ClickZ News

Cannes Lions 2013: Q&A: MailOnline's Sean O'Neal Helps Write New Rules for Content

Susan Kuchinskas — Thu, 20 Jun 2013 08:00:00 -0400

MailOnline aims to take advantage of the surge of interest in content marketing, aka native advertising, helping brands reach consumers on its own addictive site.

Nielsen: Second-Screens Are Changing Consumers' TV Habits

Caitlin Rossman — Wed, 19 Jun 2013 15:00:00 -0400

Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new survey by Nielsen.

#Facebook #Hashtags #FTW?

Jessica Lee — Wed, 19 Jun 2013 14:04:27 -0400

Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook status update. What was once unnecessary is now helpful in discovering new content in Facebook.

Forever 21 Debuts Interactive Web Fashion Feature

Lisa Lacy — Wed, 19 Jun 2013 09:00:00 -0400

The feature, 21st Street, also includes #F21xMe, which asks fans to submit photos on Instagram.

Google AdWords Enhanced Campaign CPCs Grow 6% [Report]

Lisa Raehsler — Tue, 18 Jun 2013 12:40:00 -0400

Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year.

Domino's Upcycles Old Logo With Artists on Pinterest

Lisa Lacy — Tue, 18 Jun 2013 09:00:00 -0400

The Pinterest campaign features the work of artists who have used branded materials from the pizza chain.

Yahoo Launches Listing Management Tool for Small Business

Mary Lisbeth D'Amico — Mon, 17 Jun 2013 14:00:00 -0400

Yahoo today announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings.

ComScore: Consumers Watched Nearly 41 Billion Online Videos in May

Caitlin Rossman — Mon, 17 Jun 2013 12:19:00 -0400

Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore.

Burberry Delivers Letters Sealed With a Personal Kiss

Matt Kapko — Mon, 17 Jun 2013 09:00:00 -0400

If you can't or haven't been kissed by someone wearing Burberry lipstick, a new interactive ad from Google's Art, Copy & Code project might just be the next best thing.

Caesars Entertainment Unifies Digital Properties and Business Practices

Susan Kuchinskas — Fri, 14 Jun 2013 12:59:00 -0400

In a massive engagement that spanned close to 18 months, ROKKAN redesigned or launched 41 digital properties for Caesars Entertainment.

Twitter Offers Free Analytics for All Users

Jennifer Slegg — Fri, 14 Jun 2013 11:30:00 -0400

The information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having this information at a glance is helpful without having to resort to a third party tool.

Jeffrey Hayzlett: Here's How to Be an Agent for Change #SESTO

Jessica Lee — Fri, 14 Jun 2013 09:00:00 -0400

Best-selling author and marketer Jeffrey Hayzlett says businesses need clock changers. People who are change agents. People who don't mind making mistakes in order to offer solutions.

IMW2013: Context, Not Platform, Key to Reaching Consumers

Mary Lisbeth D'Amico — Thu, 13 Jun 2013 15:43:00 -0400

Marketers are increasingly recognizing the importance of context in helping guide consumers to the right purchasing decisions.

Tweets Worth $20.37 on Average

Susan Kuchinskas — Thu, 13 Jun 2013 12:30:00 -0400

While companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don't contribute much to the bottom line.

Facebook Faces the Music From Investors

Matt Kapko — Thu, 13 Jun 2013 11:00:00 -0400

Barely a year after its disastrous IPO, the time finally came for Facebook's executives and board of directors to face the music at an annual shareholder's meeting.

Google Buys Navigation App Waze for $1 Billion

Gareth Morgan — Thu, 13 Jun 2013 07:11:37 -0400

Google has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out rivals Facebook and Apple, which were also rumored to be mulling a bid for the startup.

Branded Videos Shared More Than 500,000 Times Every 24 Hours

Greg Jarboe — Wed, 12 Jun 2013 12:00:00 -0400

New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand metrics in the sales funnel, including favorability and purchase intent.

Barclaycard UK Rivals Groupon With New ‘Bespoke Offers’ Service

Melanie White — Wed, 12 Jun 2013 07:51:00 -0400

New personalised shopping service from Barclaycard could save Britons up to £2,100 per household

Google Analytics Finally Gives Developers Content Experiments API

Thom Craver — Tue, 11 Jun 2013 14:00:00 -0400

The same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments API allows developers to pick and choose from all the features and create a custom solution that fits their needs.

Marin Software Hires Matt Ackley as CMO

Matt Kapko — Tue, 11 Jun 2013 12:45:40 -0400

Marin Software has hired Matt Ackley as its chief marketing officer to help oversee global marketing for the digital ad platform that integrates search, display, and social marketing into a single hub.

Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners

Caitlin Rossman — Tue, 11 Jun 2013 11:00:00 -0400

A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads.

Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO

Miranda Miller — Tue, 11 Jun 2013 08:28:15 -0400

To drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences between search and social advertising; bidding and budgeting; and how to avoid ad fatigue.

Apple Reveals Ad-Supported iTunes Radio, iOS 7, and OS X Mavericks

Matt Kapko — Mon, 10 Jun 2013 17:25:43 -0400

ITunes Radio, a free music streaming service announced by Apple today, will be supported by ads delivered on the company's mobile ad platform.

Twitter Lands Major Advertising Deal With WPP

Matt Kapko — Mon, 10 Jun 2013 12:00:00 -0400

WPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman, and others.

Cannes Lions 2013 Preview: What's the Word on the Croisette?

Melanie White — Mon, 10 Jun 2013 11:00:00 -0400

With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thoughts on what to expect from Cannes Lions 2013.

AT&T Social Campaign Reveals Your Pets' Innermost Secrets

Jessica Lee — Mon, 10 Jun 2013 09:00:00 -0400

Through a series of videos and accompanying Facebook app, BBDO and AT&T show us exactly what's going through the minds of our pets when we're not at home.

Nielsen: 61 Percent of Mobile Subscribers Own a Smartphone

Caitlin Rossman — Fri, 07 Jun 2013 14:00:00 -0400

A new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013.

Facebook Kills Off Redundant Ad Products

Matt Kapko — Fri, 07 Jun 2013 13:07:00 -0400

Facebook wants to simplify the process of sharing, connecting, and engaging with everything and everyone online.

Tencent Launches Tango DSP

Adaline Lau — Fri, 07 Jun 2013 11:00:00 -0400

China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange.

Ben & Jerry's Lets Fans Vote Their City's Flavor

Mary Lisbeth D'Amico — Fri, 07 Jun 2013 09:00:00 -0400

Ben & Jerry's new City Churned social media campaign lets people in five U.S. cities vote their own city-specific preferences for a new ice cream flavor.

Twitter's Vine Comes to Android

Melanie White — Thu, 06 Jun 2013 14:14:00 -0400

Woohoo, Android users can join the "cool kids club" as Twitter's Vine app has finally come to Google's operating system.

Havas Strengthens Big Data Capabilities With Acquisition of MFG Labs

Melanie White — Thu, 06 Jun 2013 13:00:00 -0400

Havas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengthen core data and analytics across its portfolio.

Indie Site SnagFilms Beta Launches Social Platform

Mary Lisbeth D'Amico — Thu, 06 Jun 2013 11:40:00 -0400

SnagFilms has begun testing a new social version of its site designed to help viewers find films they like more easily and share those recommendations with friends.

Google Pushes Social Wildfire Into DoubleClick

Matt Kapko — Thu, 06 Jun 2013 09:00:00 -0400

Google gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls “the biggest upgrade to our core ad server in the 15 years since its inception.”

Salesforce Acquires ExactTarget for $2.5B

Matt Kapko — Wed, 05 Jun 2013 15:38:00 -0400

Salesforce made its largest acquisition to date with a $2.5 billion deal to purchase ExactTarget.

ComScore Aims to Deliver Unified View of Customer Behavior Across Devices

Caitlin Rossman — Wed, 05 Jun 2013 11:51:00 -0400

The goal of the new offering is to help clients drive brand loyalty and increase revenue by applying multi-platform measurement expertise to digital business analytics.

How to Use Twitter's Vine App

Greg Jarboe — Wed, 05 Jun 2013 11:00:00 -0400

Whether you use Twitter's Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply share things with your fans, consider these tips before activating your strategy.

Social Signals Steer Volvo's Entire Marketing Strategy

Matt Kapko — Wed, 05 Jun 2013 09:00:00 -0400

Volvo is trying to shake things up with an edgy marketing strategy. The brand is also using feedback on social media to gauge when and where it might be taking things a bit too far.

Twitter Rumored to Launch Retargeting for Advertisers

Jessica Lee — Tue, 04 Jun 2013 14:34:00 -0400

Although Twitter hasn't confirmed the feature, those said to have knowledge of the matter say it's coming soon. With all of Twitter's advertising options and other engaging features rolling out, it seems retargeting could be a logical next step.