http://clickz.com/ In-depth profiles, interviews, and case studies on cutting-edge products, companies, and trends in interactive marketing and advertising. en-us Copyright 1996-2006 IncisiveMedia rss@incisivemedia.com rss@incisivemedia.com http://backend.userland.com/rss This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use. http://feeds.clickz.com/~r/ClickZFeatures/~3/285411928/showPage.html http://clickz.com/showPage.html?page=3629406 The primaries have spurred state-based online ad buying by the presidential campaigns, and Obama for America has led the pack.<img src="http://feeds.clickz.com/~r/ClickZFeatures/~4/285411928" height="1" width="1"/> http://clickz.com/showPage.html?page=3629406 http://feeds.clickz.com/~r/ClickZFeatures/~3/277375309/showPage.html http://clickz.com/showPage.html?page=3629273 Kingdon discusses why he's leaving Organic to run Linden Lab, the developer of Second Life.<img src="http://feeds.clickz.com/~r/ClickZFeatures/~4/277375309" height="1" width="1"/> http://clickz.com/showPage.html?page=3629273 http://feeds.clickz.com/~r/ClickZFeatures/~3/276984864/showPage.html http://clickz.com/showPage.html?page=3629262 America's first major ad blitz on climate change will be built around the Internet. Could the social media strategy backfire?<img src="http://feeds.clickz.com/~r/ClickZFeatures/~4/276984864" height="1" width="1"/> http://clickz.com/showPage.html?page=3629262 http://feeds.clickz.com/~r/ClickZFeatures/~3/285401380/showPage.html http://clickz.com/showPage.html?page=3629405 Representatives of national European IAB organizations will convene next month to formulate a constitution.<img src="http://feeds.clickz.com/~r/ClickZFeatures/~4/285401380" height="1" width="1"/> http://clickz.com/showPage.html?page=3629405 http://feeds.clickz.com/~r/ClickZFeatures/~3/268434970/showPage.html http://clickz.com/showPage.html?page=3629098 A look at Telus' Canadian Facebook campaign.<img src="http://feeds.clickz.com/~r/ClickZFeatures/~4/268434970" height="1" width="1"/> http://clickz.com/showPage.html?page=3629098 http://feeds.clickz.com/~r/ClickZFeatures/~3/263465130/showPage.html http://clickz.com/showPage.html?page=3628999 The writers' strike drove bored comedy scribes to support the launch of MainStreet.com. The unusual new gossip and finance site from TheStreet.com was conceived to capitalize on celebrity and news-related searches.<img src="http://feeds.clickz.com/~r/ClickZFeatures/~4/263465130" height="1" width="1"/> http://clickz.com/showPage.html?page=3628999 http://feeds.clickz.com/~r/ClickZFeatures/~3/253989278/showPage.html http://clickz.com/showPage.html?page=3628794 Clarizio calls reports about layoffs at the ad unit speculation, and plans to announce internally a new leadership team for Platform A this week.<img src="http://feeds.clickz.com/~r/ClickZFeatures/~4/253989278" height="1" width="1"/> http://clickz.com/showPage.html?page=3628794 http://feeds.clickz.com/~r/ClickZFeatures/~3/251462920/showPage.html http://clickz.com/showPage.html?page=3628748 Colaco discusses sharing ad inventory with Fox and NBC and why the firm's letting consumers pick their advertisers.<img src="http://feeds.clickz.com/~r/ClickZFeatures/~4/251462920" height="1" width="1"/> http://clickz.com/showPage.html?page=3628748 http://feeds.clickz.com/~r/ClickZFeatures/~3/239514329/showPage.html http://clickz.com/showPage.html?page=3628526 An overview of which presidential candidates ran display ads in '07 and into the 2008 primary season, where and how they did it, and how they measured it.<img src="http://feeds.clickz.com/~r/ClickZFeatures/~4/239514329" height="1" width="1"/> http://clickz.com/showPage.html?page=3628526 http://feeds.clickz.com/~r/ClickZFeatures/~3/235017260/showPage.html http://clickz.com/showPage.html?page=3628442 Improved "Video Spokesperson" campaign by Innovate Ads yields good results.<img src="http://feeds.clickz.com/~r/ClickZFeatures/~4/235017260" height="1" width="1"/> http://clickz.com/showPage.html?page=3628442