Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But how do you know if you’re doing it well? How do you show your CFO that it’s really helping the bottom line? You can promise to prove how well email is increasing awareness, building interest, populating your sales cycle, and generating revenue. This is a book of proofs; about the ways and means that email can be put to the test and how an individual named Ed goes about demonstrating the power of email and pointing to specific results.
We all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here's how some leading industry figures handle their emails.
Address validation confirms an email will go to a person but not whether it’s the right person and that makes a big difference.
Email automation is a strategy backed by strong metrics. It doesn't have much of a downside, either, as long as you don't overcomplicate things.
Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve ... read more