Social - ClickZ

It's Time to Put on the 'Big Boy' Pants in Social Media Marketing

Aaron Kahlow — Fri, 24 May 2013 07:30:00 -0400

Why so many fail and the three "A's" of mature social strategies to succeed today.

Social Media a Meh for E-Commerce Traffic

Susan Kuchinskas — Thu, 23 May 2013 11:12:00 -0400

Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions.

10 Ways to Turn Your App Into a Power Community Using Push

Michael Della Penna — Thu, 23 May 2013 07:30:00 -0400

Developing a smart mobile app that consumers like is one thing; getting them to engage regularly with it is another.

IWNY: Nielsen Study to Show How Tweets Boost TV Ratings

Mary Lisbeth D'Amico — Wed, 22 May 2013 09:59:00 -0400

Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do.

Pinterest Introduces Rich Pins for Better Brand Collaboration

Jennifer Slegg — Wed, 22 May 2013 09:10:00 -0400

Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently.

Visual Storytelling

Ekaterina Walter — Wed, 22 May 2013 07:30:00 -0400

How to use images to make your brand come alive.

Social Success via Search

Harry Gold — Tue, 21 May 2013 08:00:00 -0400

One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search.

Top 5 Most Socially Devoted Brands on Twitter [Survey]

Susan Kuchinskas — Mon, 20 May 2013 13:00:00 -0400

Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles.

BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign

James Dohnert — Mon, 20 May 2013 09:00:00 -0400

BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga.

What Social Fragmentation Means for Marketers

Roger Katz — Fri, 17 May 2013 09:05:00 -0400

Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences.

Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign

James Dohnert — Fri, 17 May 2013 09:00:00 -0400

The campaign will see Dunkin' Donuts engage consumers through a Vine-based contest.

'The New Inbox': Mobile's Impact on Email Marketing and Social Media

Sundeep Kapur — Thu, 16 May 2013 07:00:00 -0400

A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns.

Bing Adds Direct Facebook Interaction to Social Sidebar

Thom Craver — Tue, 14 May 2013 14:02:57 -0400

You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.

Women's Health Mag Promotes Challenges via Facebook

Mary Lisbeth D'Amico — Tue, 14 May 2013 13:59:00 -0400

This week, Women's Health Magazine, in conjunction with Facebook, is seeking to harness the motivational power of social media with the launch of an online campaign timed to coincide with National Women's Health Week (May 12-18) that urges women to live healthier.

The Hidden Factors That Drive Social Media Behavior and Success

John Lee — Tue, 14 May 2013 08:00:00 -0400

Your success in social media hinges on the psychology of a social user and what motivates her action (or inaction).

LinkedIn at 10: Identity Crisis?

Susan Kuchinskas — Mon, 13 May 2013 11:00:00 -0400

LinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone?

How to Protect Your Twitter Account From Hackers

Shaun Nichols — Mon, 13 May 2013 10:00:00 -0400

Breaches affecting Associated Press, Onion, and Sex and the City author show need for extra security measures on firms' social sites.

Facebook Appoints EMEA Chief Nicola Mendelsohn to Replace Joanna Shields

Rosalie Marshall — Wed, 08 May 2013 16:37:00 -0400

Mendelsohn is likely to take up her role with the social networking giant in mid-June.

Multi-Channel Customer Care Includes Social

Dave Evans — Wed, 08 May 2013 07:00:00 -0400

The challenge with social is that it's not just an add-on: it's a culture change.

Facebook Promoted Page Likes: How to Get Started

Jessica Lee — Fri, 03 May 2013 13:44:03 -0400

Facebook’s Promoted Page Likes advertising are now available globally, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Here’s everything you need to know about getting started with Promoted Page Likes ads.

Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill

Lisa Lacy — Fri, 03 May 2013 09:52:00 -0400

#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups.

LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers

James Dohnert — Thu, 02 May 2013 16:26:00 -0400

About 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn.

Facebook Relies on Mobile for Ad Revenue Gains in Q1

Matt Kapko — Thu, 02 May 2013 11:05:05 -0400

Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly active user base grew to 1.11 billion.

Live From the Global Purpose Summit

Sundeep Kapur — Thu, 02 May 2013 01:00:00 -0400

A few tips from top brands on purposeful communications.

The Ad That Got Everyone Talking - and Not in a Good Way

Melanie White — Wed, 01 May 2013 16:16:00 -0400

Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week later and despite Hyundai's efforts to cover its tracks, the video ads are still going strong.

Twitter Refines and Widens Ad Platform for U.S. Users

Mary Lisbeth D'Amico — Wed, 01 May 2013 13:23:00 -0400

Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis.

How to Protect Your Online Reputation and Close the Deal

Jasmine Sandler — Wed, 01 May 2013 12:06:00 -0400

How do you at the same time protect your reputation online and close the deal at the face-to-face meeting?

MasterCard Uses Social Intelligence to Tweak MasterPass Offering

Susan Kuchinskas — Tue, 30 Apr 2013 15:44:00 -0400

MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media.

BareMinerals Asks Women to #GoBare

Lisa Lacy — Tue, 30 Apr 2013 10:30:32 -0400

The campaign invites women to tweet their secret indulgences.

Is Facebook the World's Best Loyalist Marketing Platform Ever?

Marko Muellner — Tue, 30 Apr 2013 08:00:00 -0400

We must begin to apply brand marketing budget, creativity, and the emerging social advertising toolset to the challenge of creating loyalists and increasing customer lifetime value.

Tumblr Turns to Mobile Ads as Pressure Mounts for Greater Revenue

Matt Kapko — Mon, 29 Apr 2013 14:51:01 -0400

Less than a year after Tumblr made the inevitable decision to place ads on its site, the company is now introducing sponsored posts to its mobile apps. During a trial period that will carry through the end of May, Tumblr’s mobile apps users will begin seeing ads from GE, Pepsi, Warner Bros., ABC Entertainment and ABC Family.

Nike Gears Customized Shoe Campaign to Instagram Users

Mary Lisbeth D'Amico — Fri, 26 Apr 2013 12:25:05 -0400

Nike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its NikeiD campaign, which lets users design, share and purchase customized versions of Nike gear.

Oxygen Media Partners With Tumblr to Take Social TV Further

James Dohnert — Fri, 26 Apr 2013 11:05:33 -0400

Tumblr and Oxygen will start to work together to bring user-made GIFs to its programming in real time. The move is aimed to further enhance the connection between television and social media.

Pepsi Next Launches Wheel of Levy to Seduce America

Lisa Lacy — Fri, 26 Apr 2013 09:00:00 -0400

The dual-language campaign features actor William Levy in a series of short videos that offer coupons for Pepsi Next.

Comedy Central's #ComedyFest Aims for Twitter's Funny Bone

Lisa Lacy — Thu, 25 Apr 2013 09:00:00 -0400

The comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and comedians to be programmed on Twitter."

You Are What You Like

Michael Della Penna — Thu, 25 Apr 2013 08:00:00 -0400

Social data yields important audience insights.

Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’

Susan Kuchinskas — Wed, 24 Apr 2013 16:14:32 -0400

How close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways.

Cap'n Crunch Teases Late-Night Online Talk Show

Lisa Lacy — Wed, 24 Apr 2013 09:00:00 -0400

Despite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk show in what is undoubtedly a first for a breakfast food. The first episode will air on YouTube on May 7, with the cereal's mascot as host.

AP Twitter Hacking Highlights Need for Increased Online Security Measures

Melanie White — Tue, 23 Apr 2013 15:34:00 -0400

Earlier today, hackers compromised the Twitter account of the Associated Press (AP) sending out an erroneous tweet about an attack at the White House, that almost crippled the stock market. The incident has caused serious concerns about the social media platform's security measures.