Email Marketing - ClickZ

A 10-Point Strategy to Optimize Your Email Program

David Daniels — Mon, 20 May 2013 06:00:00 -0400

Need to improve your email marketing program's performance? Part one in a two-part series.

More Tactics to Grow Your B2B Email List

Mike Hotz — Wed, 15 May 2013 01:00:00 -0400

Three steps to building your email lists without jeopardizing your list quality or sender reputation.

The Key to More Successful Email Campaigns: Time

Jeanne Jennings — Mon, 13 May 2013 08:00:00 -0400

If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative.

Marketing Analytics, Optimizing the Connected Customer Experience

David Daniels — Mon, 06 May 2013 04:00:00 -0400

A conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful campaign.

Leveraging Customer Data vs. Crowdsourcing

David Daniels — Mon, 22 Apr 2013 04:00:00 -0400

Don't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand.

ClickZ and BrightWave Publish New Email Marketing Book

Melanie White — Fri, 19 Apr 2013 17:00:08 -0400

ClickZ along with email marketing expert, Simms Jenkins, chief executive of BrightWave Marketing, have published a book entitled “The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World.”

Case Study: Subject Line Retest Generates a 19% Lift in Conversions

Jeanne Jennings — Mon, 15 Apr 2013 08:00:00 -0400

The next time a test is inconclusive and/or doesn't seem to make sense, do a retest.

VIDEO: The Evolution of the New Inbox [Email Marketing]

Melanie White — Mon, 08 Apr 2013 16:09:00 -0400

ClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox.

Realizing Agile Email Marketing: The Future of Video, Content, and Context

David Daniels — Mon, 08 Apr 2013 02:00:00 -0400

A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing.

15 Types of Email Marketing Tests You Should Be Doing

Jeanne Jennings — Mon, 01 Apr 2013 04:00:00 -0400

How email marketers can go beyond just testing subject lines and look at other elements that might improve response.

The Necessity of Competitive Intelligence

David Daniels — Mon, 25 Mar 2013 06:00:00 -0400

It's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics.

Improving Email Acquisition - Site Registration

David Daniels — Mon, 11 Mar 2013 02:00:00 -0400

To maximize registration and opt-in page effectiveness, consider embracing these nine tactics.

Case Study: 30 Percent Increase in Email List Growth

Jeanne Jennings — Mon, 04 Mar 2013 04:00:00 -0500

Take a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost in conversion rate you see.

Valuing Email Addresses and Scoring a List

David Daniels — Mon, 25 Feb 2013 04:00:00 -0500

It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your organization.

Choosing a Benchmark for Your Email Marketing Efforts

Jeanne Jennings — Mon, 18 Feb 2013 06:00:00 -0500

A look at 12 available benchmarks you can evaluate to compare your own email campaigns against.

Case Study: Triple Your ROI With Smart List Management

Jeanne Jennings — Mon, 04 Feb 2013 06:00:00 -0500

By looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list.

Inbox Zero Goals Aside, Email Is Still the Top Digital Marketing Channel

Matt Kapko — Fri, 25 Jan 2013 15:12:00 -0500

Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget.

Tips for Success With Third-Party Email Marketing

Jeanne Jennings — Mon, 21 Jan 2013 08:00:00 -0500

Thinking of marketing to a third-party list? Here are a few tips you may want to check out first.

Becoming Responsive in 2013: Adapting to Change

David Daniels — Mon, 14 Jan 2013 06:00:00 -0500

How devices are becoming the new portals and how changing interfaces will affect marketers.

Case Study: Subject Line Testing, but Which One Won?

Jeanne Jennings — Mon, 07 Jan 2013 02:00:00 -0500

Sometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winner.

Email Marketing for Local Business

David Daniels — Mon, 31 Dec 2012 04:00:00 -0500

Tactics to drive a digital future at the check-out counter.

How to Create a Template to Track Key Email Marketing Metrics

Jeanne Jennings — Mon, 24 Dec 2012 06:00:00 -0500

Don't overwhelm senior executives with too much information in your daily and weekly reports.

Consumer Email Behavior: Using Images in Email Marketing

David Daniels — Mon, 17 Dec 2012 06:00:00 -0500

A picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render correctly. Part one in a series.

Do Not Reply to This Email

Jeanne Jennings — Mon, 10 Dec 2012 04:00:00 -0500

A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses.

Reach More Consumers With a Welcome Series

Jeanne Jennings — Mon, 26 Nov 2012 02:00:00 -0500

The key to a successful welcome series is the content of the message and how effective it is at driving readers to the action that you want them to take.

Exploring the Effectiveness of Email Acquisition Tactics

David Daniels — Mon, 05 Nov 2012 00:00:00 -0500

Marketers must experiment with new acquisition methods other than their own website, Facebook page, or store.

Connecting Marketing in Indianapolis

David Daniels — Mon, 22 Oct 2012 02:00:00 -0400

Thoughts on moments and lessons learned from one of the largest global marketing events.

5 Tips to Empower Your Email Marketing

Sundeep Kapur — Fri, 19 Oct 2012 02:00:00 -0400

Driving maximum engagement with your consumers with compelling subject lines and eye-catching design.

Spam, Strippers, and How to Be a ‘White Hat’ Email Marketer

Jeanne Jennings — Mon, 15 Oct 2012 00:00:00 -0400

The damage that egregious spam and gray area practices do to the industry translates into a less effective marketing channel for all of us.

Quality Assurance: It's a Dirty Job, but Somebody's Got to Do It

Jeanne Jennings — Mon, 01 Oct 2012 00:00:00 -0400

A solid proofing and quality assurance process is critical to making sure that your email marketing supports your business goals and presents your company's best face to the world.

DailyCandy's Boots Get Dirty With Custom Sorel Campaign

Joan Voight — Fri, 28 Sep 2012 22:32:00 -0400

Branded content campaign for Sorel boots on fashion site DailyCandy has generated 74,000 impressions on Twitter for the #getyourbootsdirty hashtag and phrase.

Consumer Email Behavior: Leveraging Social in Email Marketing

David Daniels — Mon, 24 Sep 2012 04:00:00 -0400

Nine sound bites for improving social marketing effectiveness. Part four in a series.

Consumer Email Behavior: Leveraging Mobile in Email Marketing

David Daniels — Mon, 27 Aug 2012 06:00:00 -0400

Four tactics to get your email programs optimized for the mobile era. Part three in a series.

Consumer Email Behavior: The Impact of Relevance and Frequency

David Daniels — Mon, 13 Aug 2012 04:00:00 -0400

Four ways to improve audience engagement and retain subscribers. Part two in a series.

Driving Traffic With Your Email Newsletter

Jeanne Jennings — Mon, 23 Jul 2012 09:36:00 -0400

Six Flags is finally getting its newsletter right with its recently revamped program and you can apply the same tips to your email newsletter.

Soft vs. Strategic Testing to Improve Email Performance

Jeanne Jennings — Mon, 09 Jul 2012 08:10:00 -0400

How strategic testing allows you to work smarter, not harder.

Being Patient (and Self-Sufficient) in Today's Email World

Dennis Dayman — Fri, 06 Jul 2012 08:10:00 -0400

Taking the time to adapt and use the technology and data we have today can help you become more self-sufficient if you're willing to do the work.

Is an Email Marketing Offer Just Like a TV Commercial?

David Daniels — Mon, 02 Jul 2012 02:00:00 -0400

The TV challenge: using context as a creative element to accelerate engagement.

Establish and Protect Your Brand - Both Online and Off

Jay Brangiforte — Wed, 27 Jun 2012 02:00:00 -0400

Your brand and your customers are of the utmost importance to your success, so why not go the extra mile to protect them both?