Strategies - ClickZ

IWNY: Creative Alive and Kicking in Era of Native Ads

Mary Lisbeth D'Amico — Thu, 23 May 2013 09:00:00 -0400

With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in New York.

How Travel Brands Can Better Compete With OTAs

Andrew Beckman — Thu, 23 May 2013 06:00:00 -0400

Travel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through paid, earned, and owned media strategies.

Jaguar Jumpstarts Multi-Channel Campaign for F-Type

Matt Kapko — Wed, 22 May 2013 13:37:00 -0400

Jaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in about 50 years.

How Will Yahoo's Purchase of Tumblr Affect Advertisers?

Mary Lisbeth D'Amico — Mon, 20 May 2013 16:55:00 -0400

With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising opportunities on the platform.

Marketo Shares Jump 57% in IPO

Melanie White — Fri, 17 May 2013 17:17:45 -0400

Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO).

7 Subreddits Online Marketers Should Follow

Gary Stein — Fri, 17 May 2013 06:30:00 -0400

How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us.

Jack Link's Beef Jerky Coming to a Gas Tank Near You

Mary Lisbeth D'Amico — Thu, 16 May 2013 12:05:04 -0400

Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006. Starting this week, selected consumers will see the beef jerky ads closer to potential point of sale—at the gas pump.

Google's Future Focuses Around More Closely Aligned Services

Matt Kapko — Thu, 16 May 2013 09:49:00 -0400

Google continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference.

Hanes Uses Destruction to Send Soft Message

Susan Kuchinskas — Wed, 15 May 2013 12:13:19 -0400

Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up. A new video campaign from 360i says that the ComfortBlend line of crew, v-neck, brief and boxer briefs can "soften the blow."

VIDEO: SapientNitro Pushes Digital Into Physical Places

Melanie White — Wed, 15 May 2013 10:35:00 -0400

Chris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently.

How Will the Digital Industry Survive Its Teen Years?

Robin Neifield — Wed, 15 May 2013 07:00:00 -0400

How can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent?

Defining the Words That Define Us

Chris Copeland — Mon, 13 May 2013 12:50:00 -0400

We may get seduced by 30-second commercials, display ads, and native advertising, but let's not forget that our ability to select the right words at the right time also has a great impact.

AT&T's Cute Kids Are Back for Mother's Day

Melanie White — Fri, 10 May 2013 15:09:00 -0400

AT&T is taking a break from phones and giving some cute love to moms for Mother's Day.

VIDEO: An Interview With Omnicom Digital and Critical Mass

Melanie White — Thu, 09 May 2013 09:00:00 -0400

ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass.

Child Abuse Ad Uses Lenticular Tech to Deliver Hidden Message

Melanie White — Tue, 07 May 2013 16:09:00 -0400

Spanish foundation, Aid to Children and Adolescents at Risk (ANAR) has joined forces with the Grey Group Spain ad agency, to create an innovative campaign that delivers a hidden message to children suffering from abuse.

How to Be a Successful Marketer Without Being a Jerk

Matt Kapko — Tue, 07 May 2013 13:42:00 -0400

An interview with entrepreneur and small business evangelist Peter Shankman on why the era of successful jerks in business and marketing is over.

KFC Solicits 'Ate the Bones' Reactions

Lisa Lacy — Tue, 07 May 2013 09:00:00 -0400

KFC is asking fans to submit photos and videos of their best "I Ate the Bones" faces.

Live From Salt Lake City, It's Domino's Pizza

Lisa Lacy — Mon, 06 May 2013 09:00:00 -0400

The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations.

Audi and Marvel Join Forces for Digital Iron Man Comic Book Promo

Lisa Lacy — Fri, 03 May 2013 13:28:00 -0400

Steer the Story asks fans to vote on Iron Man's reactions to various scenarios and then submit their own drawings for the final chapter.

Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill

Lisa Lacy — Fri, 03 May 2013 09:52:00 -0400

#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups.

The Simple Question You Should Always Ask Customers

Gary Stein — Fri, 03 May 2013 04:00:00 -0400

We need to get consumers to tell us their stories. And we have to do something interesting with that data.

Yahoo Embeds Performance-Based Ads Into News Stream

Matt Kapko — Thu, 02 May 2013 10:15:00 -0400

Yahoo's front-page news stream will begin displaying personalized ads alongside news articles and other features within the next 48 hours.

Coca-Cola's Ahh Effect Offers Teens Seemingly Endless Mobile Content

Lisa Lacy — Thu, 02 May 2013 09:10:00 -0400

The initiative includes 61 separate URLs.

Being Present at Home and at Work

Anna Papadopoulos — Thu, 02 May 2013 00:00:00 -0400

The only thing that matters is what works for your family at the time you're making the decision.

MindMixer Closes $4M Series B; Silverpop Raises $25M in Debt

Lisa Lacy — Wed, 01 May 2013 09:00:00 -0400

Proceeds will be used for product enhancements and growth, respectively.

Havas Teams With DG for TV/Digital Delivery

Susan Kuchinskas — Tue, 30 Apr 2013 13:01:00 -0400

Havas Media and DG will deliver an integrated solution for online and television campaign management.

BareMinerals Asks Women to #GoBare

Lisa Lacy — Tue, 30 Apr 2013 10:30:32 -0400

The campaign invites women to tweet their secret indulgences.

Chico's Card Generator Sends Smiles to Children's Hospitals

Lisa Lacy — Mon, 29 Apr 2013 09:15:00 -0400

Visitors to Chico's website or its brands' Facebook pages can create virtual cards that will be printed and delivered to children's hospitals.

VIDEO: Andy Jacobs, CTO of MRM Discusses Partnership With Adobe

Melanie White — Fri, 26 Apr 2013 17:35:00 -0400

ClickZ's Melanie White speaks to Andy Jacobs, chief technology officer at MRM about the agency's partnership with Adobe.

Pepsi Next Launches Wheel of Levy to Seduce America

Lisa Lacy — Fri, 26 Apr 2013 09:00:00 -0400

The dual-language campaign features actor William Levy in a series of short videos that offer coupons for Pepsi Next.

Read(er) Between the Lines

McNeal Maddox — Fri, 26 Apr 2013 04:00:00 -0400

The curious case of the forced retirement of Google Reader.

VIDEO: Adobe Marketing Cloud Brings Efficiency to Agency Campaigns

Melanie White — Thu, 25 Apr 2013 17:31:48 -0400

ClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings efficiency to agency campaigns.

Home Depot's Richard the Cat Mocks How-To Helpless Humans

Lisa Lacy — Thu, 25 Apr 2013 15:36:01 -0400

The springtime campaign includes content on Tumblr, Facebook and Twitter, as well as a meme generator and Funny or Die videos.

Comedy Central's #ComedyFest Aims for Twitter's Funny Bone

Lisa Lacy — Thu, 25 Apr 2013 09:00:00 -0400

The comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and comedians to be programmed on Twitter."

FirstRain Integrates Analytics and Collaboration for Salesforce.com

Matt Kapko — Wed, 24 Apr 2013 11:00:00 -0400

The move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that data within their existing Salesforce workflow.

Cap'n Crunch Teases Late-Night Online Talk Show

Lisa Lacy — Wed, 24 Apr 2013 09:00:00 -0400

Despite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk show in what is undoubtedly a first for a breakfast food. The first episode will air on YouTube on May 7, with the cereal's mascot as host.

Jack Daniel's Creates Order of Gentlemen for Like-Minded Consumers

Lisa Lacy — Tue, 23 Apr 2013 11:25:00 -0400

So far, the campaign features a microsite and Facebook content, as well as a teaser video.

Nissan Sentra Wants to Impress With Omar Epps

Melanie White — Tue, 23 Apr 2013 08:30:00 -0400

Nissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook program enables users to create and share personalized videos featuring House and MD actor, Omar Epps.

Velveeta Calls on Guys to Be Like That Guy They Know

Lisa Lacy — Mon, 22 Apr 2013 09:00:00 -0400

The video series on Velveeta's YouTube page features fictional guys the brand hopes will appeal to a young male demographic while pushing its Shells and Cheese line.