Marketing - Column - ClickZ

13-Point Checklist to Plan for Q4 Online Sales

Robin Neifield — Wed, 22 Feb 2012 08:25:00 -0500

E-commerce businesses must prepare now for the 2012 holiday online selling season. Begin here.

Multi-Screen Storytelling: Latinos on Steroids

Gustavo Razzetti — Tue, 21 Feb 2012 08:15:00 -0500

Multitasking is a universal phenomenon, but Latinos are taking it to the extreme based on the following data.

Proving Your SEO Work Is Worth It

Kevin Gibbons — Mon, 20 Feb 2012 08:25:00 -0500

Evaluate your marketing campaign by how closely it meets your intended outcomes.

SEO Is Dead.… No, It Isn't.… Yes, It Is.…

David Naylor — Mon, 20 Feb 2012 08:15:00 -0500

Despite the doomsayers, SEO doesn't die - it evolves, and we need to adapt.

Successful SEO Marketing in Other Languages

Christian Arno — Mon, 20 Feb 2012 08:05:00 -0500

Emerging markets offer the potential for great ROI. Find out how to adapt your site for non-English-speakers.

Competitor Backlink Analysis for the Web Strategist

Stephen Croome — Mon, 20 Feb 2012 08:00:00 -0500

Harvest non-obvious and strategic insights from a commonplace technique.

Integrating Email Marketing for Small Businesses

Liana Evans — Thu, 16 Feb 2012 08:15:00 -0500

You must understand what your demographic and your audience finds valuable enough to share.

Why Every Brand Should Care About the Facebook IPO

McNeal Maddox — Wed, 15 Feb 2012 08:20:00 -0500

With an infusion of capital, Facebook stands to become a serious challenger to Amazon, eBay, and more.

3 Reasons to Integrate Your Digital Marketing Tactics

Jeff Lerner — Tue, 14 Feb 2012 08:20:00 -0500

Digital marketing is much easier to experiment with, from a budget perspective, if everything is integrated - unlike print, billboard, or TV advertising.

From East LA to Napa Valley: A Rebel's Journey Through the Marketing World

Giovanni Rodriguez — Tue, 14 Feb 2012 08:10:00 -0500

In the rough-and-tumble of cultural marketing, what does it take to make a difference?

Ode to the Big Red Button

Brian Massey — Tue, 14 Feb 2012 08:05:00 -0500

Let's rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business.

Are Your Ads Actually Seen by Your Target Audience?

Julie Batten — Mon, 13 Feb 2012 08:05:00 -0500

How comScore's new ad validation service works.

How Google Could Have Improved Its Privacy Change Announcement

Sarah Negugogor — Fri, 10 Feb 2012 08:10:00 -0500

A lesson about how better to communicate sensitive changes.

Facebook, Google, and the Economics of Abundance

Gary Stein — Fri, 10 Feb 2012 08:05:00 -0500

You don't actually think Facebook owes you any money, do you?

What Bill Belichick Means to Integrated Media Strategies

Gavin Ballas — Thu, 09 Feb 2012 08:00:00 -0500

The New England Patriots coach possesses five leadership traits that would help CMOs effectively manage integrated marketing strategies.

12 Ways to Give Your Brand Advocates a Megaphone

Robin Neifield — Wed, 08 Feb 2012 08:15:00 -0500

In order to get your customers talking, you have to give them something to talk about.

5 Trends Shaping the Mobile Market

Jeremy Lockhorn — Tue, 07 Feb 2012 08:15:00 -0500

Opportunities for marketers to connect with their audiences on mobile devices this year.

Targeting Latinos: The Right Segmentation Approach

Gustavo Razzetti — Tue, 07 Feb 2012 08:05:00 -0500

A one-size-fits-all solution doesn't work when it comes to segmentation in the Latino market.

5 Questions That Yahoo's New CEO Must Address

Chris Copeland — Mon, 06 Feb 2012 08:15:00 -0500

The company's success hinges on Scott Thompson's answers to these questions.

6 Tips for Using Propensity Models to Improve Response and Revenue

Stephanie Miller — Mon, 06 Feb 2012 08:05:00 -0500

Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how.

Super Bowl 2012 Ads: 3 Trends to Watch

Anna Maria Virzi — Fri, 03 Feb 2012 08:20:00 -0500

In advertising, what a difference two years makes.

Request for Proposal: How to Make the Most of It

Stacie Susens — Thu, 02 Feb 2012 08:05:00 -0500

How to develop a scoring system to evaluate marketing automation providers.

Same Turkey, New Knife

Chris O'Hara — Wed, 01 Feb 2012 08:10:00 -0500

Technology may still capture the most advertising value, but what if publishers own it?

Responsive Design, Nimble Architecture

Todd Drake — Wed, 01 Feb 2012 08:05:00 -0500

Support more devices, use more context, and provide a better user experience with mobile first, responsive design, and responsive content.

7 Creative Ways Your Brand Can Use Pinterest

Kaila Strong — Tue, 31 Jan 2012 08:15:00 -0500

Looking for a way to spark interest and engage with customers? Pinterest may be your solution.

8 Obstacles That Ad-Supported E-Publishing Must Overcome

Sean Carton — Mon, 30 Jan 2012 08:20:00 -0500

Publishers, tablet makers must take these steps to win over advertisers.

The Real Story of Online Advertising Spending

Gary Stein — Fri, 27 Jan 2012 08:00:00 -0500

Marketers must face the fact that media types have begun flowing into each other in such amazing ways that it's hard to figure out if you're online or offline.

Integrated Marketing Lessons From Kodak's Chapter 11

Ghennipher Weeks — Thu, 26 Jan 2012 08:10:00 -0500

Three lessons integrated marketers can learn from the events that led Kodak to file for bankruptcy.

Social Media Learnings From the Front Lines

Robin Neifield — Wed, 25 Jan 2012 08:25:00 -0500

Ten social media life lessons learned in the field.

The Art and Science of Managing Digital Marketing Programs

Matt Jessell — Wed, 25 Jan 2012 08:05:00 -0500

Five best practices for executing best-in-class digital marketing programs.

7 Ways That Retailers Can Combat 'Scan and Scram'

Will Reese — Tue, 24 Jan 2012 08:20:00 -0500

Brick-and-mortar retailers feel under siege by mobile price-checking tools. They shouldn't panic.

Showdown in Florida: Who Owns the Latino Narrative?

Giovanni Rodriguez — Tue, 24 Jan 2012 08:05:00 -0500

What marketers and politicians need to know in the pre-election economy.

Report Proves Media Buyers Are Lazy

Pace Lattin — Mon, 23 Jan 2012 08:00:00 -0500

Four things media buyers need to pay attention to in light of comScore's new report.

SOPA Protestors vs. Chris Dodd: Democracy Wins

Anna Maria Virzi — Fri, 20 Jan 2012 08:15:00 -0500

Inside the Beltway, special interests see their influence and power erode, tweet by tweet.

Ideas on Integrated Marketing in a Connected TV World

Gavin Ballas — Fri, 20 Jan 2012 08:00:00 -0500

The time to get ahead of the curve is now…the TV industry is about to join the connected age.

The Role of Latinos: The Next Marketing Challenge

Gustavo Razzetti — Thu, 19 Jan 2012 08:35:00 -0500

Why marketers must understand that creativity is a very important part of Latinos' DNA.

Where to Begin With Integrated Marketing for Small Business Owners

Liana Evans — Thu, 19 Jan 2012 08:20:00 -0500

How to begin and implement different online marketing channels in the most time- and resource-efficient ways.

48 Items That Technology Will Replace This Decade

Erik Qualman — Wed, 18 Jan 2012 09:00:00 -0500

Predictions: These changes stand to affect the future of media, marketing, and commerce.

Translating 'Lorem Ipsum': This Site Is in Trouble

Brian Massey — Wed, 18 Jan 2012 08:00:00 -0500

If you want a sign that your conversion rate and budget are in trouble well before your site has launched, keep an eye out for "Loren Ipsum" design.