http://www.clickz.com/ Local - Marketing A new interactive media campaign is helping New Orleans introduce people to the city beyond the French Quarter and Mardi Gras. http://www.clickz.com/clickz/news/2267462/new-orleans-follow-your-nola-campaign-seeks-adventurous-travelers http://www.clickz.com/clickz/news/2267462/new-orleans-follow-your-nola-campaign-seeks-adventurous-travelers Mary Lisbeth D'Amico Mon, 13 May 2013 09:00:00 -0400 If you haven't looked at how people in different geographies are accessing your content and tried to find ways to better communicate with them, you have an untapped opportunity waiting for you. http://www.clickz.com/clickz/column/2267498/understanding-where-people-are-and-where-they-are-going http://www.clickz.com/clickz/column/2267498/understanding-where-people-are-and-where-they-are-going Jason Burby Mon, 13 May 2013 07:30:00 -0400 How to build a media plan that is finely honed, generates a desirable cost-per-action, and has low waste. http://www.clickz.com/clickz/column/2264604/building-the-optimal-local-online-media-plan http://www.clickz.com/clickz/column/2264604/building-the-optimal-local-online-media-plan Gregg Stewart Mon, 29 Apr 2013 06:00:00 -0400 Traditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report from Borrell Associates. http://www.clickz.com/clickz/news/2262611/borrell-theres-money-in-local-media http://www.clickz.com/clickz/news/2262611/borrell-theres-money-in-local-media Susan Kuchinskas Thu, 18 Apr 2013 13:20:00 -0400 How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. http://www.clickz.com/clickz/column/2258407/optimizing-local-search-campaigns http://www.clickz.com/clickz/column/2258407/optimizing-local-search-campaigns Gregg Stewart Mon, 01 Apr 2013 00:00:00 -0400 The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make more money doing so. http://www.clickz.com/clickz/news/2255597/the-search-agency-automates-sem-for-smbs http://www.clickz.com/clickz/news/2255597/the-search-agency-automates-sem-for-smbs Susan Kuchinskas Tue, 19 Mar 2013 11:00:00 -0400 How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are. http://www.clickz.com/clickz/column/2255485/understand-where-youve-been-and-what-youve-done http://www.clickz.com/clickz/column/2255485/understand-where-youve-been-and-what-youve-done Jason Burby Mon, 18 Mar 2013 04:00:00 -0400 California coffee chain The Coffee Bean and Tea Leaf is using digital technology to help it respond to customers on a micro-local level. http://www.clickz.com/clickz/news/2253373/the-coffee-bean-and-tea-leaf-goes-hyperlocal http://www.clickz.com/clickz/news/2253373/the-coffee-bean-and-tea-leaf-goes-hyperlocal Mary Lisbeth D'Amico Fri, 08 Mar 2013 08:00:00 -0500 There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts. http://www.clickz.com/clickz/column/2244749/bringing-local-relevance-to-social http://www.clickz.com/clickz/column/2244749/bringing-local-relevance-to-social Robin Neifield Tue, 19 Feb 2013 06:00:00 -0500 Consumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and improving search engine rankings. http://www.clickz.com/clickz/column/2243731/ratings-and-reviews-your-largest-local-opportunity-missed http://www.clickz.com/clickz/column/2243731/ratings-and-reviews-your-largest-local-opportunity-missed Gregg Stewart Thu, 14 Feb 2013 06:00:00 -0500 As mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards. http://www.clickz.com/clickz/column/2237575/marketings-new-mandate-invitation-vs-interruption http://www.clickz.com/clickz/column/2237575/marketings-new-mandate-invitation-vs-interruption Jason Burby Mon, 21 Jan 2013 06:00:00 -0500 The top missed opportunities in local strategies. http://www.clickz.com/clickz/column/2172130/remember-local http://www.clickz.com/clickz/column/2172130/remember-local Jason Burby Mon, 24 Dec 2012 04:00:00 -0500 Some tactics to help you leverage any potential difference that gets you the click, call, and sale. http://www.clickz.com/clickz/column/2230646/local-promotions-connecting-online-mobile-search-to-offline-conversion http://www.clickz.com/clickz/column/2230646/local-promotions-connecting-online-mobile-search-to-offline-conversion Gregg Stewart Mon, 10 Dec 2012 02:00:00 -0500 Search engines need to catch up with how consumers shop and source information. http://www.clickz.com/clickz/column/2223564/a-letter-to-googles-local-team-can-you-give-a-brand-a-break http://www.clickz.com/clickz/column/2223564/a-letter-to-googles-local-team-can-you-give-a-brand-a-break Gregg Stewart Mon, 12 Nov 2012 06:00:00 -0500 Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo. http://www.clickz.com/clickz/news/2223560/over-47-of-national-brands-look-to-increase-investment-in-local-marketing-for-2013 http://www.clickz.com/clickz/news/2223560/over-47-of-national-brands-look-to-increase-investment-in-local-marketing-for-2013 James Dohnert Fri, 09 Nov 2012 08:15:00 -0500 Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. http://www.clickz.com/clickz/news/2222543/us-mobile-local-ad-revenue-will-reach-usd58-billion-by-2016 http://www.clickz.com/clickz/news/2222543/us-mobile-local-ad-revenue-will-reach-usd58-billion-by-2016 James Dohnert Mon, 05 Nov 2012 13:16:00 -0500 Digging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analytics firm Placed. http://www.clickz.com/clickz/column/2221956/the-evolving-location-measurement-industry http://www.clickz.com/clickz/column/2221956/the-evolving-location-measurement-industry Jason Burby Fri, 02 Nov 2012 02:00:00 -0400 Don't forget that you need to tell the story of your business/brand to the customer. http://www.clickz.com/clickz/column/2216868/if-a-pictures-worth-a-thousand-words-a-good-storys-worth-a-million-pictures http://www.clickz.com/clickz/column/2216868/if-a-pictures-worth-a-thousand-words-a-good-storys-worth-a-million-pictures Gregg Stewart Mon, 15 Oct 2012 04:00:00 -0400 And why that matters to marketers. http://www.clickz.com/clickz/column/2213406/whats-more-local-than-weather http://www.clickz.com/clickz/column/2213406/whats-more-local-than-weather Jason Burby Mon, 01 Oct 2012 02:00:00 -0400 Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. http://www.clickz.com/clickz/news/2204398/borrell-refines-local-digital-ad-market-segments http://www.clickz.com/clickz/news/2204398/borrell-refines-local-digital-ad-market-segments Kate Kaye Mon, 10 Sep 2012 14:43:00 -0400 If local search results continue to favor directories and listing aggregators, you must adjust your local strategy so you have a favorable position in the local listings section. http://www.clickz.com/clickz/column/2199641/google-algorithm-changes-benefit-directory-sites-at-the-expense-of-local-businesses http://www.clickz.com/clickz/column/2199641/google-algorithm-changes-benefit-directory-sites-at-the-expense-of-local-businesses Gregg Stewart Mon, 20 Aug 2012 06:00:00 -0400 Three tactics businesses should take into consideration with Google's new rating scale. http://www.clickz.com/clickz/column/2193303/google-ratings-and-reviews-a-perfect-30 http://www.clickz.com/clickz/column/2193303/google-ratings-and-reviews-a-perfect-30 Gregg Stewart Mon, 23 Jul 2012 06:00:00 -0400 Automatic updating service lets businesses target repeat customers. http://www.clickz.com/clickz/news/2192736/foursquare-local-updates-could-compete-with-google-twitter http://www.clickz.com/clickz/news/2192736/foursquare-local-updates-could-compete-with-google-twitter Susan Kuchinskas Wed, 18 Jul 2012 16:16:00 -0400 Digital will account for 25% of the local ad market in the future, says BIA/Kelsey. http://www.clickz.com/clickz/news/2192370/digital-ad-revenues-will-grow-13-in-2012 http://www.clickz.com/clickz/news/2192370/digital-ad-revenues-will-grow-13-in-2012 Melanie White Tue, 17 Jul 2012 15:52:57 -0400 How to combine location data with other behavioral data to customize the experience and better target your audience. http://www.clickz.com/clickz/column/2189950/speaking-target-audiences-language http://www.clickz.com/clickz/column/2189950/speaking-target-audiences-language Jason Burby Mon, 09 Jul 2012 08:00:00 -0400 Tablets are considered "mobile" devices, but that's only a starting point for marketers. http://www.clickz.com/clickz/column/2186622/tablet-mobile-desktop-device http://www.clickz.com/clickz/column/2186622/tablet-mobile-desktop-device Gregg Stewart Mon, 25 Jun 2012 08:10:00 -0400 The biggest opportunity for brands moving forward lies in platforms that take geo-fenced locations and combine them with behavioral data. http://www.clickz.com/clickz/column/2182814/building-relevance-geo-fencing http://www.clickz.com/clickz/column/2182814/building-relevance-geo-fencing Jason Burby Mon, 11 Jun 2012 06:00:00 -0400 Effects of recent Google algorithm changes and their impact on local. http://www.clickz.com/clickz/column/2179695/penguin-update-honey-badger-update http://www.clickz.com/clickz/column/2179695/penguin-update-honey-badger-update Gregg Stewart Tue, 29 May 2012 04:00:00 -0400 $450M in potential digital ads for SMBs from manufacturers will go unused. http://www.clickz.com/clickz/news/2174984/digital-op-ads-ignored-smbs http://www.clickz.com/clickz/news/2174984/digital-op-ads-ignored-smbs Christopher Heine Tue, 15 May 2012 17:43:00 -0400 BIA/Kelsey predicts local social ads to grow to $3.1B in 2016. http://www.clickz.com/clickz/news/2174656/social-media-spending-reach-usd98-billion http://www.clickz.com/clickz/news/2174656/social-media-spending-reach-usd98-billion Susan Kuchinskas Tue, 15 May 2012 06:00:00 -0400 Glancee purchase is latest pre-IPO move by CEO Mark Zuckerberg's firm. http://www.clickz.com/clickz/news/2172913/facebook-deepens-local-mobile-march http://www.clickz.com/clickz/news/2172913/facebook-deepens-local-mobile-march Christopher Heine Mon, 07 May 2012 16:08:00 -0400 Local media firm launches division with three dedicated mobile salespeople. http://www.clickz.com/clickz/news/2172133/mcdonalds-capital-test-cox-mobile-ads http://www.clickz.com/clickz/news/2172133/mcdonalds-capital-test-cox-mobile-ads Kate Kaye Wed, 02 May 2012 12:33:00 -0400 New service provides consolidated view of marketing results and reputation. http://www.clickz.com/clickz/news/2171839/yahoo-woos-biz-marketing-dashboard http://www.clickz.com/clickz/news/2171839/yahoo-woos-biz-marketing-dashboard Susan Kuchinskas Wed, 02 May 2012 08:30:00 -0400 Marketers must evolve their marketing strategy and execution plans to leverage the consumer migration from traditional media vehicles to local online resources. http://www.clickz.com/clickz/column/2171149/finders-seekers-local-changed-game http://www.clickz.com/clickz/column/2171149/finders-seekers-local-changed-game Gregg Stewart Mon, 30 Apr 2012 02:00:00 -0400 Sales vet Steven Rosenblatt is working closely with geo-social app. http://www.clickz.com/clickz/news/2169417/apple-exec-helps-foursquare-ads http://www.clickz.com/clickz/news/2169417/apple-exec-helps-foursquare-ads Christopher Heine Fri, 20 Apr 2012 15:34:00 -0400 When we combine proximity and relevance, we can hone in on a consumer's mindset right at the point where they're most likely to want our goods or services. http://www.clickz.com/clickz/column/2167530/local-intro http://www.clickz.com/clickz/column/2167530/local-intro Jason Burby Mon, 16 Apr 2012 06:00:00 -0400 Teaching Siri to suggest your business. http://www.clickz.com/clickz/column/2144600/optimizing-local-listing-apples-siri http://www.clickz.com/clickz/column/2144600/optimizing-local-listing-apples-siri Gregg Stewart Thu, 09 Feb 2012 08:10:00 -0500 Mobile commerce must be part of your present full funnel marketing plan. Follow these steps to make sure you have a mobile-friendly website. http://www.clickz.com/clickz/column/2136626/mobile-website-read-fine-print http://www.clickz.com/clickz/column/2136626/mobile-website-read-fine-print Gregg Stewart Thu, 12 Jan 2012 08:00:00 -0500 In a note obtained by TechCrunch, CEO tells employees the bank has foreclosed. http://www.clickz.com/clickz/news/2134714/report-local-player-webvisible-closed http://www.clickz.com/clickz/news/2134714/report-local-player-webvisible-closed Zachary Rodgers Thu, 29 Dec 2011 12:33:06 -0500