Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But how do you know if you’re doing it well? How do you show your CFO that it’s really helping the bottom line? You can promise to prove how well email is increasing awareness, building interest, populating your sales cycle, and generating revenue. This is a book of proofs; about the ways and means that email can be put to the test and how an individual named Ed goes about demonstrating the power of email and pointing to specific results.
Email automation is a strategy backed by strong metrics. It doesn't have much of a downside, either, as long as you don't overcomplicate things.
Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve ... read more
No reply email addresses are a frequent source of irritation to consumers, but is there every a reason to use this on your ... read more
Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future.