ClickZ Experts

Super Bowl 2012 Ads: 3 Trends to Watch

Anna Maria Virzi — Fri, 03 Feb 2012 08:20:00 -0500

In advertising, what a difference two years makes.

Distracting Users From Buying

Jack Aaronson — Fri, 03 Feb 2012 08:15:00 -0500

By combining the e-commerce experience with the brand experience are you just distracting your consumers?

Solving the Mystery of Google's Q4 CPC Drop

Kevin Lee — Fri, 03 Feb 2012 08:10:00 -0500

An in-depth look at what happened with Google's drop in average CPC in the last quarter of 2011.

Stepping Backward Moves You Forward in Digital Publishing and Mobile Apps

Jeanniey Mullen — Fri, 03 Feb 2012 08:05:00 -0500

Create an innovative user experience that leverages content from archives of a strong brand or legacy.

Going Mobile and 5 Reasons Why You Shouldn't Use Transcoders

Gabe Bertot — Fri, 03 Feb 2012 08:00:00 -0500

Transcoding is one of the easiest and cheapest ways to optimize a website for mobile, but there's a catch…or five.

'Don't Be Evil'…3 Steps to Being Good

Cathy Halligan — Thu, 02 Feb 2012 08:30:00 -0500

Being good is simple with accountability, easy content generation, and easy sharing.

Year of the What?

Dave Hendricks — Thu, 02 Feb 2012 08:25:00 -0500

This year make sure you're driving consistency across the board to consumers, helping to amplify the creative and giving them the best experience possible, no matter the time, place, or device.

The Mobile Female

Tessa Wegert — Thu, 02 Feb 2012 08:20:00 -0500

Women use smartphones differently from men. Here's what that means for marketers.

Building Community Engagement Around Key Events

Michael Della Penna — Thu, 02 Feb 2012 08:15:00 -0500

Invest in unique content, aggregate and curate, and prepare and promote.

Delivering a Consistent Customer Experience

Jim Sterne — Thu, 02 Feb 2012 08:10:00 -0500

The message, look-and-feel, offer, and voice of the company in your offline ads must be consistent when customers get to your site.

Request for Proposal: How to Make the Most of It

Stacie Susens — Thu, 02 Feb 2012 08:05:00 -0500

How to develop a scoring system to evaluate marketing automation providers.

Are You Losing Credibility With Yourself?

Anna Papadopoulos — Thu, 02 Feb 2012 08:00:00 -0500

This year make a plan to honor your commitments so you don't disappoint others and ultimately yourself.

The Domino Effect of Bad Data: 5 Reasons Why Your Data Is Wrong

Andrea Fishman — Wed, 01 Feb 2012 08:20:00 -0500

When the foundation of your data is unstable, all interpretations and assumptions made using the data begin to crumble.

When Good Customers Turn Against You

Dave Evans — Wed, 01 Feb 2012 08:15:00 -0500

How to avoid "morale costs."

Same Turkey, New Knife

Chris O'Hara — Wed, 01 Feb 2012 08:10:00 -0500

Technology may still capture the most advertising value, but what if publishers own it?

Responsive Design, Nimble Architecture

Todd Drake — Wed, 01 Feb 2012 08:05:00 -0500

Support more devices, use more context, and provide a better user experience with mobile first, responsive design, and responsive content.

'Groundhog Day' for Email Marketers

Jay Brangiforte — Wed, 01 Feb 2012 08:00:00 -0500

If you keep sending the same non-targeted, irrelevant messages over and over, you can expect one result.

7 Creative Ways Your Brand Can Use Pinterest

Kaila Strong — Tue, 31 Jan 2012 08:15:00 -0500

Looking for a way to spark interest and engage with customers? Pinterest may be your solution.

The New Discipline of Engagement Planning

Alisa Leonard — Tue, 31 Jan 2012 08:10:00 -0500

Engagement planning brings clarity, protocol, and a degree of predictiveness to what has otherwise been thought of as a chaotic way to market.

How to Select a Bulletproof Data Management Platform

Eugene Becker — Tue, 31 Jan 2012 08:05:00 -0500

A shopping guide for a DMP.

3 Steps for Converting Data to Action

John Lovett — Tue, 31 Jan 2012 08:00:00 -0500

Anyone working in digital measurement must interpret, categorize, and identify opportunities for their data to become actionable.

8 Obstacles That Ad-Supported E-Publishing Must Overcome

Sean Carton — Mon, 30 Jan 2012 08:20:00 -0500

Publishers, tablet makers must take these steps to win over advertisers.

The Paradox of Measurement

Nathan Woodman — Mon, 30 Jan 2012 08:15:00 -0500

As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics?

A Marketing Reminder From Johnny on the Streets of Montreal

Chris Copeland — Mon, 30 Jan 2012 08:15:00 -0500

Industry lessons can come from anywhere - not just career advertisers.

Orchestrating Mailings Across Channels to Drive Results

David Daniels — Mon, 30 Jan 2012 08:10:00 -0500

Consumers view and interact with brands across multiple channels. Are you prepared?

5 Essential Practices of the Data-Driven Organization

Andrew Edwards — Mon, 30 Jan 2012 08:05:00 -0500

An organization designed around intelligence gained from the data it collects about its customer interactions will have these five characteristics.

Geo-Personalization: Your Opportunity

Bryan Eisenberg — Fri, 27 Jan 2012 08:15:00 -0500

A look at how some companies are using their consumers' locations to their advantage.

Understanding the Importance of Social Media ROI

Nick Cifuentes — Fri, 27 Jan 2012 08:10:00 -0500

Only one in four marketers say they can effectively measure the ROI for social media. Don't tell that to the boss.

The Future of Digital Messaging

Melinda Krueger — Fri, 27 Jan 2012 08:05:00 -0500

Push notifications, QR codes, augmented reality, and good old email.

The Real Story of Online Advertising Spending

Gary Stein — Fri, 27 Jan 2012 08:00:00 -0500

Marketers must face the fact that media types have begun flowing into each other in such amazing ways that it's hard to figure out if you're online or offline.

11 Deadly Social Media Sins

Sundeep Kapur — Thu, 26 Jan 2012 08:45:00 -0500

Engaging with your consumers is great, but sometimes it can be taken too far or in the wrong direction.

What Will 2012 Bring to TV? The Over The Top Upstarts

Andrew Solmssen — Thu, 26 Jan 2012 08:30:00 -0500

Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations.

25 Things Email Marketers Must Avoid in 2012

Simms Jenkins — Thu, 26 Jan 2012 08:25:00 -0500

Don't succumb to these traps.

The Mobile Male

Tessa Wegert — Thu, 26 Jan 2012 08:20:00 -0500

Targeting female mobile users at the expense of male users could be a big mistake.

Integrated Marketing Lessons From Kodak's Chapter 11

Ghennipher Weeks — Thu, 26 Jan 2012 08:10:00 -0500

Three lessons integrated marketers can learn from the events that led Kodak to file for bankruptcy.

David vs. Goliath: Startups vs. Powerhouses

Alan Cutter — Thu, 26 Jan 2012 08:05:00 -0500

Don't get fooled by appearances or generalizations; each company is unique and each situation different.

The Big Data Dilemma

John Lovett — Thu, 26 Jan 2012 08:00:00 -0500

Collecting and storing all your digital data is a luxury that most businesses today do not have. How do you sort through the need to know and nice to know data?

5 Biggest Mistakes Businesses Make in Social Media Marketing

Krista Neher — Wed, 25 Jan 2012 08:30:00 -0500

And how to avoid them.

Social Media Learnings From the Front Lines

Robin Neifield — Wed, 25 Jan 2012 08:25:00 -0500

Ten social media life lessons learned in the field.