Analyzing Customer Data - ClickZ

Rich Media and Social Media: A Match Made in Marketing Heaven

Dilip Venkatachari — Wed, 15 May 2013 07:31:00 -0400

By combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI.

Don't Just Predict the Future, Learn to Change It!

Pelin Thorogood — Wed, 08 May 2013 08:00:00 -0400

Is predictive analytics about to fundamentally change how we market?

Finding the ROI in Social Media: No Silver Bullet

Dilip Venkatachari — Wed, 24 Apr 2013 04:00:00 -0400

Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for their brands.

Inside the Real-Time Marketing 'War Room'

Dilip Venkatachari — Wed, 17 Apr 2013 06:00:00 -0400

The new generation of social listening and monitoring tools can help small and large marketing departments alike run their own year-round mini war rooms.

Convergence Analytics Delivers New Paradigm for Holistic Insights Into Customer Behavior

Pelin Thorogood — Wed, 10 Apr 2013 04:00:00 -0400

A few basic questions to ask in evaluating critical analytics capabilities in this evolving world of convergence analytics.

Getting Ready for Real Time

Dilip Venkatachari — Wed, 20 Mar 2013 02:00:00 -0400

Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time nuggets.

Navigating the Challenging Path From Big Data to Big Impact

Pelin Thorogood — Wed, 13 Mar 2013 04:00:00 -0400

What are some of the biggest challenges in realizing big data's full potential?

Engaging Millennials on Facebook

Dilip Venkatachari — Wed, 20 Feb 2013 08:00:00 -0500

Millennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right direction.

Internet Advertising Strategies for 2013

Tim Nichols — Wed, 13 Feb 2013 06:00:00 -0500

By staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or service.

Google Transparency Report Adds Details on Subpoenas, Search Warrants, Court Orders

Thom Craver — Thu, 24 Jan 2013 10:14:25 -0500

Between July and December of 2012, 68 percent of the personal data requests Google received from government entities in the U.S. were through subpoenas; 22 percent were through search warrants; and the remaining 10 percent were mostly court orders.

Social Media Can Sell Soap to Audiences Who Really Love Soap

Dilip Venkatachari — Wed, 23 Jan 2013 00:00:00 -0500

The value of the focus group is quantifiable, but it often takes humans along with machines to analyze social data.

ADS-CON Participants Discuss Man-Machine Balance in Ad Revolution

Mary Lisbeth D'Amico — Thu, 17 Jan 2013 16:25:00 -0500

Data scientists, marketers and their advisors gathered at NYU's Stern School of Business yesterday to discuss "The End of Intuition," the increasing role played by data analytics in the advertising business and what role humans play in making decisions in the industry.

How Little Old Google Competes With the Big Dogs in Analytics

John D'Arcy — Wed, 09 Jan 2013 02:00:00 -0500

The recent announcements made about Google's free analytics tool mean that you will now be able to track your customers' behavior using multiple devices.

Suggestions for the Online Advertising Industry in 2013

Tim Nichols — Wed, 02 Jan 2013 06:00:00 -0500

Online advertising is a fast-moving, ever-changing industry and sometimes we are moving a little too fast to stop and reflect on why we think what we think and why we do what we do.

Retargeting: 3 Ways to Avoid Frustrating Your Potential Customers

Tim Nichols — Wed, 26 Dec 2012 04:00:00 -0500

It's important to manage ongoing interactions and the relationship with your customers as a whole as carefully, respectfully, and strategically as possible.

What's Next for Social Marketing? Looking Ahead to 2013

Dilip Venkatachari — Wed, 19 Dec 2012 06:00:00 -0500

Three predictions for the new year of social.

Overcoming the Challenges That Digital Media Businesses Face

Tim Nichols — Wed, 05 Dec 2012 06:00:00 -0500

A discussion with Jed Simon, CEO of FastPay, about the challenges of attracting audiences and monetizing them.

40% of Brands Using DMPs But Emphasize Internal Data

Susan Kuchinskas — Tue, 04 Dec 2012 13:56:27 -0500

A survey of 200 brands found that 40 percent are already using a data management platform (DMP) to understand existing customers and prospect for new ones. An additional 30 percent said they would implement a DMP in 2013, according to a report released today from Radar Research and BlueKai.

3 Lessons Learned From Election 2012

Dilip Venkatachari — Wed, 28 Nov 2012 00:00:00 -0500

Don't miss out on the opportunity to win by ignoring the customer intelligence at your fingertips.

3 Ways to Achieve a Healthy Work/Life Balance as an Online Digital Media Buyer

Tim Nichols — Wed, 21 Nov 2012 00:00:00 -0500

Support programmatic online media buying, minimize time-suckers, and embrace limitations.

Ad:Tech - Big Data Drives Business for 1-800 Flowers and Discovery Digital

Mary Lisbeth D'Amico — Thu, 08 Nov 2012 12:30:00 -0500

Discovery Digital realized how much it needed Facebook. And 1-800 Flowers has found new audiences on the fly that increased sales. Both claim that Big Data is behind it.

Chad Little Launches Adhesive.co - Focuses on Premium CPC Format Ads

Tim Nichols — Wed, 24 Oct 2012 06:00:00 -0400

The serial entrepreneur launches a "Project Devil" for online retailers and direct marketers.

Big Data Will Transform Financial Industry, Warns TomorrowToday

Michael Shashoua — Tue, 23 Oct 2012 15:14:00 -0400

The rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will do business

Daredevils of Data

John D'Arcy — Wed, 17 Oct 2012 03:00:00 -0400

If you are an analyst and want to feel like you are pushing boundaries, what's the sort of company you would want to be working for?

‘You Have NO Privacy. Get Over It’

Graeme Burton — Tue, 16 Oct 2012 10:40:00 -0400

When ex-Sun CEO Scott McNealy uttered those words back in 1999, he was roundly criticized - but right. Today, people have less privacy online than ever.

Drafting Campaigns in an Issue-Dense Industry

Tim Nichols — Wed, 10 Oct 2012 06:00:00 -0400

An interview with Advocacy Group, Inc.'s director of online campaigns about working with non-profits, corporations, and political organizations in today's market.

Analytics Bingo

John D'Arcy — Tue, 09 Oct 2012 04:00:00 -0400

If you love data then you're going to need to keep learning more tools so that you don't get left behind.

Don't Silo Data, Says Acxiom CMO [Video]

Kate Kaye — Mon, 08 Oct 2012 12:08:00 -0400

Acxiom CMO Tim Suther warns against marketers putting data in channel-specific silos.

USA Today to Use ComScore Viewability Metrics

Susan Kuchinskas — Fri, 05 Oct 2012 18:01:00 -0400

USA Today is an early adopter among big site publishers of the viewable impressions metric.

Veteran Firm Acxiom Eyes Data-Hungry Advertiser Market

Kate Kaye — Fri, 05 Oct 2012 15:49:00 -0400

As the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week.

Tumblr Woos Brands With Analytics Showing How Content Spreads

Mary Lisbeth D'Amico — Thu, 04 Oct 2012 17:55:00 -0400

Tumblr and Union Metrics today announced the launch of Tumblr's first analytics platform. Brands like Coca-Cola and Reese's Puffs have experimented on Tumblr.

Heavy Mettle: Social Data Carries Its Weight in Gold

Dilip Venkatachari — Wed, 03 Oct 2012 08:00:00 -0400

The three new areas that brand marketers can look to for key decisions regarding media, customer interest clusters, and customer behavior.

Big Data Drives Ad-Supported Internet Job Growth

Susan Kuchinskas — Mon, 01 Oct 2012 15:15:00 -0400

The number of Internet ad economy-related workers has doubled since 2007 to 5.1 million.

Is Data-Focused Media Buying Here to Stay?

Tim Nichols — Wed, 26 Sep 2012 06:00:00 -0400

An interview with Ryan Jetton, co-founder of Utility Digital, about best business practices, ad targeting, and media buying.

Facebook and DataLogix Together for About a Year

Kate Kaye — Tue, 25 Sep 2012 12:27:35 -0400

Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases.

Is There Platform Fatigue in the Ad Tech Ecosystem?

Tim Nichols — Wed, 12 Sep 2012 08:00:00 -0400

How are marketers dealing with the sheer amount of available data and options there are in the ad technology marketplace? We ask James Curran, co-founder of ad technology integration company AdStaq.

Using Data Intelligence to Drive Social Commerce

Dilip Venkatachari — Wed, 05 Sep 2012 08:00:00 -0400

Social offers brands access to a real-time focus group of their customer’s interests, actions, and behaviors. The information is all there for marketers to interpret and extract value.

How Click Fraud Is Like a Cockroach

Tim Nichols — Wed, 29 Aug 2012 02:00:00 -0400

Following these three basic guidelines and keeping an eye on a few key customer data points and campaign statistics will go a long way in helping discover and minimize click fraud.

Olympics Comedown

John D'Arcy — Thu, 23 Aug 2012 04:00:00 -0400

Some great data analysis ideas we can take away from the London Olympics.