SEO - ClickZ

SEO Diagnostics With Google Analytics

Marios Alexandrou — Thu, 16 May 2013 06:30:00 -0400

Start your investigation without letting assumptions or biases affect your thoroughness.

Post-Penguin Link Building Strategies - Pruning Your Links

Crispin Sheridan — Wed, 01 May 2013 08:00:00 -0400

The core principles of trust, relevance, authority, and commitment all play a role in this link "pruning" process. Part one in a two-part series.

The Time Suck That Is SEO Reporting

Marios Alexandrou — Thu, 18 Apr 2013 08:00:00 -0400

It's the responsibility of every SEO to focus on the activities that are going to have the greatest return, even if doing so means taking part in some uncomfortable meetings to justify your decisions.

Travelocity Sees 67% Boost in SEO

Melanie White — Tue, 09 Apr 2013 18:36:00 -0400

Travelocity says that BrightEdge's new product Content Optimizer has fixed 67 percent of its search engine optimization (SEO) errors.

8 Tips on How to Utilize YouTube and the New 'YouTube One' for Your Business

Crispin Sheridan — Wed, 03 Apr 2013 08:00:00 -0400

Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines.

Aligning SEO With a Company's Overall Brand Strategy

Marios Alexandrou — Wed, 20 Mar 2013 04:00:00 -0400

The SEO must start thinking like the people who need convincing - the discussions need to be less about the SEO value of a tactic and more about how those tactics support other marketing efforts.

Why Companies Should Use Pinterest for B2B With 4 Key Tips

Crispin Sheridan — Wed, 06 Mar 2013 06:00:00 -0500

Here are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans.

SES London: Creative Content Marketing: Winning Hearts, Minds, & Wallets

Andy Betts — Wed, 20 Feb 2013 10:42:00 -0500

The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas.

Keep an Eye on Brand Keyword Performance

Marios Alexandrou — Wed, 20 Feb 2013 00:00:00 -0500

Get better informed about the validity of your data sources while also gaining additional insight into what's happening in your market.

Google+ Strengthens Social Position With 9,400 Percent Growth

Melanie White — Mon, 11 Feb 2013 15:29:00 -0500

Google+ is establishing itself as the mainstream social network for brands with a 9,400 percent increase in users since last year, according to a report by BrightEdge.

3 Pitfalls of Enterprise SEO and How to Avoid Them

Crispin Sheridan — Wed, 06 Feb 2013 06:00:00 -0500

You must create an environment where SEO is a company-wide adoption where everyone understands its goals and how their individual roles directly influence organic search performance.

Rio SEO Launches Social Media Marketing Suite

Melanie White — Tue, 29 Jan 2013 18:11:45 -0500

Software tool provider, Rio SEO, has launched a suite of social media marketing products to complement their existing automation tools.

A Single National Site or Multiple Local Sites?

Marios Alexandrou — Wed, 23 Jan 2013 04:00:00 -0500

In the SEO space, is it better to have a single site that serves both the national and local interests or separate sites for each level?

5 Reasons to Leverage Google+ Communities to Influence SEO

Crispin Sheridan — Wed, 09 Jan 2013 06:00:00 -0500

The power of social networking is being able to bring brands closer to their customers and potential customers in a faster, easier way than ever before.

Make the Most of Your Brand's YouTube Presence With External Annotations

Crispin Sheridan — Wed, 12 Dec 2012 06:00:00 -0500

If your brand has good video content but only a mediocre YouTube following, this can maximize your brand's social outreach across YouTube.

3 Quick Tips for Building a Solid SEO Foundation With Google Webmaster Tools Data

Crispin Sheridan — Wed, 14 Nov 2012 06:00:00 -0500

Five sets of data for quick SEO wins for small, medium, and enterprise-sized sites alike.

The Quest for the Single-Metric SEO Dashboard

Marios Alexandrou — Wed, 31 Oct 2012 06:00:00 -0400

How to find the right balance of details that helps you justify your SEO plans.

Just How Important Is the No. 1 Search Result?

Crispin Sheridan — Wed, 17 Oct 2012 01:00:00 -0400

Being ranked number one in the SERPs is the ultimate influence among your audience and should consistently be the goal of all SEO campaigns.

It's SEO Budget Planning Season

Marios Alexandrou — Wed, 03 Oct 2012 01:00:00 -0400

Start preparing your budget plan by looking at the latest trends in the data you have access to and adjusting your previous plan accordingly.

A Survey of Machining Companies at IMTS 2012

Sage Lewis — Mon, 24 Sep 2012 02:00:00 -0400

The machining industry is going through a revolution, with people who vehemently oppose most of what is going on with online media and people who are doing advanced web marketing.

The 6 Top Mobile SEO Must-Knows

Crispin Sheridan — Wed, 19 Sep 2012 06:00:00 -0400

Offer a mobile site with the same or similar content as the desktop site to satisfy those who use mobile devices for some, most, or all of their web searches.

How Adobe Uses Search Data to Drive Cross-Channel Sales

Susan Kuchinskas — Thu, 13 Sep 2012 12:43:23 -0400

Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design.

Brands Anticipate Top-Level Domain Shakeout

Matt Kapko — Thu, 06 Sep 2012 15:30:00 -0400

Loreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains.

Enterprise SEO Link Building - Shifting Focus From Links to Relationships

Crispin Sheridan — Thu, 23 Aug 2012 08:00:00 -0400

Three initial strategies to consider when building links based on existing relationships you may not be exploiting, and developing new relationships at the enterprise level.

The Competitive Link Analysis Black Hole

Marios Alexandrou — Wed, 08 Aug 2012 01:00:00 -0400

Find out what's worth your attention and what you should be ignoring in your SEO efforts.

Bing Webmaster Tools - Have You Tried It Recently? [Video]

Sage Lewis — Mon, 06 Aug 2012 01:00:00 -0400

Maybe it's time to take a break from Google and check out what's going on with Bing's updated Webmaster Tools.

What Does Semantic Search Mean for SEO?

Crispin Sheridan — Wed, 25 Jul 2012 08:00:00 -0400

Both Bing and Google are trying to keep users on the search sites while answering search queries with semantic results.

Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint

Kate Kaye — Fri, 20 Jul 2012 16:07:00 -0400

A tweet from Irish comedian Chris O'Dowd led to his narration of a humorous video aimed at residents of traffic-ridden London.

Don't Be Fooled by Good News

Marios Alexandrou — Wed, 11 Jul 2012 02:00:00 -0400

There are many moving parts in the search space and good news can be the result of bad news - don't undermine your credibility by jumping the gun, but rather look for an explanation for the good news.

How To Measure SEO - 5 Ways

Sage Lewis — Mon, 02 Jul 2012 06:00:00 -0400

Hint: Bypass ranking reports.

SEO Solutions for Multi-Country Sites: Multi-Lingual XML Sitemaps

Crispin Sheridan — Wed, 27 Jun 2012 00:00:00 -0400

Google has begun offering new functionality for XML sitemaps to remedy issues pertaining to search engines viewing country-specific pages as duplicate content, causing ranking drops.

Learn to Move On When An SEO Tactic Isn't Working

Marios Alexandrou — Wed, 13 Jun 2012 02:00:00 -0400

A three-step process for winding down a tactic.

Where Have All the Keywords Gone?

Crispin Sheridan — Wed, 30 May 2012 04:00:00 -0400

How can anyone outside of Google effectively optimize a company's web presence by only analyzing a portion of the overall data?

Links Are Effects, Not Causes

Adam Audette — Tue, 22 May 2012 01:00:00 -0400

Quit obsessing over backlinks. Instead focus on how you can provide something of value to your consumers.

On-Site SEO Still Works

Marios Alexandrou — Wed, 16 May 2012 02:00:00 -0400

How can you make your consumers' visit more productive using data you already have?

4 Ways Authorship Markup Enhances SEO

Crispin Sheridan — Wed, 02 May 2012 02:00:00 -0400

A tool makes search more social. Here's how.

Talk About SEO Like a Regular Marketer

Marios Alexandrou — Wed, 18 Apr 2012 01:00:00 -0400

Restating SEO in terms that are more likely to be understood by other marketers could increase comprehension, gain stronger buy-in, and lead to larger budgets.

Fostering Enterprise-Wide Adoption of SEO

Crispin Sheridan — Wed, 04 Apr 2012 00:00:00 -0400

In order to receive buy-in, build momentum, and show positive growth that the SEOs know is possible, we must educate the masses, develop the bigger picture, and hold people accountable.

Improving on the Basics of SEO Reporting

Marios Alexandrou — Wed, 21 Mar 2012 08:00:00 -0400

Three examples of tweaking your SEO reports to make your efforts more valuable.