Advanced Email Marketing - ClickZ

Forget RPE, What's Your PPE: Personality-per-Email?

Justin Williams — Tue, 30 Apr 2013 02:00:00 -0400

As we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on affection and trust, not short-term gain.

Email Subject Lines...Say What?

Kara Trivunovic — Tue, 16 Apr 2013 04:00:00 -0400

Six elements we should all consider about the subject lines of the messages we send.

Quantity vs. Quality: The Email Marketer's Dilemma

Justin Williams — Tue, 02 Apr 2013 00:00:00 -0400

If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group?

Is Your 'Do Not Reply' Email Address Sending the Right Message?

Kara Trivunovic — Tue, 19 Mar 2013 06:00:00 -0400

Marketers must be more open to receiving feedback and replies from their customers via all of their email touches.

Data Is Growing Up, Are You?

Justin Williams — Tue, 05 Mar 2013 06:00:00 -0500

Five tips for getting mature about big data.

To Send or Not to Send an Email…That Is the Question

Kara Trivunovic — Tue, 26 Feb 2013 02:00:00 -0500

Three real-life scenarios of how suppressing a customer who hasn't opened or clicked a message in three months from further mailings could backfire.

2 Methods for Getting an Email Opened and 1 That Doesn't Work

Justin Williams — Thu, 07 Feb 2013 02:00:00 -0500

How to highlight the potential loss of not opening and how to use a name to drive action.

Email Auto-Filtering - What's a Marketer to Do?

Kara Trivunovic — Tue, 22 Jan 2013 02:00:00 -0500

Consumers are increasingly fatigued on email clutter. But there may be a solution to it.

Email Subject Lines and the Brain

Justin Williams — Tue, 08 Jan 2013 04:00:00 -0500

Use the programming of the brain to raise open rates.

Is Big Data the New Email Marketing Catchphrase?

Kara Trivunovic — Tue, 25 Dec 2012 06:00:00 -0500

For email marketers, where there is big data there is relevance.

Good Morning Email Deals!

Kara Trivunovic — Tue, 11 Dec 2012 00:00:00 -0500

Three steps for getting conversions off to an early start.

Email Marketing Is No Stranger to Big Data

Justin Williams — Tue, 27 Nov 2012 04:00:00 -0500

If you're experienced in the ways of marketing, big data shouldn't be something that keeps you up at night with anxiety.

Learning From 'The Break-Up': 4 Steps to Better Customer Relationships

Kara Trivunovic — Tue, 13 Nov 2012 01:00:00 -0500

If you're not listening to the story being told, then your program will fall flat and victim to things like testing for the sake of testing.

Is It Ever Time to Say Goodbye to Your Email Subscribers?

Tal Nathan — Tue, 30 Oct 2012 02:00:00 -0400

Taking a holistic view of your customers can help you distinguish and message to both your best customers and those who need a little extra attention.

Taking Your Email on the Road

Kara Trivunovic — Tue, 16 Oct 2012 08:00:00 -0400

Consider the geographical component, alter the content, and analyze the behavior if you want to up the game around your mobile email strategy.

Where Have All the Control Groups Gone?

Kara Trivunovic — Tue, 04 Sep 2012 06:00:00 -0400

In an age where the mindset around email marketing is quantity over quality, the idea of a "control" group has all but disappeared.

Privacy Is So 1999

Tal Nathan — Tue, 21 Aug 2012 02:00:00 -0400

For the right offer, I'll tell you everything!

Sourcing Quality Editorial Content for Email Newsletters

Jeanne Jennings — Mon, 06 Aug 2012 06:00:00 -0400

Learn how to create engaging content for your email newsletter, how to identify quality content, and get creative with content types and sourcing options (with bonus printout spreadsheet).

Text Messaging Can Be More Than Cool

Tal Nathan — Tue, 24 Jul 2012 00:00:00 -0400

Does your audience understand and value text messaging as a communication vehicle? And are you taking advantage of that?

9 Ways to Grow a Responsive Email Marketing Database

Tal Nathan — Tue, 10 Jul 2012 00:00:00 -0400

Overcome unsubscribes, spam complaints, and undeliverable email addresses with these tactics.

It's 3 a.m. - Do You Know Where Your Customer Data Is?

Tal Nathan — Tue, 26 Jun 2012 03:00:00 -0400

When quality of service is the only substantial difference between most brands, maintaining consumer trust is paramount.

Marketing in the Mobile Email Revolution

Tal Nathan — Tue, 12 Jun 2012 00:20:00 -0400

How can you reach people via email on their smartphones and make sure your emails are read or saved for later?

Successful Email Marketing: It's About Time

Tal Nathan — Tue, 29 May 2012 02:00:00 -0400

Which is better: delivering the right message or delivering at the right time?

Time to Stop Optimizing for Big Browser?

Tal Nathan — Fri, 18 May 2012 01:00:00 -0400

Are you prepared for the mobile movement?

4 Springtime Tips to Reinvigorate Your Email Marketing

Tal Nathan — Tue, 03 Apr 2012 01:00:00 -0400

Successful email marketing programs need constant care and attention, and that includes taking a fresh look at your programs to reinvigorate your programs and team.

March Email Madness - 4 No. 1 Seed Strategies

Tal Nathan — Tue, 06 Mar 2012 08:00:00 -0500

A prediction for the No. 1 seeds of email marketing.

Post-Purchase Program-Alooza

Tal Nathan — Tue, 21 Feb 2012 08:25:00 -0500

Done correctly, a sophisticated post-purchase program can turn existing customers into brand ambassadors and drive significant incremental revenue.

2012 Super Bowl Ads: An Email Marketer's Perspective

Tal Nathan — Tue, 07 Feb 2012 08:00:00 -0500

If you're known for creating value with your messages, your consumers will look for them.

10 Email Marketing Tips to Spruce up Your Welcome Messages in 2012

Tal Nathan — Tue, 10 Jan 2012 08:15:00 -0500

First impressions mean everything, so make sure you provide your new customers with a proper introduction to your brand.

Get to Know Your Customers With 'Interactive' Email

Tal Nathan — Wed, 28 Dec 2011 08:20:00 -0500

How some brands are using a variety of approaches to improve engagement and gain critical insights that can be leveraged in future communications.

Data Drives Relevance, Behavioral Data Drives Performance!

Tal Nathan — Tue, 13 Dec 2011 08:15:00 -0500

The three basic ways to get information about your customers: looking, asking, and buying.

Are Your Transactional Emails Living Up to Expectations?

Tal Nathan — Tue, 29 Nov 2011 08:05:00 -0500

Five things that consumers expect from transactional messages.

Understanding the Seasonality of Email Marketing

Tal Nathan — Tue, 15 Nov 2011 08:25:00 -0500

Five questions to ask yourself about your 2011 holiday email programs.

Customer Referrals in the New Marketing Democracy Spell the End of Ego Marketing

Tal Nathan — Tue, 01 Nov 2011 08:25:00 -0400

Adapt your marketing strategies for this new reality and take advantage of the opportunities it presents.

Applying Steve Jobs' Rules of Success to Email Marketing

Tal Nathan — Tue, 18 Oct 2011 08:20:00 -0400

If you start with doing what you love, the rest will flow from there.

Daily Deal Sites: Keeping It Real Relevant

Tal Nathan — Tue, 20 Sep 2011 08:10:00 -0400

Since many daily deal sites are basically online retailers, they need to adopt the same level of personalization and lifecycle marketing that successful online retailers are known for.

Standing Out in a Crowded Daily Deals Field

Tal Nathan — Tue, 06 Sep 2011 08:00:00 -0400

Innovation and timeliness are key - just ask Groupon and HauteLook.

Adventures in Email Marketing: I'm Writing to Say I'm Sorry

Tal Nathan — Tue, 23 Aug 2011 08:15:00 -0400

Four tips to have at the ready when good email programs go bad.

Lifecycle Email Marketing Lessons: FootSmart

Tal Nathan — Tue, 09 Aug 2011 08:15:00 -0400

By inserting relevant offers into operation emails, a retailer generated $750,000 annually. Last of a three-part series.