ClickZ Experts

Better Targeting With Smarter, Not More, Content

Andrea Fishman — Wed, 16 May 2012 08:00:00 -0400

An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to them.

Don't Advertise, Just Deliver

Dave Evans — Wed, 16 May 2012 06:00:00 -0400

Paying attention to the experiences your customers actually have will give you precisely the information you need to succeed on the social web.

The Magical Email-Social Combo

Robin Neifield — Wed, 16 May 2012 04:00:00 -0400

Tips to connect your email and social programs for maximum impact. Part one in a two-part series.

On-Site SEO Still Works

Marios Alexandrou — Wed, 16 May 2012 02:00:00 -0400

How can you make your consumers' visit more productive using data you already have?

Are You Harnessing the Power of the Email Channel?

Mike Hotz — Wed, 16 May 2012 00:00:00 -0400

Developing highly engaged email subscribers is a strategic process that emphasizes content quality over quantity.

Obama's May Surprise

Giovanni Rodriguez — Tue, 15 May 2012 08:00:00 -0400

When a campaign race looks like a toss-up, what matters the most? A lesson for all marketers.

Awaiting the Invitation

Jessica Richards — Tue, 15 May 2012 06:00:00 -0400

The role of social media is about listening and providing value that supports the constant consumer dichotomy.

8 Steps to a Better Direct Response Landing Page

Tim Ash — Tue, 15 May 2012 04:00:00 -0400

Use these steps to build a landing page that will quickly communicate the key benefits of your offering and move people directly through to conversion.

Aligning Marketing Data Strategy With Talent

Brad Terrell — Tue, 15 May 2012 02:00:00 -0400

Take a phased approach to growing your firm's big data analysis capabilities.

Facebook's Hidden Asset

Heidi Cohen — Mon, 14 May 2012 08:00:00 -0400

Understanding Facebook's data and its marketing and financial value in an interview with marketing data scientist, Rhonda Knehans Drake.

How to Develop a Global Social Media Strategy

Nick Cifuentes — Mon, 14 May 2012 06:00:00 -0400

Businesses must balance global-local efforts.

5 Things to Remember When Going Local

Jason Burby — Mon, 14 May 2012 04:00:00 -0400

The top missed opportunities in local strategies.

3 Ways You Might Be Wasting Money on AdWords

Jeff Lerner — Mon, 14 May 2012 02:00:00 -0400

How to keep your costs down, your ROI up, and your time spent on the process efficiently managed.

On Developing and Operating Content Marketing Platforms

Matt Jessell — Mon, 14 May 2012 01:00:00 -0400

Twelve ways to successfully execute content marketing strategies.

Boosting Revenue From Email

Jeanne Jennings — Mon, 14 May 2012 00:00:00 -0400

Three takeaways from an e-newsletter event that will help make your email marketing more effective and profitable.

Music in Advertising: Brands, Bands Mashup

Anna Maria Virzi — Fri, 11 May 2012 08:00:00 -0400

Kia, Intel, and other brands look to hit the right notes with consumers.

Single-Feature vs. All-in-One: The Tide Is Changing

Jack Aaronson — Fri, 11 May 2012 06:00:00 -0400

Is a shift coming from "all-in-one" packages to "best of breed" single-functionality solutions?

Attribution and View-Through Search Conversions

Kevin Lee — Fri, 11 May 2012 04:00:00 -0400

Factoring offline search stimuli into an attribution model.

When Marketing Magazines Online: It's Digital vs. Print

Jeanniey Mullen — Fri, 11 May 2012 02:00:00 -0400

And this could get ugly.

The Era of the Passive Consumer Is Over

Anna Bager — Fri, 11 May 2012 00:00:00 -0400

The mix of smartphones, tablets, and PCs is radically changing consumers' media consumption behavior.

Word of Mouth Media Money Can Buy

Tessa Wegert — Thu, 10 May 2012 08:00:00 -0400

A digital ad platform gives advertisers the ability to pay only when consumers share a "sponsored" story.

Incremental Opt-In: The End of the Privacy Problem

Jim Sterne — Thu, 10 May 2012 06:00:00 -0400

It's up to you to convince people to hand over the keys to their personal data set.

Integrating Public Relations Into Your Small Business Marketing Plan

Liana Evans — Thu, 10 May 2012 04:00:00 -0400

Launching a public relations effort with an online marketing effort is no longer out of reach for small businesses.

What Gmail Teaches Us About Spam Filtering

Derek Harding — Thu, 10 May 2012 02:00:00 -0400

The three steps to avoid being marked as a phish or forgery by Gmail. Part one in a two-part series.

Hitting the Digital Salary Ceiling

Jake Langwith — Thu, 10 May 2012 01:00:00 -0400

Are you waiting around until the market adjusts to get more money or spending the time learning more skills and broadening your role wherever possible in your current job?

Remember, Employees Are People Too

Laney Whitcanack — Thu, 10 May 2012 00:00:00 -0400

When working to build brand loyalty don't forget your employees.

The Consumer's Expectation of Access

Sean Carton — Wed, 09 May 2012 07:00:00 -0400

If we want to be able to reach consumers, we'd better pay attention to how changes in technology are changing the way that all of us live.

The 7 Habits of Highly Effective Social Media Marketers

Krista Neher — Wed, 09 May 2012 06:00:00 -0400

Get into the habit of updating your social media skill sets.

10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks

Amy Manus — Wed, 09 May 2012 04:00:00 -0400

Why publisher direct media buys should still be part of your media mix.

Tear Down Those Walls

Sarah Negugogor — Wed, 09 May 2012 02:00:00 -0400

Is walling off your content hurting your business?

The Great E-Appending Debate

Dennis Dayman — Wed, 09 May 2012 00:00:00 -0400

Do you want to invest in the short-term gain and long-term loss or invest in the long-term gain with lots of hard work?

4 Affiliate Marketing Strategies That Drive Conversions

Nathan Richter — Tue, 08 May 2012 08:00:00 -0400

How to turn discount-oriented browsers into buyers.

Latino Vote Could Use Some Marketing Help

Gustavo Razzetti — Tue, 08 May 2012 08:00:00 -0400

Three areas that need to be addressed to win the Latino vote during the 2012 presidential election.

The Inconvenient Mention in Social Media

Brandon Cheung — Tue, 08 May 2012 04:00:00 -0400

Undesirable aspects of your business are leaking out on the Internet - and it's your responsibility to do something about it.

Choosing the Right Partner: The Client-Agency Relationship

Julie Batten — Mon, 07 May 2012 08:00:00 -0400

Learn how to maintain the honeymoon period indefinitely with your new agency.

Google Penguin - 5 Tips for People Who Didn't Get Hurt

Sage Lewis — Mon, 07 May 2012 06:00:00 -0400

Take advantage of the amazing opportunity to build an SEO strategy based on compelling content.

Too Much Data Means Too Much Data

Andrew Edwards — Mon, 07 May 2012 04:00:00 -0400

Don't get distracted by what you might get, but focus on what you know you can have.

Tactics to Improve List Hygiene

David Daniels — Mon, 07 May 2012 02:00:00 -0400

An interview with Craig Swerdloff of LeadSpend.

Most Companies Should Stop Spending Money on Mobile Advertising

Paul Schoknecht — Mon, 07 May 2012 00:00:00 -0400

Why should a consumer keep your application on their phone?