Stats - ClickZ

Is Uncontrolled UI Proliferation Hurting Ads on Android?

Susan Kuchinskas — Thu, 02 Feb 2012 09:21:00 -0500

Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates.

Non-Food Marketers Grab Greater Share of Digital Coupon Space

Douglas Quenqua — Tue, 31 Jan 2012 13:18:44 -0500

The number of digital coupon "events" increased by 12.3 percent in 2011.

Pew: 25% of In-Store Shoppers Use Phones to Comparison Shop

Lisa Lacy — Mon, 30 Jan 2012 17:42:00 -0500

New study examines the mobile research habits of bricks-and-mortar shoppers.

Study Shows Rapid Evolution of QR Marketing

Susan Kuchinskas — Thu, 26 Jan 2012 15:18:00 -0500

Researchers scanned every QR Code, Microsoft Tag, BEE Tag, JagTag, and the like in the top 100 magazines last year.

Top 20 U.S. Web Properties: Google Surges Past Yahoo

Anna Maria Virzi — Wed, 25 Jan 2012 17:02:00 -0500

Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports.

Tablets and E-Reader Ownership Doubled Over Holidays

Douglas Quenqua — Mon, 23 Jan 2012 15:38:00 -0500

Sharp rise followed a slowdown over the fall, according to a new Pew report.

Top 10 Facebook Likes of Presidential Candidate Fans

Kate Kaye — Mon, 23 Jan 2012 05:00:00 -0500

Ron Paul is the only GOP candidate whose fans collectively don't count The Bible in their top non-political Facebook page likes.

Report: Online Ads To Beat Print Spend For First Time

Christopher Heine — Thu, 19 Jan 2012 14:52:00 -0500

Digital marketing dollars to grow 23.3 percent, eMarketer says, while print spending falls.

Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011

Anna Maria Virzi — Thu, 19 Jan 2012 00:05:00 -0500

On e-commerce sites, purchases on a tablet averaged $123, an Adobe study found.

Report: 31% of Display Ads Go Unseen

Christopher Heine — Wed, 18 Jan 2012 13:36:00 -0500

ComScore study gives more favorable outlook for geo-targeting.

Facebook Overtakes Orkut for No. 1 in Brazil

Christopher Heine — Tue, 17 Jan 2012 17:41:00 -0500

2011 was a huge growth year for Facebook in the South American nation.

Microsoft's Search Sees Slight Gain in Market Share

ClickZ Stats Staff — Wed, 11 Jan 2012 17:15:31 -0500

Google maintains lead with 65.9 percent of U.S. market share in December 2011, according to comScore.

Mobile Drives More Search Ad Clicks

ClickZ Stats Staff — Wed, 11 Jan 2012 14:11:29 -0500

Marin Software reported 10 percent of search ad clicks in Q4 2011 came from mobile and tablet devices.

Jumptap: Android Keeps Lead in Mobile Apps/Web

Susan Kuchinskas — Thu, 05 Jan 2012 13:19:00 -0500

Android now makes up the majority of mobile app requests, accounting for 56 percent in November.

Google Says Mix of Traditional, Digital Ads Drive Toy Shopping

Susan Kuchinskas — Wed, 04 Jan 2012 14:02:45 -0500

It's not exactly news that parents buy kids what they ask for, but a survey finds only two thirds of gift givers were influenced by children.

Amazon Rates High for Satisfaction; Netflix Records Biggest Decline

Anna Maria Virzi — Wed, 28 Dec 2011 12:41:13 -0500

The Gap, ToysRUs, and Overstock.com get low scores from customers in Foresee Results online holiday report.

Santa's Billion-Dollar Online Baby

Susan Kuchinskas — Wed, 28 Dec 2011 12:00:00 -0500

E-tailers cheered by early strength in online holiday sales were not disappointed by the Christmas rush.

Facebook to Eclipse $5 Billion in Ad Sales in 2012

ClickZ Stats Staff — Tue, 20 Dec 2011 17:30:00 -0500

Researchers agree the social giant is beating Google for display market share.

Kantar: Display Ad Gains Are Offset by Plunging Search Market

Douglas Quenqua — Tue, 20 Dec 2011 12:40:44 -0500

Insurance, legal, and medical services firms slashed their search spend this year, researcher says.

AT&T, T-Mobile Deal Collapse Is Good News for Ad Sellers

Zachary Rodgers — Mon, 19 Dec 2011 17:45:00 -0500

Publishers no longer face the disappearance of wireless telco ad budgets.

Google Zeitgeist: The Lowdown on Brand-Related Searches

ClickZ Stats Staff — Fri, 16 Dec 2011 10:34:00 -0500

A look at 2011's buzziest product-oriented queries.

Over 10% of U.K. Population Has Never Used Internet

Dan Worth — Thu, 15 Dec 2011 08:43:00 -0500

Report from European Commission also found 24 percent of Europeans have never been online.

AddThis: Facebook Controls 52% of Online Sharing

ClickZ Stats Staff — Tue, 13 Dec 2011 15:20:00 -0500

Meanwhile, Tumblr grew even faster than Twitter and continues to accelerate.

Newspapers Boost Mobile Traffic

ClickZ Stats Staff — Tue, 13 Dec 2011 13:24:00 -0500

The NAA reported an uptick in mobile pageviews in September.

Geo-Social Usage Up 3X, But Still Not at Scale

Christopher Heine — Tue, 06 Dec 2011 17:36:00 -0500

Forrester report and Foursquare's numbers show location-based apps are growing, though overall impact remains modest.

Facebook's NY Expansion Includes Ad Talent

Christopher Heine — Fri, 02 Dec 2011 17:25:00 -0500

Marketing exec Carolyn Everson: "We're hiring."

A Third of Mobile Ads Used to Sustain In-Market Presence

ClickZ News Staff — Fri, 02 Dec 2011 12:52:00 -0500

Millennial Media’s Q3 report suggests branding ads on the network are growing.

Yahoo Flexes Its Media Muscle

Zachary Rodgers — Thu, 01 Dec 2011 16:34:00 -0500

Behind the web player's decision to block DSPs and others from buying its remnant ads on Right Media.

Twitter Tests Self-Serve Ad Platform - Finally

Christopher Heine — Thu, 01 Dec 2011 12:53:00 -0500

Automated ad buying system has been in the works for 14 months.

Adobe to Buy Efficient Frontier

Zachary Rodgers — Wed, 30 Nov 2011 09:44:00 -0500

For Adobe, it's another step on the way to becoming end-to-end marketing dashboard, a la Google.

Toyota Ads Launch in Yahoo's Livestand iPad App

Zachary Rodgers — Tue, 22 Nov 2011 10:05:00 -0500

Living ads are priced at $200,000 to $500,000 for packages that run through Q1 2012.

A Season of Cause Marketing on Facebook, Twitter

Christopher Heine — Tue, 22 Nov 2011 08:36:00 -0500

Social media propels brand goodwill efforts.

Facebook Ticker to Carry Sponsored Stories

Christopher Heine — Fri, 18 Nov 2011 16:03:00 -0500

Social context ads get more reach.

JCPenney Hijacks Target on Twitter Before Black Friday

Christopher Heine — Fri, 18 Nov 2011 15:23:00 -0500

Promoted Tweets become holiday marketing battleground.

Velti Buys UK's Mobile Interactive Group for $25M

ClickZ News Staff — Tue, 15 Nov 2011 17:50:21 -0500

MIG serves 300 customers, including PepsiCo, Skype and Sony.

Republican Digital Evangelist Finn Joins Twitter in D.C.

Kate Kaye — Mon, 14 Nov 2011 12:29:10 -0500

As head of strategic partnerships, Finn will work alongside former Google political ad sales head Peter Greenberger.

Social Media Marketing and Consumer Retail: It's About More Than Ads

Dave Evans — Wed, 09 Nov 2011 08:20:00 -0500

Look at the commitment that Walmart is making.

Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal

Zachary Rodgers — Tue, 08 Nov 2011 17:36:00 -0500

The three will sell each others' remnant ads using real-time bidding technology from AppNexus and Yahoo.

Google+ Is Open for Brand Business

Zachary Rodgers — Mon, 07 Nov 2011 15:40:00 -0500

Toyota and Pepsi are among the early adopters of Google+ Pages.