ClickZ Experts

3 Questions to Ask Your Local Search Optimization Specialist

Aubrey Beck — Wed, 22 May 2013 08:00:00 -0400

How do you make sure that your business shows up when people run searches based on their location?

Visual Storytelling

Ekaterina Walter — Wed, 22 May 2013 07:30:00 -0400

How to use images to make your brand come alive.

What MarTech Means for All of Us Now

Dave Hendricks — Wed, 22 May 2013 07:00:00 -0400

Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will change everything.

'How to Win' Customer Relationships and 'Influence' Digital Performance

Thad Kahlow — Wed, 22 May 2013 06:30:00 -0400

Take a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey.

Social Success via Search

Harry Gold — Tue, 21 May 2013 08:00:00 -0400

One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search.

The Rush to Go Live With Mobile

Leah Block — Tue, 21 May 2013 07:30:00 -0400

Why is everyone rushing into mobile if very few seem confident about what they are doing?

Data Shows 'Big Data Marketing' Is a Growing Field

Adria Saracino — Tue, 21 May 2013 07:00:00 -0400

A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large.

Back to Basics: Email Marketing Metrics

Tia Matsumoto — Tue, 21 May 2013 06:30:00 -0400

With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results.

4 Marketing Buzzwords That Shouldn't Scare You

Andrew Edwards — Mon, 20 May 2013 08:00:00 -0400

Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on.

How to Create Actionable Insights From YouTube Search Data

Benjamin Spiegel — Mon, 20 May 2013 07:30:00 -0400

It's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content.

Putting the 'U' Back in Automation

Stacie Levy — Mon, 20 May 2013 07:00:00 -0400

We may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs.

A 10-Point Strategy to Optimize Your Email Program

David Daniels — Mon, 20 May 2013 06:00:00 -0400

Need to improve your email marketing program's performance? Part one in a two-part series.

What Social Fragmentation Means for Marketers

Roger Katz — Fri, 17 May 2013 09:05:00 -0400

Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences.

12 Hidden Pitfalls in PPC Campaign Automation

Andrew Goodman — Fri, 17 May 2013 07:30:00 -0400

A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is important.

7 Subreddits Online Marketers Should Follow

Gary Stein — Fri, 17 May 2013 06:30:00 -0400

How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us.

Choose Not to Confuse

Bryan Eisenberg — Fri, 17 May 2013 06:00:00 -0400

Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees and customers.

The Best New Ads Tell a Story

Tessa Wegert — Thu, 16 May 2013 08:00:00 -0400

If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen.

Prediction: Was I Right?

Neil Mason — Thu, 16 May 2013 07:33:00 -0400

Forecasting and prediction is as much about the use of judgement as it is about the use of science, and we have to build an appreciation of uncertainty into our forecasting processes.

'The New Inbox': Mobile's Impact on Email Marketing and Social Media

Sundeep Kapur — Thu, 16 May 2013 07:00:00 -0400

A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns.

SEO Diagnostics With Google Analytics

Marios Alexandrou — Thu, 16 May 2013 06:30:00 -0400

Start your investigation without letting assumptions or biases affect your thoroughness.

Rich Media and Social Media: A Match Made in Marketing Heaven

Dilip Venkatachari — Wed, 15 May 2013 07:31:00 -0400

By combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI.

Start Listening: Why Testing Alone Isn't the Answer

Andrea Fishman — Wed, 15 May 2013 07:00:00 -0400

While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening.

How Will the Digital Industry Survive Its Teen Years?

Robin Neifield — Wed, 15 May 2013 07:00:00 -0400

How can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent?

Financial Services: The Mobile Vertical to Watch

Melinda Krueger — Wed, 15 May 2013 06:30:00 -0400

Be smart, mobile marketer: watch and learn from finance, no matter what business you're in.

More Tactics to Grow Your B2B Email List

Mike Hotz — Wed, 15 May 2013 01:00:00 -0400

Three steps to building your email lists without jeopardizing your list quality or sender reputation.

The Hidden Factors That Drive Social Media Behavior and Success

John Lee — Tue, 14 May 2013 08:00:00 -0400

Your success in social media hinges on the psychology of a social user and what motivates her action (or inaction).

Video Killed the Pre-Roll Star

David Toner — Tue, 14 May 2013 07:30:00 -0400

Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they deliver them through.

Be a Smash: Marketing Lessons From a Failed TV Show

Kristin Kovner — Tue, 14 May 2013 07:00:00 -0400

Remember: it all starts with a good product, don't forget to tell the story behind the story, and social media and reviews are key to any campaign's success.

The Secret Ingredient for Successful Websites: Effortlessness

Tim Ash — Tue, 14 May 2013 06:30:00 -0400

Creating an effortless web experience for your visitors is the single most important thing you can do to improve your conversion rate.

Defining the Words That Define Us

Chris Copeland — Mon, 13 May 2013 12:50:00 -0400

We may get seduced by 30-second commercials, display ads, and native advertising, but let's not forget that our ability to select the right words at the right time also has a great impact.

The Key to More Successful Email Campaigns: Time

Jeanne Jennings — Mon, 13 May 2013 08:00:00 -0400

If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative.

Understanding Where People Are and Where They Are Going…

Jason Burby — Mon, 13 May 2013 07:30:00 -0400

If you haven't looked at how people in different geographies are accessing your content and tried to find ways to better communicate with them, you have an untapped opportunity waiting for you.

Using Web Analytics to Create What People Will Actually Care About

Adam Singer — Mon, 13 May 2013 06:00:00 -0400

A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives.

How Advertisers Can More Effectively Engage Consumers on Pinterest

Tony Zito — Fri, 10 May 2013 08:00:00 -0400

Expand your Pinterest presence by building a community, collaborating, creating specialized boards, and more.

How Marketers Can Use Lenticular Printing in Ad Campaigns

Jack Aaronson — Fri, 10 May 2013 07:00:00 -0400

What would the possibilities be if you could show two entirely different ads based on vantage point?

As the Buy Funnel Evolves, Here Are 4 SEM Metrics You Should Consider

Kevin Lee — Fri, 10 May 2013 06:30:00 -0400

If you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding budgets is slim.

How Important Is Discovery?

Jeanniey Mullen — Fri, 10 May 2013 06:00:00 -0400

Publishers may need to rethink the way they market content to make it less about title and brand awareness and more about personal content connections.

5 Social Media Contests to Complement Ad Campaigns

Tessa Wegert — Thu, 09 May 2013 08:00:00 -0400

Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media contest will complement your ad campaigns.

Why Mashable Latino Makes Sense

Gustavo Razzetti — Thu, 09 May 2013 07:30:00 -0400

How developing a space that leverages Latino culture to attract both Hispanic and mainstream audiences could benefit Latinos.