ClickZ News Blog

Google Brings Chrome Browser to Android Devices

Daniel Robinson — Wed, 08 Feb 2012 10:07:26 -0500

Chrome is designed from the ground up for smartphones and tablets

Yahoo Chairman Bostock Steps Down

ClickZ News Staff — Tue, 07 Feb 2012 17:52:58 -0500

Four directors step down, and two are added.

Romney in Crosshairs of Gingrich Web Ads, Video

Kate Kaye — Tue, 07 Feb 2012 17:48:46 -0500

Bambi would support Romney on gun rights, says Gingrich web effort.

Facebook Ads Still Pushing Super Bowl Spots

Christopher Heine — Tue, 07 Feb 2012 16:33:00 -0500

Coke, Pepsi, Skechers, and Samsung hope paid promos help them win USA Today-Facebook ad meter.

Obama and DNC Spent $7 Million on Web Ads

Kate Kaye — Tue, 07 Feb 2012 15:24:00 -0500

Obama alone bought over $5 million worth of online ads in 2011.

AKQA's James Hilton: Why France Is a Digital Tastemaker

Joan Voight — Tue, 07 Feb 2012 13:51:26 -0500

AKQA's new Paris office has plans for a staff of 40 to 50. Why now?

Cisco Pushes Limits of LinkedIn's Messaging Platform

Douglas Quenqua — Tue, 07 Feb 2012 06:05:00 -0500

Some 140,000 "chief experience officers" are shown the same video ad in biggest use of InMail to date.

Subway Taps MediaCom for U.S. Digital Ad Spending

Zachary Rodgers — Mon, 06 Feb 2012 14:02:00 -0500

Subway's 2011 investment in Internet ads was $12.7 million, per Kantar.

Super Bowl Ads 2012: Winners and Losers

Anna Maria Virzi — Mon, 06 Feb 2012 11:32:00 -0500

Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.

Dog Days of Winter for NJ Devils Social Media Program

Kate Kaye — Mon, 06 Feb 2012 10:12:00 -0500

NHL team's successful social media program has become its leading sponsorships money maker.

Nokia, Pepsi, and Coach Go Social for Chinese New Year

Adaline Lau — Mon, 06 Feb 2012 08:45:00 -0500

Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks.

ClickZ's Game Day Coverage of the Super Bowl Ads

Anna Maria Virzi,Zachary Rodgers — Sun, 05 Feb 2012 19:04:00 -0500

Real-time data and commentary on the big game commercials.

How Honda's Super Bowl Ads Got 12M Views

Christopher Heine — Sat, 04 Feb 2012 14:20:00 -0500

Ad agency RPA describes what happened behind the scenes.

Pepsi Rewards Social Check-Ins on Super Bowl Sunday

Lisa Lacy — Sat, 04 Feb 2012 05:07:00 -0500

Offers stickers and rewards to GetGlue users.

VW's 'Bark Side' Ad Loses Social Momentum

Anna Maria Virzi — Fri, 03 Feb 2012 17:49:00 -0500

Social activity involving the video dropped, but the video still had lots of views.

Heineken Runs Global Facebook Ads for Valentine's Day

Christopher Heine — Fri, 03 Feb 2012 16:56:00 -0500

The romantic customizable campaign also includes a live YouTube event.

Twitter Ads Pushed Komen Change of Heart

Christopher Heine — Fri, 03 Feb 2012 15:48:00 -0500

Pro-choice groups ran Twitter and Google ads, while the abortion topic heated up social media sites this week.

Google to EU Privacy Watchdogs: You Can't Stop Us

Kate Kaye — Fri, 03 Feb 2012 14:45:28 -0500

Despite a request to suspend privacy policy plans, Google said it would proceed with its agenda.

AOL to Lean On Right Media in 'Big Three' Ad Deal

Zachary Rodgers — Fri, 03 Feb 2012 07:45:00 -0500

AOL sticks with Yahoo for real-time bidding in mega display ad agreement.

HuffPost's Live Video Network Seeks Founding Brand Partners

Kate Kaye — Thu, 02 Feb 2012 15:46:00 -0500

Set to launch this summer, the streaming network will offer pre-roll and brand integration offerings.

Pizza Hut, Amex Team Up on Foursquare for Super Bowl

Christopher Heine — Thu, 02 Feb 2012 15:35:00 -0500

Partnership offers game watchers a $5 rebate on pizzas.

Local Deli Zingerman's Uses Facebook, Bacon to Win Over Faraway Foodies

Joan Voight — Thu, 02 Feb 2012 14:47:39 -0500

A $40M empire strives for online version of physical store experiences.

Tracking Firm AdTruth to Work With W3C on Privacy

Susan Kuchinskas — Thu, 02 Feb 2012 12:39:07 -0500

AdTruth and other device fingerprinting companies see opportunity in Do-Not-Track.

Is Uncontrolled UI Proliferation Hurting Ads on Android?

Susan Kuchinskas — Thu, 02 Feb 2012 09:21:00 -0500

Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates.

Facebook IPO Reveals $3.1B in Ad Sales Last Year

Christopher Heine — Wed, 01 Feb 2012 18:12:00 -0500

Increase in ads per page helped propel 69 percent year-over-year growth, according to S-1 filing.

Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views

Christopher Heine — Wed, 01 Feb 2012 16:21:28 -0500

Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game.

Google "Undermines Privacy Safeguards" Says Lawmaker

Kate Kaye — Wed, 01 Feb 2012 15:40:11 -0500

Co-chair of the House Privacy Caucus wants more details from Google regarding privacy policy changes.

AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies

Zachary Rodgers — Wed, 01 Feb 2012 12:30:28 -0500

Global display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads.

Insurer Targets NCAA Fans on National Signing Day

Christopher Heine — Wed, 01 Feb 2012 05:22:00 -0500

American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event.

Gingrich Super PAC Spends Big Online in Florida to Hit Romney

Kate Kaye — Tue, 31 Jan 2012 17:16:15 -0500

Gingrich Super PAC, Winning Our Future, spent more than $1 million on web ads and email in January.

What NBC.com's Super Bowl Ad Packages Cost

Christopher Heine — Tue, 31 Jan 2012 16:57:00 -0500

Brands receptive to live stream promotional opportunities, NBC says.

Non-Food Marketers Grab Greater Share of Digital Coupon Space

Douglas Quenqua — Tue, 31 Jan 2012 13:18:44 -0500

The number of digital coupon "events" increased by 12.3 percent in 2011.

Vevo Sells Corporate Sponsorship of Live Obama, Jay-Z Event

Kate Kaye — Tue, 31 Jan 2012 13:06:26 -0500

Vevo said the event isn’t happening, but sources say advertisers have already bought sponsorships.

JC Penney Promotes New Sales Strategy

Anna Maria Virzi — Tue, 31 Jan 2012 12:17:00 -0500

Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons.

Google, Microsoft, and Facebook Team Up to Take on Phishing Attacks

Shaun Nichols — Tue, 31 Jan 2012 11:41:00 -0500

Vendors look for email standards on authentication

Device Fingerprinting Firm BlueCava Makes Tracking Opt-Outs Easier

Susan Kuchinskas — Tue, 31 Jan 2012 06:44:00 -0500

Platform update aims to help clients comply with EU's ePrivacy Directive.

NBA TV Lets Facebook and Yahoo Users Pick Primetime Games

Christopher Heine — Tue, 31 Jan 2012 06:17:00 -0500

Fans vote on five games, winning selection gets an 8 p.m. slot.

ComScore: Facebook's Share of Display Ads Reaches 28%

Christopher Heine — Mon, 30 Jan 2012 18:58:00 -0500

Social giant increases lead over Yahoo.

SapientNitro Ranks Highest for Mobile in Forrester Report

Douglas Quenqua — Mon, 30 Jan 2012 18:25:00 -0500

Other top-ranked agencies are AKQA, Ogilvy, TribalDDB, and Razorfish.