Mobile Marketing - Column - ClickZ

The Era of the Passive Consumer Is Over

Anna Bager — Fri, 11 May 2012 00:00:00 -0400

The mix of smartphones, tablets, and PCs is radically changing consumers' media consumption behavior.

Most Companies Should Stop Spending Money on Mobile Advertising

Paul Schoknecht — Mon, 07 May 2012 00:00:00 -0400

Why should a consumer keep your application on their phone?

The AMPT Effect

Melinda Krueger — Fri, 20 Apr 2012 00:00:00 -0400

How Apple, mobile, Pinterest, and Facebook's Timeline are influencing marketing creative - mobile or otherwise.

Digital Wallets Beyond the Money

Daniel Israel — Thu, 19 Apr 2012 01:00:00 -0400

How the clash of old businesses and new technologies could derail mobile payments.

Think Globally, Act Mobile-ly

Joe Laszlo — Fri, 13 Apr 2012 04:00:00 -0400

Identifying the next great trend in mobile may be impossible…but that's what makes it so exciting.

Will Social Discovery Apps Lead to Meaningful Relationships?

Paul Schoknecht — Mon, 09 Apr 2012 00:00:00 -0400

How does this new breed of social media discovery apps factor into our online relationships?

Email on Mobile

Melinda Krueger — Fri, 23 Mar 2012 08:05:00 -0400

Five steps to optimize your email message for mobile.

Driving Mobile to Scale

Anna Bager — Fri, 16 Mar 2012 08:05:00 -0400

Mobile Rising Stars contest aims to give mobile advertising a seat at the "big boys'" table soon.

Can Location-Based Social Networks Reach the Masses?

Paul Schoknecht — Fri, 09 Mar 2012 08:05:00 -0500

There are many challenges for location-based services, but there are also great opportunities.

It's Time for Windows Mobile

Gabe Bertot — Mon, 05 Mar 2012 08:05:00 -0500

Eight reasons why the Windows Phone will be a key player in the mobile space soon.

11 SMS Best Practices

Melinda Krueger — Fri, 24 Feb 2012 08:15:00 -0500

SMS is the universal mobile app. Done well, it delivers bright brand touch points.

Consumer Costs of Mobile Advertising

Joe Laszlo — Fri, 17 Feb 2012 08:05:00 -0500

Does 2012 portend a mobile ad apocalypse?

5 Factors of Mobile Application Success

Paul Schoknecht — Fri, 10 Feb 2012 08:00:00 -0500

Ensuring that your application meets more than one of the following factors will stack the odds of your application succeeding.

Going Mobile and 5 Reasons Why You Shouldn't Use Transcoders

Gabe Bertot — Fri, 03 Feb 2012 08:00:00 -0500

Transcoding is one of the easiest and cheapest ways to optimize a website for mobile, but there's a catch…or five.

The Future of Digital Messaging

Melinda Krueger — Fri, 27 Jan 2012 08:05:00 -0500

Push notifications, QR codes, augmented reality, and good old email.

Engagement of Your Most Valuable Customers

Paul Schoknecht — Wed, 18 Jan 2012 08:30:00 -0500

What is your priority: the mobile web or an app? New research may change your approach.

There's Got to Be a Better Way!

Gabe Bertot — Fri, 06 Jan 2012 08:05:00 -0500

Three design principles for multichannel experiences.

Jakob Nielsen on Usability for Mobile Sites and Apps

Melinda Krueger — Fri, 30 Dec 2011 08:05:00 -0500

Design expert identifies top mistakes when building mobile sites and apps.

The Intimacy of Mobile

Paul Schoknecht — Fri, 16 Dec 2011 08:05:00 -0500

How can marketers leverage the attachments consumers have with their mobile devices into experiences that better resonate?

Don't Be a Scrooge This Holiday Season, Have a Mobile Presence

Craig Hagopian — Fri, 09 Dec 2011 08:15:00 -0500

Three mobile marketing must-haves for the holidays.

ESPN: A Mobile Example to Emulate

Melinda Krueger — Fri, 02 Dec 2011 08:10:00 -0500

ESPN.com projects its commitment to quality across mobile sites, apps, and notifications.

Mobile and Our Hyper-Curated Existence

Paul Schoknecht — Fri, 18 Nov 2011 08:00:00 -0500

What does a curated mobile experience mean for advertisers who are trying to connect and win share-of-wallet from consumers?

The Keys to Mobile-Display Relevance

Craig Hagopian — Fri, 11 Nov 2011 08:15:00 -0500

Start with location, creative, and platform.

The Tablet: It's Not Business, It's Personal

Melinda Krueger — Fri, 04 Nov 2011 08:05:00 -0400

What is a tablet and how can you get your mobile marketing customers to take notice?

Context: The Driving Force of Mobile

Jason Dempsey — Fri, 21 Oct 2011 08:00:00 -0400

Three steps to appropriately use context to drive both value and differentiation in our marketing experiences.

Mobile Search or Display: Which Model Fits Your Business?

Craig Hagopian — Tue, 11 Oct 2011 08:10:00 -0400

Is your goal to drive local leads and website traffic or increase local exposure and brand awareness?

The Most Important Mobile Metrics

Melinda Krueger — Fri, 07 Oct 2011 08:05:00 -0400

Are your SMS offers and push notifications compelling and are the timing and frequency right?

Marketers Get Primed for a Mobile Future

Anna Maria Virzi — Mon, 03 Oct 2011 08:25:00 -0400

Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes.

Why the $4.5B Auction of Nortel's Patents Is a Big Deal

Steve Eisenberg — Fri, 30 Sep 2011 08:00:00 -0400

Apple, Microsoft, and others team up to purchase 6,000 patents in a move that will affect mobile marketing's future.

Mobile Strategy in Government Agencies [Video]

Tim McLaughlin — Tue, 27 Sep 2011 08:05:00 -0400

How government agencies can benefit from integrating a mobile strategy into their constituent services.

Why Mobile Isn't Just for Big Brands Anymore

Craig Hagopian — Wed, 21 Sep 2011 08:10:00 -0400

With mobile advertising, SMBs can enter the mobile space now and affordably and generate qualified leads and local awareness.

Collaboration Tools for Mobile Marketers

Melinda Krueger — Fri, 09 Sep 2011 08:20:00 -0400

Developing a coherent and cohesive customer experience is a herculean task. Need it be this way?

Why Post-PC Doesn't Mean Mobile

Jason Dempsey — Fri, 26 Aug 2011 08:10:00 -0400

Eight ways post-PC affects marketing and how to integrate unique smartphone and tablet executions into your campaign.

The Biggest Issues With Mobile Web [Video]

Tim McLaughlin — Fri, 19 Aug 2011 08:00:00 -0400

A continuing discussion on where mobile web is now and where it is heading.

Mobile Measurement - 63% Admit to Flying Blind

Mike Ricci — Wed, 10 Aug 2011 08:20:00 -0400

Why aren't mobile marketers held to a similar level of analytics rigor as other marketers?

Where Tablets Fit In

Steve Eisenberg — Wed, 03 Aug 2011 08:15:00 -0400

Marketers must rethink how they approach tablet computers.

Mobile and Minors - Is the Interaction Meaningful?

Jason Dempsey — Fri, 29 Jul 2011 08:05:00 -0400

Youth are beginning to affect mobile marketing. Consider these implications.

QR Codes: Dead End or On-Ramp?

Melinda Krueger — Fri, 22 Jul 2011 08:05:00 -0400

If we take advantage of the unique characteristics of QR codes, perhaps we can save them from becoming extinct.

Confessions of a Push Notification Convert

Melinda Krueger — Fri, 15 Jul 2011 08:05:00 -0400

Eight advantages of push notifications and why they are a must-consider for mobile marketers.