http://clickz.com/ Commentary, opinion, advice, and thought leadership from interactive marketing's leading practitioners. en-us Copyright 1996-2006 IncisiveMedia rss@incisivemedia.com rss@incisivemedia.com http://backend.userland.com/rss This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use. http://feeds.clickz.com/~r/ClickZExperts/~3/286514494/showPage.html http://clickz.com/showPage.html?page=3629410 An invaluable book offers a crash course in the landscape beyond the :30 TV spot.<img src="http://feeds.clickz.com/~r/ClickZExperts/~4/286514494" height="1" width="1"/> http://clickz.com/showPage.html?page=3629410 http://feeds.clickz.com/~r/ClickZExperts/~3/286514495/showPage.html http://clickz.com/showPage.html?page=3629423 Tips for convincing executives of the importance of investing in marketing optimization.<img src="http://feeds.clickz.com/~r/ClickZExperts/~4/286514495" height="1" width="1"/> http://clickz.com/showPage.html?page=3629423 http://feeds.clickz.com/~r/ClickZExperts/~3/286514496/showPage.html http://clickz.com/showPage.html?page=3629424 Have we missed an opportunity to search content at a deeper level or should we just leave well enough alone?<img src="http://feeds.clickz.com/~r/ClickZExperts/~4/286514496" height="1" width="1"/> http://clickz.com/showPage.html?page=3629424 http://feeds.clickz.com/~r/ClickZExperts/~3/286514492/showPage.html http://clickz.com/showPage.html?page=3629426 Why Microsoft CEO Steve Ballmer's letter to Yahoo CEO Jerry Yang may go down in history as one of the best-crafted business letters ever.<img src="http://feeds.clickz.com/~r/ClickZExperts/~4/286514492" height="1" width="1"/> http://clickz.com/showPage.html?page=3629426 http://feeds.clickz.com/~r/ClickZExperts/~3/286514493/showPage.html http://clickz.com/showPage.html?page=3629301 Your competitors don't look like you, don't think like you, and don't behave like you. First of two parts.<img src="http://feeds.clickz.com/~r/ClickZExperts/~4/286514493" height="1" width="1"/> http://clickz.com/showPage.html?page=3629301 http://feeds.clickz.com/~r/ClickZExperts/~3/285785222/showPage.html http://clickz.com/showPage.html?page=3629392 Why marketing organizations must take greater ownership of technology.<img src="http://feeds.clickz.com/~r/ClickZExperts/~4/285785222" height="1" width="1"/> http://clickz.com/showPage.html?page=3629392 http://feeds.clickz.com/~r/ClickZExperts/~3/285785223/showPage.html http://clickz.com/showPage.html?page=3629393 Are celebrity blogs -- whether it's one written by a "Project Runway" judge or Bon App&#233tit's restaurant editor -- the right venue for your ad?<img src="http://feeds.clickz.com/~r/ClickZExperts/~4/285785223" height="1" width="1"/> http://clickz.com/showPage.html?page=3629393 http://feeds.clickz.com/~r/ClickZExperts/~3/285785224/showPage.html http://clickz.com/showPage.html?page=3629407 A look at a Facebook application designed to help consumers find local businesses and services recommended by friends and family. Second of a two-part series.<img src="http://feeds.clickz.com/~r/ClickZExperts/~4/285785224" height="1" width="1"/> http://clickz.com/showPage.html?page=3629407 http://feeds.clickz.com/~r/ClickZExperts/~3/285785225/showPage.html http://clickz.com/showPage.html?page=3629408 Marketers use virtual worlds for trend-spotting, improving brand insights, and other initiatives. First of a two-part series.<img src="http://feeds.clickz.com/~r/ClickZExperts/~4/285785225" height="1" width="1"/> http://clickz.com/showPage.html?page=3629408 http://feeds.clickz.com/~r/ClickZExperts/~3/285057847/showPage.html http://clickz.com/showPage.html?page=3629382 How tag clouds can help gauge consumer interest and aid targeting efforts.<img src="http://feeds.clickz.com/~r/ClickZExperts/~4/285057847" height="1" width="1"/> http://clickz.com/showPage.html?page=3629382