Analytics - ClickZ

4 Marketing Buzzwords That Shouldn't Scare You

Andrew Edwards — Mon, 20 May 2013 08:00:00 -0400

Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on.

Choose Not to Confuse

Bryan Eisenberg — Fri, 17 May 2013 06:00:00 -0400

Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees and customers.

Prediction: Was I Right?

Neil Mason — Thu, 16 May 2013 07:33:00 -0400

Forecasting and prediction is as much about the use of judgement as it is about the use of science, and we have to build an appreciation of uncertainty into our forecasting processes.

Rich Media and Social Media: A Match Made in Marketing Heaven

Dilip Venkatachari — Wed, 15 May 2013 07:31:00 -0400

By combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI.

The Secret Ingredient for Successful Websites: Effortlessness

Tim Ash — Tue, 14 May 2013 06:30:00 -0400

Creating an effortless web experience for your visitors is the single most important thing you can do to improve your conversion rate.

Using Web Analytics to Create What People Will Actually Care About

Adam Singer — Mon, 13 May 2013 06:00:00 -0400

A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives.

How Marketers Can Use Lenticular Printing in Ad Campaigns

Jack Aaronson — Fri, 10 May 2013 07:00:00 -0400

What would the possibilities be if you could show two entirely different ads based on vantage point?

$3.25 Million to Assess Audience Engagement

Jim Sterne — Thu, 09 May 2013 06:30:00 -0400

How the Lear Center is trying to improve the quality of digital data collection and analysis for media organizations and help marketers make better-informed decisions.

Don't Just Predict the Future, Learn to Change It!

Pelin Thorogood — Wed, 08 May 2013 08:00:00 -0400

Is predictive analytics about to fundamentally change how we market?

Cash in on the Hidden ROI in Your Email Program

Nathan Richter — Tue, 07 May 2013 06:00:00 -0400

To get the most out of email, and allow the learnings from your email marketing to help your entire organization improve, it's important to personalize, test, learn, communicate, and repeat.

Intel YouTube Contest Draws Record Conversion Rates

Greg Jarboe — Mon, 06 May 2013 12:37:00 -0400

Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen.

When Bad Things Happen to Good Partnerships

Andrew Edwards — Mon, 06 May 2013 06:00:00 -0400

How to keep your pro services organization from discord and debilitation.

A 7-Point Spring Cleaning Checklist

Bryan Eisenberg — Fri, 03 May 2013 08:00:00 -0400

Tidy up your website and marketing efforts with these tips.

Mobile Isn't for B2B or B2C, It's for Everyone

Adam Singer — Thu, 02 May 2013 08:00:00 -0400

Mobile is an area that will experience continued growth and user attention with the brands willing to adopt new technologies, analytics, and advertising strategies coming out ahead.

Dissuasion Marketing: OMG, RH.com, What Were You Thinking?

Jim Sterne — Wed, 01 May 2013 06:00:00 -0400

How Restoration Hardware is killing trees...and its customer service at the same time.

4 Ways to Stop Losing Buyers, Even Before They Get to the Cart

Tim Ash — Tue, 30 Apr 2013 06:00:00 -0400

If you spend time making clear, top-level categories, making sure your on-site search technology works well, making visitors trust you, and making your offers urgent, you will stop losing customers.

5 Google Analytics Time- and Sanity-Savers

Robert Miller — Mon, 29 Apr 2013 04:00:00 -0400

How you can use Google Analytics Custom Reports, Custom Alerts, Shortcuts, Cost Data Upload, and Report Automation to implement tracking codes and uncover insights.

Profitable Newspaper: Hold the Presses!

Jim Sterne — Thu, 25 Apr 2013 04:00:00 -0400

How did the San Diego Union-Tribune become a double-digit profitable newspaper?

Finding the ROI in Social Media: No Silver Bullet

Dilip Venkatachari — Wed, 24 Apr 2013 04:00:00 -0400

Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for their brands.

Hello, I Am Analytics. And That's Not

Andrew Edwards — Mon, 22 Apr 2013 06:00:00 -0400

It's time for some clarity about what we really mean when we talk about analytics.

Jeff Bezos' Secrets to High Conversion Rates

Bryan Eisenberg — Fri, 19 Apr 2013 04:00:00 -0400

For you to achieve your goals, visitors must first achieve theirs.

Are the Analysts Getting Closer to the C-Suite?

Neil Mason — Thu, 18 Apr 2013 00:00:00 -0400

The new generation of CMOs is more data-driven than its forefathers and has a critical need for performance measurement and ROI analysis, across everything.

Inside the Real-Time Marketing 'War Room'

Dilip Venkatachari — Wed, 17 Apr 2013 06:00:00 -0400

The new generation of social listening and monitoring tools can help small and large marketing departments alike run their own year-round mini war rooms.

3 Reasons Buyers Bail - and Super Simple Ways to Fix Them

Tim Ash — Tue, 16 Apr 2013 02:00:00 -0400

Maybe it's time you looked at your site through your customers' eyes.

3 Reasons to Go Beyond Last-Click Attribution

Adam Singer — Mon, 15 Apr 2013 04:00:00 -0400

With analysis, you can gain a clearer understanding of consumer behavior to help you make better decisions today.

How Ajax Saved Us Money During Scope Creep

Jack Aaronson — Fri, 12 Apr 2013 06:00:00 -0400

While the benefits of using Ajax typically come in the form of enhanced user experience, there is more under the covers of this paradigm that leads to cost savings during implementation.

All Models Are Wrong

Jim Sterne — Thu, 11 Apr 2013 06:00:00 -0400

We can only hope to create an attribution algorithm that is suggestive and directional, to create a model that helps us test theories, and to create a model that is useful.

Convergence Analytics Delivers New Paradigm for Holistic Insights Into Customer Behavior

Pelin Thorogood — Wed, 10 Apr 2013 04:00:00 -0400

A few basic questions to ask in evaluating critical analytics capabilities in this evolving world of convergence analytics.

Use Service as a Solution

Nathan Richter — Tue, 09 Apr 2013 04:00:00 -0400

How can companies make sure they're selecting the right tools for their organization, and that they know exactly which investments are required to get the most out of the technology?

4 Key Facts From Convergence Analytics Showtime at SES NY

Andrew Edwards — Mon, 08 Apr 2013 08:00:00 -0400

A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important as applications.

Adopting a Culture of Experimentation

Bryan Eisenberg — Fri, 05 Apr 2013 06:00:00 -0400

To change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards risk.

VIDEO: The Drive Towards Convergence Analytics

Melanie White — Tue, 02 Apr 2013 08:30:00 -0400

ClickZ's Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics.

Making Big Data Smart

Robert Miller — Mon, 01 Apr 2013 08:00:00 -0400

For about 10 hours of effort, you should be analyzing valuable data you previously didn't have, and be poised to make serious optimizations to your campaigns.

Interactive Wireframing Comes of Age

Jack Aaronson — Fri, 29 Mar 2013 06:00:00 -0400

If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save you time and money later.

Analytics Is Like Driving

Jim Sterne — Thu, 28 Mar 2013 06:00:00 -0400

When there are too many roads, when they are inconsistently paved, insufficiently identified, and inefficiently connected, you will get lost.

Yogi Berra: 4 'Comments' on Mobile Marketing

Andrew Edwards — Mon, 25 Mar 2013 02:00:00 -0400

What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones?

Leadership in the Age of Agility Experimentation

Bryan Eisenberg — Fri, 22 Mar 2013 02:00:00 -0400

Research for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an experiment and then learn and adjust from there.

Are You Living in a World of 'Ones'? How Do You Get to 'Two'?

Neil Mason — Thu, 21 Mar 2013 06:00:00 -0400

Businesses need to reduce the friction involved in moving the customer from one state to the next, whether that be moving from one page to the next or moving from one transaction to the next.

Getting Ready for Real Time

Dilip Venkatachari — Wed, 20 Mar 2013 02:00:00 -0400

Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time nuggets.