Media - ClickZ

Google Lets Brands Instantly Benchmark Ads

Susan Kuchinskas — Fri, 24 May 2013 13:25:00 -0400

Google says that the new benchmarking tool will help marketers build context around their display ads and compare their own performance to relevant data points.

Walmart Taps Mobile to 'Reinvent Capabilities With Mass Appeal'

Matt Kapko — Fri, 24 May 2013 08:00:00 -0400

Walmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and checkout process.

Where Are Your Readers Really Coming From?

Walter Knapp — Fri, 24 May 2013 06:00:00 -0400

It's time to revisit your SEO strategies and think like a mobile user, think about how you evolve your SEO to optimize for smartphones, and look at the pages that get high degrees of direct traffic.

Machinima Reaches Record Download Levels With New Xbox 360 App

Melanie White — Thu, 23 May 2013 15:30:33 -0400

When Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima app that was launched in April earlier this year, went live in all of the countries that sold the console.

ComScore: Over 13 Billion Video Ads Viewed in April

Caitlin Rossman — Thu, 23 May 2013 13:20:00 -0400

Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore.

8 Ways to Make Banners More Powerful and Effective

Jonathan Blaugrund — Thu, 23 May 2013 08:00:00 -0400

If managed properly, digital display can be a powerful and competitive medium that can drive awareness, site traffic, and conversions.

The New Ad Strategy: Be Polite

Tessa Wegert — Thu, 23 May 2013 07:00:00 -0400

Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital advertising is about being polite.

Conde Nast Expands Digital Network With Wired Video Series

Melanie White — Tue, 21 May 2013 18:12:44 -0400

Conde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles.

Sports Marketer Van Wagner Moves Into Digital Video

Susan Kuchinskas — Tue, 21 May 2013 13:14:00 -0400

Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at the increasingly lucrative digital video arena, the company said on Friday.

Mobile Payments Company Payvia Acquires LA-Based Mogreet

Matt Kapko — Tue, 21 May 2013 09:10:00 -0400

Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employees.

The Rush to Go Live With Mobile

Leah Block — Tue, 21 May 2013 07:30:00 -0400

Why is everyone rushing into mobile if very few seem confident about what they are doing?

ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns

James Dohnert — Thu, 16 May 2013 12:54:00 -0400

ABC executives report that the program will help them see the overall success of their advertising efforts.

Jack Link's Beef Jerky Coming to a Gas Tank Near You

Mary Lisbeth D'Amico — Thu, 16 May 2013 12:05:04 -0400

Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006. Starting this week, selected consumers will see the beef jerky ads closer to potential point of sale—at the gas pump.

The Best New Ads Tell a Story

Tessa Wegert — Thu, 16 May 2013 08:00:00 -0400

If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen.

Pandora Launches e-Business Ad Integration for Simpler Media Buying

Melanie White — Wed, 15 May 2013 15:23:00 -0400

Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers.

GE Celebrates Tech and Science Discovery With Wonderground App

Matt Kapko — Wed, 15 May 2013 14:21:00 -0400

GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old company’s long history in science, design and industrial technology.

Financial Services: The Mobile Vertical to Watch

Melinda Krueger — Wed, 15 May 2013 06:30:00 -0400

Be smart, mobile marketer: watch and learn from finance, no matter what business you're in.

Old Spice Takes Over YouTube in Viral Marketing Push

James Dohnert — Tue, 14 May 2013 16:31:00 -0400

Old Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels.

Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015

Matt Kapko — Tue, 14 May 2013 10:00:00 -0400

The mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5 percent.

Video Killed the Pre-Roll Star

David Toner — Tue, 14 May 2013 07:30:00 -0400

Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they deliver them through.

Be a Smash: Marketing Lessons From a Failed TV Show

Kristin Kovner — Tue, 14 May 2013 07:00:00 -0400

Remember: it all starts with a good product, don't forget to tell the story behind the story, and social media and reviews are key to any campaign's success.

YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month

Greg Jarboe — Fri, 10 May 2013 12:15:00 -0400

YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Paid channels will become available to more qualifying partners in coming weeks.

75% of Consumers Use Mobile for Personal Finances

James Dohnert — Fri, 10 May 2013 09:00:00 -0400

A recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial services.

How Advertisers Can More Effectively Engage Consumers on Pinterest

Tony Zito — Fri, 10 May 2013 08:00:00 -0400

Expand your Pinterest presence by building a community, collaborating, creating specialized boards, and more.

How Important Is Discovery?

Jeanniey Mullen — Fri, 10 May 2013 06:00:00 -0400

Publishers may need to rethink the way they market content to make it less about title and brand awareness and more about personal content connections.

AOL First Major Company to Certify Sales Staff With IAB Exam

James Dohnert — Thu, 09 May 2013 14:42:00 -0400

AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam.

Smartphone-Empowered Shopping Is the New Norm

Matt Kapko — Thu, 09 May 2013 13:13:00 -0400

A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience.

5 Social Media Contests to Complement Ad Campaigns

Tessa Wegert — Thu, 09 May 2013 08:00:00 -0400

Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media contest will complement your ad campaigns.

Selling Shoppers With In-Store Tablet Video

Justin Foster — Thu, 09 May 2013 07:00:00 -0400

Integrating video into physical stores via tablets is still a largely unexplored road, and there are definitely some areas to consider.

YouTube Reveals Leaderboard of Top 10 Most Watched Ads in April

Melanie White — Wed, 08 May 2013 09:00:00 -0400

YouTube has released its leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than one month is Evian: Baby&Me / The New Evian Film.

How to Benefit From the Mobile Shift in Local Search

Anna Bager — Wed, 08 May 2013 07:30:00 -0400

It is time to find out where consumers are searching for your business, especially on mobile, where they are more likely to complete a purchase.

YouTube Adds Email Notifications for Greater Privacy

Jessica Lee — Tue, 07 May 2013 14:36:00 -0400

YouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to control when the video is published, keeping it private until it's deemed "ready" by the user.

Sharethrough Introduces Mobile Native Ad Platform

Mary Lisbeth D'Amico — Tue, 07 May 2013 13:14:00 -0400

The company says that its new Sharethrough Mobile platform allows brands to promote sponsored content within the stream of a publisher's mobile site, automatically giving the ads the look and feel of each site they appear on.

Real-Time Bidding: Ploy or Panacea?

Frank Sinton — Tue, 07 May 2013 08:00:00 -0400

Ad inventory is exploding, with more and more content providers eager for a cut of the growing online video advertising market getting into the space.

Intel YouTube Contest Draws Record Conversion Rates

Greg Jarboe — Mon, 06 May 2013 12:37:00 -0400

Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen.

BrightRoll Allies With comScore on Enhanced Video Viewability Metrics

James Dohnert — Mon, 06 May 2013 12:31:26 -0400

BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights.

6 Billion Hours of Video Watched on YouTube Each Month

Greg Jarboe — Mon, 06 May 2013 12:31:02 -0400

With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube. But, according to Google, the audience that most marketers want to reach is called Generation C.

Live From Salt Lake City, It's Domino's Pizza

Lisa Lacy — Mon, 06 May 2013 09:00:00 -0400

The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations.

Define Premium

Larry Allen — Mon, 06 May 2013 02:00:00 -0400

Advertising will always need a human touch. Marketing is an art and a science and technology cannot fill both of those roles.