http://www.clickz.com/ Automotive - Marketing Steer the Story asks fans to vote on Iron Man's reactions to various scenarios and then submit their own drawings for the final chapter. http://www.clickz.com/clickz/news/2265876/audi-and-marvel-join-forces-for-digital-iron-man-comic-book-promo http://www.clickz.com/clickz/news/2265876/audi-and-marvel-join-forces-for-digital-iron-man-comic-book-promo Lisa Lacy Fri, 03 May 2013 13:28:00 -0400 You can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road. http://www.clickz.com/clickz/column/2224993/5-things-auto-brands-can-teach-you-about-marketing-online http://www.clickz.com/clickz/column/2224993/5-things-auto-brands-can-teach-you-about-marketing-online Tessa Wegert Thu, 15 Nov 2012 06:00:00 -0500 New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. http://www.clickz.com/clickz/news/2224903/51-of-mobile-auto-searchers-end-up-buying-a-car http://www.clickz.com/clickz/news/2224903/51-of-mobile-auto-searchers-end-up-buying-a-car James Dohnert Wed, 14 Nov 2012 12:00:00 -0500 In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company. http://www.clickz.com/clickz/news/2215104/what-the-china-video-site-merger-means-for-marketers http://www.clickz.com/clickz/news/2215104/what-the-china-video-site-merger-means-for-marketers Adaline Lau Fri, 05 Oct 2012 10:55:00 -0400 Loreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains. http://www.clickz.com/clickz/news/2203674/brands-anticipate-toplevel-domain-shakeout http://www.clickz.com/clickz/news/2203674/brands-anticipate-toplevel-domain-shakeout Matt Kapko Thu, 06 Sep 2012 15:30:00 -0400 Study says alcohol brands are among the least responsive to consumer wall posts on Facebook. http://www.clickz.com/clickz/news/2187636/telecom-firms-responsive-facebook http://www.clickz.com/clickz/news/2187636/telecom-firms-responsive-facebook Kate Kaye Wed, 27 Jun 2012 13:27:00 -0400 Auto brand hopes TV, online, and Facebook will drive foot traffic to dealers. http://www.clickz.com/clickz/news/2169459/mitsubishi-creates-social-media-artifacts http://www.clickz.com/clickz/news/2169459/mitsubishi-creates-social-media-artifacts Susan Kuchinskas Mon, 23 Apr 2012 06:05:00 -0400 New joint venture, Commonwealth, will be based in Detroit. http://www.clickz.com/clickz/news/2164102/chevy-picks-goodby-mccann-global-creative-duties http://www.clickz.com/clickz/news/2164102/chevy-picks-goodby-mccann-global-creative-duties Zachary Rodgers Tue, 27 Mar 2012 17:29:00 -0400 VW and Deutsch LA holds contest to help Kraftwerk fans locked out of an upcoming concert series. http://www.clickz.com/clickz/news/2159593/volkswagen-collects-fan-gifs-kraftwerk-giveaway http://www.clickz.com/clickz/news/2159593/volkswagen-collects-fan-gifs-kraftwerk-giveaway Douglas Quenqua Wed, 14 Mar 2012 17:02:00 -0400 Auto brands lean on recording talent to spark social media buzz. http://www.clickz.com/clickz/news/2154447/ford-chevy-band-happy-reach-car-buyers http://www.clickz.com/clickz/news/2154447/ford-chevy-band-happy-reach-car-buyers Lisa Lacy Wed, 22 Feb 2012 15:52:06 -0500 Ad agency RPA describes what happened behind the scenes. http://www.clickz.com/clickz/news/2143686/hondas-super-bowl-ads-12m-views http://www.clickz.com/clickz/news/2143686/hondas-super-bowl-ads-12m-views Christopher Heine Sat, 04 Feb 2012 14:20:00 -0500 An earlier Hyundai/Xbox campaign scored impressive results. http://www.clickz.com/clickz/news/2136611/hyundai-xbox-game-incorporates-kinect-gestures http://www.clickz.com/clickz/news/2136611/hyundai-xbox-game-incorporates-kinect-gestures Susan Kuchinskas Tue, 10 Jan 2012 13:52:01 -0500 If driving around in a nice car isn't what it used to be, then auto marketing needs to take a sharp turn. http://www.clickz.com/clickz/news/2134055/scion-volt-zipcar-woo-gen-auto-customers http://www.clickz.com/clickz/news/2134055/scion-volt-zipcar-woo-gen-auto-customers Joan Voight Tue, 27 Dec 2011 08:00:00 -0500 For auto marketers, a lesson in how to play nicely with disruptors. http://www.clickz.com/clickz/news/2134051/relayrides-shelby-clark-gm-ride-sharing-partner http://www.clickz.com/clickz/news/2134051/relayrides-shelby-clark-gm-ride-sharing-partner Joan Voight Wed, 21 Dec 2011 10:59:00 -0500 How digital tech is turning American car culture upside down. http://www.clickz.com/clickz/news/2131614/millennials-bored-sexy-cars http://www.clickz.com/clickz/news/2131614/millennials-bored-sexy-cars Joan Voight Mon, 12 Dec 2011 05:10:00 -0500 Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon." http://www.clickz.com/clickz/news/2130223/toyota-yaris-targets-chic-geeks-xbox-live http://www.clickz.com/clickz/news/2130223/toyota-yaris-targets-chic-geeks-xbox-live Susan Kuchinskas Mon, 05 Dec 2011 13:12:50 -0500 Works with Digitas to commission a song and music video from band Hellogoodbye. http://www.clickz.com/clickz/news/2124461/buick-buys-social-engagement-song http://www.clickz.com/clickz/news/2124461/buick-buys-social-engagement-song Lisa Lacy Fri, 11 Nov 2011 08:43:58 -0500 Media plan includes Facebook and Twitter ad buys. http://www.clickz.com/clickz/news/2122599/ford-mustang-rides-social-app-sales-leads http://www.clickz.com/clickz/news/2122599/ford-mustang-rides-social-app-sales-leads Christopher Heine Thu, 03 Nov 2011 14:55:00 -0400 Partnership with MIT lab leads to unique branded data visualization project. http://www.clickz.com/clickz/news/2115648/akqa-audi-tap-driver-frustration-real-index http://www.clickz.com/clickz/news/2115648/akqa-audi-tap-driver-frustration-real-index Joan Voight Fri, 07 Oct 2011 12:38:00 -0400 One vehicle per day goes to a nonprofit. http://www.clickz.com/clickz/news/2096982/toyota-donates-100-cars-facebook http://www.clickz.com/clickz/news/2096982/toyota-donates-100-cars-facebook Christopher Heine Tue, 26 Jul 2011 12:32:00 -0400 Texans talk trucks in documentary-style videos. http://www.clickz.com/clickz/news/2083202/sapientnitros-changes-evident-ram-trucks http://www.clickz.com/clickz/news/2083202/sapientnitros-changes-evident-ram-trucks Susan Kuchinskas Thu, 30 Jun 2011 11:51:00 -0400 Service will connect owners with live car data, among other features. http://www.clickz.com/clickz/news/2073947/toyota-social-net-voice-customers-cars http://www.clickz.com/clickz/news/2073947/toyota-social-net-voice-customers-cars Lisa Lacy Wed, 25 May 2011 12:16:00 -0400 As email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios. http://www.clickz.com/clickz/news/2045720/epsilon-completes-services-expansion-aspen-acquisition http://www.clickz.com/clickz/news/2045720/epsilon-completes-services-expansion-aspen-acquisition Kate Kaye Mon, 25 Apr 2011 13:25:00 -0400 First-time Super Bowl advertiser employs "Tweet Race" campaign to capture big game interest. http://www.clickz.com/clickz/news/2023679/mercedes-benz-rides-twitter-super-bowl http://www.clickz.com/clickz/news/2023679/mercedes-benz-rides-twitter-super-bowl Christopher Heine Wed, 02 Feb 2011 09:44:00 -0500 A new take on the classic "walk around" car commercial format. http://www.clickz.com/clickz/news/1938338/snl-s-hader-brings-absurd-laughs-vw-videos http://www.clickz.com/clickz/news/1938338/snl-s-hader-brings-absurd-laughs-vw-videos Ken Liebeskind Thu, 20 Jan 2011 06:59:00 -0500 AutoTrader.com is on a bit of a tear, having recently acquired vAuto. http://www.clickz.com/clickz/news/1811577/autotradercom-kelley-blue-book http://www.clickz.com/clickz/news/1811577/autotradercom-kelley-blue-book Susan Kuchinskas Wed, 27 Oct 2010 16:48:00 -0400 U.S. average search CPC by category for July and August 2010, according to Efficient Frontier. http://www.clickz.com/clickz/news/1734382/travel-cpcs-up-in-august-others-fall http://www.clickz.com/clickz/news/1734382/travel-cpcs-up-in-august-others-fall Jack Marshall Tue, 21 Sep 2010 12:17:00 -0400 In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com. http://www.clickz.com/clickz/news/1731745/lexus-bangs-drum-in-new-digital-ads http://www.clickz.com/clickz/news/1731745/lexus-bangs-drum-in-new-digital-ads Christopher Heine Tue, 07 Sep 2010 15:37:00 -0400 YouTube and Facebook provide opportunities for consumers to comment on the Sonata. http://www.clickz.com/clickz/news/1729306/social-media-drives-hyundai-uncensored-campaign http://www.clickz.com/clickz/news/1729306/social-media-drives-hyundai-uncensored-campaign Ken Liebeskind Tue, 24 Aug 2010 00:10:00 -0400 Encourages owners to share personal stories on Facebook. http://www.clickz.com/clickz/news/1725757/toyota-pushes-auto-biography-facebook-campaign http://www.clickz.com/clickz/news/1725757/toyota-pushes-auto-biography-facebook-campaign Lisa Lacy Mon, 02 Aug 2010 05:09:00 -0400 TRUSTe is banking on the lead gen sector as its next target among small and medium sized business clients it hopes will drive new revenue streams. http://www.clickz.com/clickz/news/1724499/truste-slaps-privacy-seal-lead-gen-sites http://www.clickz.com/clickz/news/1724499/truste-slaps-privacy-seal-lead-gen-sites Kate Kaye Mon, 26 Jul 2010 05:05:00 -0400 Exclusive relaunch partner, Toyota, highlights 10th Prius anniversary. http://www.clickz.com/clickz/news/1722944/as-weathercom-relaunch-sponsor-toyota-touts-prius-anniversary http://www.clickz.com/clickz/news/1722944/as-weathercom-relaunch-sponsor-toyota-touts-prius-anniversary David Ward Thu, 15 Jul 2010 05:30:00 -0400