Actionable Analysis - ClickZ

Using Web Analytics to Create What People Will Actually Care About

Adam Singer — Mon, 13 May 2013 06:00:00 -0400

A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives.

When Bad Things Happen to Good Partnerships

Andrew Edwards — Mon, 06 May 2013 06:00:00 -0400

How to keep your pro services organization from discord and debilitation.

Mobile Isn't for B2B or B2C, It's for Everyone

Adam Singer — Thu, 02 May 2013 08:00:00 -0400

Mobile is an area that will experience continued growth and user attention with the brands willing to adopt new technologies, analytics, and advertising strategies coming out ahead.

5 Google Analytics Time- and Sanity-Savers

Robert Miller — Mon, 29 Apr 2013 04:00:00 -0400

How you can use Google Analytics Custom Reports, Custom Alerts, Shortcuts, Cost Data Upload, and Report Automation to implement tracking codes and uncover insights.

Hello, I Am Analytics. And That's Not

Andrew Edwards — Mon, 22 Apr 2013 06:00:00 -0400

It's time for some clarity about what we really mean when we talk about analytics.

3 Reasons to Go Beyond Last-Click Attribution

Adam Singer — Mon, 15 Apr 2013 04:00:00 -0400

With analysis, you can gain a clearer understanding of consumer behavior to help you make better decisions today.

4 Key Facts From Convergence Analytics Showtime at SES NY

Andrew Edwards — Mon, 08 Apr 2013 08:00:00 -0400

A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important as applications.

Making Big Data Smart

Robert Miller — Mon, 01 Apr 2013 08:00:00 -0400

For about 10 hours of effort, you should be analyzing valuable data you previously didn't have, and be poised to make serious optimizations to your campaigns.

Yogi Berra: 4 'Comments' on Mobile Marketing

Andrew Edwards — Mon, 25 Mar 2013 02:00:00 -0400

What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones?

Why Loyalty Is a Killer Metric for Your Mobile App

Adam Singer — Mon, 18 Mar 2013 08:00:00 -0400

While many app developers and marketers think purely about new users and downloads, think about active, loyal users and how to make them happy.

5 Facts You Need to Know About Convergence Analytics

Andrew Edwards — Mon, 11 Mar 2013 06:00:00 -0400

If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company.

Real Time Means Right Time

Andrew Edwards — Mon, 25 Feb 2013 08:00:00 -0500

Data is actionable only if it comes at the right time. So, depending on what kind of action you need to take, "real time" will mean "soon enough so I could do something with it."

3 Technical Reports the Best Marketers Can't Live Without

Adam Singer — Mon, 18 Feb 2013 06:00:00 -0500

A look at a few reports that marketing professional can use to take action immediately.

Can We Predict Predictive?

Andrew Edwards — Mon, 11 Feb 2013 08:00:00 -0500

Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI?

Update: Last Person With 'Privacy' Revealed

Andrew Edwards — Mon, 28 Jan 2013 08:00:00 -0500

When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value.

What's Wrong With 'The Hobbit' (and Maybe Your Analytics)

Andrew Edwards — Mon, 14 Jan 2013 02:00:00 -0500

What the bloated adaptation of J.R.R. Tolkien's novel can teach you about trimming down your analytics efforts.

Top 3 Reasons Why You Need Tag Management Right Now

Andrew Edwards — Mon, 31 Dec 2012 08:00:00 -0500

How marketers can gain much-needed control over their analytics destiny.

7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]

Heidi Cohen — Mon, 24 Dec 2012 08:00:00 -0500

To improve your marketing results from your social media strategies, start by acknowledging that consumers are active on social media venues to socialize.

The Dawn of Convergence Analytics

Andrew Edwards — Mon, 17 Dec 2012 04:00:00 -0500

Several players are in the market already and they're working hard to pull together data sources from web usage, call centers, CRM, campaign data, demographics, and competitive data.

Defining Big Data

John D'Arcy — Wed, 12 Dec 2012 00:00:00 -0500

Will we finally be released from the constraints of not being able to access and analyze our data?

Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012

Heidi Cohen — Mon, 10 Dec 2012 08:00:00 -0500

Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics.

Mapping the Future: 3 Essential Terms You Must Redefine Today

Andrew Edwards — Mon, 03 Dec 2012 06:00:00 -0500

We need terms to be accurate and granular enough that we can use them successfully to navigate our study of digital user behavior.

Pinterest: 5 Tactics for This Visual Social Media Mecca

Heidi Cohen — Mon, 26 Nov 2012 04:00:00 -0500

Set marketing objectives for your Pinterest activity, know your audience, show your 360-degree brand, create a content marketing strategy, and measure results.

Low-Hanging Fruit: 4 Ways to Improve Analytics by Getting the Easy Stuff Right

Andrew Edwards — Mon, 19 Nov 2012 04:00:00 -0500

Making sure you audit, kill zombie profiles, stay true to yourself, and get properly trained will bring noticeable improvements in analytics.

Universal Predictive Convergence Analytics

Andrew Edwards — Mon, 05 Nov 2012 08:00:00 -0500

What the recently announced beta release of Google's Universal Analytics tool, which purports to join data from multiple sources and display the results in a single dashboard, means for marketers.

Twitter Goes Female (and What It Means for Your Social Media Marketing)

Heidi Cohen — Mon, 29 Oct 2012 08:00:00 -0400

Seven actionable Twitter tactics you need now!

Shut Down Your Website

Andrew Edwards — Mon, 22 Oct 2012 06:00:00 -0400

If your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all?

Content Marketing Drives Social Media and Sales - Are You Spending Enough?

Heidi Cohen — Mon, 15 Oct 2012 02:00:00 -0400

Five content marketing areas every organization needs to cover.

Tag Management Hits the Big Time

Andrew Edwards — Mon, 08 Oct 2012 08:00:00 -0400

Google announces its tag management tool.

The Tracking Meme and Its Perils

Andrew Edwards — Mon, 24 Sep 2012 08:00:00 -0400

Shouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be improved?

Affiliate Marketing: What Marketers Need to Know From 4 Experts

Heidi Cohen — Mon, 17 Sep 2012 08:00:00 -0400

Affiliate marketing is about building and maintaining relationships between affiliates, retailers, and networks. Here’s why you should add affiliate marketing to your mix.

Web Analytics Maturity: 3 Signs on the Road to Success

Andrew Edwards — Mon, 10 Sep 2012 06:00:00 -0400

Is your organization still compartmentalizing web analytics away from other marketing measurement? You may have some catching up to do. As you start on that process, look for these three signs.

The Tabloid Paradigm and Beyond

Andrew Edwards — Mon, 27 Aug 2012 04:00:00 -0400

Five ways to engineer content for success.

Photographs: Social Media's Hot Content Marketing Asset

Heidi Cohen — Mon, 06 Aug 2012 08:00:00 -0400

Seven tactics to make your photographs rock as social media content marketing.

5 Free or Darn-Near Free Web Analytics Tools Besides Google

Andrew Edwards — Mon, 30 Jul 2012 06:00:00 -0400

With any of these five tools you will either pay little or nothing for a hosted service - and Google won't own your data…pretty tempting.

Where Is the Future of Social Media Marketing? [Research]

Heidi Cohen — Mon, 23 Jul 2012 00:00:00 -0400

When it comes to social media platforms, the marketers' top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube.

3 Reasons Why Analytics Disappoints and How Not to Be Disappointed

Andrew Edwards — Mon, 16 Jul 2012 08:00:00 -0400

Your disappointing analytics could be due to business misalignment, poor implementation, or company politics.

3 Must-Have Investments: Social Media, Content Marketing, and Mobile

Heidi Cohen — Mon, 09 Jul 2012 08:15:00 -0400

Fifteen social media, content marketing, and mobile budget considerations [with research].

5 Little Known Facts About Google Analytics (and Why They Matter)

Andrew Edwards — Mon, 02 Jul 2012 08:00:00 -0400

Google Analytics may be "free" to get, but not free to "get right."