Search - ClickZ

Google Maps Gets a Brand New Look

Jennifer Slegg — Fri, 17 May 2013 14:14:13 -0400

Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users. Advertisements also have a new look.

New Shopping Tool Poaches Deals for Online Checkout

Mary Lisbeth D'Amico — Fri, 17 May 2013 13:07:32 -0400

PoachIt claims it can simplify the online shopping jungle with an intelligent tool designed to find the best deals.

12 Hidden Pitfalls in PPC Campaign Automation

Andrew Goodman — Fri, 17 May 2013 07:30:00 -0400

A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is important.

SEO Diagnostics With Google Analytics

Marios Alexandrou — Thu, 16 May 2013 06:30:00 -0400

Start your investigation without letting assumptions or biases affect your thoroughness.

Bing Adds Direct Facebook Interaction to Social Sidebar

Thom Craver — Tue, 14 May 2013 14:02:57 -0400

You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.

As the Buy Funnel Evolves, Here Are 4 SEM Metrics You Should Consider

Kevin Lee — Fri, 10 May 2013 06:30:00 -0400

If you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding budgets is slim.

Yahoo Attempts to Exit Microsoft Search Deal for Google Partnership

Rosalie Marshall — Wed, 08 May 2013 16:47:00 -0400

Yahoo Chief Executive Marissa Mayer rumored to be trying to end 10-year partnership.

Demystifying Google's Enhanced Campaigns Bid Modifiers

Jeremy Hull — Mon, 06 May 2013 08:00:00 -0400

Bid modifiers are a powerful new feature, but advertisers should take care when implementing them.

5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data

John Gagnon — Thu, 02 May 2013 04:00:00 -0400

As the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Excel.

Post-Penguin Link Building Strategies - Pruning Your Links

Crispin Sheridan — Wed, 01 May 2013 08:00:00 -0400

The core principles of trust, relevance, authority, and commitment all play a role in this link "pruning" process. Part one in a two-part series.

SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions

Greg Jarboe — Mon, 29 Apr 2013 15:13:54 -0400

The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.

Are Publishers Only Getting Social 'Half Right'?

Greg Levitt — Mon, 29 Apr 2013 08:00:00 -0400

While publishers are getting much better at using social media to distribute their content, many are struggling to understand the impact of this social activity.

PPC for B2B on LinkedIn, Twitter, and Facebook

Kevin Lee — Fri, 26 Apr 2013 08:00:00 -0400

As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.

Search Spending Grows But CPCs Flat, Kenshoo Says

Susan Kuchinskas — Thu, 25 Apr 2013 16:04:40 -0400

Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report.

Optimizing Videos for YouTube Search

Benjamin Spiegel — Mon, 22 Apr 2013 08:00:00 -0400

Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a two-part series.

Google Q1 Earnings Up As Shift to Enhanced Campaigns Nears Full Transition

Matt Kapko — Fri, 19 Apr 2013 10:46:00 -0400

Google reported nearly $3.35 billion in net income on $13.97 billion in revenue, during the first quarter of the year. The search giant is also nearing the end of a full-scale transition from separated advertising channels, campaigns and strategies to a more converged multi-screen platform.

Networks and Marketers May Profit From Google Affiliate Network Shutdown

Susan Kuchinskas — Thu, 18 Apr 2013 14:07:00 -0400

Google's exit could be good news for competitive affiliate networks and affiliate program management companies.

The Time Suck That Is SEO Reporting

Marios Alexandrou — Thu, 18 Apr 2013 08:00:00 -0400

It's the responsibility of every SEO to focus on the activities that are going to have the greatest return, even if doing so means taking part in some uncomfortable meetings to justify your decisions.

Google Relaunches Person Finder In Response To Boston Tragedy

Melanie White — Tue, 16 Apr 2013 13:36:00 -0400

Google relaunches Person Finder tool allowing family and friends of Boston's tragedy to enter the name of a person they are looking for, or share information about someone who is there.

How Will Google Glass Change Internet Marketing?

Jayson DeMers — Tue, 16 Apr 2013 12:12:06 -0400

Google Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait, watch, and get ready. Somehow, some way, Google Glass and Internet marketing are going to meet up for a magical connection.

Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew

Kevin Lee — Fri, 12 Apr 2013 08:00:00 -0400

Mobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof is hard to come by.

Travelocity Sees 67% Boost in SEO

Melanie White — Tue, 09 Apr 2013 18:36:00 -0400

Travelocity says that BrightEdge's new product Content Optimizer has fixed 67 percent of its search engine optimization (SEO) errors.

Can Quality Score Be Gamed?

Andrew Goodman — Fri, 05 Apr 2013 05:00:00 -0400

We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on rank and CPC.

Applying Big Data Insights to Ad Copy Strategy: Travel Edition

John Gagnon — Thu, 04 Apr 2013 09:00:00 -0400

What makes an ad engaging or compelling? What combinations of messages drive the best performance and quality?

8 Tips on How to Utilize YouTube and the New 'YouTube One' for Your Business

Crispin Sheridan — Wed, 03 Apr 2013 08:00:00 -0400

Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines.

Tips to Streamline Google AdWords for Small Business

Lisa Raehsler — Tue, 02 Apr 2013 02:00:00 -0400

Try one or some of these combinations in Google AdWords to find the optimal formula for small business.

What if eBay Is Right and Paid Search Is Worthless?

Chris Copeland — Mon, 01 Apr 2013 06:00:00 -0400

Search works, but only if, as a brand, you know what it's worth to you.

Four Paid Search Takeaways From #SESNY

Kevin Lee — Fri, 29 Mar 2013 08:00:00 -0400

Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York.

Optimizing Videos for Search: A Complete Guide

Benjamin Spiegel — Mon, 25 Mar 2013 08:00:00 -0400

Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series.

2 Big Wins With Enhanced AdWords Campaigns

Andrew Goodman — Fri, 22 Mar 2013 04:00:00 -0400

Yes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses.

Aligning SEO With a Company's Overall Brand Strategy

Marios Alexandrou — Wed, 20 Mar 2013 04:00:00 -0400

The SEO must start thinking like the people who need convincing - the discussions need to be less about the SEO value of a tactic and more about how those tactics support other marketing efforts.

The Networking Guide to SES New York 2013 #SESNY

Danny Goodwin — Mon, 18 Mar 2013 11:58:00 -0400

While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference come after hours - during networking events with more than 100 speakers and your fellow attendees.

6 Ways to Survive a PPC Budget Sequestration

Kevin Lee — Fri, 15 Mar 2013 08:00:00 -0400

Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in your PPC budget.

What Else Are You Telling Google When You Hit the Search Button?

Jeremy Hull — Thu, 14 Mar 2013 06:00:00 -0400

Device, location, and past behavior are just a few of the secondary signals leveraged by Google to improve customer experience.

Why Marketers Should Care About Tax Refunds

John Gagnon — Fri, 08 Mar 2013 04:00:00 -0500

Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars.

Why Companies Should Use Pinterest for B2B With 4 Key Tips

Crispin Sheridan — Wed, 06 Mar 2013 06:00:00 -0500

Here are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans.

AdWords Enhanced Campaigns: New Campaign Checklist

Lisa Raehsler — Tue, 05 Mar 2013 08:00:00 -0500

Get ready to start on fresh campaigns in AdWords with these eight new goals.

Is Search About to Take a Backseat to Social for Publishers?

Greg Levitt — Mon, 04 Mar 2013 06:00:00 -0500

With the number and quality of search terms declining and the growth of social sharing accelerating, 2013 is shaping up to be the year in which social traffic passes search.

5 Ways You Pay More for Google Clicks

Kevin Lee — Fri, 01 Mar 2013 08:00:00 -0500

A look at Google Enhanced Campaigns' influence on CPC inflation and other factors causing click prices to rise.