http://www.clickz.com/ Healthcare & pharma - Marketing Five new digital marketing opportunities for healthcare/pharma companies and the advancements that are taking place in online media. http://www.clickz.com/clickz/column/2225484/the-latest-healthcare-pharma-online-advertising-trends http://www.clickz.com/clickz/column/2225484/the-latest-healthcare-pharma-online-advertising-trends Julie Batten Mon, 19 Nov 2012 08:00:00 -0500 The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. http://www.clickz.com/clickz/news/2216594/pharma-and-healthcare-drive-biggest-online-ad-spending-gains http://www.clickz.com/clickz/news/2216594/pharma-and-healthcare-drive-biggest-online-ad-spending-gains Matt Kapko Thu, 11 Oct 2012 17:18:21 -0400 Global brands have been the likeliest to want their names to the right of the dot. http://www.clickz.com/clickz/news/2198196/pharmcos-sign-up-for-new-tlds http://www.clickz.com/clickz/news/2198196/pharmcos-sign-up-for-new-tlds Susan Kuchinskas Mon, 13 Aug 2012 08:14:00 -0400 Resonate found insomniacs are 30% more likely to spend more than 40 hours a week online. http://www.clickz.com/clickz/news/2185226/insomniacs-watch-tv-online http://www.clickz.com/clickz/news/2185226/insomniacs-watch-tv-online Daniel Mickens Mon, 18 Jun 2012 13:53:00 -0400 PWC study: Consumers say info on social networks would affect decisions to select physicians, hospitals. http://www.clickz.com/clickz/news/2169741/-consumers-social-media-health-care-info-survey http://www.clickz.com/clickz/news/2169741/-consumers-social-media-health-care-info-survey Search Engine Watch Mon, 23 Apr 2012 09:00:00 -0400 The number of digital coupon "events" increased by 12.3 percent in 2011. http://www.clickz.com/clickz/news/2142754/-food-marketers-grab-share-digital-coupon-space http://www.clickz.com/clickz/news/2142754/-food-marketers-grab-share-digital-coupon-space Douglas Quenqua Tue, 31 Jan 2012 13:18:00 -0500 Effort takes interactive marketing to the bathroom mirror. http://www.clickz.com/clickz/news/2120996/anti-acne-brand-combines-qr-codes-mobile-video http://www.clickz.com/clickz/news/2120996/anti-acne-brand-combines-qr-codes-mobile-video Christopher Heine Fri, 28 Oct 2011 14:19:42 -0400 Google coughed up $500 million to the U.S. Justice Department to settle an illegal pharmacy advertising case. http://www.clickz.com/clickz/news/2104354/sting-operation-led-googles-usd500m-pharma-settlement-doj http://www.clickz.com/clickz/news/2104354/sting-operation-led-googles-usd500m-pharma-settlement-doj Kate Kaye Wed, 24 Aug 2011 17:14:00 -0400 For pharma brands, the FDA is the elephant in Facebook comment room. http://www.clickz.com/clickz/news/2102625/pharma-fda-elephant-facebook-comment http://www.clickz.com/clickz/news/2102625/pharma-fda-elephant-facebook-comment Kate Kaye Wed, 17 Aug 2011 15:20:00 -0400 Hacking incident will not affect drug maker's brand- or disease-related Facebook pages. http://www.clickz.com/clickz/news/2095916/pfizer-facebook-page-returns-impact-pages http://www.clickz.com/clickz/news/2095916/pfizer-facebook-page-returns-impact-pages Kate Kaye Thu, 21 Jul 2011 16:49:00 -0400 Google courts pharma as Facebook prepares to force comments on their pages. http://www.clickz.com/clickz/news/2093013/google-hand-holding-brings-pharma-youtube http://www.clickz.com/clickz/news/2093013/google-hand-holding-brings-pharma-youtube Kate Kaye Tue, 12 Jul 2011 07:20:00 -0400 Product specific pages may be be permitted to prevent user comments. http://www.clickz.com/clickz/news/2086744/facebook-pharma-disable-comments-pages http://www.clickz.com/clickz/news/2086744/facebook-pharma-disable-comments-pages Kate Kaye Thu, 07 Jul 2011 18:16:06 -0400 Pharma marketers that disable comments on their Facebook pages are in for a change. http://www.clickz.com/clickz/news/2072756/facebook-tells-pharma-brands-allow-comments http://www.clickz.com/clickz/news/2072756/facebook-tells-pharma-brands-allow-comments Kate Kaye Fri, 20 May 2011 16:14:50 -0400 Company has set aside $500 million for a possible DOJ settlement. http://www.clickz.com/clickz/news/2070938/report-google-settle-doj-illegal-pharma-ads http://www.clickz.com/clickz/news/2070938/report-google-settle-doj-illegal-pharma-ads Jack Marshall Fri, 13 May 2011 13:31:48 -0400 For heavily regulated pharma ads, Google says low CTR is a good thing. http://www.clickz.com/clickz/news/1736804/pharma-marketers-scared-test-google-ads-so-google-does http://www.clickz.com/clickz/news/1736804/pharma-marketers-scared-test-google-ads-so-google-does Kate Kaye Fri, 01 Oct 2010 11:54:00 -0400