http://www.clickz.com/ Publishing - Media Publishers may need to rethink the way they market content to make it less about title and brand awareness and more about personal content connections. http://www.clickz.com/clickz/column/2267176/how-important-is-discovery http://www.clickz.com/clickz/column/2267176/how-important-is-discovery Jeanniey Mullen Fri, 10 May 2013 06:00:00 -0400 More and more publishers will continue to rely on audience learning techniques and develop a better sense of what individuals with a certain taste or behavior patterns prefer. http://www.clickz.com/clickz/column/2265908/predicting-consumer-behavior http://www.clickz.com/clickz/column/2265908/predicting-consumer-behavior Alex Godelman Fri, 03 May 2013 06:00:00 -0400 How might a publisher or content marketer go about embracing these shifts, and take a modern portfolio management approach to content? http://www.clickz.com/clickz/column/2264921/maximize-returns-and-minimize-risk-a-portfolio-approach-to-content http://www.clickz.com/clickz/column/2264921/maximize-returns-and-minimize-risk-a-portfolio-approach-to-content Matthew Kumin Tue, 30 Apr 2013 04:00:00 -0400 Five digital magazines that are doing their part in helping the environment. http://www.clickz.com/clickz/column/2264506/being-green-every-day http://www.clickz.com/clickz/column/2264506/being-green-every-day Jeanniey Mullen Fri, 26 Apr 2013 02:00:00 -0400 The essence of a great content strategy is about producing quality content and distributing it to the right, most passionate audience. http://www.clickz.com/clickz/column/2263610/6-essential-truths-and-a-piece-of-advice-for-content-strategy http://www.clickz.com/clickz/column/2263610/6-essential-truths-and-a-piece-of-advice-for-content-strategy Mary Gail Pezzimenti Wed, 24 Apr 2013 12:59:00 -0400 Being cross-platform accessible isn't new or interesting, it's simply the table stakes required to play in the digital market. http://www.clickz.com/clickz/column/2261044/table-stakes-the-ante-has-been-upped-in-publishing http://www.clickz.com/clickz/column/2261044/table-stakes-the-ante-has-been-upped-in-publishing Jeanniey Mullen Fri, 12 Apr 2013 04:00:00 -0400 Marketers have until June to get over cookies, a digital advertising executive said earlier this week. http://www.clickz.com/clickz/news/2260723/should-marketers-fear-the-cookie-apocalypse http://www.clickz.com/clickz/news/2260723/should-marketers-fear-the-cookie-apocalypse Susan Kuchinskas Thu, 11 Apr 2013 07:00:00 -0400 AOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstrong unveiled the platform at the unrelated ad:tech San Francisco yesterday, while startups vied for attention in the crowded space. http://www.clickz.com/clickz/news/2260718/ad-tech-aol-marketplace-enters-crowded-programmatic-er-marketplace http://www.clickz.com/clickz/news/2260718/ad-tech-aol-marketplace-enters-crowded-programmatic-er-marketplace Susan Kuchinskas Wed, 10 Apr 2013 16:33:00 -0400 How do you, as a brand, manage your way through all the noise and clutter to make your name matter? http://www.clickz.com/clickz/column/2259406/stop-collaborate-and-listen-authenticity-is-key http://www.clickz.com/clickz/column/2259406/stop-collaborate-and-listen-authenticity-is-key Manuel Donayre Fri, 05 Apr 2013 04:00:00 -0400 ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising. http://www.clickz.com/clickz/news/2259388/video-the-value-of-native-advertising-with-stumbleupon-and-buzzfeed http://www.clickz.com/clickz/news/2259388/video-the-value-of-native-advertising-with-stumbleupon-and-buzzfeed Melanie White Fri, 05 Apr 2013 02:30:00 -0400 How to use it to cut through content clutter. http://www.clickz.com/clickz/column/2258450/relevance-is-your-true-north http://www.clickz.com/clickz/column/2258450/relevance-is-your-true-north Matthew Kumin Tue, 02 Apr 2013 04:00:00 -0400 How we can once again connect with our consumers based on their personal motivation, rather than the device specifics and buttons they push. http://www.clickz.com/clickz/column/2258381/finally-technology-becomes-human http://www.clickz.com/clickz/column/2258381/finally-technology-becomes-human Jeanniey Mullen Fri, 29 Mar 2013 04:00:00 -0400 Brands and publishers must work together to evolve the content marketing landscape. http://www.clickz.com/clickz/column/2257658/the-three-cs-of-content-marketing http://www.clickz.com/clickz/column/2257658/the-three-cs-of-content-marketing Laney Whitcanack Wed, 27 Mar 2013 02:00:00 -0400 Use this 10-point checklist to help position yourself for large-scale growth. http://www.clickz.com/clickz/column/2255057/how-big-is-big-when-you-are-a-digital-magazine http://www.clickz.com/clickz/column/2255057/how-big-is-big-when-you-are-a-digital-magazine Jeanniey Mullen Fri, 15 Mar 2013 06:00:00 -0400 Brands need to work closely with their media partners to act as a publisher and produce effective content that drives audience reaction. http://www.clickz.com/clickz/column/2253369/the-native-ad-buzz-seeing-through-the-noise http://www.clickz.com/clickz/column/2253369/the-native-ad-buzz-seeing-through-the-noise Keith Bonnici Fri, 08 Mar 2013 06:00:00 -0500 The top five takeaways from the Mobile World Congress and how to make sure the magazine industry doesn't just remain relevant in technology, but also thrives. http://www.clickz.com/clickz/column/2251504/magazines-content-owners-publishers-its-your-time-to-thrive http://www.clickz.com/clickz/column/2251504/magazines-content-owners-publishers-its-your-time-to-thrive Jeanniey Mullen Fri, 01 Mar 2013 02:00:00 -0500 Yes! And here are four considerations of how and when. http://www.clickz.com/clickz/column/2249892/should-publishers-optimize-for-mobile http://www.clickz.com/clickz/column/2249892/should-publishers-optimize-for-mobile Walter Knapp Fri, 22 Feb 2013 04:00:00 -0500 Brands are building growth and success by leveraging their own content to create campaigns that resonate with their recipients. http://www.clickz.com/clickz/column/2244146/ellen-and-linkedin-2-brilliant-efforts http://www.clickz.com/clickz/column/2244146/ellen-and-linkedin-2-brilliant-efforts Jeanniey Mullen Fri, 15 Feb 2013 04:00:00 -0500 Several new predictions on the mobile industry and why we may finally have come to the year of mobile. http://www.clickz.com/clickz/column/2242423/2013-year-of-the-mobile http://www.clickz.com/clickz/column/2242423/2013-year-of-the-mobile Alex Godelman Fri, 08 Feb 2013 04:00:00 -0500 Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. http://www.clickz.com/clickz/news/2242418/yahoo-google-ad-deal-good-for-market-participants-say http://www.clickz.com/clickz/news/2242418/yahoo-google-ad-deal-good-for-market-participants-say Mary Lisbeth D'Amico Thu, 07 Feb 2013 13:36:00 -0500 Take advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist. http://www.clickz.com/clickz/column/2240698/interesting-data-points-for-digital-publishers http://www.clickz.com/clickz/column/2240698/interesting-data-points-for-digital-publishers Jeanniey Mullen Fri, 01 Feb 2013 04:00:00 -0500 Five content marketing trends that speak to the continual drive toward developing quality content on the independent web. http://www.clickz.com/clickz/column/2238991/5-content-marketing-trends-for-2013-you-havent-heard-yet http://www.clickz.com/clickz/column/2238991/5-content-marketing-trends-for-2013-you-havent-heard-yet Mary Gail Pezzimenti Fri, 25 Jan 2013 04:00:00 -0500 Customers now need to find reasons to engage with their devices, and editors must create high-quality curated content. http://www.clickz.com/clickz/column/2237513/2013-when-editors-strike-back http://www.clickz.com/clickz/column/2237513/2013-when-editors-strike-back Jeanniey Mullen Fri, 18 Jan 2013 04:00:00 -0500 The time when it was acceptable for uniquely divergent entities to produce content without dynamic integration and integral access to the actual production of that content is long gone. http://www.clickz.com/clickz/column/2235615/project-management-the-power-of-one http://www.clickz.com/clickz/column/2235615/project-management-the-power-of-one Manuel Donayre Fri, 11 Jan 2013 04:00:00 -0500 What's at the intersection of the future and past of publishing? Content. http://www.clickz.com/clickz/column/2233821/newsweek-ushers-in-the-era-of-pure-publishing http://www.clickz.com/clickz/column/2233821/newsweek-ushers-in-the-era-of-pure-publishing Jeanniey Mullen Fri, 04 Jan 2013 00:00:00 -0500 And a question about the future. http://www.clickz.com/clickz/column/2233110/your-guide-to-surviving-life-in-the-appmosphere http://www.clickz.com/clickz/column/2233110/your-guide-to-surviving-life-in-the-appmosphere Jeanniey Mullen Fri, 21 Dec 2012 02:00:00 -0500 Publishers can overcome these three typical challenges. http://www.clickz.com/clickz/column/2188330/choose-online-video-platform http://www.clickz.com/clickz/column/2188330/choose-online-video-platform Mike Dodge Fri, 14 Dec 2012 02:00:00 -0500 U-T San Diego, the digital media publisher formerly known as the San Diego Union-Tribune newspaper, has found revenue growth in a shrinking market, thanks to a monetization strategy with analytics at its center. http://www.clickz.com/clickz/news/2231681/analyzing-ads-and-content-together-is-a-revenue-win-for-ut-san-diego http://www.clickz.com/clickz/news/2231681/analyzing-ads-and-content-together-is-a-revenue-win-for-ut-san-diego Susan Kuchinskas Wed, 12 Dec 2012 13:24:58 -0500 Per the company, the product connects brands to the content users are searching for in a way that is native to the user's experience. http://www.clickz.com/clickz/news/2231341/evolve-media-launches-native-advertising-product http://www.clickz.com/clickz/news/2231341/evolve-media-launches-native-advertising-product Lisa Lacy Wed, 12 Dec 2012 09:00:00 -0500 Are successful publishers and brands really B2B companies? http://www.clickz.com/clickz/column/2230345/competition-and-cooperation http://www.clickz.com/clickz/column/2230345/competition-and-cooperation Jeanniey Mullen Fri, 07 Dec 2012 02:00:00 -0500 A web publisher's survival guide in the age of programmatic buying. http://www.clickz.com/clickz/column/2229195/rise-of-the-machines http://www.clickz.com/clickz/column/2229195/rise-of-the-machines Aaron Broder Tue, 04 Dec 2012 04:00:00 -0500 With the daily deluge of data overwhelming the masses, digital publishers are in a unique position to offer an oasis of calm and clarity by curating content into meaningful stories. http://www.clickz.com/clickz/column/2228540/publishers-are-you-curating-content-you-should-be http://www.clickz.com/clickz/column/2228540/publishers-are-you-curating-content-you-should-be Laney Whitcanack Fri, 30 Nov 2012 04:00:00 -0500 The Coca-Cola Company has revived an internal print magazine in digital form in a relaunch of its website. http://www.clickz.com/clickz/news/2226488/cocacola-relaunches-website-as-socially-enabled-digital-platform http://www.clickz.com/clickz/news/2226488/cocacola-relaunches-website-as-socially-enabled-digital-platform Lisa Lacy Fri, 23 Nov 2012 08:00:00 -0500 Make sure you have a view of how your plans will play into people's hearts and minds this holiday season. http://www.clickz.com/clickz/column/2223563/publishings-holiday-secrets-for-success-the-ulterior-motive http://www.clickz.com/clickz/column/2223563/publishings-holiday-secrets-for-success-the-ulterior-motive Jeanniey Mullen Fri, 09 Nov 2012 02:00:00 -0500 By employing these essential audience development tips, you'll build a following in no time. http://www.clickz.com/clickz/column/2221924/3-essential-audience-development-tips-for-digital-publishers http://www.clickz.com/clickz/column/2221924/3-essential-audience-development-tips-for-digital-publishers Laney Whitcanack Fri, 02 Nov 2012 04:00:00 -0400 Baby boomers are still creating brands - and now digital brands; so how do you reach them? http://www.clickz.com/clickz/column/2220083/acquiring-digital-readers-new-media-will-not-help-you http://www.clickz.com/clickz/column/2220083/acquiring-digital-readers-new-media-will-not-help-you Jeanniey Mullen Mon, 29 Oct 2012 00:00:00 -0400 Salesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features. http://www.clickz.com/clickz/news/2219060/salesforce-expands-marketing-cloud-capabilities-to-crunch-social-data http://www.clickz.com/clickz/news/2219060/salesforce-expands-marketing-cloud-capabilities-to-crunch-social-data Mary Lisbeth D'Amico Mon, 22 Oct 2012 16:05:00 -0400 Create great experiences and your audience will bring their friends. Protect that space and they'll keep coming back - both your clients and audience, alike. http://www.clickz.com/clickz/column/2218395/bigger-better-faster-your-audience-your-space http://www.clickz.com/clickz/column/2218395/bigger-better-faster-your-audience-your-space Manuel Donayre Fri, 19 Oct 2012 00:00:00 -0400 Three of the key truths and leading predictive elements digital adoption is based on. http://www.clickz.com/clickz/column/2216515/the-digital-magazine-industry-is-predictable-now http://www.clickz.com/clickz/column/2216515/the-digital-magazine-industry-is-predictable-now Jeanniey Mullen Fri, 12 Oct 2012 01:00:00 -0400