Marketing - ClickZ

Marketo Shares Jump 57% in IPO

Melanie White — Fri, 17 May 2013 17:17:45 -0400

Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO).

7 Subreddits Online Marketers Should Follow

Gary Stein — Fri, 17 May 2013 06:30:00 -0400

How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us.

Jack Link's Beef Jerky Coming to a Gas Tank Near You

Mary Lisbeth D'Amico — Thu, 16 May 2013 12:05:04 -0400

Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006. Starting this week, selected consumers will see the beef jerky ads closer to potential point of sale—at the gas pump.

Google's Future Focuses Around More Closely Aligned Services

Matt Kapko — Thu, 16 May 2013 09:49:00 -0400

Google continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference.

Hanes Uses Destruction to Send Soft Message

Susan Kuchinskas — Wed, 15 May 2013 12:13:19 -0400

Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up. A new video campaign from 360i says that the ComfortBlend line of crew, v-neck, brief and boxer briefs can "soften the blow."

VIDEO: SapientNitro Pushes Digital Into Physical Places

Melanie White — Wed, 15 May 2013 10:35:00 -0400

Chris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently.

Start Listening: Why Testing Alone Isn't the Answer

Andrea Fishman — Wed, 15 May 2013 07:00:00 -0400

While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening.

How Will the Digital Industry Survive Its Teen Years?

Robin Neifield — Wed, 15 May 2013 07:00:00 -0400

How can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent?

Financial Services: The Mobile Vertical to Watch

Melinda Krueger — Wed, 15 May 2013 06:30:00 -0400

Be smart, mobile marketer: watch and learn from finance, no matter what business you're in.

BloomReach Gives View of Content Quality

Susan Kuchinskas — Tue, 14 May 2013 08:00:00 -0400

BloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job.

ComScore: E-Commerce Sales Up 13 Percent for Q1 2013

James Dohnert — Mon, 13 May 2013 14:02:08 -0400

The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters.

Defining the Words That Define Us

Chris Copeland — Mon, 13 May 2013 12:50:00 -0400

We may get seduced by 30-second commercials, display ads, and native advertising, but let's not forget that our ability to select the right words at the right time also has a great impact.

New Orleans 'Follow Your NOLA' Campaign Seeks Adventurous Travelers

Mary Lisbeth D'Amico — Mon, 13 May 2013 09:00:00 -0400

A new interactive media campaign is helping New Orleans introduce people to the city beyond the French Quarter and Mardi Gras.

Understanding Where People Are and Where They Are Going…

Jason Burby — Mon, 13 May 2013 07:30:00 -0400

If you haven't looked at how people in different geographies are accessing your content and tried to find ways to better communicate with them, you have an untapped opportunity waiting for you.

AT&T's Cute Kids Are Back for Mother's Day

Melanie White — Fri, 10 May 2013 15:09:00 -0400

AT&T is taking a break from phones and giving some cute love to moms for Mother's Day.

Roadside Ads to Be Part of Integrated Campaigns

Susan Kuchinskas — Fri, 10 May 2013 11:25:00 -0400

G5 Sponsorships is offering companies the opportunity to drive brand awareness on the nation's highways.

75% of Consumers Use Mobile for Personal Finances

James Dohnert — Fri, 10 May 2013 09:00:00 -0400

A recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial services.

Smartphone-Empowered Shopping Is the New Norm

Matt Kapko — Thu, 09 May 2013 13:13:00 -0400

A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience.

VIDEO: An Interview With Omnicom Digital and Critical Mass

Melanie White — Thu, 09 May 2013 09:00:00 -0400

ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass.

Why Mashable Latino Makes Sense

Gustavo Razzetti — Thu, 09 May 2013 07:30:00 -0400

How developing a space that leverages Latino culture to attract both Hispanic and mainstream audiences could benefit Latinos.

Kayak Launches First Global Ad Campaign

Susan Kuchinskas — Wed, 08 May 2013 11:00:00 -0400

With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commercial.

Will Tablets Still Be Around in 5 Years?

Amy Manus — Wed, 08 May 2013 06:30:00 -0400

Understanding the process of how consumers interact across devices and what value you can bring them is essential to creating a seamless experience for your customers.

Child Abuse Ad Uses Lenticular Tech to Deliver Hidden Message

Melanie White — Tue, 07 May 2013 16:09:00 -0400

Spanish foundation, Aid to Children and Adolescents at Risk (ANAR) has joined forces with the Grey Group Spain ad agency, to create an innovative campaign that delivers a hidden message to children suffering from abuse.

How to Be a Successful Marketer Without Being a Jerk

Matt Kapko — Tue, 07 May 2013 13:42:00 -0400

An interview with entrepreneur and small business evangelist Peter Shankman on why the era of successful jerks in business and marketing is over.

KFC Solicits 'Ate the Bones' Reactions

Lisa Lacy — Tue, 07 May 2013 09:00:00 -0400

KFC is asking fans to submit photos and videos of their best "I Ate the Bones" faces.

Inbound vs. Outbound Content

Mathew Sweezey — Tue, 07 May 2013 04:00:00 -0400

Why 70 percent of B2B buyers want content under five pages.

Live From Salt Lake City, It's Domino's Pizza

Lisa Lacy — Mon, 06 May 2013 09:00:00 -0400

The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations.

NBA Rewards Fans Who Check Into Playoff Games via Mobile

Mary Lisbeth D'Amico — Fri, 03 May 2013 17:08:00 -0400

Basketball fans following the 2013 National Basketball Association Playoffs will now have a chance to reap rewards for their viewing loyalty.

Audi and Marvel Join Forces for Digital Iron Man Comic Book Promo

Lisa Lacy — Fri, 03 May 2013 13:28:00 -0400

Steer the Story asks fans to vote on Iron Man's reactions to various scenarios and then submit their own drawings for the final chapter.

Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill

Lisa Lacy — Fri, 03 May 2013 09:52:00 -0400

#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups.

The Simple Question You Should Always Ask Customers

Gary Stein — Fri, 03 May 2013 04:00:00 -0400

We need to get consumers to tell us their stories. And we have to do something interesting with that data.

Yahoo Embeds Performance-Based Ads Into News Stream

Matt Kapko — Thu, 02 May 2013 10:15:00 -0400

Yahoo's front-page news stream will begin displaying personalized ads alongside news articles and other features within the next 48 hours.

Coca-Cola's Ahh Effect Offers Teens Seemingly Endless Mobile Content

Lisa Lacy — Thu, 02 May 2013 09:10:00 -0400

The initiative includes 61 separate URLs.

Being Present at Home and at Work

Anna Papadopoulos — Thu, 02 May 2013 00:00:00 -0400

The only thing that matters is what works for your family at the time you're making the decision.

MindMixer Closes $4M Series B; Silverpop Raises $25M in Debt

Lisa Lacy — Wed, 01 May 2013 09:00:00 -0400

Proceeds will be used for product enhancements and growth, respectively.

Dissuasion Marketing: OMG, RH.com, What Were You Thinking?

Jim Sterne — Wed, 01 May 2013 06:00:00 -0400

How Restoration Hardware is killing trees...and its customer service at the same time.

Havas Teams With DG for TV/Digital Delivery

Susan Kuchinskas — Tue, 30 Apr 2013 13:01:00 -0400

Havas Media and DG will deliver an integrated solution for online and television campaign management.

BareMinerals Asks Women to #GoBare

Lisa Lacy — Tue, 30 Apr 2013 10:30:32 -0400

The campaign invites women to tweet their secret indulgences.

Can PETA Get Latinos to Stop Eating Meat?

Giovanni Rodriguez — Tue, 30 Apr 2013 01:00:00 -0400

How do you change a deeply ingrained behavior? It might take more than a racy illustration.