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	<title>ClickZ.asia</title>
	
	<link>http://www.clickz.asia</link>
	<description>Marketing News &amp; Expert Advice</description>
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		<title>Approaches to Information Architecture and Digital Campaigns</title>
		<link>http://www.clickz.asia/6860/approaches_to_information_architecture_and_digital_campaigns</link>
		<comments>http://www.clickz.asia/6860/approaches_to_information_architecture_and_digital_campaigns#comments</comments>
		<pubDate>Wed, 16 May 2012 22:00:10 +0000</pubDate>
		<dc:creator>Adrian Lee</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Information architecture]]></category>
		<category><![CDATA[Uniqlo]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Zero Moment of Truth]]></category>

		<guid isPermaLink="false">http://www.clickz.asia/?p=6860</guid>
		<description>Three practical tips to tackling IA and usability for your digital campaigns under time and budget constraints.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.clickz.com/~ff/clickzasia?a=HS_9heIwWiI:QdylkoM55PE:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/clickzasia?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.clickz.com/~ff/clickzasia?a=HS_9heIwWiI:QdylkoM55PE:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/clickzasia?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Interest vs. Social in Japan</title>
		<link>http://www.clickz.asia/6878/interest_vs_social_in_japan</link>
		<comments>http://www.clickz.asia/6878/interest_vs_social_in_japan#comments</comments>
		<pubDate>Tue, 15 May 2012 22:00:29 +0000</pubDate>
		<dc:creator>Jeff Lippold</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[: Social graph]]></category>
		<category><![CDATA[Cookpad]]></category>
		<category><![CDATA[Cosme]]></category>
		<category><![CDATA[Kakaku]]></category>
		<category><![CDATA[Mixi]]></category>
		<category><![CDATA[Pixiv]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.clickz.asia/?p=6878</guid>
		<description>How the interest graph has shaped the Japanese social media landscape&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.clickz.com/~ff/clickzasia?a=-y_XBuIXdw4:kWmMEOBxtao:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/clickzasia?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.clickz.com/~ff/clickzasia?a=-y_XBuIXdw4:kWmMEOBxtao:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/clickzasia?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description>
		<wfw:commentRss>http://www.clickz.asia/6878/interest_vs_social_in_japan/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Core Principles for Email Marketing in India</title>
		<link>http://www.clickz.asia/6851/old_habits_die_hard_-_email_marketing_continues_to_entertain</link>
		<comments>http://www.clickz.asia/6851/old_habits_die_hard_-_email_marketing_continues_to_entertain#comments</comments>
		<pubDate>Mon, 14 May 2012 22:00:35 +0000</pubDate>
		<dc:creator>RP Singh</dc:creator>
				<category><![CDATA[Email]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[ESP]]></category>
		<category><![CDATA[Spam]]></category>

		<guid isPermaLink="false">http://www.clickz.asia/?p=6851</guid>
		<description>Email marketing has become the most abused word in the digital media ecosystem in India. But first, let's get back to basics.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.clickz.com/~ff/clickzasia?a=PnkWzWBMfRU:cFkG2Xxqesw:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/clickzasia?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.clickz.com/~ff/clickzasia?a=PnkWzWBMfRU:cFkG2Xxqesw:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/clickzasia?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description>
		<wfw:commentRss>http://www.clickz.asia/6851/old_habits_die_hard_-_email_marketing_continues_to_entertain/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>5 Things Asian Companies Should Do When Targeting the U.S. Market</title>
		<link>http://www.clickz.asia/6843/5_things_asian_companies_should_do_when_targeting_the_u_s_market</link>
		<comments>http://www.clickz.asia/6843/5_things_asian_companies_should_do_when_targeting_the_u_s_market#comments</comments>
		<pubDate>Sun, 13 May 2012 22:00:33 +0000</pubDate>
		<dc:creator>Motoko Hunt</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[geotargeting.]]></category>
		<category><![CDATA[Keyword research]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.clickz.asia/?p=6843</guid>
		<description>These tips will show you how to successfully launch your site in the American market.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.clickz.com/~ff/clickzasia?a=_n31yTA_G9I:FV1WogBBvPc:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/clickzasia?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.clickz.com/~ff/clickzasia?a=_n31yTA_G9I:FV1WogBBvPc:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/clickzasia?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Web Analyst Job</title>
		<link>http://www.clickz.asia/6804/the_web_analyst_job</link>
		<comments>http://www.clickz.asia/6804/the_web_analyst_job#comments</comments>
		<pubDate>Thu, 10 May 2012 22:00:08 +0000</pubDate>
		<dc:creator>Gordon Choi</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[data reporting]]></category>

		<guid isPermaLink="false">http://www.clickz.asia/?p=6804</guid>
		<description>An overview of what a web analyst is required to know and do today.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.clickz.com/~ff/clickzasia?a=kzafIiqQEp8:LVD4rBNKGgg:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/clickzasia?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.clickz.com/~ff/clickzasia?a=kzafIiqQEp8:LVD4rBNKGgg:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/clickzasia?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description>
		<wfw:commentRss>http://www.clickz.asia/6804/the_web_analyst_job/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Web Science and Rocket Design</title>
		<link>http://www.clickz.asia/6819/web_science_and_rocket_design</link>
		<comments>http://www.clickz.asia/6819/web_science_and_rocket_design#comments</comments>
		<pubDate>Wed, 09 May 2012 22:00:40 +0000</pubDate>
		<dc:creator>Nic Tinworth</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Infographic]]></category>
		<category><![CDATA[Jet Blue]]></category>
		<category><![CDATA[Pascal Raabe]]></category>
		<category><![CDATA[User-centred design]]></category>

		<guid isPermaLink="false">http://www.clickz.asia/?p=6819</guid>
		<description>Reality check - users don’t care how awesome your website looks, especially if they can’t find what they are looking for. Consider the user-centred approach.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.clickz.com/~ff/clickzasia?a=0ms5Jn3BAZQ:QZsxi8QhbTM:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/clickzasia?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.clickz.com/~ff/clickzasia?a=0ms5Jn3BAZQ:QZsxi8QhbTM:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/clickzasia?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description>
		<wfw:commentRss>http://www.clickz.asia/6819/web_science_and_rocket_design/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Next Big Thing in Local Mobile Marketing</title>
		<link>http://www.clickz.asia/6810/the_next_big_thing_in_local_mobile_marketing</link>
		<comments>http://www.clickz.asia/6810/the_next_big_thing_in_local_mobile_marketing#comments</comments>
		<pubDate>Tue, 08 May 2012 22:00:54 +0000</pubDate>
		<dc:creator>Andy Chang</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Chatterfly]]></category>
		<category><![CDATA[Group buying]]></category>
		<category><![CDATA[loyalty program]]></category>
		<category><![CDATA[Perx]]></category>
		<category><![CDATA[rewards]]></category>
		<category><![CDATA[social CRM]]></category>

		<guid isPermaLink="false">http://www.clickz.asia/?p=6810</guid>
		<description>Move over Groupon. Mobile loyalty programs will be everywhere in a few years time. Here's why.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.clickz.com/~ff/clickzasia?a=QNMRnBE56K4:-zSqUfLQ2zs:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/clickzasia?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.clickz.com/~ff/clickzasia?a=QNMRnBE56K4:-zSqUfLQ2zs:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/clickzasia?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description>
		<wfw:commentRss>http://www.clickz.asia/6810/the_next_big_thing_in_local_mobile_marketing/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Future of TV</title>
		<link>http://www.clickz.asia/6795/future_of_tv</link>
		<comments>http://www.clickz.asia/6795/future_of_tv#comments</comments>
		<pubDate>Mon, 07 May 2012 22:00:12 +0000</pubDate>
		<dc:creator>Pushkar Sane</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.clickz.asia/?p=6795</guid>
		<description>To be born again, TV must die first.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.clickz.com/~ff/clickzasia?a=WUTIvbvAD5A:pdCLFAooJvQ:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/clickzasia?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.clickz.com/~ff/clickzasia?a=WUTIvbvAD5A:pdCLFAooJvQ:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/clickzasia?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Mobile Way Of Life</title>
		<link>http://www.clickz.asia/6789/the_mobile_way_of_life</link>
		<comments>http://www.clickz.asia/6789/the_mobile_way_of_life#comments</comments>
		<pubDate>Sun, 06 May 2012 22:00:32 +0000</pubDate>
		<dc:creator>Vincent Teo</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[FOMO]]></category>
		<category><![CDATA[Nomophobia]]></category>
		<category><![CDATA[paradox of choice]]></category>
		<category><![CDATA[Phone stack]]></category>

		<guid isPermaLink="false">http://www.clickz.asia/?p=6789</guid>
		<description>The "Fear of Missing Out" phenomena has amplified. Just what are the cultural implications of this new mobility?&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.clickz.com/~ff/clickzasia?a=Ix3xpj36WIg:0Ecjf4tDZ3o:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/clickzasia?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.clickz.com/~ff/clickzasia?a=Ix3xpj36WIg:0Ecjf4tDZ3o:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/clickzasia?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Customer Care and WOM Marketing: A Match Made on the Web</title>
		<link>http://www.clickz.asia/6744/social_customer_care_and_wom_marketing_a_match_made_on_the_web</link>
		<comments>http://www.clickz.asia/6744/social_customer_care_and_wom_marketing_a_match_made_on_the_web#comments</comments>
		<pubDate>Thu, 03 May 2012 22:00:01 +0000</pubDate>
		<dc:creator>guest</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Optimization]]></category>

		<guid isPermaLink="false">http://www.clickz.asia/?p=6744</guid>
		<description>In a medium where anyone can say anything, how is a brand supposed to manage its image?&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.clickz.com/~ff/clickzasia?a=NbBNxmmPYkc:k9bsxIvNlVI:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/clickzasia?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.clickz.com/~ff/clickzasia?a=NbBNxmmPYkc:k9bsxIvNlVI:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/clickzasia?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description>
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		<slash:comments>0</slash:comments>
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