Marketing Automation - ClickZ

Putting the 'U' Back in Automation

Stacie Levy — Mon, 20 May 2013 07:00:00 -0400

We may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs.

Inbound vs. Outbound Content

Mathew Sweezey — Tue, 07 May 2013 04:00:00 -0400

Why 70 percent of B2B buyers want content under five pages.

Purposeful Partnership Methodology: How to Be a Good Client

Stephanie Miller — Mon, 29 Apr 2013 04:00:00 -0400

What five marketers think makes a good client.

Handwritten Letters in a World of Technology

Stacie Levy — Mon, 22 Apr 2013 02:04:00 -0400

How do we embrace the new world without completely ushering out the old?

76% of the World's Largest SaaS Companies Use Marketing Automation

Mathew Sweezey — Tue, 09 Apr 2013 00:00:00 -0400

What can we learn from the large SaaS companies that have generated so much buzz in recent years?

MapReduce and Marketing: Are Small Bits of Big Data Meaningful?

Stephanie Miller — Mon, 01 Apr 2013 02:00:00 -0400

Start tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging, and use those to create an ominichannel view of the customer.

What's Your Evidence?

Stacie Levy — Mon, 25 Mar 2013 04:00:00 -0400

The key to proving our value and receiving the desired verdict is in presenting the right mix of evidence.

The Golden Rule of Marketing Automation

Mathew Sweezey — Tue, 12 Mar 2013 02:00:00 -0400

To follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity.

Adobe to Pinterize New Marketing Suite

Susan Kuchinskas — Thu, 07 Mar 2013 12:33:10 -0500

Adobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface that borrows heavily from Pinterest.

Big Brands on Big Data: Bigger Marketing Is Not Better

Stephanie Miller — Mon, 04 Mar 2013 08:00:00 -0500

Marketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience.

Challenge 'What Is'

Stacie Levy — Tue, 26 Feb 2013 04:00:00 -0500

We can't grow as marketers and improve our results without questioning the status quo and challenging ourselves in new ways.

25% of Fortune 500 B2B Companies Have Adopted Marketing Automation

Mathew Sweezey — Tue, 12 Feb 2013 04:00:00 -0500

What can we learn as marketers from this research?

Are Predictive Models Dead?

Stephanie Miller — Mon, 11 Feb 2013 02:00:00 -0500

All business today is data-driven and the most progressive and advanced marketers are using automation to reach new levels of customer connectedness.

Becoming Great at Marketing Automation

Stacie Levy — Mon, 28 Jan 2013 02:00:00 -0500

This year, let's take a break from only focusing on lofty, visionary resolutions and set our sights on smaller, tangible goals.

Why 2013 Will Be the Year of Programmatic Premium Guaranteed

Chris O'Hara — Tue, 22 Jan 2013 05:00:00 -0500

If we can apply some of the amazing technology we have built to making buying and selling great inventory easier, more efficient, and better performing, it will be an amazing year.

Big Data 101: Use Web Data to Understand Customer Intent

Stephanie Miller — Mon, 07 Jan 2013 04:00:00 -0500

How are you using web data to improve your customer experiences - and increase revenue?

Got Social Data? Must Transform Analytics Operations

Stephanie Miller — Mon, 10 Dec 2012 06:00:00 -0500

Marketers must connect customers with experiences and purchase opportunities…and then get the heck out of the way.

Demystifying Market Opportunity With Segmentation and Automation for the B2B Marketer

Stacie Levy — Mon, 03 Dec 2012 06:00:00 -0500

As engagement occurs, marketers can start capturing more data and customizing their message.

Airlines Automation Gone Wild: Messaging Aftermath of Hurricane Sandy

Stephanie Miller — Mon, 12 Nov 2012 08:00:00 -0500

Which would you rather be: the marketing team who generated response or the team who expressed sympathy?

Count Your Marketing Automation Blessings

Stacie Levy — Mon, 05 Nov 2012 01:00:00 -0500

The adoption of marketing automation has introduced new challenges, but has also led to increased technology innovation that we should all be thankful for.

Forget Segmentation: It’s Time to Engage

Stephanie Miller — Mon, 15 Oct 2012 08:00:00 -0400

The faster consumers interact with our brands, the faster we need to respond. Segmentation alone doesn't keep up.

Tips for Fine-Tuning Your B2B Holiday Plan

Stacie Levy — Mon, 08 Oct 2012 04:00:00 -0400

How to capitalize on opportunities to generate content and communicate relevant messaging during the holiday season.

Big Data and the Marketing Organization

Stephanie Miller — Mon, 01 Oct 2012 01:00:00 -0400

How to make sure you're using all the data available to make meaningful connections with customers when they are in market to receive the message.

Keys to a Happy Partnership

Stacie Levy — Mon, 17 Sep 2012 06:00:00 -0400

There are two key themes that most relationships can benefit from. So, whether it’s a client and vendor partnership, or internal team members working together, here’s how you can ensure a happy relationship.

Irony: Optimizing Marketing Automation Requires Human Intervention

Stephanie Miller — Mon, 20 Aug 2012 04:00:00 -0400

Technology doesn't come up with great creative approaches and associate the right message with the right lifecycle stage; humans do.

Connect Big Data With Customer Behavior to Improve Social, Email, and Web ROI

Stephanie Miller — Mon, 23 Jul 2012 08:00:00 -0400

The only path to higher relevancy, response, and revenues is to take a campaign management approach to digital marketing.

Purposefully Repurposing Content

Stacie Levy — Mon, 16 Jul 2012 02:00:00 -0400

Repurpose content you already have with press releases, case studies, reports, and white papers.

Users Emerge As Distinct Category of Shoppers

Stephanie Miller — Mon, 25 Jun 2012 08:15:00 -0400

A recent study shows that tablets need to be recognized for their wide consumer appeal and unique marketing potential.

Climbing the Marketing Automation Mountain

Stacie Levy — Mon, 18 Jun 2012 02:00:00 -0400

Seven best practices that a strenuous hike and marketing automation have in common.

Digital Marketing Attribution: Tapping the Data Disruption

Stephanie Miller — Tue, 29 May 2012 00:10:00 -0400

To make accurate budgeting decisions, marketers need to take into account multi-channel, multi-touch purchasing cycles. Here are two examples of how attribution could work for you.

The Ultimate Content Development Checklist

Stacie Levy — Mon, 21 May 2012 08:00:00 -0400

Six ways to be efficient and effective in creating content that will achieve automation and scale.

Introducing the Self-Service Generation

Stephanie Miller — Mon, 30 Apr 2012 04:00:00 -0400

A new trend of consumer intelligence.

The 6 Biggest Potholes of Marketing Automation

Stacie Levy — Mon, 23 Apr 2012 04:00:00 -0400

Don't let these common mistakes derail you from achieving automation and scale.

How to Combine Personas With Automation and Get Closer to Customers

Stephanie Miller — Mon, 02 Apr 2012 06:00:00 -0400

Personas are a good way to get closer to the individual behind the bits and bytes.

Toning Your Marketing Automation Core

Stacie Levy — Mon, 26 Mar 2012 05:00:00 -0400

Four signs that your marketing database needs strengthening.

SES NY 2012 Live Blog: Automating Social Media

Anna Maria Virzi — Wed, 21 Mar 2012 14:27:00 -0400

At SES NY, marketers discuss pros and cons of using tools to automate communications on social platforms.

Balancing Technology and People: 3 Essential Elements

Stacie Levy — Thu, 01 Mar 2012 08:05:00 -0500

Look inward and assess your company's strength, alignment, and concentration to determine how well your people and technology resources are structured.

6 Tips for Using Propensity Models to Improve Response and Revenue

Stephanie Miller — Mon, 06 Feb 2012 08:05:00 -0500

Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how.

Request for Proposal: How to Make the Most of It

Stacie Levy — Thu, 02 Feb 2012 08:05:00 -0500

How to develop a scoring system to evaluate marketing automation providers.