ClickZ News Blog

Unlike GM, Ford Is Still Bullish on Facebook Ads

Christopher Heine — Tue, 15 May 2012 18:28:08 -0400

Automaker tells ClickZ it will continue advertising on the social site.

Digital Co-op Ads Are Ignored by Some SMBs

Christopher Heine — Tue, 15 May 2012 17:43:00 -0400

$450M in potential digital ads for SMBs from manufacturers will go unused.

50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK

Susan Kuchinskas — Tue, 15 May 2012 17:02:16 -0400

Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM plus TV buy.

Xerox Selectively Tests Emerging Marketing Platforms

Kate Kaye — Tue, 15 May 2012 14:36:34 -0400

A Twitter campaign increased followers by 50%.

ESPN and Twitter Ad Program Links Social to TV

Christopher Heine — Tue, 15 May 2012 10:31:00 -0400

New partnership starts immediately with NBA playoffs.

Adobe Tool Eases iPhone Content, Social Sharing

Anna Maria Virzi — Tue, 15 May 2012 10:20:00 -0400

Condé Nast and Wenner Media have tested.

Social Media Ad Spending to Reach $9.8 Billion

Susan Kuchinskas — Tue, 15 May 2012 06:00:00 -0400

BIA/Kelsey predicts local social ads to grow to $3.1B in 2016.

Facebook Could Shift Mobile Apps Landscape

Christopher Heine — Mon, 14 May 2012 19:02:00 -0400

New app center should dramatically lift consumer downloads, mobile players say.

Toyota and Others Get Laughs with Branded Content

Christopher Heine — Mon, 14 May 2012 14:50:45 -0400

FunnyOrDie and CollegeHumor artists say new campaigns from Butterfinger and Toyota are on the way.

Yahoo Introduces Data-Driven Genome Targeting Network

Kate Kaye — Mon, 14 May 2012 13:36:30 -0400

System will incorporate Yahoo, AOL, and MSN network inventory with several data sets.

Yahoo's Scott Thompson Resigns

Christopher Heine — Sun, 13 May 2012 16:49:00 -0400

CEO cites "personal reasons." Move comes after an investor exposed one discrepancy in his resume.

Tea Party and Democrats Fought Lugar Online

Kate Kaye — Fri, 11 May 2012 18:03:54 -0400

FreedomWorks, a Tea Party Group, spent around 40% of its estimated media budget online.

Will Facebook Users Pony Up For Post Position?

Christopher Heine — Fri, 11 May 2012 15:10:00 -0400

Digital giant runs small test to see if users will pay $2 to promote a post.

Zales' Mother's Day Effort Is #Super Digital

Christopher Heine — Fri, 11 May 2012 14:32:00 -0400

Brand buys Facebook and Twitter ads and brings hashtags into stores.

Moms 61% More Likely to Visit Pinterest

Douglas Quenqua — Fri, 11 May 2012 12:19:00 -0400

A Nielsen study shows moms are 35% more likely to shop for clothes online.

Four Seasons Woos #LuxBrides on Twitter and Pinterest

Lisa Lacy — Thu, 10 May 2012 17:37:00 -0400

@FSBridal effort is part of a slew of digital initiatives.

How Facebook Tilted Big Media Money to Social Vendors

Christopher Heine — Thu, 10 May 2012 17:26:00 -0400

Vitrue's new deal with NBC Sports underscores an ecosystem benefiting from the rise of pre-IPO Facebook.

Romney Team Hiring 'A Lot' of Digital Staff

Kate Kaye — Thu, 10 May 2012 15:34:00 -0400

Campaign ramping up social media, web development, email and database skills.

Mother's Day Facebook Ads Star Justin Bieber & More

Christopher Heine — Thu, 10 May 2012 15:02:00 -0400

1-800-Flowers.com employs celebrity/athlete endorsers to drum up social sales.

Fantasy Game Maker Finds Fans Where They Lurk Online

Kate Kaye — Thu, 10 May 2012 11:57:38 -0400

Skyrim maker Bethesda Softworks targets gamers on wiki-style site.

Do Not Track May Come by Year's End

Kate Kaye — Wed, 09 May 2012 16:29:00 -0400

Industry may want DNT to allow basic data collection; the FTC and others do not.

Victoria's Secret Digital Effort Includes DJ Mixes

Christopher Heine — Wed, 09 May 2012 15:21:00 -0400

Lingerie brand runs campaign via Thefuture.fm.

AOL Ad Revenues Grow by 5%, But Domestic Display Falls

Kate Kaye — Wed, 09 May 2012 09:34:08 -0400

Company stresses video and rich media ad offerings amid disappointing U.S. ad growth.

Financial Mobile Ad Spend Up 314%

Susan Kuchinskas — Wed, 09 May 2012 05:00:00 -0400

Millennial Media study: insurance brands led the way.

Sinatra's Old Haunts Turn to Foursquare

Christopher Heine — Tue, 08 May 2012 18:23:00 -0400

NYC and LA restaurants tell different tales about attracting consumers via social media.

Pandora's Ad Sales Go Mobile, Like Its Users

Christopher Heine — Tue, 08 May 2012 16:41:00 -0400

Why the digital radio firm saw a 300 percent increase in mobile ad sales.

Infographic: 2012 Election Web Ad Spending Through March

Kate Kaye — Tue, 08 May 2012 15:57:48 -0400

Infographic showing web ad spending by presidential campaigns through March 2012.

AKQA Reels In Verizon Wireless Digital Account

Christopher Heine — Tue, 08 May 2012 12:40:00 -0400

AKQA beat out Moxie, R/GA, SapientNitro, and others.

Obama and Democrats Spent $21 Million on Web Ads So Far

Kate Kaye — Mon, 07 May 2012 17:40:00 -0400

Original ClickZ analysis: GOP spent less than half on digital ads through March.

Facebook Deepens Local-Mobile March

Christopher Heine — Mon, 07 May 2012 16:08:00 -0400

Glancee purchase is latest pre-IPO move by CEO Mark Zuckerberg's firm.

Beneful Lets People Play With Digital Dogs

Lisa Lacy — Mon, 07 May 2012 11:20:00 -0400

Dog food brand allows passersby to play fetch, customize a virtual pooch on interactive billboards.

Digital Mad Woman: Omnicom Managing Director Felice Kincannon

Joan Voight — Mon, 07 May 2012 06:01:00 -0400

The "broad" from New York straddled the traditional and Internet agency worlds.

Agencies Lukewarm on 2012 NewFronts

Anna Maria Virzi — Fri, 04 May 2012 16:11:20 -0400

Will people watch and advertisers buy in?

T-Mobile Revs Up Twitter Ahead of Major Rebranding

Christopher Heine — Fri, 04 May 2012 15:40:00 -0400

Telecom creates "tweet races," hoping to seed awareness around 4G network as larger campaign looms.

Nutella Says Facebook Ads Outperformed TV

Christopher Heine — Fri, 04 May 2012 10:11:00 -0400

Brand incorporates social ads into traditional marketing mix model for campaign in Germany.

Hong Kong Horse Racing Club Embraces ‘Social’ Business

Anna Maria Virzi — Fri, 04 May 2012 06:00:00 -0400

Custom-built interactive tables encourage novices to socialize, become horse racing enthusiasts.

Facebook 'Offers' Goes National

Christopher Heine — Thu, 03 May 2012 16:02:00 -0400

Digital giant says all businesses in the United States can now test its free deals platform.

Digital Mad Men: A ClickZ Series

Joan Voight — Thu, 03 May 2012 14:22:00 -0400

The Digital Mad Men and Women of the '90s reigned during the Internet revolution.

Ryan Partnership's Pena-Bickley Talks Brand Champions [Video]

Kate Kaye — Thu, 03 May 2012 13:30:48 -0400

Video Interview: Ryan Partnership works with brands like Bacardi USA and Unilever's Dove.