Paid Search - ClickZ

Google AdWords Enhanced Campaign CPCs Grow 6% [Report]

Lisa Raehsler — Tue, 18 Jun 2013 12:40:00 -0400

Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year.

5 AdWords/adCenter Spring Cleaning Tips

Kevin Lee — Fri, 07 Jun 2013 08:00:00 -0400

Regardless of what other reasons you have to dig into your AdWords account, here are some spring cleaning tips that will serve you well (plus a tip for Google Image Extensions).

How to Create an AdWords Action Plan From Purchase Path Data

Lisa Raehsler — Fri, 31 May 2013 07:00:00 -0400

As advertisers, we need to look at the entire purchase experience, and as PPC managers, we should examine how other channels are impactful on what we do.

Video CPE Ads in the SERP?

Kevin Lee — Fri, 24 May 2013 08:00:00 -0400

Video ads in the SERP may be the perfect catalyst to bring the brand dollars into the SERP, but what metrics would get marketers most excited?

12 Hidden Pitfalls in PPC Campaign Automation

Andrew Goodman — Fri, 17 May 2013 07:30:00 -0400

A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is important.

As the Buy Funnel Evolves, Here Are 4 SEM Metrics You Should Consider

Kevin Lee — Fri, 10 May 2013 06:30:00 -0400

If you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding budgets is slim.

5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data

John Gagnon — Thu, 02 May 2013 04:00:00 -0400

As the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Excel.

PPC for B2B on LinkedIn, Twitter, and Facebook

Kevin Lee — Fri, 26 Apr 2013 08:00:00 -0400

As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.

Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew

Kevin Lee — Fri, 12 Apr 2013 08:00:00 -0400

Mobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof is hard to come by.

Can Quality Score Be Gamed?

Andrew Goodman — Fri, 05 Apr 2013 05:00:00 -0400

We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on rank and CPC.

Applying Big Data Insights to Ad Copy Strategy: Travel Edition

John Gagnon — Thu, 04 Apr 2013 09:00:00 -0400

What makes an ad engaging or compelling? What combinations of messages drive the best performance and quality?

Tips to Streamline Google AdWords for Small Business

Lisa Raehsler — Tue, 02 Apr 2013 02:00:00 -0400

Try one or some of these combinations in Google AdWords to find the optimal formula for small business.

Four Paid Search Takeaways From #SESNY

Kevin Lee — Fri, 29 Mar 2013 08:00:00 -0400

Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York.

2 Big Wins With Enhanced AdWords Campaigns

Andrew Goodman — Fri, 22 Mar 2013 04:00:00 -0400

Yes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses.

6 Ways to Survive a PPC Budget Sequestration

Kevin Lee — Fri, 15 Mar 2013 08:00:00 -0400

Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in your PPC budget.

Why Marketers Should Care About Tax Refunds

John Gagnon — Fri, 08 Mar 2013 04:00:00 -0500

Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars.

AdWords Enhanced Campaigns: New Campaign Checklist

Lisa Raehsler — Tue, 05 Mar 2013 08:00:00 -0500

Get ready to start on fresh campaigns in AdWords with these eight new goals.

5 Ways You Pay More for Google Clicks

Kevin Lee — Fri, 01 Mar 2013 08:00:00 -0500

A look at Google Enhanced Campaigns' influence on CPC inflation and other factors causing click prices to rise.

The Great Enhanced Campaigns War of 2013: The Surprising Winner

Andrew Goodman — Fri, 22 Feb 2013 06:00:00 -0500

As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise.

Google Enhanced Campaigns and Bid Vectors: Switch Now or Later?

Kevin Lee — Fri, 15 Feb 2013 08:00:00 -0500

Why you should set up a new campaign to start learning and experimenting with the new Enhanced Campaigns system.

Marin Logs State of Global Search Marketing

Susan Kuchinskas — Tue, 12 Feb 2013 15:08:29 -0500

The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software.

Debunking 5 Myths of PPC Advertising

Lisa Raehsler — Tue, 05 Feb 2013 06:00:00 -0500

PPC won't make you taller and five other myths about PPC advertising.

5 Reasons Search Marketers Should Watch the Regulatory Landscape

Kevin Lee — Fri, 01 Feb 2013 08:00:00 -0500

The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics.

Facebook Graph Search Taps People Power

Kevin Lee — Fri, 18 Jan 2013 08:00:00 -0500

If the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because of its Facebook integration.

Covario Issues Q4 Global Paid Search Spend Analysis

Lisa Lacy — Wed, 16 Jan 2013 11:30:00 -0500

The report finds global paid search spend was up 18 percent in 2012.

Building the Anti-Fragile PPC Campaign

Andrew Goodman — Fri, 11 Jan 2013 02:00:00 -0500

Learning better decision-making by understanding basic statistics. Part one in a two-part series.

How to Plan PPC Advertising for the New Year

Lisa Raehsler — Tue, 08 Jan 2013 06:00:00 -0500

Start with an organizational top-down approach to determine how goals at each level can be accomplished through PPC this year.

12 PPC Resolutions for 2013

Kevin Lee — Fri, 04 Jan 2013 06:00:00 -0500

As CPCs rise, as the traffic mix becomes more "mobile," and as new Ad Extensions are rolled out across Bing and Google AdWords, you may find it helpful to heed some 2013 PPC search advertising resolutions.

The Big Secret to Quality Score

Andrew Goodman — Fri, 28 Dec 2012 04:00:00 -0500

Quality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series.

What Is a Good Click-Through Rate for PPC?

Lisa Raehsler — Wed, 26 Dec 2012 06:00:00 -0500

Why do people care so much about click-through rates?

5 Reasons SEM Agencies Should Do Social and SEO

Kevin Lee — Fri, 21 Dec 2012 00:00:00 -0500

The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant to social media.

Guide to LinkedIn PPC Ads: How to Succeed in 2013

Lisa Raehsler — Tue, 11 Dec 2012 03:00:00 -0500

The tips and tricks you need to know in order to get the best results on LinkedIn.

Google's PLA Ads: Bid Price vs. Product Price vs. Image

Kevin Lee — Fri, 07 Dec 2012 06:00:00 -0500

Evaluating the impact that changes in image or product price might have on the success of the ad.

PPC: Fast and Slow

Andrew Goodman — Fri, 30 Nov 2012 08:00:00 -0500

There might be pressure on you to hop into your PPC accounts and "drive them hard" at this time of year, but if you're ready for the season, there should be no need for that.

Prepare Your Online Advertising for Mobile Holiday Shoppers

Lisa Raehsler — Tue, 13 Nov 2012 00:00:00 -0500

Consider the mobile device and how it will be used to search for products and services and craft advertising to meet the mobile user's needs.

4 Ways to Disaster-Proof Your SEM Campaigns

Kevin Lee — Fri, 09 Nov 2012 06:00:00 -0500

There's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to deliver immediate sales, leads, and brand lift.

Your Holiday PPC Strategy for 2012: Yes, It's Changed

Andrew Goodman — Fri, 02 Nov 2012 00:00:00 -0400

There is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two.

6 Reasons Search Clicks Rock!

Kevin Lee — Fri, 26 Oct 2012 01:00:00 -0400

It may not be as sexy as the new stuff to everyone, but we know and understand the elegance and power SEM holds.

SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

Miranda Miller — Thu, 18 Oct 2012 16:24:00 -0400

SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid advertisements in search results.