ClickZ Experts

What Social Fragmentation Means for Marketers

Roger Katz — Fri, 17 May 2013 09:05:00 -0400

Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences.

12 Hidden Pitfalls in PPC Campaign Automation

Andrew Goodman — Fri, 17 May 2013 07:30:00 -0400

A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is important.

7 Subreddits Online Marketers Should Follow

Gary Stein — Fri, 17 May 2013 06:30:00 -0400

How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us.

Choose Not to Confuse

Bryan Eisenberg — Fri, 17 May 2013 06:00:00 -0400

Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees and customers.

The Best New Ads Tell a Story

Tessa Wegert — Thu, 16 May 2013 08:00:00 -0400

If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen.

Prediction: Was I Right?

Neil Mason — Thu, 16 May 2013 07:33:00 -0400

Forecasting and prediction is as much about the use of judgement as it is about the use of science, and we have to build an appreciation of uncertainty into our forecasting processes.

'The New Inbox': Mobile's Impact on Email Marketing and Social Media

Sundeep Kapur — Thu, 16 May 2013 07:00:00 -0400

A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns.

SEO Diagnostics With Google Analytics

Marios Alexandrou — Thu, 16 May 2013 06:30:00 -0400

Start your investigation without letting assumptions or biases affect your thoroughness.

Rich Media and Social Media: A Match Made in Marketing Heaven

Dilip Venkatachari — Wed, 15 May 2013 07:31:00 -0400

By combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI.

Start Listening: Why Testing Alone Isn't the Answer

Andrea Fishman — Wed, 15 May 2013 07:00:00 -0400

While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening.

How Will the Digital Industry Survive Its Teen Years?

Robin Neifield — Wed, 15 May 2013 07:00:00 -0400

How can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent?

Financial Services: The Mobile Vertical to Watch

Melinda Krueger — Wed, 15 May 2013 06:30:00 -0400

Be smart, mobile marketer: watch and learn from finance, no matter what business you're in.

More Tactics to Grow Your B2B Email List

Mike Hotz — Wed, 15 May 2013 01:00:00 -0400

Three steps to building your email lists without jeopardizing your list quality or sender reputation.

The Hidden Factors That Drive Social Media Behavior and Success

John Lee — Tue, 14 May 2013 08:00:00 -0400

Your success in social media hinges on the psychology of a social user and what motivates her action (or inaction).

Video Killed the Pre-Roll Star

David Toner — Tue, 14 May 2013 07:30:00 -0400

Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they deliver them through.

Be a Smash: Marketing Lessons From a Failed TV Show

Kristin Kovner — Tue, 14 May 2013 07:00:00 -0400

Remember: it all starts with a good product, don't forget to tell the story behind the story, and social media and reviews are key to any campaign's success.

The Secret Ingredient for Successful Websites: Effortlessness

Tim Ash — Tue, 14 May 2013 06:30:00 -0400

Creating an effortless web experience for your visitors is the single most important thing you can do to improve your conversion rate.

Defining the Words That Define Us

Chris Copeland — Mon, 13 May 2013 12:50:00 -0400

We may get seduced by 30-second commercials, display ads, and native advertising, but let's not forget that our ability to select the right words at the right time also has a great impact.

The Key to More Successful Email Campaigns: Time

Jeanne Jennings — Mon, 13 May 2013 08:00:00 -0400

If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative.

Understanding Where People Are and Where They Are Going…

Jason Burby — Mon, 13 May 2013 07:30:00 -0400

If you haven't looked at how people in different geographies are accessing your content and tried to find ways to better communicate with them, you have an untapped opportunity waiting for you.

Using Web Analytics to Create What People Will Actually Care About

Adam Singer — Mon, 13 May 2013 06:00:00 -0400

A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives.

How Advertisers Can More Effectively Engage Consumers on Pinterest

Tony Zito — Fri, 10 May 2013 08:00:00 -0400

Expand your Pinterest presence by building a community, collaborating, creating specialized boards, and more.

How Marketers Can Use Lenticular Printing in Ad Campaigns

Jack Aaronson — Fri, 10 May 2013 07:00:00 -0400

What would the possibilities be if you could show two entirely different ads based on vantage point?

As the Buy Funnel Evolves, Here Are 4 SEM Metrics You Should Consider

Kevin Lee — Fri, 10 May 2013 06:30:00 -0400

If you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding budgets is slim.

How Important Is Discovery?

Jeanniey Mullen — Fri, 10 May 2013 06:00:00 -0400

Publishers may need to rethink the way they market content to make it less about title and brand awareness and more about personal content connections.

5 Social Media Contests to Complement Ad Campaigns

Tessa Wegert — Thu, 09 May 2013 08:00:00 -0400

Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media contest will complement your ad campaigns.

Why Mashable Latino Makes Sense

Gustavo Razzetti — Thu, 09 May 2013 07:30:00 -0400

How developing a space that leverages Latino culture to attract both Hispanic and mainstream audiences could benefit Latinos.

Selling Shoppers With In-Store Tablet Video

Justin Foster — Thu, 09 May 2013 07:00:00 -0400

Integrating video into physical stores via tablets is still a largely unexplored road, and there are definitely some areas to consider.

$3.25 Million to Assess Audience Engagement

Jim Sterne — Thu, 09 May 2013 06:30:00 -0400

How the Lear Center is trying to improve the quality of digital data collection and analysis for media organizations and help marketers make better-informed decisions.

Don't Just Predict the Future, Learn to Change It!

Pelin Thorogood — Wed, 08 May 2013 08:00:00 -0400

Is predictive analytics about to fundamentally change how we market?

How to Benefit From the Mobile Shift in Local Search

Anna Bager — Wed, 08 May 2013 07:30:00 -0400

It is time to find out where consumers are searching for your business, especially on mobile, where they are more likely to complete a purchase.

Multi-Channel Customer Care Includes Social

Dave Evans — Wed, 08 May 2013 07:00:00 -0400

The challenge with social is that it's not just an add-on: it's a culture change.

Will Tablets Still Be Around in 5 Years?

Amy Manus — Wed, 08 May 2013 06:30:00 -0400

Understanding the process of how consumers interact across devices and what value you can bring them is essential to creating a seamless experience for your customers.

A False Dichotomy

Derek Harding — Wed, 08 May 2013 06:00:00 -0400

We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the only options?

Real-Time Bidding: Ploy or Panacea?

Frank Sinton — Tue, 07 May 2013 08:00:00 -0400

Ad inventory is exploding, with more and more content providers eager for a cut of the growing online video advertising market getting into the space.

Cash in on the Hidden ROI in Your Email Program

Nathan Richter — Tue, 07 May 2013 06:00:00 -0400

To get the most out of email, and allow the learnings from your email marketing to help your entire organization improve, it's important to personalize, test, learn, communicate, and repeat.

Inbound vs. Outbound Content

Mathew Sweezey — Tue, 07 May 2013 04:00:00 -0400

Why 70 percent of B2B buyers want content under five pages.

Your Shopping Cart's Hidden Trap Door

Jim Davidson — Tue, 07 May 2013 02:00:00 -0400

Streamlining the checkout process will reduce shopping cart abandonment and increase sales, not to mention sparing you and your customer the unpleasant experience of falling through a trap door.

Demystifying Google's Enhanced Campaigns Bid Modifiers

Jeremy Hull — Mon, 06 May 2013 08:00:00 -0400

Bid modifiers are a powerful new feature, but advertisers should take care when implementing them.