http://clickz.com/ Commentary, opinion, advice, and thought leadership from interactive marketing's leading practitioners. en-us Copyright 1996-2006 IncisiveMedia rss@incisivemedia.com rss@incisivemedia.com http://backend.userland.com/rss This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use. http://feeds.clickz.com/~r/ClickZExperts/~3/6KSr5CbTCc8/3635699 http://www.clickz.com/3635699 Information architecture is a complicated topic, but doesn't have to be. A panel of experts will discuss best practices at SES Chicago.<img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/6KSr5CbTCc8" height="1" width="1"/> http://www.clickz.com/3635699 http://feeds.clickz.com/~r/ClickZExperts/~3/EZQxWtil590/3635709 http://www.clickz.com/3635709 Offbeat promotions at a gas station and a liquor store offer insights on marketing and measuring performance.<img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/EZQxWtil590" height="1" width="1"/> http://www.clickz.com/3635709 http://feeds.clickz.com/~r/ClickZExperts/~3/mH5L5Y6365I/3635717 http://www.clickz.com/3635717 Sponsored search ad formats, now being tested, are designed to show benefits and risks associated with drugs.<img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/mH5L5Y6365I" height="1" width="1"/> http://www.clickz.com/3635717 http://feeds.clickz.com/~r/ClickZExperts/~3/GGPKShmC_XA/3635718 http://www.clickz.com/3635718 What if your e-mails only had to work twice as hard and get four times the results? Consider these approaches to integrating e-mail and banner ad campaigns.<img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/GGPKShmC_XA" height="1" width="1"/> http://www.clickz.com/3635718 http://feeds.clickz.com/~r/ClickZExperts/~3/E99BeNv-p7o/3635722 http://www.clickz.com/3635722 A list of companies threatened by new technologies and making big mistakes.<img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/E99BeNv-p7o" height="1" width="1"/> http://www.clickz.com/3635722 http://feeds.clickz.com/~r/ClickZExperts/~3/OXOZWFS7tYg/3635702 http://www.clickz.com/3635702 A look at the important Google 'wave' you should be keeping an eye on this year.<img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/OXOZWFS7tYg" height="1" width="1"/> http://www.clickz.com/3635702 http://feeds.clickz.com/~r/ClickZExperts/~3/bzI3lzk8Ouc/3635616 http://www.clickz.com/3635616 The most frequently-asked business blogging questions...answered<img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/bzI3lzk8Ouc" height="1" width="1"/> http://www.clickz.com/3635616 http://feeds.clickz.com/~r/ClickZExperts/~3/vU6E1-bQYAE/3635703 http://www.clickz.com/3635703 Six steps to getting Web site visitors to take your link bait and how to hold on to them.<img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/vU6E1-bQYAE" height="1" width="1"/> http://www.clickz.com/3635703 http://feeds.clickz.com/~r/ClickZExperts/~3/PKPiZgaGpAM/3635686 http://www.clickz.com/3635686 What trends are strategists expecting to see in digital advertising and publishing in the coming year?<img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/PKPiZgaGpAM" height="1" width="1"/> http://www.clickz.com/3635686 http://feeds.clickz.com/~r/ClickZExperts/~3/TtS9U76HyxQ/3635687 http://www.clickz.com/3635687 See the changes, good and bad, to Google's new display format for Local Business Listings.<img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/TtS9U76HyxQ" height="1" width="1"/> http://www.clickz.com/3635687