ClickZ.asia

7 Vine Tips for Marketers

Rudi Leung — Sun, 19 May 2013 22:00:28 +0000

Since Vine launched in February, fashion and entertainment marketers have been experimenting different ways to produce their six-second stories and publishing them via their social networks.

Big Data Is Not Like Teenage Sex

Ohad Hecht — Wed, 15 May 2013 22:00:18 +0000

Let's start by exploring what big data is used for in marketing.

Choosing a Domain Name That Attracts Foreign-Language Web Traffic

Christian Arno — Tue, 14 May 2013 22:00:40 +0000

The English language no longer dominates the web, so plan to accommodate foreign languages right from the start. Consider these tips.

SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyalty Platform

Adaline Lau — Mon, 13 May 2013 22:00:21 +0000

The Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with walk-in customers.

GMIC Beijing 2013: Mobile Highlights in China [Photo Blog]

Alvin Wang Graylin — Mon, 13 May 2013 04:27:25 +0000

A photo blog on mobile trends in China from GMIC 2013, the country's biggest mobile event in Beijing last week.

Improving Your Digital First Impression

Motoko Hunt — Wed, 08 May 2013 22:00:45 +0000

You have a variety of ways to improve your first impression for your business in the search and social environment.

Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days

Adaline Lau — Tue, 07 May 2013 22:00:29 +0000

Within six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 subscribers to qualify as an official account.

Digital Marketing and the Consumer Experience

Naomi Troni — Mon, 06 May 2013 22:00:00 +0000

Here's why it's time to improve the consumer experience online.

WWF Exec: Using Social Media to Drive Earth Hour 2013

Adaline Lau — Mon, 06 May 2013 01:44:58 +0000

The NGO focused on a digital-first campaign leveraging social this year.

CMOs Should Focus on Keyword-Driven Marketing

guest — Thu, 02 May 2013 22:00:28 +0000

David Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketing strategy.