Email Marketing Optimization - ClickZ

What MarTech Means for All of Us Now

Dave Hendricks — Wed, 22 May 2013 07:00:00 -0400

Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will change everything.

A False Dichotomy

Derek Harding — Wed, 08 May 2013 06:00:00 -0400

We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the only options?

Get Me Off This List!

Christine Doré — Wed, 01 May 2013 04:00:00 -0400

Five ways to get your unsubscribe rates to go back to normal.

Testing, for the Heck of It

Dave Hendricks — Wed, 24 Apr 2013 08:00:00 -0400

Respected entrepreneurs, consultants, and practitioners answer the question: "If you didn't know anything about someone's email program and you had to offer any piece of advice, what would it be?

5 Tactics to Ignite Your Email List Growth

Mike Hotz — Wed, 17 Apr 2013 00:00:00 -0400

Identify where you acquire your most valuable, most engaged opt-ins, and brainstorm how you can get more of them.

Does Your Agency Underestimate Email?

Derek Harding — Wed, 10 Apr 2013 02:00:00 -0400

The bar is being raised. Treat email with the respect and focus it deserves and get in the game or go home.

We Are Not All Created Equal

Christine Doré — Wed, 03 Apr 2013 00:00:00 -0400

We need to first have a solid understanding of who our audience is and then decide how to treat them.

What Email Cavemen Can Learn From the Dinosaurs

Dave Hendricks — Wed, 27 Mar 2013 04:00:00 -0400

Changing user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguished.

How to Win the Relevance Game

Mike Hotz — Wed, 20 Mar 2013 00:00:00 -0400

Stay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies.

It's Not Just Email Anymore

Derek Harding — Wed, 13 Mar 2013 02:00:00 -0400

Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes with it?

Welcome Stranger! Wanna Be Friends?

Christine Doré — Wed, 06 Mar 2013 00:00:00 -0500

What are you doing with those brand new subscribers who cause that positive bump in your weekly report? Are you making them feel welcome and providing easy-to-use engagement?

Big Data's Big Omission

Dave Hendricks — Wed, 27 Feb 2013 12:00:00 -0500

An email-centric big data strategy will help your brand communicate more effectively over the long haul.

Mobile Email Marketing Essentials for 2013

Mike Hotz — Wed, 20 Feb 2013 06:00:00 -0500

Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continue to grow your digital marketing program.

A Not-So-Unique Definition of Big Data

Dave Hendricks — Wed, 30 Jan 2013 08:00:00 -0500

Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should.

The Grand Finale

Derek Harding — Wed, 16 Jan 2013 02:00:00 -0500

The four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series.

It's a New Year! Don't Screw It Up!

Christine Doré — Wed, 09 Jan 2013 04:00:00 -0500

You have a year's worth of data at your fingertips, and if you're not putting that to work for you, then you're seriously missing out.

Why Email Mobile Banner Ads Don't Have a Little 'X' in the Corner

Dave Hendricks — Wed, 02 Jan 2013 02:00:00 -0500

In the new year, stop hoping that someone will mistakenly "click" on your mobile or tablet app pop-up ad.

The Problem With Mobile Marketing?

Derek Harding — Wed, 26 Dec 2012 00:00:00 -0500

You're thinking about "mobile."

Email Marketing Trends to Watch in 2013

Mike Hotz — Wed, 19 Dec 2012 04:00:00 -0500

Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves.

2012 Has Foretold a Lot About Email, but There's More to Come

Mike Hotz — Wed, 28 Nov 2012 02:00:00 -0500

A look back at the past year's email scene and what the implications will be for your email program next year.

It's All About the Audience

Derek Harding — Wed, 21 Nov 2012 08:00:00 -0500

Where the story truly unfolds in the three-act play that is the lifecycle of an email list subscriber. Part two in a three-part series.

Why Checkboxes Should Be Your BFF

Christine Doré — Wed, 14 Nov 2012 00:00:00 -0500

Don't get sucked into the notion that list growth is the absolute highest priority.

Everything New Is Old Again

Dave Hendricks — Wed, 07 Nov 2012 04:00:00 -0500

AOL looks to be number one in email again with its new webmail client Alto.

Like Any Good Story

Derek Harding — Wed, 24 Oct 2012 04:00:00 -0400

To manage your email program effectively you must take care to address each part of the email communications story. Part one in a three-part series.

OMG! How Teens Respond to Email…Srsly

Christine Doré — Thu, 18 Oct 2012 02:00:00 -0400

Are you doing everything you can to earn young peoples' attention online?

Breaking News! Email Still No. 1 App for Mobile, News a Close 2nd

Dave Hendricks — Fri, 12 Oct 2012 00:00:00 -0400

It's increasingly likely that the news is going to be read on a smartphone or a tablet, and that it's going to be delivered by email.

Innovation Is Great, but Remember the Basics

Mike Hotz — Wed, 03 Oct 2012 00:00:00 -0400

Four different types of list segmentation that can help you boost your revenue per email.

It Takes a Team

Derek Harding — Wed, 26 Sep 2012 04:00:00 -0400

If you're looking for the maximum return on investment, you have to make an investment in the right people and the right technology from top to bottom.

Feeling Dirty?

Christine Doré — Wed, 19 Sep 2012 00:00:00 -0400

It may be time to scrub your email list and remove any inactive users.

Will Email ever Get Invited to the Private Exchange?

Dave Hendricks — Thu, 13 Sep 2012 00:00:00 -0400

If you’re running a private exchange and want to make sure you’re truly offering your advertisers your best content and audience targeting, don’t leave email on the curb. It deserves to be in the VIP lounge.

Goodbye Postini, We'll Miss You and Don't Let the Door…

Derek Harding — Wed, 29 Aug 2012 06:00:00 -0400

Feeling conflicted about Google killing off its email security and archiving services provider Postini? Join the club.

Smartphones Put Email on the Podium

Dave Hendricks — Wed, 15 Aug 2012 04:00:00 -0400

What's an advertiser to do if they want to win the race to the best mobile impression?

Need More Engagement? Try a Game

Mike Hotz — Wed, 08 Aug 2012 06:00:00 -0400

Use gamification to create more interactive and entertaining emails that include fun challenges and contests with clear rewards and incentives.

Breaking News: Email's Not Dead!

Christine Doré — Thu, 02 Aug 2012 00:00:00 -0400

If you come up with an audience segmentation strategy, you will be shocked at how much life it breathes back into your email campaigns.

How Many Clicks to Get to the Center of An Unsubscribe?

Dennis Dayman — Wed, 01 Aug 2012 04:00:00 -0400

Where or when do you start counting clicks?

The Best Product for Marissa Mayer to Fix

Dave Hendricks — Wed, 18 Jul 2012 09:21:33 -0400

Yahoo's most important and visible product is email. As in @yahoo.com.

Gmail Filtering Redux

Derek Harding — Thu, 05 Jul 2012 06:00:00 -0400

If you want to be successful at getting to the inbox, start by understanding the objectives of the gatekeepers and the rules under which you're operating.

Every Email Version Is Your 'Mobile Version'

Mike Hotz — Wed, 27 Jun 2012 08:00:00 -0400

If you ensure a good experience across devices, you can bank on a continuing increase in opens, clicks, and conversions.

What Email Marketers Can Teach Facebook About Monetizing Audiences

Dave Hendricks — Thu, 21 Jun 2012 08:00:00 -0400

Facebook is missing out on a big opportunity to turn its biggest challenge - mobile monetization - into one of its biggest revenue sources.