http://www.clickz.com/ Sports & entertainment - Marketing Basketball fans following the 2013 National Basketball Association Playoffs will now have a chance to reap rewards for their viewing loyalty. http://www.clickz.com/clickz/news/2266169/nba-rewards-fans-who-check-into-playoff-games-via-mobile http://www.clickz.com/clickz/news/2266169/nba-rewards-fans-who-check-into-playoff-games-via-mobile Mary Lisbeth D'Amico Fri, 03 May 2013 17:08:00 -0400 What if you could make your current marketing budget compete with a phantom budget that is double or triple the size? http://www.clickz.com/clickz/column/2264256/marketing-moneyball http://www.clickz.com/clickz/column/2264256/marketing-moneyball Rob Cataford Thu, 25 Apr 2013 14:12:00 -0400 Budweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads. http://www.clickz.com/clickz/news/2241403/super-bowl-xlvii-ads-winners-and-losers http://www.clickz.com/clickz/news/2241403/super-bowl-xlvii-ads-winners-and-losers Lisa Lacy Tue, 05 Feb 2013 09:00:00 -0500 Check here for data and analysis as commercials air throughout the game. http://www.clickz.com/clickz/news/2241058/clickz-s-live-super-bowl-xlvii-coverage http://www.clickz.com/clickz/news/2241058/clickz-s-live-super-bowl-xlvii-coverage Lisa Lacy Sun, 03 Feb 2013 14:04:00 -0500 Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. http://www.clickz.com/clickz/news/2240708/clickzs-super-bowl-xlvii-preview http://www.clickz.com/clickz/news/2240708/clickzs-super-bowl-xlvii-preview Lisa Lacy Fri, 01 Feb 2013 13:30:00 -0500 Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. http://www.clickz.com/clickz/news/2144273/super-bowl-ads-2012-winners-losers http://www.clickz.com/clickz/news/2144273/super-bowl-ads-2012-winners-losers Anna Maria Virzi Mon, 31 Dec 2012 09:00:00 -0500 Media firm pre-launches online ad campaign to promote the new Robert Pattinson film 'Cosmopolis.' http://www.clickz.com/clickz/news/2200726/inimage-ads-help-pattinson-flick-get-prelaunch-buzz http://www.clickz.com/clickz/news/2200726/inimage-ads-help-pattinson-flick-get-prelaunch-buzz Mary Lisbeth D'Amico Thu, 23 Aug 2012 13:31:00 -0400 Olympics medal winner discusses his views on Twitter, online video and the Olympics legacy. http://www.clickz.com/clickz/news/2200411/roger-black-endorses-twitter-use-for-olympics-athletes-video http://www.clickz.com/clickz/news/2200411/roger-black-endorses-twitter-use-for-olympics-athletes-video Rosalie Marshall Wed, 22 Aug 2012 10:44:49 -0400 Citi grabbed its most likes and most People Talking About This during the week ending August 2. http://www.clickz.com/clickz/news/2198817/brands-reflect-and-score-olympics-facebook-apps http://www.clickz.com/clickz/news/2198817/brands-reflect-and-score-olympics-facebook-apps Matt Kapko Tue, 14 Aug 2012 16:40:00 -0400 Enforcing IOC social media guidelines for Olympic athletes is like handing out speeding tickets at the Indy 500. http://www.clickz.com/clickz/news/2197907/sports-marketers-hope-for-olympic-committee-reversal-on-social-media http://www.clickz.com/clickz/news/2197907/sports-marketers-hope-for-olympic-committee-reversal-on-social-media Matt Kapko Thu, 09 Aug 2012 12:55:11 -0400 The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. http://www.clickz.com/clickz/news/2197313/turkish-airlines-asks-olympics-goers-to-fly-qr-flags http://www.clickz.com/clickz/news/2197313/turkish-airlines-asks-olympics-goers-to-fly-qr-flags Daniel Mickens Tue, 07 Aug 2012 13:29:22 -0400 Smartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets. http://www.clickz.com/clickz/news/2197308/olympics-searches-up-10x-in-first-week-of-london-games http://www.clickz.com/clickz/news/2197308/olympics-searches-up-10x-in-first-week-of-london-games Dan Worth Tue, 07 Aug 2012 12:38:00 -0400 Hashtag generated 400 tweets since Game 1. http://www.clickz.com/clickz/news/2195765/nike-hopes-to-riseabove-twitter-clutter-during-us-olympics-basketball-game-2 http://www.clickz.com/clickz/news/2195765/nike-hopes-to-riseabove-twitter-clutter-during-us-olympics-basketball-game-2 Daniel Mickens Tue, 31 Jul 2012 17:18:00 -0400 Schlachter joined promotion agency The Marketing Arm, adding serious sports industry experience. http://www.clickz.com/clickz/news/2192304/q-a-jordan-schlachter-connects-brands-to-sports-passion http://www.clickz.com/clickz/news/2192304/q-a-jordan-schlachter-connects-brands-to-sports-passion Daniel Mickens Tue, 17 Jul 2012 10:59:00 -0400 Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. http://www.clickz.com/clickz/news/2191912/nike-plans-realtime-olympics-ads-on-twitter http://www.clickz.com/clickz/news/2191912/nike-plans-realtime-olympics-ads-on-twitter Joan Voight Mon, 16 Jul 2012 11:03:00 -0400 App could help NBC glean data about niche interests of its Facebook fans. http://www.clickz.com/clickz/news/2190989/nbc-sports-brings-olympics-coverage-to-facebook http://www.clickz.com/clickz/news/2190989/nbc-sports-brings-olympics-coverage-to-facebook Matt Kapko Wed, 11 Jul 2012 18:40:00 -0400 MLB reveals social stats from in-game player interaction. http://www.clickz.com/clickz/news/2190987/mlb-players-scored-twitter-followers-during-allstar-game http://www.clickz.com/clickz/news/2190987/mlb-players-scored-twitter-followers-during-allstar-game Daniel Mickens Wed, 11 Jul 2012 18:10:00 -0400 Don Julio sponsors a Twitter-centric real-world scavenger hunt. http://www.clickz.com/clickz/news/2190292/tequila-brand-spikes-mlb-star-game-promo-twitter http://www.clickz.com/clickz/news/2190292/tequila-brand-spikes-mlb-star-game-promo-twitter Daniel Mickens Mon, 09 Jul 2012 14:41:17 -0400 Team also posted around 40 tweets during last night's game. http://www.clickz.com/clickz/news/2183850/la-kings-celebrate-stanley-cup-win-instagram http://www.clickz.com/clickz/news/2183850/la-kings-celebrate-stanley-cup-win-instagram Daniel Mickens Tue, 12 Jun 2012 13:59:00 -0400 Twelve awards will be handed out June 20. http://www.clickz.com/clickz/news/2183534/nba-launches-social-media-awards http://www.clickz.com/clickz/news/2183534/nba-launches-social-media-awards Daniel Mickens Mon, 11 Jun 2012 16:36:00 -0400 Beverages company to mine tweets to put on concerts. http://www.clickz.com/clickz/news/2181087/pepsi-builds-music-series-twitter http://www.clickz.com/clickz/news/2181087/pepsi-builds-music-series-twitter Christopher Heine Wed, 30 May 2012 14:36:20 -0400 YouTube effort garners over 3 million views since the weekend. http://www.clickz.com/clickz/column/2179360/pepsi-maxs-video-nba-star-quickly-explodes http://www.clickz.com/clickz/column/2179360/pepsi-maxs-video-nba-star-quickly-explodes Christopher Heine Wed, 23 May 2012 16:17:00 -0400 Easton leans on social marketing to target high school athletes. http://www.clickz.com/clickz/news/2169732/facebook-memes-embraced-90-sports-brand http://www.clickz.com/clickz/news/2169732/facebook-memes-embraced-90-sports-brand Lisa Lacy Mon, 23 Apr 2012 15:37:00 -0400 The team recently started a Tumblr to highlight "Miami Style" baseball. http://www.clickz.com/clickz/news/2168792/miami-marlins-add-latin-flavor-social-presence http://www.clickz.com/clickz/news/2168792/miami-marlins-add-latin-flavor-social-presence Kate Kaye Thu, 19 Apr 2012 11:30:34 -0400 The NBA and NHL clubs are running contests using digital drawing app. http://www.clickz.com/clickz/news/2167799/timberwolves-devils-draw-attention-doodlely http://www.clickz.com/clickz/news/2167799/timberwolves-devils-draw-attention-doodlely Lisa Lacy Fri, 13 Apr 2012 17:18:00 -0400 Its agency of record, Mile 9, talks about targeting hardcore runners online. http://www.clickz.com/clickz/news/2167775/-swiss-doubles-digital http://www.clickz.com/clickz/news/2167775/-swiss-doubles-digital Christopher Heine Fri, 13 Apr 2012 14:09:00 -0400 Miami team takes nuanced approach to communicating on Twitter with Spanish speaking fans. http://www.clickz.com/clickz/news/2166889/guillen-crisis-marlins-speak-latinos-twitter http://www.clickz.com/clickz/news/2166889/guillen-crisis-marlins-speak-latinos-twitter Kate Kaye Tue, 10 Apr 2012 15:38:00 -0400 Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events. http://www.clickz.com/clickz/news/2164076/women-sports-social http://www.clickz.com/clickz/news/2164076/women-sports-social Christopher Heine Tue, 27 Mar 2012 14:42:00 -0400 Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. http://www.clickz.com/clickz/news/2161920/mobile-tablet-advertisers-score-march-madness http://www.clickz.com/clickz/news/2161920/mobile-tablet-advertisers-score-march-madness Christopher Heine Mon, 19 Mar 2012 17:27:00 -0400 Pinterest is the trendiest new destination for the travel industry. http://www.clickz.com/clickz/news/2155869/cities-resorts-travel-marketers-flock-pinterest http://www.clickz.com/clickz/news/2155869/cities-resorts-travel-marketers-flock-pinterest Kate Kaye Tue, 28 Feb 2012 14:37:00 -0500 Christopher Gorham says some people should avoid social networks. [Video] http://www.clickz.com/clickz/news/2155499/covert-affairs-star-shares-tips-social-tv http://www.clickz.com/clickz/news/2155499/covert-affairs-star-shares-tips-social-tv Anna Maria Virzi Mon, 27 Feb 2012 14:43:00 -0500 NBA team has added 500,000 Facebook fans in two weeks. http://www.clickz.com/clickz/news/2155153/jeremy-lin-helps-knicks-score-huge-digital-wins http://www.clickz.com/clickz/news/2155153/jeremy-lin-helps-knicks-score-huge-digital-wins Christopher Heine Fri, 24 Feb 2012 18:20:45 -0500 Major League Baseball Advanced Media will team up with Gannett on digital content products. http://www.clickz.com/clickz/news/2154424/gannett-touts-digital-growth-plans-partners-mlb http://www.clickz.com/clickz/news/2154424/gannett-touts-digital-growth-plans-partners-mlb Kate Kaye Wed, 22 Feb 2012 13:54:33 -0500 Sneakers brand buys a Promoted Trend to push its Heisman Trophy-winning spokesperson. http://www.clickz.com/clickz/news/2154052/adidas-throws-twitter-bomb-rgiii http://www.clickz.com/clickz/news/2154052/adidas-throws-twitter-bomb-rgiii Christopher Heine Tue, 21 Feb 2012 13:30:00 -0500 NHL team's successful social media program has become its leading sponsorships money maker. http://www.clickz.com/clickz/news/2143659/dog-days-winter-nj-devils-social-media-program http://www.clickz.com/clickz/news/2143659/dog-days-winter-nj-devils-social-media-program Kate Kaye Mon, 06 Feb 2012 10:12:00 -0500 American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event. http://www.clickz.com/clickz/news/2142806/insurer-targets-ncaa-fans-national-signing-day http://www.clickz.com/clickz/news/2142806/insurer-targets-ncaa-fans-national-signing-day Christopher Heine Wed, 01 Feb 2012 05:22:00 -0500 Brands receptive to live stream promotional opportunities, NBC says. http://www.clickz.com/clickz/news/2142790/nbccoms-super-bowl-packages-cost http://www.clickz.com/clickz/news/2142790/nbccoms-super-bowl-packages-cost Christopher Heine Tue, 31 Jan 2012 16:57:00 -0500 Social media drives home MSG's answer to Time Warner Cable's blackout in Gotham. http://www.clickz.com/clickz/news/2142112/facebook-ads-help-ny-knicks-pack-watch-parties http://www.clickz.com/clickz/news/2142112/facebook-ads-help-ny-knicks-pack-watch-parties Christopher Heine Mon, 30 Jan 2012 06:28:00 -0500 In conjunction with the State of The Union address, group uses web ads and video to promote tourism. http://www.clickz.com/clickz/news/2141101/travel-trade-jumps-obamas-tourism-train http://www.clickz.com/clickz/news/2141101/travel-trade-jumps-obamas-tourism-train Kate Kaye Tue, 24 Jan 2012 18:01:00 -0500