Stats - ClickZ

Toyota and Others Get Laughs with Branded Content

Christopher Heine — Mon, 14 May 2012 14:50:45 -0400

FunnyOrDie and CollegeHumor artists say new campaigns from Butterfinger and Toyota are on the way.

Moms 61% More Likely to Visit Pinterest

Douglas Quenqua — Fri, 11 May 2012 12:19:00 -0400

A Nielsen study shows moms are 35% more likely to shop for clothes online.

Financial Mobile Ad Spend Up 314%

Susan Kuchinskas — Wed, 09 May 2012 05:00:00 -0400

Millennial Media study: insurance brands led the way.

Infographic: 2012 Election Web Ad Spending Through March

Kate Kaye — Tue, 08 May 2012 15:57:48 -0400

Infographic showing web ad spending by presidential campaigns through March 2012.

Facebook Video Visitors Down 8%, Yahoo's Up 8%

Anna Maria Virzi — Thu, 26 Apr 2012 16:08:00 -0400

ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers.

Facebook's Q1 Ad Sales Climb to $872 Million

Christopher Heine — Mon, 23 Apr 2012 16:32:00 -0400

Digital giant shows a 37 percent year-over-year increase in ad revenue.

Internet Ad Revenue Totals $31B in 2011, Up 22%

Anna Maria Virzi — Wed, 18 Apr 2012 13:27:00 -0400

IAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011.

Nielsen: Most Black Americans 'OK' With Mobile Ads

Christopher Heine — Thu, 12 Apr 2012 15:55:00 -0400

Survey also shows preferences for multimedia ads.

Mobile Hispanics Shop Socially

Susan Kuchinskas — Thu, 12 Apr 2012 10:02:00 -0400

Nearly 70 percent of Hispanic smartphone users shop with companions.

Digital to Hit Nearly 20% of Global Ad Spend in 2012

Kate Kaye — Mon, 09 Apr 2012 13:03:00 -0400

GroupM predicts global web ad spend will hit around $98 billion in 2012.

IE Regrows Share at Firefox and Chrome's Expense

Rosalie Marshall — Mon, 02 Apr 2012 11:33:29 -0400

IE makes a comeback as rivals falter.

Timeline Ups Engagement for All But Largest Sites

Susan Kuchinskas — Fri, 30 Mar 2012 14:46:50 -0400

Wildfire studied 43 brands over 42 days, before and after Timeline launched.

One in Two U.S. Households Own an Apple Product

Alastair Stevenson — Fri, 30 Mar 2012 08:41:00 -0400

More than 55 million homes have a Mac, iPhone, iPad, or iPod.

Women Buy Into Sports Via Social

Christopher Heine — Tue, 27 Mar 2012 14:42:00 -0400

Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events.

Agency Survey: Early 2012 Social Dollars Boom

Christopher Heine — Tue, 27 Mar 2012 09:50:00 -0400

CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends.

Smartphones and Tablets Changing Paid Search

Susan Kuchinskas — Mon, 26 Mar 2012 16:01:26 -0400

Marin Software expects that by December 2012, mobile devices will generate a quarter of all paid-search clicks.

ComScore: In-View Ads Vary Sharply by Site and Ad Type

Zachary Rodgers — Mon, 26 Mar 2012 10:48:03 -0400

Examines ad viewability rates from 12 major brands, across nearly 2 billion impressions.

Email Deliverability Takes a Turn for the Worse

Susan Kuchinskas — Tue, 20 Mar 2012 16:48:11 -0400

After several stable years, the inbox placement rate fell from 81% in the first half of 2012 to 76.5% in the second half.

Mobile and Tablet Advertisers Score During March Madness

Christopher Heine — Mon, 19 Mar 2012 17:27:00 -0400

Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices.

Android Tablets Gain Share at iPad's Expense

Rosalie Marshall — Wed, 14 Mar 2012 11:41:00 -0400

IDC release new figures on tablet sales in 2011.

Spending on Digital Ads Fell Sharply in Q4

Douglas Quenqua — Mon, 12 Mar 2012 11:47:00 -0400

Search and display investments both fell about 6 percent.

Nielsen Report: Blogs Still on the Rise

Susan Kuchinskas — Mon, 12 Mar 2012 08:31:01 -0400

Women and moms dominate the blogosphere, which now includes 181 million sites and pages globally.

Online Political Spending to Hit $159 Million in 2012

Kate Kaye — Thu, 08 Mar 2012 13:23:08 -0500

Borrell forecasts online and other media spending for the 2012 election.

Cosmopolitan Latest Mag to Hit 100K Digital Subs

Douglas Quenqua — Wed, 07 Mar 2012 11:56:00 -0500

The Economist and National Geographic surpassed the milestone in 2011.

For Newspapers, Uneven Progress Toward Digital Profits

Douglas Quenqua — Mon, 05 Mar 2012 16:48:00 -0500

For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study

29 Percent of Daily Deals Customers Are New

Christopher Heine — Mon, 05 Mar 2012 13:25:57 -0500

Survey results show nearly all Groupon, LivingSocial, etc. buyers at least intend to become repeat patrons.

Gamer Haven Wikia Grows, Broadens Advertiser Base

Lisa Lacy — Wed, 29 Feb 2012 07:55:00 -0500

Collaborative publishing platform has grown traffic 42 percent year over year, not all of it from gamers.

Execs: Embrace Social Media or Wither

Christopher Heine — Tue, 28 Feb 2012 18:45:00 -0500

113 company leaders offer insights via a report from Forrester and Facebook.

25% of Groupon Purchases Made Via Mobile

Christopher Heine — Mon, 27 Feb 2012 16:08:00 -0500

Company's app eclipses 9 million user mark.

MWC: Google Claims 300M Android Users

Dan Worth — Mon, 27 Feb 2012 07:58:00 -0500

Firms uses show to underline huge success in mobile market

Infographic: Obama vs. Republicans in Online Ad Spend

Kate Kaye — Thu, 23 Feb 2012 12:35:00 -0500

Democrats and Obama's campaign outspent Republicans 2 to 1.

Pinterest Sees Significant Growth Across Asia Pacific

Adaline Lau — Thu, 23 Feb 2012 09:55:00 -0500

In China, rival service Renren Guangjie offers a marketplace with Chanel, Clinique, and other brands.

Researcher: Facebook's 2012 Ad Sales to Top $5B

Christopher Heine — Wed, 22 Feb 2012 17:02:00 -0500

But Google will soon catch up in the display category, eMarketer says.

Surprising Leaders in Super PAC Web Ad Spending Race

Kate Kaye — Tue, 21 Feb 2012 17:08:00 -0500

Super PACs spent $5.86 million on web ads to support or oppose 2012 presidential candidates.

Google+ Audience Hard to Come by for Some Brands

Zachary Rodgers — Fri, 17 Feb 2012 15:19:31 -0500

A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge .

FTC Sees Privacy Failings in Mobile Apps for Kids

Susan Kuchinskas — Thu, 16 Feb 2012 13:56:30 -0500

Agency examined hundreds of apps in the Apple App Store and Android Marketplace.

News Sites Lag Facebook, Google in Ad Targeting

Anna Maria Virzi — Tue, 14 Feb 2012 05:57:00 -0500

Pew Research Center also identifies other missed revenue opportunities for news sites.

ComScore: Social Universe Still Quickly Expanding

Zachary Rodgers — Thu, 09 Feb 2012 17:03:00 -0500

Growth of newcomers Pinterest and Google+ show social category is still in flux.

Putting the Super Bowl's 2.1M Online Viewers in Context

Zachary Rodgers — Wed, 08 Feb 2012 16:23:00 -0500

How did NBC's online audience stack up against other streamed events?