ROI Marketing - ClickZ

The Smarter Data Manifesto

Bryan Eisenberg — Fri, 14 Jun 2013 07:33:00 -0400

You need to look beyond the ways data used to be collected to how technology can help you use your data far more effectively, because you have important goals.

Small Town Businesses Meet Global Competition

Jack Aaronson — Fri, 07 Jun 2013 06:30:00 -0400

How can mom-and-pop shops compete against large companies that will always rank higher in Google search?

My Kingdom for a Smoothly Run Conference

Bryan Eisenberg — Fri, 31 May 2013 06:30:00 -0400

From social media tools, event organizers can work with a level of business intelligence that hasn't been possible before.

Vine and You

Jack Aaronson — Fri, 24 May 2013 06:30:00 -0400

Why businesses should really jump on the Vine bandwagon.

Choose Not to Confuse

Bryan Eisenberg — Fri, 17 May 2013 06:00:00 -0400

Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees and customers.

How Marketers Can Use Lenticular Printing in Ad Campaigns

Jack Aaronson — Fri, 10 May 2013 07:00:00 -0400

What would the possibilities be if you could show two entirely different ads based on vantage point?

A 7-Point Spring Cleaning Checklist

Bryan Eisenberg — Fri, 03 May 2013 08:00:00 -0400

Tidy up your website and marketing efforts with these tips.

Jeff Bezos' Secrets to High Conversion Rates

Bryan Eisenberg — Fri, 19 Apr 2013 04:00:00 -0400

For you to achieve your goals, visitors must first achieve theirs.

How Ajax Saved Us Money During Scope Creep

Jack Aaronson — Fri, 12 Apr 2013 06:00:00 -0400

While the benefits of using Ajax typically come in the form of enhanced user experience, there is more under the covers of this paradigm that leads to cost savings during implementation.

Adopting a Culture of Experimentation

Bryan Eisenberg — Fri, 05 Apr 2013 06:00:00 -0400

To change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards risk.

Interactive Wireframing Comes of Age

Jack Aaronson — Fri, 29 Mar 2013 06:00:00 -0400

If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save you time and money later.

Leadership in the Age of Agility Experimentation

Bryan Eisenberg — Fri, 22 Mar 2013 02:00:00 -0400

Research for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an experiment and then learn and adjust from there.

What Does Personalization Mean in 2013?

Jack Aaronson — Fri, 15 Mar 2013 04:00:00 -0400

Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action.

Comparing the Anatomy of B2B Landing Pages [Video]

Bryan Eisenberg — Fri, 08 Mar 2013 02:00:00 -0500

Learn how you and your designer should be working together to set the priorities for your landing page.

Google Glass and the Future of Customer Service and Usability Testing

Jack Aaronson — Fri, 01 Mar 2013 06:00:00 -0500

The possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy.

Use the Data

Bryan Eisenberg — Fri, 22 Feb 2013 02:00:00 -0500

Unlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort.

Caching in on Internet Memes

Jack Aaronson — Fri, 15 Feb 2013 06:00:00 -0500

How can your brand cleverly insert itself into these new viral phenomena?

PPC Pro - You're Being Replaced

Bryan Eisenberg — Fri, 08 Feb 2013 06:00:00 -0500

With the speed at which technology evolves, and the vast opportunity for optimization in most accounts, PPC management is ready for this evolution and it is well underway.

Putting the 'Person' Back Into 'Personalization'

Jack Aaronson — Fri, 01 Feb 2013 06:00:00 -0500

Remember, there is nothing more personal than the connection two people have when talking, sharing ideas, and helping each other.

Why You Won't Crush It This Year!

Bryan Eisenberg — Fri, 25 Jan 2013 08:00:00 -0500

But maybe you can if you put the proper marketing analytics framework in place, are sure the right people are accountable for your marketing results, and learn how to test properly.

Fanning the Flames of Big Data

Bryan Eisenberg — Fri, 11 Jan 2013 08:00:00 -0500

'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we would see the CMO job tenure last longer.

2013: The Year of Reinvention

Jack Aaronson — Fri, 04 Jan 2013 04:00:00 -0500

If a movie theater chain can reinvent movie watching, surely you can take a stern look at your own business and see how to kick it up a notch in 2013.

Content Marketing: Superheroes Teach the Art of Storytelling

Bryan Eisenberg — Fri, 28 Dec 2012 02:00:00 -0500

Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.

Starting Anew in 2013: Learning From the Mayans

Jack Aaronson — Fri, 21 Dec 2012 08:00:00 -0500

Let's take this once-in-a-lifetime opportunity to honor the cycling of the Mayan calendar (as well as our own new year) and apply some Mayan lessons to our own work.

The CMO's Marketing Analytics Optimization Framework

Bryan Eisenberg — Fri, 14 Dec 2012 06:00:00 -0500

Create an organization that can manage your marketing efforts with true accountability and react to changes in real time as needed.

Why Vendors Need Better Targeted Marketing

Jack Aaronson — Fri, 07 Dec 2012 00:00:00 -0500

When you market are you doing it in a format that shows off your strengths and uniquely represents your services?

Your CEO Doesn't Trust That You're Doing Your Job!

Bryan Eisenberg — Fri, 30 Nov 2012 02:00:00 -0500

Let's make a resolution to make 2013 the year marketers regain trust from their CEOs and become obsessed with business performance.

The About Us Page in a Social World

Bryan Eisenberg — Fri, 16 Nov 2012 06:00:00 -0500

How are we supposed to get consumers to like us, share our values, and feel validated by doing business with us if we don't connect with them on a human level in a human voice?

Adding the Wow Factor

Jack Aaronson — Fri, 09 Nov 2012 04:00:00 -0500

If you don't have a wow factor, how do you expect to compete in a marketplace dominated by companies striving for something better than just the status quo?

The ROI of Employees Is Just As Important

Jack Aaronson — Fri, 26 Oct 2012 02:00:00 -0400

Are you stopping your own growth by preventing your staff from living up to their potential within your company?

Just One Thing

Bryan Eisenberg — Fri, 19 Oct 2012 08:00:00 -0400

Reorganize your organization to be adept at prioritizing and executing on changes in the marketplace in nearly real time.

Do You Roku?

Jack Aaronson — Fri, 12 Oct 2012 02:00:00 -0400

It may be time to learn about this new device because new owners are going to be looking for content channels.

Mastering Conversion Rate Optimization?

Bryan Eisenberg — Fri, 05 Oct 2012 06:00:00 -0400

First you must master these six principles.

Twitter Partners With Nielsen for Brand Campaign Surveys

Kate Kaye — Wed, 03 Oct 2012 10:51:00 -0400

For the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the platform.

Exceeding/Managing Expectations When You're on Top

Jack Aaronson — Fri, 28 Sep 2012 04:00:00 -0400

How to build anticipation for your new product launch while at the same time managing expectations so no one is disappointed.

Facebook and DataLogix Together for About a Year

Kate Kaye — Tue, 25 Sep 2012 12:27:35 -0400

Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases.

What Keeps Retailers Awake at Night in 2012 [Videos]

Bryan Eisenberg — Fri, 21 Sep 2012 06:00:00 -0400

Four interviews with retailers at Shop.org's Annual Summit.

The ROI of "I'm Sorry"

Jack Aaronson — Fri, 14 Sep 2012 04:00:00 -0400

Why companies should take a page from GoDaddy's book and figure out how to turn a potential catastrophe into a loyalty-making inflection point.

Content Marketing Personas

Bryan Eisenberg — Fri, 07 Sep 2012 08:00:00 -0400

Personas will allow you to evaluate your content and identify the gaps in your content strategy to meet your potential customer's needs.