Media Buying - ClickZ

The Best New Ads Tell a Story

Tessa Wegert — Thu, 16 May 2013 08:00:00 -0400

If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen.

Pandora Launches e-Business Ad Integration for Simpler Media Buying

Melanie White — Wed, 15 May 2013 15:23:00 -0400

Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers.

Be a Smash: Marketing Lessons From a Failed TV Show

Kristin Kovner — Tue, 14 May 2013 07:00:00 -0400

Remember: it all starts with a good product, don't forget to tell the story behind the story, and social media and reviews are key to any campaign's success.

5 Social Media Contests to Complement Ad Campaigns

Tessa Wegert — Thu, 09 May 2013 08:00:00 -0400

Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media contest will complement your ad campaigns.

Marketing in 2013 - Ads Are Only the Beginning

Tessa Wegert — Thu, 02 May 2013 06:00:00 -0400

If you really want to connect with the kinds of consumers who'll be brand advocates and lifelong fans, you need to offer more than an ad message.

Tales From the Digital Content NewFronts (DCNF)

Kristin Kovner — Tue, 30 Apr 2013 00:00:00 -0400

Why are we, the forward-thinking, trailblazing, innovative digital creators, retrofitting ourselves into an analog construct?

Google Receives Viewability Accreditation

Susan Kuchinskas — Mon, 29 Apr 2013 12:05:00 -0400

Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council.

3 Online Video Trends

Tessa Wegert — Thu, 25 Apr 2013 06:00:00 -0400

We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and consumers alike.

Buying Into Blogs

Tessa Wegert — Thu, 18 Apr 2013 02:00:00 -0400

Consumer-generated media may have flipped media buying on its head, but marketers are now in an ideal position to align their brands with this original content and benefit from exposure to online influencers.

If Brands Aren't Experimenting, They Should Be

Kristin Kovner — Tue, 16 Apr 2013 06:00:00 -0400

An interview with Selectable Media's Matt Minoff about content innovation, the New York tech scene, and the best country in which to get locked up.

The What and How of Telling a Brand Story Online

Tessa Wegert — Thu, 11 Apr 2013 08:00:00 -0400

Branded storytelling is becoming so prevalent online that consumers are starting to look for it, and it behooves marketers to meet their expectations.

Pranking Consumers While Preserving Your Brand - Learnings From April Fools' Day

Tessa Wegert — Thu, 04 Apr 2013 08:00:00 -0400

Businesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns.

Digital Advertising Is Now Viewer's Choice

Tessa Wegert — Thu, 28 Mar 2013 04:00:00 -0400

Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall.

Marketing Relationship Management: Post-Buy Strategies to Up Consumer Engagement

Tessa Wegert — Thu, 21 Mar 2013 08:00:00 -0400

Social media affords marketers the invaluable ability to connect directly with current and potential customers.

10 Secrets to the Perfect Webinar

Kristin Kovner — Tue, 19 Mar 2013 08:00:00 -0400

Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar.

Advertisers Go Beyond Blogging With Branded Magazines

Tessa Wegert — Thu, 14 Mar 2013 04:00:00 -0400

How will the magazine publishing industry fare now that brands are appropriating its format as their own?

Video Ad News, a Harbinger of Change

Tessa Wegert — Thu, 07 Mar 2013 08:00:00 -0500

Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers.

The Internet of Everything: Reflections on the 2013 Mobile World Congress

Kristin Kovner — Tue, 05 Mar 2013 01:00:00 -0500

If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday.

How to Win the Oscars (and Your Next Digital Campaign)

Tessa Wegert — Thu, 28 Feb 2013 08:00:00 -0500

Take a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns.

3 Add-Ons to Enhance Your Online Ads

Tessa Wegert — Thu, 21 Feb 2013 04:00:00 -0500

Consumers have come to expect a lot from today's digital ads. It befits advertisers to do all they can to ensure that their messages leave an impression.

Brands Heart Valentine's Online

Tessa Wegert — Thu, 14 Feb 2013 08:00:00 -0500

For brand marketers, holidays are about utilizing digital media's most desirable technologies to boost interest in their products. Here are a few brands that won't stand you up on Valentine's Day.

CouponFactory Launches Media Multiplyer

Lisa Lacy — Fri, 08 Feb 2013 12:00:00 -0500

The platform allows brands to engage customers across multiple digital channels and devices from a single self-contained, sharable ad unit.

Set It, Forget It Will Ruin You and 4 More Super Bowl Takeaways

Tessa Wegert — Thu, 07 Feb 2013 08:00:00 -0500

As consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent job of both.

Super Bowl XLVII Ads: Winners and Losers

Lisa Lacy — Tue, 05 Feb 2013 09:00:00 -0500

Budweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads.

Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game

Greg Jarboe — Mon, 04 Feb 2013 15:55:00 -0500

Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube.

ClickZ's Live Super Bowl XLVII Coverage

Lisa Lacy — Sun, 03 Feb 2013 14:04:00 -0500

Check here for data and analysis as commercials air throughout the game.

Scripting Your Ad Series Online

Tessa Wegert — Thu, 31 Jan 2013 04:00:00 -0500

If you haven't considered taking a series approach to advertising, you could be missing out on a lot of fun and the chance to create a memorable series for your consumers.

Navigating Native Ads?

Tessa Wegert — Thu, 24 Jan 2013 00:00:00 -0500

The real value of native advertising is in its ability to establish a link between two brands: the publisher's and the marketer's.

Beyond the Buy - 4 Twitter Ad Essentials

Tessa Wegert — Thu, 17 Jan 2013 02:00:00 -0500

Remember that Twitter is a unique marketing ecosystem; it warrants a strategy that's as distinctive as the site itself.

Why Your Brand Needs to Become a Content King

Tessa Wegert — Thu, 10 Jan 2013 08:00:00 -0500

Ads as content are nothing new, but the intensity of the relationship between branded content and consumers is about to change.

3 Critical Strategies for Advertising in the New Year

Tessa Wegert — Thu, 03 Jan 2013 06:00:00 -0500

Marketers need to build on existing media knowledge, to assess what's already been done, and to make it better still.

Marketing the Mayan Apocalypse

Tessa Wegert — Thu, 20 Dec 2012 06:00:00 -0500

A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes your way).

Holiday Marketing Traditions, Old and New

Tessa Wegert — Thu, 13 Dec 2012 08:00:00 -0500

Holiday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers.

Will the Wall Street Model Hit Ad Tech As Well?

Alan Cutter — Thu, 13 Dec 2012 04:00:00 -0500

Who will be working in digital ad tech in the future? And who is being hired right now?

Cyber Monday Secrets Revealed

Tessa Wegert — Thu, 06 Dec 2012 06:00:00 -0500

Nothing speaks to the next wave of digital trends like an event that puts consumer behavior on display. And few online events have more secrets to share than Cyber Monday.

Aggregate Knowledge Lets Advertisers See 'What If?'

Susan Kuchinskas — Mon, 03 Dec 2012 08:00:00 -0500

Aggregate Knowledge has added new features to its Media Intelligence Platform that lets marketers see what the results of media spending adjustments would be before they pull the trigger.

Your 2013 Marketing Goal - Gamification

Tessa Wegert — Thu, 29 Nov 2012 06:00:00 -0500

Branded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity.

Viggle's Acquisition of GetGlue Raises Eyebrows

Lisa Lacy — Tue, 20 Nov 2012 15:58:00 -0500

Television loyalty service Viggle Inc. has acquired social TV application GetGlue for $25 million in cash and 48.3 million shares of stock, but industry participants are questioning how the combination will benefit the roughly four million users of both services.

5 Things Auto Brands Can Teach You About Marketing Online

Tessa Wegert — Thu, 15 Nov 2012 06:00:00 -0500

You can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road.