Mobile - ClickZ

Mobile Payments Company Payvia Acquires LA-Based Mogreet

Matt Kapko — Tue, 21 May 2013 09:10:00 -0400

Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employees.

ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns

James Dohnert — Thu, 16 May 2013 12:54:00 -0400

ABC executives report that the program will help them see the overall success of their advertising efforts.

GE Celebrates Tech and Science Discovery With Wonderground App

Matt Kapko — Wed, 15 May 2013 14:21:00 -0400

GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old company’s long history in science, design and industrial technology.

Financial Services: The Mobile Vertical to Watch

Melinda Krueger — Wed, 15 May 2013 06:30:00 -0400

Be smart, mobile marketer: watch and learn from finance, no matter what business you're in.

Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015

Matt Kapko — Tue, 14 May 2013 10:00:00 -0400

The mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5 percent.

75% of Consumers Use Mobile for Personal Finances

James Dohnert — Fri, 10 May 2013 09:00:00 -0400

A recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial services.

Smartphone-Empowered Shopping Is the New Norm

Matt Kapko — Thu, 09 May 2013 13:13:00 -0400

A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience.

How to Benefit From the Mobile Shift in Local Search

Anna Bager — Wed, 08 May 2013 07:30:00 -0400

It is time to find out where consumers are searching for your business, especially on mobile, where they are more likely to complete a purchase.

Sharethrough Introduces Mobile Native Ad Platform

Mary Lisbeth D'Amico — Tue, 07 May 2013 13:14:00 -0400

The company says that its new Sharethrough Mobile platform allows brands to promote sponsored content within the stream of a publisher's mobile site, automatically giving the ads the look and feel of each site they appear on.

Why Your Website Is More Important Than Your Facebook Page

Marc Connor — Fri, 03 May 2013 11:34:00 -0400

How can we maximize the power of our brand websites?

Mobile Trailblazer: Eric Bader, Mobilize

Matt Kapko — Fri, 03 May 2013 11:00:00 -0400

Bader views mobile as a complementary tool that, when used effectively, can close the gap between interest and action - the pitch and the sale.

Coca-Cola's Ahh Effect Offers Teens Seemingly Endless Mobile Content

Lisa Lacy — Thu, 02 May 2013 09:10:00 -0400

The initiative includes 61 separate URLs.

VIDEO: Adobe Marketing Cloud Brings Efficiency to Agency Campaigns

Melanie White — Thu, 25 Apr 2013 17:31:48 -0400

ClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings efficiency to agency campaigns.

'Opportunistic' Mobile Ad Buying Surges on Apps

Matt Kapko — Fri, 19 Apr 2013 15:04:00 -0400

App publishers witnessed a surge of mobile ad spend late into the first quarter of 2013, according to the latest data from MoPub's mobile ad exchange.

IAB Mobile Marketplace: Understanding the Full Value of Mobile With Google

Melanie White — Thu, 18 Apr 2013 08:50:00 -0400

If the goal of your company is to drive in-store visits, then brand lift in intent to visit is the metric that matters and should be understood, says Tim Reis, head of mobile and social solutions, Americas at Google.

Written Consent Required for SMS by October

Melinda Krueger — Wed, 17 Apr 2013 02:00:00 -0400

Now is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers.

Mobile Ad Networks Begin Taking a Back Seat to Publishers

Matt Kapko — Mon, 15 Apr 2013 12:10:41 -0400

Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. Mobile ad networks no longer command the majority of spending mobile display ads in the US, according to a new report from IDC.

No Time to Waste: 6 Mobile Musts

Anna Bager — Wed, 10 Apr 2013 06:00:00 -0400

All indicators are up for mobile. Signs are pointing to mobile making a meteoric rise in the digital landscape.

VIDEO: Live Demo With Facebook Home

Matt Kapko — Mon, 08 Apr 2013 15:09:29 -0400

ClickZ caught some one-on-one time with Facebook Home and the new HTC First following Facebook's press announcement at its headquarters on April 4. In this live demonstration, one of a group of Facebook employees on hand with the new device, walks us through the primary features and user experience of Facebook Home.

Facebook Reveals ‘Home,’ its New Mobile Digs on Android

Matt Kapko — Thu, 04 Apr 2013 16:33:00 -0400

The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community.

VivaKi Study Highlights Best Ad Models for Tablets

James Dohnert — Thu, 04 Apr 2013 16:13:00 -0400

A recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising.

Congratulations! You're a Product Owner!

Andrew Solmssen — Thu, 04 Apr 2013 06:00:00 -0400

Successful products are a company's best marketing tool.

The Second Screen Boosts Engagement Levels

Hernán Gonzalez — Wed, 03 Apr 2013 04:00:00 -0400

A standard technology that enables ads to run at the same time on both televisions and devices is the best way to ensure that advertising messages are being received.

#SESNY: Optimizing Second Screen Engagement: Lessons for Brands From Twitter

Thom Craver — Thu, 28 Mar 2013 13:00:00 -0400

Twitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in 2013.

#SESNY: Mobile Marketing: Connecting With Your Audience on the Move

Jennifer Wong — Thu, 28 Mar 2013 09:35:00 -0400

How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach?

Note-Taking App Google Keep Receives Official Unveiling

James Dohnert — Thu, 21 Mar 2013 11:10:00 -0400

Google's latest offering aims to compete with Evernote.

Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)

Lisa Lacy — Wed, 20 Mar 2013 11:00:00 -0400

The site has seven free game apps with three million downloads to date.

Mobile Email - Metrics and Quick Wins

Melinda Krueger — Wed, 20 Mar 2013 08:00:00 -0400

With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity.

Pomp and Circumstance Mark Samsung Galaxy S4 Launch

Lisa Lacy — Mon, 18 Mar 2013 14:00:00 -0400

Samsung finally unveiled its Galaxy S4 on Thursday, putting an end to the rumors that had floated around about the device for weeks.

SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ

Melanie White — Fri, 15 Mar 2013 12:15:00 -0400

The new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to.

Mobile Searchers Take Action

Susan Kuchinskas — Wed, 13 Mar 2013 18:00:00 -0400

Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports.

Counting Mobile Ads: Setting the Right Impression

Joe Laszlo — Wed, 13 Mar 2013 01:00:00 -0400

Ad impressions, and even viewable impressions, represent the beginning of the measurement saga, not the end of the tale.

ComScore: Over 129 Million Americans Own a Smartphone

James Dohnert — Thu, 07 Mar 2013 14:29:00 -0500

Over 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore.

Study: Many Brands Clueless on Meeting Mobile Customer Needs

Lisa Lacy — Thu, 07 Mar 2013 08:00:00 -0500

The study, from Kontagent and Econsultancy, suggests brands take time to develop a complete mobile strategy with clear objectives.

The Second Screen: Is It Time?

Andrew Solmssen — Thu, 07 Mar 2013 06:00:00 -0500

While interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the promise of interactive TV.

Urban Airship Repositions to Deliver Mobile Relationship Management for Brands

Matt Kapko — Wed, 06 Mar 2013 16:44:00 -0500

Urban Airship is expanding its direct relationship with brands as it wraps more mobile relationship management solutions around its core push-messaging platform.

Mobile Trailblazer: Ben Beyda, Morpheus Media

Matt Kapko — Tue, 05 Mar 2013 14:00:00 -0500

As the associate director of mobile strategies at Morpheus Media, Beyda is fusing his passion for neuropsychology and behavioral psychology with mobile marketing.

Mobile World Congress: Banjo and Twitter Define Boundaries of Location Within Context

Matt Kapko — Mon, 04 Mar 2013 14:25:00 -0500

The opportunity for contextually aware location data isn't lost on anyone, but stringing those attributes together with relevant marketing remains challenging and elusive.

RadioShack and Adidas Find Store Locators Ring Up Sales

Susan Kuchinskas — Mon, 04 Mar 2013 13:46:00 -0500

These two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register.