Marketing to Latinos - ClickZ

Why Mashable Latino Makes Sense

Gustavo Razzetti — Thu, 09 May 2013 07:30:00 -0400

How developing a space that leverages Latino culture to attract both Hispanic and mainstream audiences could benefit Latinos.

Can PETA Get Latinos to Stop Eating Meat?

Giovanni Rodriguez — Tue, 30 Apr 2013 01:00:00 -0400

How do you change a deeply ingrained behavior? It might take more than a racy illustration.

What the Google-Easter Flap Really Tells Us

Giovanni Rodriguez — Tue, 02 Apr 2013 06:00:00 -0400

Are conservatives really ready to embrace Latinos?

Latino Marketing Lessons From the Pope

Gustavo Razzetti — Tue, 19 Mar 2013 04:00:00 -0400

When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in social media.

Marketing Becomes Post-Cultural

Giovanni Rodriguez — Tue, 05 Mar 2013 00:00:00 -0500

What happens when there's no longer a mainstream? A few words of advice to all marketers, regardless of their stripes.

The Future of Latinos and Social Media

Gustavo Razzetti — Tue, 26 Feb 2013 08:00:00 -0500

People don't engage with brands, people engage with a purpose. And the most successful case studies are precisely those that embrace this approach.

Louis Pagan: RIP

Giovanni Rodriguez — Tue, 05 Feb 2013 00:00:00 -0500

A pioneer in social media has passed on. But he leaves a social legacy.

Why Latinos Are Leading Retail Trends

Gustavo Razzetti — Tue, 29 Jan 2013 08:00:00 -0500

Five ways to market to Latino social shoppers.

Are Brazilians Latino (and Does Anybody Care)?

Giovanni Rodriguez — Tue, 01 Jan 2013 08:00:00 -0500

With close to 200 million in the homeland alone, Brazilians certainly matter. But why have they been left out of the Latino marketing party?

Permission to Dream: A Latino-Inclusive Marketing Approach

Gustavo Razzetti — Tue, 11 Dec 2012 02:00:00 -0500

Brands need to address (and show) the growing influence that Latinos and other emerging cultures are playing.

Marketers Need to Redraw Their Puerto Rican Map

Giovanni Rodriguez — Tue, 20 Nov 2012 04:00:00 -0500

The 2012 election was a wake-up call: this market may not be what you think.

Latino: The New Language of Rolling Stone

Gustavo Razzetti — Tue, 13 Nov 2012 04:00:00 -0500

Brands that want to engage with Latinos need to create, not simply communicate and they need to embrace that culture and be part of it.

Today's Big Question: Will Latinos Be the Big Story Tomorrow?

Giovanni Rodriguez — Tue, 06 Nov 2012 06:00:00 -0500

Latinos loom large this Election Day, and the stakes are huge. Here's what folks in the media are saying.

Limitless Mobile Latinos: A Segmentation Approach

Gustavo Razzetti — Tue, 30 Oct 2012 08:00:00 -0400

Marketers can't continue to approach the mobile Latino as a monolithic consumer anymore.

Latinos Could Decide the Election for Obama - but Will They Vote?

Giovanni Rodriguez — Tue, 09 Oct 2012 06:00:00 -0400

Obama is counting on them. But will they be counted?

Aspiring Celebrities: Latino Bloggers and the Art of Storytelling

Gustavo Razzetti — Tue, 02 Oct 2012 06:00:00 -0400

At the end of the day, bloggers' stories impact consumers' lives.

Latinosphere: Marketing With Latinos in the Age of Digital

Gustavo Razzetti — Tue, 14 Aug 2012 06:00:00 -0400

In today's world there is an ongoing dialogue online - we are marketing "with" people, not simply talking "to" consumers.

Latinosphere: The Book

Giovanni Rodriguez — Tue, 07 Aug 2012 00:00:00 -0400

The "Marketing to Latinos column" comes of age; today we announce the book.

Will Latinos Keep the American Dream Alive?

Gustavo Razzetti — Tue, 31 Jul 2012 06:00:00 -0400

The increase of Latino youth is fueling America's economic growth.

Between Social Bragging and Utility Lies Pinterest

Gustavo Razzetti — Tue, 17 Jul 2012 02:00:00 -0400

Six ways marketers can leverage the Latino opportunity on Pinterest.

How to Create a Bad Ad (in Spanish)

Giovanni Rodriguez — Tue, 10 Jul 2012 06:00:00 -0400

Sometimes it's so bad it's good. But too often it's just bad.

Latinosphere: A Young and Mobile Emerging Market

Gustavo Razzetti — Tue, 03 Jul 2012 00:00:00 -0400

If you want to win with the emerging Latinosphere market, your mobile experience should empower Latinos allowing them to take the lead rather than follow.

What Latino Marketers Can Say About Asians

Giovanni Rodriguez — Tue, 26 Jun 2012 01:00:00 -0400

No longer the fastest-growing immigrant group, Latinos still occupy a special place in the multicultural pantheon.

Latino Chameleons: The Changing Colors of Social Media

Gustavo Razzetti — Tue, 19 Jun 2012 04:00:00 -0400

Brands and marketers need to understand the changing and adaptive behavior of Latinos, and need to follow the same flexible approach.

Pinterest Audience Grows 8X in Latin America

Kate Kaye — Fri, 15 Jun 2012 13:57:05 -0400

ComScore Media Metrix said nearly 28% of Pinterest's regional audience is in Brazil.

Video: Latino Marketing Expert Maria Lopez-Knowles

Kate Kaye — Thu, 14 Jun 2012 16:40:00 -0400

Lopez-Knowles describes the nuanced way marketers should message to U.S. Hispanics - with a "wink."

The Great Wall of Latin America

Giovanni Rodriguez — Tue, 12 Jun 2012 02:00:00 -0400

How do you market in a "low-trust" culture? Online, offline, and altogether.

The Cultural Chameleon: Latinas Living in America

Gustavo Razzetti — Tue, 05 Jun 2012 02:00:00 -0400

In order to play a more important role in society, Latinas are embracing an American lifestyle while also dealing with their Latino roots.

Latinos in Social Media Get Political for 2012

Kate Kaye — Tue, 29 May 2012 07:00:00 -0400

Group rallies members on Twitter, LinkedIn, and Google+ to spur voter participation.

Latino Celebrity Marketing: Does Digital Make a Difference?

Giovanni Rodriguez — Tue, 29 May 2012 01:30:00 -0400

To the age-old game of celebrity marketing, what does digital add to the mix?

Hispanic-Heavy Swing States Drive High Mobile Ad Prices

Kate Kaye — Wed, 23 May 2012 06:00:00 -0400

Data from Pontiflex suggests it could cost campaigns more to target mobile ads to some swing states.

Latinos Are Fighting for Content

Gustavo Razzetti — Tue, 22 May 2012 06:00:00 -0400

Univision, Telemundo, Estrella TV, and MundoFox develop new programming to win audiences and advertisers.

Latino Media at War

Gustavo Razzetti — Mon, 21 May 2012 05:07:00 -0400

News from the upfront lines of the Latino digital battlefield.

Obama's May Surprise

Giovanni Rodriguez — Tue, 15 May 2012 08:00:00 -0400

When a campaign race looks like a toss-up, what matters the most? A lesson for all marketers.

Latino Vote Could Use Some Marketing Help

Gustavo Razzetti — Tue, 08 May 2012 08:00:00 -0400

Three areas that need to be addressed to win the Latino vote during the 2012 presidential election.

Nielsen to Marketers: Hispanics Won't Stop and Melt for You

Giovanni Rodriguez — Tue, 01 May 2012 00:00:00 -0400

A new study challenges an old notion - the so-called "melting pot."

A New Kind of Cinco de Mayo Party

Giovanni Rodriguez — Tue, 17 Apr 2012 00:00:00 -0400

Why an ethnic pride day in 2012 means so much more than beer and chips.

The Acceleration of Latinos

Gustavo Razzetti — Fri, 13 Apr 2012 03:00:00 -0400

"It's not about talking to a specific segment or using a specific language, it's about connecting to human values," infers PepsiCo's director of cultural branding at Hispanicize 2012.

The Day Latinos Told the Truth

Gustavo Razzetti — Thu, 12 Apr 2012 10:53:00 -0400

Creatives gathered around an interesting topic: the challenge of selling breakthrough Latino creative.