http://www.clickz.com/ Retail - Marketing The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters. http://www.clickz.com/clickz/news/2267758/comscore-ecommerce-sales-up-13-percent-for-q1-2013 http://www.clickz.com/clickz/news/2267758/comscore-ecommerce-sales-up-13-percent-for-q1-2013 James Dohnert Mon, 13 May 2013 14:02:08 -0400 With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commercial. http://www.clickz.com/clickz/news/2266788/kayak-launches-first-global-ad-campaign http://www.clickz.com/clickz/news/2266788/kayak-launches-first-global-ad-campaign Susan Kuchinskas Wed, 08 May 2013 11:00:00 -0400 How Restoration Hardware is killing trees...and its customer service at the same time. http://www.clickz.com/clickz/column/2265245/dissuasion-marketing-omg-rhcom-what-were-you-thinking http://www.clickz.com/clickz/column/2265245/dissuasion-marketing-omg-rhcom-what-were-you-thinking Jim Sterne Wed, 01 May 2013 06:00:00 -0400 Starting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its spring tagline for "It's a Brad Brad World." http://www.clickz.com/clickz/news/2254848/old-navy-buys-into-brad-world-on-bravo http://www.clickz.com/clickz/news/2254848/old-navy-buys-into-brad-world-on-bravo Matt Kapko Thu, 14 Mar 2013 11:00:00 -0400 A look at the six key behaviors that will improve your chances of surviving beyond the average CMO tenure. http://www.clickz.com/clickz/column/2253656/cmo-survival-guide http://www.clickz.com/clickz/column/2253656/cmo-survival-guide Jim Taschetta Mon, 11 Mar 2013 01:00:00 -0400 The marketer is no longer the primary shaper of the brand. Consumers are now in control. http://www.clickz.com/clickz/column/2235909/why-cmos-need-to-own-product-development http://www.clickz.com/clickz/column/2235909/why-cmos-need-to-own-product-development Jim Taschetta Mon, 14 Jan 2013 08:04:00 -0500 Large retailers need to call their Facebook reps. http://www.clickz.com/clickz/news/2111462/facebooks-feature-exposes-mobile-buzz http://www.clickz.com/clickz/news/2111462/facebooks-feature-exposes-mobile-buzz Christopher Heine Fri, 28 Dec 2012 09:00:00 -0500 A final look at the hottest consumer holiday spending trends and how marketers can capitalize on those trends to increase revenue during the holiday season. Last in a six-part series. http://www.clickz.com/clickz/column/2232881/all-wrapped-up-the-hottest-holiday-trends http://www.clickz.com/clickz/column/2232881/all-wrapped-up-the-hottest-holiday-trends Denise Zaraya Thu, 20 Dec 2012 08:00:00 -0500 A primer for determining if a customer incentive is truly adding value to your business. http://www.clickz.com/clickz/column/2231724/a-cmos-6-tests-for-evaluating-effective-marketing-programs http://www.clickz.com/clickz/column/2231724/a-cmos-6-tests-for-evaluating-effective-marketing-programs Jim Taschetta Mon, 17 Dec 2012 08:00:00 -0500 According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. http://www.clickz.com/clickz/news/2231721/us-consumers-spend-usd27-billion-online-in-leadup-to-the-holidays http://www.clickz.com/clickz/news/2231721/us-consumers-spend-usd27-billion-online-in-leadup-to-the-holidays James Dohnert Thu, 13 Dec 2012 10:00:00 -0500 A look into why some industries and companies have moved aggressively into digital, but others still have not. http://www.clickz.com/clickz/column/2230054/the-good-bad-and-ugly-of-online-campaign-ratings-and-egrps http://www.clickz.com/clickz/column/2230054/the-good-bad-and-ugly-of-online-campaign-ratings-and-egrps Augustine Fou Thu, 06 Dec 2012 08:00:00 -0500 According to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012. http://www.clickz.com/clickz/news/2228557/over-usd16-billion-has-been-spent-online-this-holiday-season http://www.clickz.com/clickz/news/2228557/over-usd16-billion-has-been-spent-online-this-holiday-season James Dohnert Thu, 29 Nov 2012 16:08:00 -0500 Online shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM. http://www.clickz.com/clickz/news/2228169/cyber-monday-shopping-sales-up-30 http://www.clickz.com/clickz/news/2228169/cyber-monday-shopping-sales-up-30 James Dohnert Wed, 28 Nov 2012 11:28:00 -0500 Trends that have retailers seeing green. Part five in a six-part holiday series. http://www.clickz.com/clickz/column/2225845/black-friday-advertising-shows-the-lift http://www.clickz.com/clickz/column/2225845/black-friday-advertising-shows-the-lift Denise Zaraya Tue, 20 Nov 2012 08:00:00 -0500 Marketers who want to reach out to women need to pay closer attention to specific segments of that audience as well as regional differences, says a new study from Time Warner Cable Media. http://www.clickz.com/clickz/news/2225279/time-warner-study-one-size-doesnt-fit-all-in-reaching-women http://www.clickz.com/clickz/news/2225279/time-warner-study-one-size-doesnt-fit-all-in-reaching-women Mary Lisbeth D'Amico Thu, 15 Nov 2012 13:41:00 -0500 New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying." http://www.clickz.com/clickz/news/2225277/over-90-of-shoppers-find-their-cyber-monday-shopping-experience-satisfying http://www.clickz.com/clickz/news/2225277/over-90-of-shoppers-find-their-cyber-monday-shopping-experience-satisfying James Dohnert Thu, 15 Nov 2012 13:31:00 -0500 Optimizing your retail websites for both smartphone and tablet access is a crucial step in creating a positive connection with information- and product-seeking holiday shoppers. Part four in a six-part series. http://www.clickz.com/clickz/column/2222546/santas-newest-little-helpers-mobile-phones-and-tablets http://www.clickz.com/clickz/column/2222546/santas-newest-little-helpers-mobile-phones-and-tablets Denise Zaraya Tue, 06 Nov 2012 04:00:00 -0500 By pulling the trigger on your holiday campaigns now, there is a greater chance that your brand messages will impact those shoppers currently in-market and those with a longer consideration cycle. Part three in a six-part series. http://www.clickz.com/clickz/column/2215162/marketers-ready-your-aim-for-holiday-2012-now http://www.clickz.com/clickz/column/2215162/marketers-ready-your-aim-for-holiday-2012-now Denise Zaraya Mon, 08 Oct 2012 02:00:00 -0400 Among other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric. http://www.clickz.com/clickz/news/2208172/report-sends-nike-and-adidas-to-head-of-digital-marketing-class http://www.clickz.com/clickz/news/2208172/report-sends-nike-and-adidas-to-head-of-digital-marketing-class Mary Lisbeth D'Amico Tue, 25 Sep 2012 17:22:00 -0400 Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases. http://www.clickz.com/clickz/news/2208107/facebook-and-datalogix-together-for-about-a-year http://www.clickz.com/clickz/news/2208107/facebook-and-datalogix-together-for-about-a-year Kate Kaye Tue, 25 Sep 2012 12:27:35 -0400 A Nielsen study shows African-Americans are 30 percent more likely to visit Twitter using mobile devices than the average consumer. http://www.clickz.com/clickz/news/2207732/nearly-70-of-blacks-used-mobile-for-shopping-research http://www.clickz.com/clickz/news/2207732/nearly-70-of-blacks-used-mobile-for-shopping-research ClickZ Stats Staff Mon, 24 Sep 2012 18:16:00 -0400 Brands that woke up to the gTLD party late can now partner with a company that owns a gTLD, acquire one, or wait for the next round of applications, which could be years down the line. http://www.clickz.com/clickz/news/2204755/why-some-brands-stayed-out-of-first-dotbrand-auction http://www.clickz.com/clickz/news/2204755/why-some-brands-stayed-out-of-first-dotbrand-auction Matt Kapko Tue, 11 Sep 2012 18:40:38 -0400 John Donahoe said merchants cannot rely only on a brick and mortar store or website to compete. http://www.clickz.com/clickz/news/2204656/ebay-ceo-expects-mobile-commerce-tsunami http://www.clickz.com/clickz/news/2204656/ebay-ceo-expects-mobile-commerce-tsunami Dan Worth Tue, 11 Sep 2012 10:53:00 -0400 How can holiday marketers make the most of this roller coaster retail year? Part two of a six-part series that focuses on the top consumer holiday spending trends and how marketers can capitalize on those trends to increase revenue this holiday season. http://www.clickz.com/clickz/column/2203962/consumers-are-shopping-smarter-this-holiday-season http://www.clickz.com/clickz/column/2203962/consumers-are-shopping-smarter-this-holiday-season Denise Zaraya Mon, 10 Sep 2012 08:00:00 -0400 More than 20,000 people signed up for a tongue-in-cheek app promoting Greek frozen yogurt within three weeks. http://www.clickz.com/clickz/news/2202890/ben-jerrys-gets-sex-appeal-with-matchmaking-facebook-app http://www.clickz.com/clickz/news/2202890/ben-jerrys-gets-sex-appeal-with-matchmaking-facebook-app Joan Voight Tue, 04 Sep 2012 15:57:36 -0400 More consumers are looking to their smartphones and computers for deals, price comparisons, and new products. http://www.clickz.com/clickz/news/2201312/back-to-school-brings-open-consumer-mindsets-to-marketers http://www.clickz.com/clickz/news/2201312/back-to-school-brings-open-consumer-mindsets-to-marketers Matt Kapko Wed, 29 Aug 2012 06:39:00 -0400 More than 30 percent of shoppers used YouTube to shop for apparel. http://www.clickz.com/clickz/news/2198728/video-drives-clothing-sales http://www.clickz.com/clickz/news/2198728/video-drives-clothing-sales Melanie White Tue, 14 Aug 2012 10:22:57 -0400 What does a retail marketer need to do to ring the registers this holiday season? Part one in a six-part holiday series. http://www.clickz.com/clickz/column/2198217/5-consumer-trends-you-cant-afford-to-ignore-this-holiday-season http://www.clickz.com/clickz/column/2198217/5-consumer-trends-you-cant-afford-to-ignore-this-holiday-season Denise Zaraya Mon, 13 Aug 2012 02:00:00 -0400 Q2 2012 looked a lot better than Q1 for SMBs using Facebook as a direct selling tool, as total average F-commerce revenue grew 38 percent. http://www.clickz.com/clickz/news/2197922/facebook-store-revenue-among-smbss-increases-38 http://www.clickz.com/clickz/news/2197922/facebook-store-revenue-among-smbss-increases-38 Search Engine Watch Thu, 09 Aug 2012 15:27:00 -0400 Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing. http://www.clickz.com/clickz/news/2196390/ralph-lauren-embeds-brand-in-ny-times-olympics-ipad-app http://www.clickz.com/clickz/news/2196390/ralph-lauren-embeds-brand-in-ny-times-olympics-ipad-app Matt Kapko Thu, 02 Aug 2012 10:17:41 -0400 E-commerce store hosting firm alleges 80% Facebook ad clicks from bots. http://www.clickz.com/clickz/news/2195739/ecommerce-firm-accuses-facebook-of-click-fraud http://www.clickz.com/clickz/news/2195739/ecommerce-firm-accuses-facebook-of-click-fraud Search Engine Watch Tue, 31 Jul 2012 13:21:00 -0400 ComScore/Facebook study measures amplification ratio of top brands. http://www.clickz.com/clickz/news/2183863/mcdonalds-disney-friend-boost-facebook http://www.clickz.com/clickz/news/2183863/mcdonalds-disney-friend-boost-facebook Kate Kaye Tue, 12 Jun 2012 17:34:17 -0400 Bonobos' Memorial Day weekend campaign gets 12,000 "Claims" in the first day. http://www.clickz.com/clickz/news/2180024/facebook-offers-test-bodes-upscale-retailer http://www.clickz.com/clickz/news/2180024/facebook-offers-test-bodes-upscale-retailer Christopher Heine Fri, 25 May 2012 12:49:10 -0400 Ad agency, ad tech vendors ramp up their offerings. http://www.clickz.com/clickz/news/2179741/omnicom-oracle-sap-key-acquisitions http://www.clickz.com/clickz/news/2179741/omnicom-oracle-sap-key-acquisitions ClickZ News Staff Thu, 24 May 2012 12:38:20 -0400 Sephora, Gap, and H&M are U.S. launch partners for Wrapp, a new social commerce platform. http://www.clickz.com/clickz/news/2171488/brands-tap-facebook-local-gift-cards http://www.clickz.com/clickz/news/2171488/brands-tap-facebook-local-gift-cards Christopher Heine Mon, 30 Apr 2012 13:37:00 -0400 Retail giant leans on email; little if any sales staff needed. http://www.clickz.com/clickz/news/2162759/amazon-sold-million-deals-hours http://www.clickz.com/clickz/news/2162759/amazon-sold-million-deals-hours Christopher Heine Wed, 21 Mar 2012 21:08:00 -0400 2D products can be scanned and bought with mobile phones. http://www.clickz.com/clickz/news/2153169/glamour-installs-shoppable-wall-nycs-meatpacking-district-video http://www.clickz.com/clickz/news/2153169/glamour-installs-shoppable-wall-nycs-meatpacking-district-video Zachary Rodgers Thu, 16 Feb 2012 16:31:00 -0500 Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons. http://www.clickz.com/clickz/news/2142731/jc-penney-promotes-sales-strategy http://www.clickz.com/clickz/news/2142731/jc-penney-promotes-sales-strategy Anna Maria Virzi Tue, 31 Jan 2012 12:17:00 -0500 Former prez of CBS Interactive will help retailer build its online business. http://www.clickz.com/clickz/news/2139491/walmart-taps-neil-ashe-lead-commerce-globally http://www.clickz.com/clickz/news/2139491/walmart-taps-neil-ashe-lead-commerce-globally ClickZ News Staff Tue, 17 Jan 2012 13:29:00 -0500