Email - ClickZ

More Tactics to Grow Your B2B Email List

Mike Hotz — Wed, 15 May 2013 01:00:00 -0400

Three steps to building your email lists without jeopardizing your list quality or sender reputation.

The Key to More Successful Email Campaigns: Time

Jeanne Jennings — Mon, 13 May 2013 08:00:00 -0400

If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative.

A False Dichotomy

Derek Harding — Wed, 08 May 2013 06:00:00 -0400

We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the only options?

Your Shopping Cart's Hidden Trap Door

Jim Davidson — Tue, 07 May 2013 02:00:00 -0400

Streamlining the checkout process will reduce shopping cart abandonment and increase sales, not to mention sparing you and your customer the unpleasant experience of falling through a trap door.

Marketing Analytics, Optimizing the Connected Customer Experience

David Daniels — Mon, 06 May 2013 04:00:00 -0400

A conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful campaign.

7 Reasons Why Your Email Marketing Program May Fail

Simms Jenkins — Thu, 02 May 2013 02:00:00 -0400

Make sure there is clear value to your subscribers, you're paying attention to the right metrics, and leveraging the tools you have.

Get Me Off This List!

Christine Doré — Wed, 01 May 2013 04:00:00 -0400

Five ways to get your unsubscribe rates to go back to normal.

Forget RPE, What's Your PPE: Personality-per-Email?

Justin Williams — Tue, 30 Apr 2013 02:00:00 -0400

As we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on affection and trust, not short-term gain.

Testing, for the Heck of It

Dave Hendricks — Wed, 24 Apr 2013 08:00:00 -0400

Respected entrepreneurs, consultants, and practitioners answer the question: "If you didn't know anything about someone's email program and you had to offer any piece of advice, what would it be?

Once Upon a Time…How Goldilocks Can Help Your Email Frequency

Tia Matsumoto — Tue, 23 Apr 2013 02:00:00 -0400

The morals of the story are that relevance and timing drive engagement, and your frequency of communication must be "just right" for your recipients.

Leveraging Customer Data vs. Crowdsourcing

David Daniels — Mon, 22 Apr 2013 04:00:00 -0400

Don't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand.

ClickZ and BrightWave Publish New Email Marketing Book

Melanie White — Fri, 19 Apr 2013 17:00:08 -0400

ClickZ along with email marketing expert, Simms Jenkins, chief executive of BrightWave Marketing, have published a book entitled “The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World.”

The Future of the New Inbox

Simms Jenkins — Thu, 18 Apr 2013 04:00:00 -0400

Why email has changed…and must continue to do so.

5 Tactics to Ignite Your Email List Growth

Mike Hotz — Wed, 17 Apr 2013 00:00:00 -0400

Identify where you acquire your most valuable, most engaged opt-ins, and brainstorm how you can get more of them.

Email Subject Lines...Say What?

Kara Trivunovic — Tue, 16 Apr 2013 04:00:00 -0400

Six elements we should all consider about the subject lines of the messages we send.

Case Study: Subject Line Retest Generates a 19% Lift in Conversions

Jeanne Jennings — Mon, 15 Apr 2013 08:00:00 -0400

The next time a test is inconclusive and/or doesn't seem to make sense, do a retest.

Does Your Agency Underestimate Email?

Derek Harding — Wed, 10 Apr 2013 02:00:00 -0400

The bar is being raised. Treat email with the respect and focus it deserves and get in the game or go home.

Combating 5 Signs of Digital Hoarding Behavior

Jim Davidson — Tue, 09 Apr 2013 08:00:00 -0400

Five behaviors that can lead to digital hoarding and how you can overcome them.

VIDEO: The Evolution of the New Inbox [Email Marketing]

Melanie White — Mon, 08 Apr 2013 16:09:00 -0400

ClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox.

Realizing Agile Email Marketing: The Future of Video, Content, and Context

David Daniels — Mon, 08 Apr 2013 02:00:00 -0400

A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing.

We Are Not All Created Equal

Christine Doré — Wed, 03 Apr 2013 00:00:00 -0400

We need to first have a solid understanding of who our audience is and then decide how to treat them.

Quantity vs. Quality: The Email Marketer's Dilemma

Justin Williams — Tue, 02 Apr 2013 00:00:00 -0400

If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group?

15 Types of Email Marketing Tests You Should Be Doing

Jeanne Jennings — Mon, 01 Apr 2013 04:00:00 -0400

How email marketers can go beyond just testing subject lines and look at other elements that might improve response.

What Email Cavemen Can Learn From the Dinosaurs

Dave Hendricks — Wed, 27 Mar 2013 04:00:00 -0400

Changing user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguished.

Using a Popover as an Acquisition Tactic

Tia Matsumoto — Tue, 26 Mar 2013 02:00:00 -0400

Two sides of the same coin.

The Necessity of Competitive Intelligence

David Daniels — Mon, 25 Mar 2013 06:00:00 -0400

It's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics.

How to Win the Relevance Game

Mike Hotz — Wed, 20 Mar 2013 00:00:00 -0400

Stay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies.

Is Your 'Do Not Reply' Email Address Sending the Right Message?

Kara Trivunovic — Tue, 19 Mar 2013 06:00:00 -0400

Marketers must be more open to receiving feedback and replies from their customers via all of their email touches.

It's Not Just Email Anymore

Derek Harding — Wed, 13 Mar 2013 02:00:00 -0400

Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes with it?

See the Trees: Revisiting the Beauty of Data Fundamentals

Jim Davidson — Tue, 12 Mar 2013 06:00:00 -0400

Taking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engagement and driving sales.

Improving Email Acquisition - Site Registration

David Daniels — Mon, 11 Mar 2013 02:00:00 -0400

To maximize registration and opt-in page effectiveness, consider embracing these nine tactics.

Welcome Stranger! Wanna Be Friends?

Christine Doré — Wed, 06 Mar 2013 00:00:00 -0500

What are you doing with those brand new subscribers who cause that positive bump in your weekly report? Are you making them feel welcome and providing easy-to-use engagement?

Data Is Growing Up, Are You?

Justin Williams — Tue, 05 Mar 2013 06:00:00 -0500

Five tips for getting mature about big data.

Case Study: 30 Percent Increase in Email List Growth

Jeanne Jennings — Mon, 04 Mar 2013 04:00:00 -0500

Take a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost in conversion rate you see.

Big Data's Big Omission

Dave Hendricks — Wed, 27 Feb 2013 12:00:00 -0500

An email-centric big data strategy will help your brand communicate more effectively over the long haul.

To Send or Not to Send an Email…That Is the Question

Kara Trivunovic — Tue, 26 Feb 2013 02:00:00 -0500

Three real-life scenarios of how suppressing a customer who hasn't opened or clicked a message in three months from further mailings could backfire.

Valuing Email Addresses and Scoring a List

David Daniels — Mon, 25 Feb 2013 04:00:00 -0500

It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your organization.

The 6 Golden Rules of Mobile Email

Simms Jenkins — Thu, 21 Feb 2013 02:00:00 -0500

The rules of mobile email are ever-changing, so don't forget to add these to your list.

Mobile Email Marketing Essentials for 2013

Mike Hotz — Wed, 20 Feb 2013 06:00:00 -0500

Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continue to grow your digital marketing program.