http://www.clickz.com/ Video - Media Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006. Starting this week, selected consumers will see the beef jerky ads closer to potential point of sale—at the gas pump. http://www.clickz.com/clickz/news/2268705/jack-links-beef-jerky-coming-to-a-gas-tank-near-you http://www.clickz.com/clickz/news/2268705/jack-links-beef-jerky-coming-to-a-gas-tank-near-you Mary Lisbeth D'Amico Thu, 16 May 2013 12:05:04 -0400 Old Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels. http://www.clickz.com/clickz/news/2268064/old-spice-takes-over-youtube-in-viral-marketing-push http://www.clickz.com/clickz/news/2268064/old-spice-takes-over-youtube-in-viral-marketing-push James Dohnert Tue, 14 May 2013 16:31:00 -0400 Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they deliver them through. http://www.clickz.com/clickz/column/2267790/video-killed-the-preroll-star http://www.clickz.com/clickz/column/2267790/video-killed-the-preroll-star David Toner Tue, 14 May 2013 07:30:00 -0400 YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Paid channels will become available to more qualifying partners in coming weeks. http://www.clickz.com/clickz/news/2267436/youtube-launches-paid-channels-subscription-fees-start-at-usd099-per-month http://www.clickz.com/clickz/news/2267436/youtube-launches-paid-channels-subscription-fees-start-at-usd099-per-month Greg Jarboe Fri, 10 May 2013 12:15:00 -0400 Integrating video into physical stores via tablets is still a largely unexplored road, and there are definitely some areas to consider. http://www.clickz.com/clickz/column/2266928/selling-shoppers-with-instore-tablet-video http://www.clickz.com/clickz/column/2266928/selling-shoppers-with-instore-tablet-video Justin Foster Thu, 09 May 2013 07:00:00 -0400 YouTube has released its leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than one month is Evian: Baby&Me / The New Evian Film. http://www.clickz.com/clickz/news/2266541/youtube-reveals-top-10-most-watched-ads-in-april http://www.clickz.com/clickz/news/2266541/youtube-reveals-top-10-most-watched-ads-in-april Melanie White Wed, 08 May 2013 09:00:00 -0400 YouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to control when the video is published, keeping it private until it's deemed "ready" by the user. http://www.clickz.com/clickz/news/2266532/youtube-adds-email-notifications-for-greater-privacy http://www.clickz.com/clickz/news/2266532/youtube-adds-email-notifications-for-greater-privacy Jessica Lee Tue, 07 May 2013 14:36:00 -0400 Ad inventory is exploding, with more and more content providers eager for a cut of the growing online video advertising market getting into the space. http://www.clickz.com/clickz/column/2266221/realtime-bidding-ploy-or-panacea http://www.clickz.com/clickz/column/2266221/realtime-bidding-ploy-or-panacea Frank Sinton Tue, 07 May 2013 08:00:00 -0400 Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen. http://www.clickz.com/clickz/news/2266208/intel-youtube-contest-draws-record-conversion-rates http://www.clickz.com/clickz/news/2266208/intel-youtube-contest-draws-record-conversion-rates Greg Jarboe Mon, 06 May 2013 12:37:00 -0400 BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights. http://www.clickz.com/clickz/news/2266205/brightroll-allies-with-comscore-on-enhanced-video-viewability-metrics http://www.clickz.com/clickz/news/2266205/brightroll-allies-with-comscore-on-enhanced-video-viewability-metrics James Dohnert Mon, 06 May 2013 12:31:26 -0400 With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube. But, according to Google, the audience that most marketers want to reach is called Generation C. http://www.clickz.com/clickz/news/2266206/6-billion-hours-of-video-watched-on-youtube-each-month http://www.clickz.com/clickz/news/2266206/6-billion-hours-of-video-watched-on-youtube-each-month Greg Jarboe Mon, 06 May 2013 12:31:02 -0400 The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations. http://www.clickz.com/clickz/news/2265872/live-from-salt-lake-city-its-dominos-pizza http://www.clickz.com/clickz/news/2265872/live-from-salt-lake-city-its-dominos-pizza Lisa Lacy Mon, 06 May 2013 09:00:00 -0400 Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week later and despite Hyundai's efforts to cover its tracks, the video ads are still going strong. http://www.clickz.com/clickz/news/2265550/the-ad-that-got-everyone-talking-and-not-in-a-good-way http://www.clickz.com/clickz/news/2265550/the-ad-that-got-everyone-talking-and-not-in-a-good-way Melanie White Wed, 01 May 2013 16:16:00 -0400 Is there a better way to get the subject matter expertise out of the small business owner's head and transformed into great content on her website and beyond? Video blogging may be the answer. http://www.clickz.com/clickz/column/2263263/how-to-start-a-video-blog-for-your-small-business http://www.clickz.com/clickz/column/2263263/how-to-start-a-video-blog-for-your-small-business Chad Hill Tue, 23 Apr 2013 04:00:00 -0400 What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old Spice. http://www.clickz.com/clickz/news/2260713/how-orabrush-harnessed-the-power-of-video-marketing http://www.clickz.com/clickz/news/2260713/how-orabrush-harnessed-the-power-of-video-marketing Greg Jarboe Wed, 10 Apr 2013 14:28:41 -0400 Adobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers. http://www.clickz.com/clickz/news/2260362/adobe-primetime-offers-modular-tv-tools http://www.clickz.com/clickz/news/2260362/adobe-primetime-offers-modular-tv-tools Susan Kuchinskas Wed, 10 Apr 2013 07:00:00 -0400 Online video offers an over 47 percent completion rate, according to a recent study by Celtra. http://www.clickz.com/clickz/news/2260003/online-video-has-a-completion-rate-of-almost-50 http://www.clickz.com/clickz/news/2260003/online-video-has-a-completion-rate-of-almost-50 James Dohnert Tue, 09 Apr 2013 12:00:00 -0400 The three underlying problems that need addressing before cross-device integration becomes a mainstream trend. http://www.clickz.com/clickz/column/2259994/crossplatform-content-requires-crossplatform-understanding http://www.clickz.com/clickz/column/2259994/crossplatform-content-requires-crossplatform-understanding Frank Sinton Tue, 09 Apr 2013 06:00:00 -0400 We might just see this perennial image stalwart transformed by the relentless progress of online video. http://www.clickz.com/clickz/column/2257354/video-killed-the-360-image http://www.clickz.com/clickz/column/2257354/video-killed-the-360-image Justin Foster Tue, 26 Mar 2013 02:00:00 -0400 A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. http://www.clickz.com/clickz/news/2256725/native-video-ads-more-effective-than-preroll-ads http://www.clickz.com/clickz/news/2256725/native-video-ads-more-effective-than-preroll-ads James Dohnert Mon, 25 Mar 2013 08:50:00 -0400 Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series. http://www.clickz.com/clickz/column/2257028/optimizing-videos-for-search-a-complete-guide http://www.clickz.com/clickz/column/2257028/optimizing-videos-for-search-a-complete-guide Benjamin Spiegel Mon, 25 Mar 2013 08:00:00 -0400 Google touts success of video service. http://www.clickz.com/clickz/news/2256629/youtube-hits-one-billion-monthly-users http://www.clickz.com/clickz/news/2256629/youtube-hits-one-billion-monthly-users Dan Worth Thu, 21 Mar 2013 11:00:00 -0400 Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Ooyala. http://www.clickz.com/clickz/news/2251179/15-billion-people-will-watch-video-online-by-2016 http://www.clickz.com/clickz/news/2251179/15-billion-people-will-watch-video-online-by-2016 James Dohnert Wed, 27 Feb 2013 14:54:32 -0500 When it's time to distribute a compelling video marketing campaign to the world, mobile is the place to be. Here are six ways to create a mobile-friendly video campaign that knocks it out of the park. http://www.clickz.com/clickz/column/2243031/how-to-create-a-mobilefriendly-video-marketing-campaign http://www.clickz.com/clickz/column/2243031/how-to-create-a-mobilefriendly-video-marketing-campaign Adria Saracino Tue, 12 Feb 2013 00:00:00 -0500 TV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home canning products produced five online infomercial/flash sale events last year, and it said it will double live online sales events in 2013. http://www.clickz.com/clickz/news/2242426/webfomercials-move-product-for-ball-home-canning http://www.clickz.com/clickz/news/2242426/webfomercials-move-product-for-ball-home-canning Susan Kuchinskas Mon, 11 Feb 2013 08:51:00 -0500 AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how many unique viewers have seen their ad and the average number of times they’ve seen it. http://www.clickz.com/clickz/news/2241395/adwords-for-video-makes-reporting-more-consistent-goaloriented-prettier http://www.clickz.com/clickz/news/2241395/adwords-for-video-makes-reporting-more-consistent-goaloriented-prettier Greg Jarboe Mon, 04 Feb 2013 16:17:05 -0500 Machinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brands. http://www.clickz.com/clickz/news/2240702/machinima-and-ultra-music-form-partnership-to-boost-engagement http://www.clickz.com/clickz/news/2240702/machinima-and-ultra-music-form-partnership-to-boost-engagement Melanie White Thu, 31 Jan 2013 15:38:00 -0500 Ooyala has showed off its Twitter Video Card solution with a campaign from ESPN. Ooyala provides a platform for online video management, publishing, analytics and monetization. The new functionality lets Ooyala customers quickly embed clickable clips into tweets for instant playback. http://www.clickz.com/clickz/news/2239217/ooyala-lets-espn-embed-video-in-tweets http://www.clickz.com/clickz/news/2239217/ooyala-lets-espn-embed-video-in-tweets Susan Kuchinskas Fri, 25 Jan 2013 12:00:00 -0500 HubSpot has integrated video marketing platform Vidyard into its offerings, enabling subscribers who use video as part of their marketing campaigns to analyze how customers respond to their videos. http://www.clickz.com/clickz/news/2238275/hubspot-integrates-vidyard-for-video-impact-assessment http://www.clickz.com/clickz/news/2238275/hubspot-integrates-vidyard-for-video-impact-assessment Mary Lisbeth D'Amico Wed, 23 Jan 2013 11:15:00 -0500 Consumers watched 11.3 billion online video ads last month, according to a new report by comScore. http://www.clickz.com/clickz/news/2236549/over-11b-online-video-ads-were-viewed-in-december http://www.clickz.com/clickz/news/2236549/over-11b-online-video-ads-were-viewed-in-december James Dohnert Tue, 15 Jan 2013 15:00:00 -0500 If you're looking to produce videos that are instantly shareable and you'd like to share them quickly on your own, editing video in the cloud might be right for you. http://www.clickz.com/clickz/column/2236289/pros-and-cons-of-editing-video-in-the-cloud http://www.clickz.com/clickz/column/2236289/pros-and-cons-of-editing-video-in-the-cloud Adria Saracino Tue, 15 Jan 2013 08:00:00 -0500 Premium cable channel Cinemax is seeking to keep viewers buzzing online about its new show Banshee-- a dark thriller from True Blood creator Alan Ball that premiered on Friday-by offering entire episodes online as a series of animated GIF's, a format that enables a graphic image to move on a Web page. http://www.clickz.com/clickz/news/2236269/cinemax-uses-gifs-for-digital-tiein-to-banshee-premiere http://www.clickz.com/clickz/news/2236269/cinemax-uses-gifs-for-digital-tiein-to-banshee-premiere Mary Lisbeth D'Amico Mon, 14 Jan 2013 13:23:04 -0500 The predictions include touch, transmedia, and ERPs. http://www.clickz.com/clickz/news/2233221/tremor-video-releases-2013-video-predictions http://www.clickz.com/clickz/news/2233221/tremor-video-releases-2013-video-predictions Lisa Lacy Wed, 02 Jan 2013 10:37:00 -0500 Video-centric Beijing brand sells online only. http://www.clickz.com/clickz/news/2166538/video-lifeblood-li-nings-china-sneaker-launch http://www.clickz.com/clickz/news/2166538/video-lifeblood-li-nings-china-sneaker-launch Joan Voight Sat, 29 Dec 2012 09:00:00 -0500 Adobe optimization survey, ClickZ experts identify approaches to improve conversions and returns on marketing investments. http://www.clickz.com/clickz/news/2181932/56-plan-social-media-analytics-2012 http://www.clickz.com/clickz/news/2181932/56-plan-social-media-analytics-2012 ClickZ Mon, 24 Dec 2012 15:00:00 -0500 The partnership will enable the companies to target B2B and B2C audiences. http://www.clickz.com/clickz/news/2232625/velocity-world-media-teams-up-with-zoom-media http://www.clickz.com/clickz/news/2232625/velocity-world-media-teams-up-with-zoom-media Lisa Lacy Thu, 20 Dec 2012 14:00:00 -0500 Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB). http://www.clickz.com/clickz/news/2232630/63-percent-of-mobile-video-viewing-occurs-at-home-according-to-iab-study http://www.clickz.com/clickz/news/2232630/63-percent-of-mobile-video-viewing-occurs-at-home-according-to-iab-study James Dohnert Thu, 20 Dec 2012 11:30:00 -0500 Publishers can overcome these three typical challenges. http://www.clickz.com/clickz/column/2188330/choose-online-video-platform http://www.clickz.com/clickz/column/2188330/choose-online-video-platform Mike Dodge Fri, 14 Dec 2012 02:00:00 -0500 A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. http://www.clickz.com/clickz/news/2231324/77-of-brands-arent-using-online-video-advertising http://www.clickz.com/clickz/news/2231324/77-of-brands-arent-using-online-video-advertising James Dohnert Tue, 11 Dec 2012 14:19:07 -0500