Search Marketing - ClickZ

How to Create Actionable Insights From YouTube Search Data

Benjamin Spiegel — Mon, 20 May 2013 07:30:00 -0400

It's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content.

Bing Adds Direct Facebook Interaction to Social Sidebar

Thom Craver — Tue, 14 May 2013 14:02:57 -0400

You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.

Demystifying Google's Enhanced Campaigns Bid Modifiers

Jeremy Hull — Mon, 06 May 2013 08:00:00 -0400

Bid modifiers are a powerful new feature, but advertisers should take care when implementing them.

SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions

Greg Jarboe — Mon, 29 Apr 2013 15:13:54 -0400

The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.

Are Publishers Only Getting Social 'Half Right'?

Greg Levitt — Mon, 29 Apr 2013 08:00:00 -0400

While publishers are getting much better at using social media to distribute their content, many are struggling to understand the impact of this social activity.

Search Spending Grows But CPCs Flat, Kenshoo Says

Susan Kuchinskas — Thu, 25 Apr 2013 16:04:40 -0400

Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report.

Optimizing Videos for YouTube Search

Benjamin Spiegel — Mon, 22 Apr 2013 08:00:00 -0400

Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a two-part series.

Google Q1 Earnings Up As Shift to Enhanced Campaigns Nears Full Transition

Matt Kapko — Fri, 19 Apr 2013 10:46:00 -0400

Google reported nearly $3.35 billion in net income on $13.97 billion in revenue, during the first quarter of the year. The search giant is also nearing the end of a full-scale transition from separated advertising channels, campaigns and strategies to a more converged multi-screen platform.

Networks and Marketers May Profit From Google Affiliate Network Shutdown

Susan Kuchinskas — Thu, 18 Apr 2013 14:07:00 -0400

Google's exit could be good news for competitive affiliate networks and affiliate program management companies.

How Will Google Glass Change Internet Marketing?

Jayson DeMers — Tue, 16 Apr 2013 12:12:06 -0400

Google Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait, watch, and get ready. Somehow, some way, Google Glass and Internet marketing are going to meet up for a magical connection.

What if eBay Is Right and Paid Search Is Worthless?

Chris Copeland — Mon, 01 Apr 2013 06:00:00 -0400

Search works, but only if, as a brand, you know what it's worth to you.

Optimizing Videos for Search: A Complete Guide

Benjamin Spiegel — Mon, 25 Mar 2013 08:00:00 -0400

Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series.

The Networking Guide to SES New York 2013 #SESNY

Danny Goodwin — Mon, 18 Mar 2013 11:58:00 -0400

While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference come after hours - during networking events with more than 100 speakers and your fellow attendees.

What Else Are You Telling Google When You Hit the Search Button?

Jeremy Hull — Thu, 14 Mar 2013 06:00:00 -0400

Device, location, and past behavior are just a few of the secondary signals leveraged by Google to improve customer experience.

Is Search About to Take a Backseat to Social for Publishers?

Greg Levitt — Mon, 04 Mar 2013 06:00:00 -0500

With the number and quality of search terms declining and the growth of social sharing accelerating, 2013 is shaping up to be the year in which social traffic passes search.

SES New York Keynote Speaker Says Internet Is TV's Best Friend

Greg Jarboe — Tue, 26 Feb 2013 15:47:00 -0500

According to Mike Proulx, the Internet has become TV's best friend. Proulx, the opening keynote speaker at SES New York 2013, will explain how you can reach and engage audiences by connecting TV to the web, social media, and mobile.

The Harsh Wake-Up Call Google Delivered With Enhanced Campaigns

Chris Copeland — Mon, 25 Feb 2013 08:00:00 -0500

Brands are still not mobilizing to the necessary degree. Will Google's latest announcement shake them into action?

What to Do if Your Client's Site Goes Down

Jeremy Hull — Mon, 11 Feb 2013 06:00:00 -0500

Make sure you have these four steps memorized. Then when crisis strikes you'll be ready to respond in an organized manner.

Why Your Online Marketing Department Is All Screwed Up

Andrew Delamarter — Thu, 07 Feb 2013 06:00:00 -0500

Let's get back to basics and start thinking of brands and marketing tactics as integrated, simple, and holistic.

Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads

John Gagnon — Wed, 06 Feb 2013 13:21:00 -0500

Both love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and insights into areas that are worth exploiting.

SES London 2013: How to Make the Most of Your Conference

Jon Myers — Wed, 06 Feb 2013 12:35:26 -0500

Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers congregate to share expertise and sharpen their skills during these must-attend sessions

Graph Search: Facebook's Final Destination?

Chris Copeland — Mon, 28 Jan 2013 06:00:00 -0500

For Graph Search to work, several factors need to change in Facebook's favor.

Bid Management- Why It Matters

Melanie White — Tue, 22 Jan 2013 11:55:00 -0500

In a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaigns.

ClickZ and SEMPO Launch Search Marketer Salary Survey

Melanie White — Fri, 11 Jan 2013 09:00:00 -0500

ClickZ has partnered with SEMPO to launch an industry wide survey to assess the current state of compensation of search marketing professionals in relation to region, experience and responsibly.

Making Search the Centerpiece of Your 2013 Digital Advertising

Chris Copeland — Mon, 07 Jan 2013 06:00:00 -0500

As brands ready for 2013, here are a few ways to maximize the role search should play for your brand.

Why Facebook Search Will Make a Lot of Money...and Be Completely Ineffective

Chris Copeland — Mon, 03 Dec 2012 08:00:00 -0500

How Facebook Search might evolve the model, generate a boatload of cash, and still be largely useless to consumers and brands.

Social Sentiment Tracked for 2012 Presidential Election

Miranda Miller — Tue, 06 Nov 2012 16:21:00 -0500

Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site.

Oh Where, Oh Where Has My One-Trick Pony Gone?

Chris Copeland — Mon, 05 Nov 2012 03:00:00 -0500

Is today's Google Search as effective? If not, why and what can it do to regain influence?

Facebook Takes Another Step to Compete in Search

Miranda Miller — Tue, 25 Sep 2012 13:59:00 -0400

Facebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search.

Bing Wants to Be Big Search Engine on Campus

Kate Kaye — Tue, 11 Sep 2012 13:19:49 -0400

Bing's social marketing team, along with Waggener Edstrom has been working with HerCampus to make the search brand more acceptable and relevant to college students.

Microsoft Renames AdCenter Bing Ads

Rosalie Marshall — Mon, 10 Sep 2012 12:39:00 -0400

Microsoft and Yahoo rename advertising activities under a collective brand name.

Microsoft Bing Goes Toe-to-Toe Against Google

Thom Craver — Thu, 06 Sep 2012 15:58:00 -0400

Microsoft is on a quest to change perception about Bing in a challenge to Google.

Playing the Long Game in Search

Chris Copeland — Mon, 13 Aug 2012 00:00:00 -0400

In companies, just like with ballplayers, the ability to stand the test of time and build something bigger and lasting is what defines greatness.

Digital Differentiation and Doing More Than Just Owning a Hammer

Chris Copeland — Mon, 16 Jul 2012 00:00:00 -0400

A tool left in the hands of someone unable to understand that everyone has tools is a waste.

In Memoriam: ClickZ Contributor Ron Jones

ClickZ — Tue, 10 Jul 2012 17:30:57 -0400

Marketing colleagues commemorate the life of ClickZ Experts columnist Ron Jones.

Where Is Search Heading? Check the Map

Chris Copeland — Mon, 18 Jun 2012 08:00:00 -0400

For brands to be successful in search within a mobile-first world, there can be no greater priority than a well-curated local presence.

Google+ Local - 4 Things You Need to Know [Video]

Sage Lewis — Mon, 04 Jun 2012 08:00:00 -0400

If you are a business or organization, you are now in Google+. Welcome!

Microsoft Do Not Track Move Stuns Privacy Partners

Kate Kaye — Fri, 01 Jun 2012 15:55:00 -0400

Conspiracy theories rise, Firefox browser maker dislikes default DNT move.

Google Commercializes Retail Product Feeds

Christopher Heine — Thu, 31 May 2012 12:59:00 -0400

New "Shopping" platform will charge for listings that were once free.