http://www.clickz.com/ B2c email marketing - Email With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results. http://www.clickz.com/clickz/column/2269547/back-to-basics-email-marketing-metrics http://www.clickz.com/clickz/column/2269547/back-to-basics-email-marketing-metrics Tia Matsumoto Tue, 21 May 2013 06:30:00 -0400 Streamlining the checkout process will reduce shopping cart abandonment and increase sales, not to mention sparing you and your customer the unpleasant experience of falling through a trap door. http://www.clickz.com/clickz/column/2266244/your-shopping-carts-hidden-trap-door http://www.clickz.com/clickz/column/2266244/your-shopping-carts-hidden-trap-door Jim Davidson Tue, 07 May 2013 02:00:00 -0400 The morals of the story are that relevance and timing drive engagement, and your frequency of communication must be "just right" for your recipients. http://www.clickz.com/clickz/column/2263261/once-upon-a-time-how-goldilocks-can-help-your-email-frequency http://www.clickz.com/clickz/column/2263261/once-upon-a-time-how-goldilocks-can-help-your-email-frequency Tia Matsumoto Tue, 23 Apr 2013 02:00:00 -0400 Five behaviors that can lead to digital hoarding and how you can overcome them. http://www.clickz.com/clickz/column/2259992/combating-5-signs-of-digital-hoarding-behavior http://www.clickz.com/clickz/column/2259992/combating-5-signs-of-digital-hoarding-behavior Jim Davidson Tue, 09 Apr 2013 08:00:00 -0400 Two sides of the same coin. http://www.clickz.com/clickz/column/2257360/using-a-popover-as-an-acquisition-tactic http://www.clickz.com/clickz/column/2257360/using-a-popover-as-an-acquisition-tactic Tia Matsumoto Tue, 26 Mar 2013 02:00:00 -0400 Taking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engagement and driving sales. http://www.clickz.com/clickz/column/2253958/see-the-trees-revisiting-the-beauty-of-data-fundamentals http://www.clickz.com/clickz/column/2253958/see-the-trees-revisiting-the-beauty-of-data-fundamentals Jim Davidson Tue, 12 Mar 2013 06:00:00 -0400 How are marketers preparing for this multi-device consumer? http://www.clickz.com/clickz/column/2243034/email-marketing-for-the-overlyconnected-consumer http://www.clickz.com/clickz/column/2243034/email-marketing-for-the-overlyconnected-consumer Jim Davidson Tue, 12 Feb 2013 06:00:00 -0500 Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common mistakes. http://www.clickz.com/clickz/column/2236260/5-automated-message-donts http://www.clickz.com/clickz/column/2236260/5-automated-message-donts Jim Davidson Tue, 15 Jan 2013 04:00:00 -0500 Prepare for the holidays now with engagement-based segmentation, reengagement and list cleaning, and a remailing strategy. http://www.clickz.com/clickz/column/2188640/remailing-segmentation-strategies-holidays http://www.clickz.com/clickz/column/2188640/remailing-segmentation-strategies-holidays Jim Davidson Tue, 18 Dec 2012 04:00:00 -0500 A look at which email marketing tactics are trending this year and how it compares to the 2011 holiday season. http://www.clickz.com/clickz/column/2225854/its-really-beginning-to-look-a-lot-like-christmas http://www.clickz.com/clickz/column/2225854/its-really-beginning-to-look-a-lot-like-christmas Jim Davidson Tue, 20 Nov 2012 06:00:00 -0500 A complex, multi-faceted mobile program is a requirement for brands this holiday season. http://www.clickz.com/clickz/column/2219064/5-ways-to-level-the-mobile-playing-field http://www.clickz.com/clickz/column/2219064/5-ways-to-level-the-mobile-playing-field Jim Davidson Tue, 23 Oct 2012 06:00:00 -0400 A look at the motivations behind holiday procrastinators and how this can shape the content, tone, and timing of your promotions. http://www.clickz.com/clickz/column/2207973/get-an-early-start-on-your-lastminute-shoppers http://www.clickz.com/clickz/column/2207973/get-an-early-start-on-your-lastminute-shoppers Jim Davidson Tue, 25 Sep 2012 04:00:00 -0400 A multi-email welcome series spreads out the introduction over time and can multiply the engagement effect. http://www.clickz.com/clickz/column/2201013/8-themes-for-an-engaging-multiemail-welcome-series http://www.clickz.com/clickz/column/2201013/8-themes-for-an-engaging-multiemail-welcome-series Jim Davidson Tue, 28 Aug 2012 02:00:00 -0400 The top three email campaigns you can automate to drive conversion. http://www.clickz.com/clickz/column/2199894/send-valuable-email-with-conversion-automation http://www.clickz.com/clickz/column/2199894/send-valuable-email-with-conversion-automation Matthew Hayes Fri, 24 Aug 2012 02:00:00 -0400 The novelty may be starting to wear off, but many brands are still consistently using special characters in their email subject lines. http://www.clickz.com/clickz/column/2195405/special-characters-a-trend-or-just-trendy http://www.clickz.com/clickz/column/2195405/special-characters-a-trend-or-just-trendy Jim Davidson Tue, 31 Jul 2012 08:00:00 -0400 Four types of email campaigns designed for existing customers. http://www.clickz.com/clickz/column/2184428/how-to-drive-revenue-from-retention-email-marketing http://www.clickz.com/clickz/column/2184428/how-to-drive-revenue-from-retention-email-marketing Matthew Hayes Tue, 17 Jul 2012 04:00:00 -0400 Groupon wasn't the first deals business, so what is fueling its success? Is it the deals, or the way it sells the deals? http://www.clickz.com/clickz/column/2126678/groupon-deals-copy http://www.clickz.com/clickz/column/2126678/groupon-deals-copy Brian Massey Wed, 23 Nov 2011 08:15:00 -0500 How to avoid post-holiday carnage. http://www.clickz.com/clickz/column/2121732/quick-wins-holiday-retail-email-campaigns http://www.clickz.com/clickz/column/2121732/quick-wins-holiday-retail-email-campaigns Simms Jenkins Thu, 03 Nov 2011 08:05:00 -0400 Daily deals player launches "Groupon Goods" after profitable run in the U.K. http://www.clickz.com/clickz/news/2112928/groupons-deal-direct-commerce http://www.clickz.com/clickz/news/2112928/groupons-deal-direct-commerce Christopher Heine Wed, 28 Sep 2011 17:31:00 -0400