on Facebook

Kate Kaye — Wed, 27 Jun 2012 13:27:00 -0400

Study says alcohol brands are among the least responsive to consumer wall posts on Facebook.

How Mobile Madness Is Redefining Marketing and Community Engagement

Michael Della Penna — Thu, 21 Jun 2012 06:00:00 -0400

Five things every brand should be doing now to remain relevant in the mobile era.

NBA Launches First-Ever Social Media Awards

Daniel Mickens — Mon, 11 Jun 2012 16:36:00 -0400

Twelve awards will be handed out June 20.

Humanizing Customer Care

Laney Whitcanack — Thu, 07 Jun 2012 00:00:00 -0400

Three ways to ensure your customers feel like you're treating them as a unique individual, and not just another notch in the brand belt.

Coca-Cola Aims to Connect With Teens on Tumblr

Lisa Lacy — Fri, 25 May 2012 06:05:00 -0400

Brand enlists singer Jason Derulo, other celebs to design themes that can be shared.

Ratings and Reviews - A Foundation for Magical Community Marketing

Michael Della Penna — Fri, 25 May 2012 02:00:00 -0400

What's the magic formula for defining your consumers' experience with your brands?

Remember, Employees Are People Too

Laney Whitcanack — Thu, 10 May 2012 00:00:00 -0400

When working to build brand loyalty don't forget your employees.

Citi and LinkedIn Partner to Reach Professional Women

Susan Kuchinskas — Mon, 30 Apr 2012 17:14:35 -0400

Citi and LinkedIn today launched a Citi-branded group on the professional networking site.

3 Social Community Strategies to Drive Innovation, Engagement, and Sales

Michael Della Penna — Thu, 19 Apr 2012 02:00:00 -0400

Have you nurtured an active community of brand advocates? Here's what's next.

All Dressed Up With Somewhere to Go

Laney Whitcanack — Thu, 05 Apr 2012 00:00:00 -0400

Three ideas to communicate regularly and often with your community to make sure everyone can enjoy the party.

Pining for Pinterest

Michael Della Penna — Thu, 29 Mar 2012 06:00:00 -0400

How to put the platform to work for your brand.

High Tech and High Touch

Laney Whitcanack — Thu, 08 Mar 2012 08:05:00 -0500

Three tips to find scalable ways to maintain a sense of personal connection regarding customer support inquiries.

Community Passion Is More Than Skin Deep

Laney Whitcanack — Thu, 09 Feb 2012 08:05:00 -0500

Four quick ways to channel community passion for business good.

Building Community Engagement Around Key Events

Michael Della Penna — Thu, 02 Feb 2012 08:15:00 -0500

Invest in unique content, aggregate and curate, and prepare and promote.

Using Data to Build and Strengthen Community Connections

Michael Della Penna — Thu, 05 Jan 2012 08:15:00 -0500

How one brand proved that transparency and data can be a catalyst for deeper and more relevant conversations and experiences.

How to Grow Your Twitter Followers - 10 'for Real' Tips

Michael Della Penna — Thu, 29 Dec 2011 08:10:00 -0500

Best practices brands can employ to keep it real when it comes to growing Twitter followers.

The Elusiveness of the Community Manager

Laney Whitcanack — Thu, 15 Dec 2011 08:00:00 -0500

Finding an excellent community manager in this market is tough, but a solution could be right under your nose.

Five Post-Holiday Social Media Must-Do's!

Michael Della Penna — Thu, 01 Dec 2011 08:05:00 -0500

What every brand should be doing to keep the momentum of the holiday shopping season moving into 2012.