ClickZ: 2008 Election

Bloomberg '09 Spent Over $2 Million on Digital Ads

ClickZ — Tue, 2 Feb 2010 00:00:00 +0000

Mayor's re-election campaign spent around $2.1 million on Web ads, four times what Hillary Clinton's presidential primary camp spent online.

U.K. Conservatives Embrace Digital to Revamp Image

ClickZ — Thu, 28 Jan 2010 00:00:00 +0000

The Conservative Party in the U.K. hopes its dedicated in-house digital team and agency partners help update its image and woo voters in the digital sphere.

IAB Gave Thousands to Influence Key Lawmakers

ClickZ — Fri, 22 Jan 2010 00:00:00 +0000

The IAB's political action committee, funded by the likes of AOL's Tim Armstrong and industry vet Dave Morgan, gave thousands to U.S. lawmakers who could decide the fate of behavioral ads and other key issues.

Air America Dies, Failing to Make Transition to Web

ClickZ — Thu, 21 Jan 2010 00:00:00 +0000

The left-wing radio and Internet media operation has struggled since its launch in 2004, and failed to make an impact online.

Massachusetts Senate Election Could Inspire a More Digital GOP

ClickZ — Tue, 19 Jan 2010 00:00:00 +0000

Republican Scott Brown's bootstrapped campaign has built grassroots support through online ads, social media, and video.

Haiti Aid Group Scrambles to Launch Campaign, But Sees Big Results

ClickZ — Fri, 15 Jan 2010 00:00:00 +0000

Digital efforts help World Vision, Red Cross raise nearly $9 million in 48 hours.

NJ Governor's Race Yielded Small Online Spends

ClickZ — Mon, 11 Jan 2010 00:00:00 +0000

ClickZ's online spending estimates for NJ candidates Christie and Corzine, including charts showing breakdown by media type.

Lefty Political Sites Get Last Minute Healthcare Ad Money

ClickZ — Wed, 6 Jan 2010 00:00:00 +0000

Health Care for America Now aimed to gather petition signups this week through a splashy series of homepage takeovers on sites including Talking Points Memo and FireDogLake.

Digital Politics: What Mattered in 2009

ClickZ — Mon, 4 Jan 2010 00:00:00 +0000

ClickZ's Politics and Advocacy looks back at the year in digital political campaigning, and asks consultants on the right and left what mattered in '09.

Nonprofits Update Tactics To Cut Through Holiday Fundraising Clutter

ClickZ — Mon, 21 Dec 2009 00:00:00 +0000

As more nonprofits flood the Web, older marketing tactics like e-mail are complemented by tactics like Twitter, search, and toolbars.

NY's Bloomberg and Virginia's McDonnell Make Last Minute Ad Strike

ClickZ — Tue, 3 Nov 2009 00:00:00 +0000

Current use of the display ad tactic, introduced during the 2008 election, represents how it is becoming a standard part of the online get-out-the-vote arsenal.

From Bloomberg to Small Hoboken Campaign, Social Media Matters

ClickZ — Thu, 29 Oct 2009 00:00:00 +0000

Despite budget disparity, New York City Mayor Mike Bloomberg's and Hoboken Mayor Dawn Zimmer's campaigns consider Facebook and Twitter key components of their election strategies.

Anti-Lou Dobbs Campaign Shows Facebook Spending Disconnect

ClickZ — Mon, 28 Sep 2009 00:00:00 +0100

A current campaign from an immigration reform group shows the difficulty Facebook has generating ad revenue from political advertisers that is comparable to other media outlets.

Anti-Lou Dobbs Campaign Shows Facebook Spending Disconnect

ClickZ — Fri, 25 Sep 2009 00:00:00 +0100

A current campaign from an immigration reform group shows the difficulty Facebook has generating ad revenue from political advertisers that is comparable to other media outlets.

California Market Seems Ripe for Digital Political Consulting Firms

ClickZ — Wed, 16 Sep 2009 00:00:00 +0100

D.C.-based digital consultancy Engage has set up shop near Silicon Valley to assess new technologies for political use.

'You Lie' Pol Aims for His Own Donation Windfall via Google Ads

ClickZ — Fri, 11 Sep 2009 00:00:00 +0100

As South Carolina Democrat Rob Miller reaps rewards of his opponent's outburst during President Obama's speech Wednesday, Republicans aim to cash in through search ads.

Nonprofits Still Far from Connecting Twitter to Tangible Activism

ClickZ — Fri, 4 Sep 2009 00:00:00 +0100

Like brand marketers, advocacy and nonprofit groups are struggling to measure how their social media numbers translate to real action and real donations.

Questions for Andy Hunn of Political Ad Net, Resonate Networks

ClickZ — Mon, 31 Aug 2009 00:00:00 +0100

Since its launch in May, the research-focused ad network is building up its staff and generating more interest than expected from corporate advertisers.

In NJ Governor Race, Web Ads Evolve But Still Take Backseat to TV

ClickZ — Thu, 20 Aug 2009 00:00:00 +0100

Campaigns alert to online ads, but they're still a tough sell for local sites.

College Republicans Bank on Competitive Spirit to Drive Online Healthcare Activism

ClickZ — Mon, 20 Jul 2009 00:00:00 +0100

As the RNC deals with a youth-aimed Web contest gone awry, its college counterpart launches a reward-driven activism hub aimed at derailing a government-run healthcare program

Study: GOP Outnumbered Dems Online in Campaign 2008

ClickZ — Fri, 17 Apr 2009 00:00:00 +0100

But Barack Obama's supporters were more likely to post political content, donate online, and engage in activities than John McCain's.

Free Online Political Ad Event in D.C. Soon!

ClickZ — Wed, 18 Feb 2009 00:00:00 +0000

ClickZ at Politics Online Conference Next Week

ClickZ — Tue, 27 Jan 2009 00:00:00 +0000

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Google Grabbed Most of Obama's $16 Million in 2008

ClickZ — Tue, 6 Jan 2009 00:00:00 +0000

The big names in online media, including several ad networks, collected the bulk of Obama campaign cash; McCain's campaign spent far less than Obama's.

McCain and Obama Used Web to Persuade in Final Weeks

ClickZ — Mon, 1 Dec 2008 00:00:00 +0000

Women were a target of display ads in the last two months of the election season.

McCain Camp Spent Fraction of Obama's Online Ad Budget

ClickZ — Mon, 17 Nov 2008 00:00:00 +0000

The McCain campaign spent just over $1.5 million on Web media, mostly on Google search ads.

Ad:tech? Obama:tech!

ClickZ — Fri, 7 Nov 2008 00:00:00 +0000

Four days, thousands of marketers, and laser-like attention on history's most successful digital campaign ever.

Over Long Campaign, Obama Videos Drew Nearly a Billion Views

ClickZ — Fri, 7 Nov 2008 00:00:00 +0000

Obama outpaced McCain in video uploads and views, says divinity Metrics.

Obama's Online Ad Spend Approached $8 Million

ClickZ — Thu, 6 Nov 2008 00:00:00 +0000

The president-elect's campaign shelled out nearly $8 million through October on Google, Yahoo, Facebook, news sites, ad networks, and in-game ad network Massive.

Obama's Online Ad Spend Approached $8 Million

ClickZ — Thu, 6 Nov 2008 00:00:00 +0000

The president-elect's campaign shelled out nearly $8 million through October on Google, Yahoo, Facebook, news sites, ad networks, and in-game ad network Massive.