http://clickz.com/ Breaking news, information, and analysis. en-us Copyright 1996-2006 IncisiveMedia rss@incisivemedia.com rss@incisivemedia.com http://backend.userland.com/rss This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use. http://feeds.clickz.com/~r/clickz/~3/fw1fkqnanuI/3635589 http://www.clickz.com/3635589 "Cash for Clunkers" program may have played a roll in Q3 decline in online retail spending.<img src="http://feeds.feedburner.com/~r/clickz/~4/fw1fkqnanuI" height="1" width="1"/> http://www.clickz.com/3635589 http://feeds.clickz.com/~r/clickz/~3/fkhJ37edv9I/3635595 http://www.clickz.com/3635595 Participating in social media can help a brand in many ways, but to be successful, the brand's strategy needs to tie social media into business objectives.<img src="http://feeds.feedburner.com/~r/clickz/~4/fkhJ37edv9I" height="1" width="1"/> http://www.clickz.com/3635595 http://feeds.clickz.com/~r/clickz/~3/f1vG1Z6Wew4/3635590 http://www.clickz.com/3635590 A proposed revision to EU privacy law could have a crippling effect on the online advertising industry.<img src="http://feeds.feedburner.com/~r/clickz/~4/f1vG1Z6Wew4" height="1" width="1"/> http://www.clickz.com/3635590 http://feeds.clickz.com/~r/clickz/~3/PXaXeyPGw0Q/3635575 http://www.clickz.com/3635575 New site follows brand's rapid growth on Facebook.<img src="http://feeds.feedburner.com/~r/clickz/~4/PXaXeyPGw0Q" height="1" width="1"/> http://www.clickz.com/3635575 http://feeds.clickz.com/~r/clickz/~3/edq7mxI07H4/3635581 http://www.clickz.com/3635581 The behavioral ad sector's self regulatory group hopes its latest initiative quiets concerns about cookie-based tools that allow consumers to opt-out from ad targeting.<img src="http://feeds.feedburner.com/~r/clickz/~4/edq7mxI07H4" height="1" width="1"/> http://www.clickz.com/3635581 http://feeds.clickz.com/~r/clickz/~3/5w1iwQKxKzk/3635585 http://www.clickz.com/3635585 Hires at Adconion, Sapient and BlueKai; account wins for BrightWave and Response Mine Interactive<img src="http://feeds.feedburner.com/~r/clickz/~4/5w1iwQKxKzk" height="1" width="1"/> http://www.clickz.com/3635585 http://feeds.clickz.com/~r/clickz/~3/YQ7flDOIo5w/3635567 http://www.clickz.com/3635567 Formats include a 300x250 ad unit, a horizontal top-of-page unit, and a so-called waterfall display ad.<img src="http://feeds.feedburner.com/~r/clickz/~4/YQ7flDOIo5w" height="1" width="1"/> http://www.clickz.com/3635567 http://feeds.clickz.com/~r/clickz/~3/PxV4jWW85t0/3635571 http://www.clickz.com/3635571 Integrated effort includes TV ads, online videos, and social media.<img src="http://feeds.feedburner.com/~r/clickz/~4/PxV4jWW85t0" height="1" width="1"/> http://www.clickz.com/3635571 http://feeds.clickz.com/~r/clickz/~3/VcyyfdPnd6o/3635572 http://www.clickz.com/3635572 Speaking at ad:tech, Martin Sorrell identifies three areas where the company expects growth.<img src="http://feeds.feedburner.com/~r/clickz/~4/VcyyfdPnd6o" height="1" width="1"/> http://www.clickz.com/3635572 http://feeds.clickz.com/~r/clickz/~3/qfBD7Z_qHJQ/3635573 http://www.clickz.com/3635573 Both display and search ad revenues dropped during what is likely to be the last full quarter that AOL is part of Time Warner.<img src="http://feeds.feedburner.com/~r/clickz/~4/qfBD7Z_qHJQ" height="1" width="1"/> http://www.clickz.com/3635573