http://clickz.com/ Breaking news, information, and analysis. en-us Copyright 1996-2006 IncisiveMedia rss@incisivemedia.com rss@incisivemedia.com http://backend.userland.com/rss This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use. http://feeds.clickz.com/~r/clickz/~3/70sCq9mAokA/3635726 http://www.clickz.com/3635726 The ad exchange aims to remove an "overwhelming" percentage of low value parties while preserving liquidity.<img src="http://feeds.feedburner.com/~r/clickz/~4/70sCq9mAokA" height="1" width="1"/> http://www.clickz.com/3635726 http://feeds.clickz.com/~r/clickz/~3/FGByphTb3pQ/3635727 http://www.clickz.com/3635727 Ads from Clorox, Lysol, Robitussin, and Florida Department of Citrus use H1N1 related messages, but most shy away from direct claims.<img src="http://feeds.feedburner.com/~r/clickz/~4/FGByphTb3pQ" height="1" width="1"/> http://www.clickz.com/3635727 http://feeds.clickz.com/~r/clickz/~3/Yu8aaP3RrU0/3635713 http://www.clickz.com/3635713 The company's CEO discusses his vision for saving Salon.<img src="http://feeds.feedburner.com/~r/clickz/~4/Yu8aaP3RrU0" height="1" width="1"/> http://www.clickz.com/3635713 http://feeds.clickz.com/~r/clickz/~3/Q9TxyvjPDgc/3635714 http://www.clickz.com/3635714 'Kilimanjaro' Campaign aims to raise awareness of clean water crisis while hyping HP notebooks.<img src="http://feeds.feedburner.com/~r/clickz/~4/Q9TxyvjPDgc" height="1" width="1"/> http://www.clickz.com/3635714 http://feeds.clickz.com/~r/clickz/~3/ahUJ4CaBbek/3635715 http://www.clickz.com/3635715 Online ad optimization has always been about performance metrics. With a new tool, Dynamic Logic aims to make the practice relevant for branding campaigns.<img src="http://feeds.feedburner.com/~r/clickz/~4/ahUJ4CaBbek" height="1" width="1"/> http://www.clickz.com/3635715 http://feeds.clickz.com/~r/clickz/~3/4eiRwsbOXLg/3635701 http://www.clickz.com/3635701 Sapient hires Sion, R/GA does Times Square for Verizon, Organic makes holiday cheer for Intel.<img src="http://feeds.feedburner.com/~r/clickz/~4/4eiRwsbOXLg" height="1" width="1"/> http://www.clickz.com/3635701 http://feeds.clickz.com/~r/clickz/~3/YSHcs8jk5g0/3635704 http://www.clickz.com/3635704 Updated: Layoffs could exceed 2,000 as company seeks to shave $300 million in operating costs.<img src="http://feeds.feedburner.com/~r/clickz/~4/YSHcs8jk5g0" height="1" width="1"/> http://www.clickz.com/3635704 http://feeds.clickz.com/~r/clickz/~3/ZFM2lRASbLI/3635707 http://www.clickz.com/3635707 Customers will pay for advanced features and analytics. Display and text ads unlikely, says founder Stone.<img src="http://feeds.feedburner.com/~r/clickz/~4/ZFM2lRASbLI" height="1" width="1"/> http://www.clickz.com/3635707 http://feeds.clickz.com/~r/clickz/~3/WODAQ9XK1j4/3635690 http://www.clickz.com/3635690 BIA/Kelsey finds multi-use devices shift balance of mobile search activity toward local products and services.<img src="http://feeds.feedburner.com/~r/clickz/~4/WODAQ9XK1j4" height="1" width="1"/> http://www.clickz.com/3635690 http://feeds.clickz.com/~r/clickz/~3/36AG5dUij_I/3635692 http://www.clickz.com/3635692 The company is sponsoring free Wi-Fi on Delta flights for holiday travelers, making it one of the first major retailers to start in-flight advertising.<img src="http://feeds.feedburner.com/~r/clickz/~4/36AG5dUij_I" height="1" width="1"/> http://www.clickz.com/3635692