http://www.clickz.com/ Cpg - Marketing A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience. http://www.clickz.com/clickz/news/2267154/smartphoneempowered-shopping-is-the-new-norm http://www.clickz.com/clickz/news/2267154/smartphoneempowered-shopping-is-the-new-norm Matt Kapko Thu, 09 May 2013 13:13:00 -0400 Men's clothing brand Van Heusen has partnered with comedy website Funny or Die to attract so-called schlubs with humor and football in the latest iteration of its Institute of Style campaign. http://www.clickz.com/clickz/news/2226485/van-heusen-partners-with-funny-or-die-for-new-campaign http://www.clickz.com/clickz/news/2226485/van-heusen-partners-with-funny-or-die-for-new-campaign Lisa Lacy Mon, 26 Nov 2012 08:00:00 -0500 Campbell Soup Company has launched a new line of bold-flavored soups in microwaveable packaging and is trying to cultivate a whimsical, humorous personality for the line to attract Millennials. http://www.clickz.com/clickz/news/2226481/campbell-soup-trying-to-attract-millenials-with-digital-content http://www.clickz.com/clickz/news/2226481/campbell-soup-trying-to-attract-millenials-with-digital-content Lisa Lacy Fri, 23 Nov 2012 09:00:00 -0500 By giving shoppers a gift, retailers get hyper-efficient marketing that can truly change consumer behavior and create profitable new visits at the scale they need. http://www.clickz.com/clickz/column/2226178/why-gift-marketing-is-the-next-big-thing http://www.clickz.com/clickz/column/2226178/why-gift-marketing-is-the-next-big-thing Jim Taschetta Wed, 21 Nov 2012 01:00:00 -0500 Mondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate and work directly with its brands. http://www.clickz.com/clickz/news/2215856/mondel-z-intl-formerly-kraft-to-spend-10-on-mobile http://www.clickz.com/clickz/news/2215856/mondel-z-intl-formerly-kraft-to-spend-10-on-mobile Matt Kapko Tue, 09 Oct 2012 13:52:55 -0400 In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company. http://www.clickz.com/clickz/news/2215104/what-the-china-video-site-merger-means-for-marketers http://www.clickz.com/clickz/news/2215104/what-the-china-video-site-merger-means-for-marketers Adaline Lau Fri, 05 Oct 2012 10:55:00 -0400 A substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013. http://www.clickz.com/clickz/news/2206445/reckitt-benckiser-shares-digital-plans-for-china http://www.clickz.com/clickz/news/2206445/reckitt-benckiser-shares-digital-plans-for-china Adaline Lau Tue, 18 Sep 2012 20:13:19 -0400 More consumers are looking to their smartphones and computers for deals, price comparisons, and new products. http://www.clickz.com/clickz/news/2201312/back-to-school-brings-open-consumer-mindsets-to-marketers http://www.clickz.com/clickz/news/2201312/back-to-school-brings-open-consumer-mindsets-to-marketers Matt Kapko Wed, 29 Aug 2012 06:39:00 -0400 "Happiness Is" page is aimed at teen bloggers. http://www.clickz.com/clickz/news/2136974/coca-colas-tumblr-shares-happiness http://www.clickz.com/clickz/news/2136974/coca-colas-tumblr-shares-happiness Lisa Lacy Wed, 11 Jan 2012 17:01:00 -0500 Advances in augmented tech could bring such experiences to mobile next year. http://www.clickz.com/clickz/news/2134706/orville-redenbachers-tries-augmented-reality-facebook http://www.clickz.com/clickz/news/2134706/orville-redenbachers-tries-augmented-reality-facebook Zachary Rodgers Wed, 28 Dec 2011 18:57:00 -0500 Research firm examines the reach of three ad networks and a women's interest site for an advertiser. http://www.clickz.com/clickz/news/2123635/nielsen-media-sellers-created-equal http://www.clickz.com/clickz/news/2123635/nielsen-media-sellers-created-equal ClickZ Stats Staff Tue, 08 Nov 2011 15:17:01 -0500 Laundry soap's hotspotted video delivers color and clicks. http://www.clickz.com/clickz/news/2105333/-gs-cheer-hit-interactive-music-video http://www.clickz.com/clickz/news/2105333/-gs-cheer-hit-interactive-music-video Lisa Lacy Tue, 30 Aug 2011 14:54:32 -0400 Multi-month campaigns to feature exclusive content. http://www.clickz.com/clickz/news/2097758/coca-cola-expand-spotify-integration http://www.clickz.com/clickz/news/2097758/coca-cola-expand-spotify-integration Jack Marshall Thu, 28 Jul 2011 11:45:00 -0400 Plus moves at Dachis Group, LocalResponse, and Attik. http://www.clickz.com/clickz/news/2068920/execs-taps-digital-chief-lbi-names-director-innovation http://www.clickz.com/clickz/news/2068920/execs-taps-digital-chief-lbi-names-director-innovation Amara Mastronardi Fri, 06 May 2011 12:12:00 -0400 Series of new sites will curate content on specific topics with a variety of brands attached. http://www.clickz.com/clickz/news/2047166/clorox-sponsors-dailybuzz-site-federated-media http://www.clickz.com/clickz/news/2047166/clorox-sponsors-dailybuzz-site-federated-media Lisa Lacy Wed, 04 May 2011 05:11:00 -0400 PepsiCo keeps the pedal down on social media marketing. http://www.clickz.com/clickz/news/2046707/frito-lay-thanks-15m-facebook-likes-bag-chips http://www.clickz.com/clickz/news/2046707/frito-lay-thanks-15m-facebook-likes-bag-chips Christopher Heine Fri, 29 Apr 2011 14:05:00 -0400 Global director for digital says blaming decline on social media is wrong-headed. http://www.clickz.com/clickz/news/2041961/pepsico-talks-social-soda-brands-fall http://www.clickz.com/clickz/news/2041961/pepsico-talks-social-soda-brands-fall Christopher Heine Thu, 07 Apr 2011 17:38:00 -0400 Community video effort was a big hit last year, generating over 30 million recipe views. http://www.clickz.com/clickz/news/2040643/kraft-brings-real-women-philadelphia http://www.clickz.com/clickz/news/2040643/kraft-brings-real-women-philadelphia Ken Liebeskind Tue, 05 Apr 2011 10:08:00 -0400 Beverage brand's head of digital talks about Foursquare as SXSW goers play the actual schoolyard game. http://www.clickz.com/clickz/news/2034207/sxswi-video-pepsis-shiv-singh-geo-social http://www.clickz.com/clickz/news/2034207/sxswi-video-pepsis-shiv-singh-geo-social Christopher Heine Tue, 15 Mar 2011 11:13:00 -0400 Promoted video placements lead viewers to a slew of mocking comments left by YouTube users. http://www.clickz.com/clickz/news/1740648/youtube-ads-serve-negative-messaging-cheerios http://www.clickz.com/clickz/news/1740648/youtube-ads-serve-negative-messaging-cheerios Christopher Heine Wed, 06 Oct 2010 00:00:00 -0400 Users are invited to submit ad creations and vote for favorites. http://www.clickz.com/clickz/news/1733415/pepsi-returns-super-bowl-with-user-generated-ads http://www.clickz.com/clickz/news/1733415/pepsi-returns-super-bowl-with-user-generated-ads Jack Marshall Wed, 15 Sep 2010 23:09:00 -0400 Says the campaign benefits both its brand and local communities, and plans global roll-out in 2011. http://www.clickz.com/clickz/news/1732083/pepsi-re-ups-refresh-extends-project-overseas http://www.clickz.com/clickz/news/1732083/pepsi-re-ups-refresh-extends-project-overseas Jack Marshall Wed, 08 Sep 2010 23:02:00 -0400