Email Marketing Best Practices - ClickZ

7 Reasons Why Your Email Marketing Program May Fail

Simms Jenkins — Thu, 02 May 2013 02:00:00 -0400

Make sure there is clear value to your subscribers, you're paying attention to the right metrics, and leveraging the tools you have.

The Future of the New Inbox

Simms Jenkins — Thu, 18 Apr 2013 04:00:00 -0400

Why email has changed…and must continue to do so.

The 6 Golden Rules of Mobile Email

Simms Jenkins — Thu, 21 Feb 2013 02:00:00 -0500

The rules of mobile email are ever-changing, so don't forget to add these to your list.

The 2 Most Important Things for Email Marketers in 2013

Simms Jenkins — Thu, 24 Jan 2013 06:00:00 -0500

What do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part series.

Why Your Brand Needs Email Smarts More Than Ever in 2013

Simms Jenkins — Thu, 10 Jan 2013 04:00:00 -0500

This year you must commit to sweating the details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in a two-part series.

8 B2B Email Marketing Tricks of the Trade

Simms Jenkins — Thu, 27 Dec 2012 06:00:00 -0500

How to avoid running a business-to-business email program that's cold, corporate, and boring. Part one in a two-part series.

How to Optimize Your B2B Email Campaigns

Simms Jenkins — Thu, 13 Dec 2012 02:00:00 -0500

Why remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series.

Email Acquisition Tactics - Fair Game or Dirty Business?

Simms Jenkins — Thu, 15 Nov 2012 04:00:00 -0500

Shouldn't we generally have the practice of not opting people into a database at all without some kind of permission?

Connecting in an Expanded Messaging Marketplace

Simms Jenkins — Wed, 17 Oct 2012 02:00:00 -0400

Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections 2012

Email's Place in the Emerging Entrepreneurial Economy

Simms Jenkins — Thu, 20 Sep 2012 04:00:00 -0400

For anyone still questioning email's longevity and greater influence in the economy, take a look at a list that provides real numbers and a real place among the digital elite.

Where Should You Make Your Email Marketing Investments in a Changing Industry?

Simms Jenkins — Thu, 09 Aug 2012 06:00:00 -0400

There is a sea change in terms of spending money on what makes your email program better. Part two in a two-part series.

The Changing Landscape of Email Investment

Simms Jenkins — Thu, 26 Jul 2012 08:00:00 -0400

What a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part one in a two-part series.

Driving Your SMB Forward With Email

Simms Jenkins — Thu, 14 Jun 2012 06:00:00 -0400

Marketers must apply common sense while leveraging the many possibilities of email marketing if they want their emails to get read. Part two in a two-part series.

The New Email Marketing Essentials for Small and Medium Business

Simms Jenkins — Thu, 31 May 2012 06:00:00 -0400

How to ensure your company is using the right channels to deliver the right messages and keep your business profitable and thriving. Part one in a two-part series.

Let the Silos Fall Down!

Simms Jenkins — Thu, 17 May 2012 04:00:00 -0400

Part two in a two-part interview with Jay Baer.

Why Email Is Like Madonna and Facebook Is Lady Gaga

Simms Jenkins — Thu, 03 May 2012 04:00:00 -0400

Part one in a two-part interview with Jay Baer.

Mobile Revolutionizing the Inbox

Simms Jenkins — Thu, 19 Apr 2012 04:00:00 -0400

What are the technology trends and changing consumer behaviors to watch for? Part two in a two-part interview.

Mobile's Pending Revolution of the Inbox

Simms Jenkins — Thu, 05 Apr 2012 04:00:00 -0400

A look at what mobile means for email marketers, smartphone trends, and ways to ensure your email stays relevant in the mobile generation. Part one in a two-part series.

Are Email Programs Getting Better?

Simms Jenkins — Thu, 22 Mar 2012 08:15:00 -0400

How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview.

Changing Consumer Perceptions of the Email Channel

Simms Jenkins — Thu, 08 Mar 2012 08:20:00 -0500

What that means for digital marketers. Part one in a two-part interview.

4 Email Marketing Trends That Matter in 2012

Simms Jenkins — Thu, 23 Feb 2012 08:00:00 -0500

Marketers will need to rethink how they communicate with subscribers. Start here.

5 Ways to Sell Your Email Program to the C-Suite

Simms Jenkins — Thu, 09 Feb 2012 08:20:00 -0500

You must pitch your email marketing program properly to win support from senior management.

25 Things Email Marketers Must Avoid in 2012

Simms Jenkins — Thu, 26 Jan 2012 08:25:00 -0500

Don't succumb to these traps.

4 Ways to Engage Email Non-Responders

Simms Jenkins — Thu, 29 Dec 2011 08:15:00 -0500

Win back the non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them.

Inbox Rising: Email Emerges as the Dominant Digital Communication Channel

Simms Jenkins — Thu, 15 Dec 2011 08:05:00 -0500

A look at the big seven areas where email will come out as the digital marketing heavyweight to beat in 2012.

Cyber Monday Storms the Inbox: Was Gold Delivered or Inbox Combustion?

Simms Jenkins — Thu, 01 Dec 2011 08:10:00 -0500

Did this year's barrage of Cyber Monday emails bring an emotional element to inbox fatigue not seen as frequently in past holiday seasons?

Does $14 Million Worth of Email Addresses Cross the Privacy Line?

Simms Jenkins — Thu, 06 Oct 2011 08:40:00 -0400

Is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box?

6 Reflections on Connections 2011

Simms Jenkins — Thu, 22 Sep 2011 08:05:00 -0400

The buzz from ExactTarget's Connections conference defines the pulse of email marketing.

Ensuring Your Email Gets Read in a Changing Digital World

Simms Jenkins — Thu, 08 Sep 2011 08:00:00 -0400

As inbox engagement evolves, marketers must adapt their email programs. Here's how. Second in a two-part series.

4 Surefire Ways to Get Your Emails Read

Simms Jenkins — Thu, 25 Aug 2011 08:05:00 -0400

How do you make sure your subscribers keep reading, not deleting? Part one in a two-part series.

6 Email Tests to Try

Simms Jenkins — Thu, 11 Aug 2011 08:00:00 -0400

Looking for ways to improve your email marketing campaign performance? Start here.

The New Digital Inbox – Is Your Email Program Ready?

Simms Jenkins — Thu, 28 Jul 2011 08:20:00 -0400

5 tips for creating better emails now that your messages compete with tweets and posts.

2011, The Year of Email: The Halftime Report

Simms Jenkins — Thu, 14 Jul 2011 08:10:00 -0400

Don't call it a comeback. Seven big opportunities in the email world in the first half of the year.

Social Networks and Bacn - The Good, Bad, and Ugly

Simms Jenkins — Thu, 30 Jun 2011 08:05:00 -0400

Six tips and best practices to follow if you deliver the bacn.

Inside Your Marketing Department: Who Is the Rightful Owner of Social?

Simms Jenkins — Thu, 16 Jun 2011 08:10:00 -0400

Are email folks the most appropriate owners of social media In your organization?

E-mail Is Social

Simms Jenkins — Thu, 02 Jun 2011 08:00:00 -0400

Do you have a holistic messaging strategy? Here's how to adopt that mindset.

Open Letter to Facebook (Per Your Email Program)

Simms Jenkins — Thu, 05 May 2011 08:25:00 -0400

Your email marketing stinks. Here are five ways to fix it.

8 Questions About the State of Email Marketing

Simms Jenkins — Thu, 21 Apr 2011 08:05:00 -0400

For all those worried about email in the days of Twitter and Facebook, learn some truths here.

In Appreciation of Email Rock Stars

Simms Jenkins — Thu, 07 Apr 2011 08:05:00 -0400

A look at the daily schedule of an email marketer...it's crazier than you would think.