ClickZ: 2008 Election

Study: GOP Outnumbered Dems Online in Campaign 2008

ClickZ — Fri, 17 Apr 2009 00:00:00 +0100

But Barack Obama's supporters were more likely to post political content, donate online, and engage in activities than John McCain's.

Free Online Political Ad Event in D.C. Soon!

ClickZ — Wed, 18 Feb 2009 00:00:00 +0000

ClickZ at Politics Online Conference Next Week

ClickZ — Tue, 27 Jan 2009 00:00:00 +0000

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Google Grabbed Most of Obama's $16 Million in 2008

ClickZ — Tue, 6 Jan 2009 00:00:00 +0000

The big names in online media, including several ad networks, collected the bulk of Obama campaign cash; McCain's campaign spent far less than Obama's.

McCain and Obama Used Web to Persuade in Final Weeks

ClickZ — Mon, 1 Dec 2008 00:00:00 +0000

Women were a target of display ads in the last two months of the election season.

McCain Camp Spent Fraction of Obama's Online Ad Budget

ClickZ — Mon, 17 Nov 2008 00:00:00 +0000

The McCain campaign spent just over $1.5 million on Web media, mostly on Google search ads.

Ad:tech? Obama:tech!

ClickZ — Fri, 7 Nov 2008 00:00:00 +0000

Four days, thousands of marketers, and laser-like attention on history's most successful digital campaign ever.

Over Long Campaign, Obama Videos Drew Nearly a Billion Views

ClickZ — Fri, 7 Nov 2008 00:00:00 +0000

Obama outpaced McCain in video uploads and views, says divinity Metrics.

Obama's Online Ad Spend Approached $8 Million

ClickZ — Thu, 6 Nov 2008 00:00:00 +0000

The president-elect's campaign shelled out nearly $8 million through October on Google, Yahoo, Facebook, news sites, ad networks, and in-game ad network Massive.

Obama's Online Ad Spend Approached $8 Million

ClickZ — Thu, 6 Nov 2008 00:00:00 +0000

The president-elect's campaign shelled out nearly $8 million through October on Google, Yahoo, Facebook, news sites, ad networks, and in-game ad network Massive.

Voter-Generated Content Makes or Breaks Candidates

ClickZ — Tue, 4 Nov 2008 00:00:00 +0000

Voters get out to vote for the next U.S. president after they get out their message.

Web Ads Mattered More than Ever in '08 Election

ClickZ — Tue, 4 Nov 2008 00:00:00 +0000

The Web won't pose a threat to TV ad spending anytime soon, but the last two years have moved the medium light years ahead when it comes to its significance to political campaigns.

Kerry PAC Asks for Google Ad Cash to Battle for Obama

ClickZ — Tue, 28 Oct 2008 00:00:00 +0000

The Democratic Massachusetts Senator's PAC asks supporters specifically for donations toward Google ads to fight smears against Barack Obama.

Al Franken Bears Brunt of Republican Web Attacks

ClickZ — Thu, 23 Oct 2008 00:00:00 +0100

The National Republican Senatorial Committee takes aim online at Minnesota Senate hopeful Al Franken, and other candidates in several tight Senate races.

AARP Video Puts Individual Voters On The Ballot

ClickZ — Thu, 23 Oct 2008 00:00:00 +0100

Election-themed video is part of organization's Divided We Fail effort.

Online Political Ad Spending Forecast Lowered

ClickZ — Wed, 22 Oct 2008 00:00:00 +0100

Borrell Associates reduced expectations for all political ad spending this election, but foresees an uptick for Web ad expenditures in coming elections.

Local Candidates Went Beyond Fundraising in Summer Web Ads

ClickZ — Mon, 20 Oct 2008 00:00:00 +0100

This summer, when local campaigns were getting underway, candidates for Senate on down to County Property Appraiser used Web ads to familiarize citizens with their names and stances on the issues.

McCain/YouTube Dustup Indicates Importance of Political Web Video

ClickZ — Thu, 16 Oct 2008 00:00:00 +0100

YouTube isn't about to change its policy on removing videos for John McCain or anyone else, but some McCain foes even feel the campaign's video pain.

Air America Gears up for Digital Relevance

ClickZ — Thu, 9 Oct 2008 00:00:00 +0100

The media firm has hired its first chief digital officer and plans to launch a small vertical ad network with like-minded left-leaning publications.

DNC Aims for Hispanic Voter Registration with Iraq Message

ClickZ — Fri, 3 Oct 2008 00:00:00 +0100

August Web ads from the Democratic National Committee were part of broader efforts by the organization and Barack Obama’s campaign.

Using Search To Reach Influencers and Passionistas

ClickZ — Fri, 12 Sep 2008 00:00:00 +0100

Why you need to design search campaigns differently for influencers than for other customers.

Google Grabs Most of Obama's $5 Million in Online Ad Spending

ClickZ — Fri, 5 Sep 2008 00:00:00 +0100

Nearly 59 percent, more than $3 million, of Obama's campaign coffers have been doled out to Google so far this year, according to FEC reports compiled by ClickZ News.

Advocacy Groups Use Conventions to Push Issues, Candidates Online

ClickZ — Fri, 29 Aug 2008 00:00:00 +0100

EMILY's List and biotech industry association BIO are using targeted Web ads to get the attention of convention goers and watchers

New DNC Ads for Obama Turn Up in Red Light District Online

ClickZ — Tue, 26 Aug 2008 00:00:00 +0100

Yesterday, ads paid for by the Democratic National Committee and Barack Obama's campaign showed up on an array of local Clear Channel rock radio station sites featuring lascivious content.

Weak Web Promotion Surrounding Dem and GOP Conventions

ClickZ — Mon, 25 Aug 2008 00:00:00 +0100

The parties and the two presidential hopefuls appear to be doing little to promote the Republican and Democratic National Conventions online.

Senate Candidate Web Ads Take Cues from McCain, Obama

ClickZ — Tue, 12 Aug 2008 00:00:00 +0100

Democrats Mark Udall and Mark Warner, and Republican Senator Mitch McConnell have placed online ads influenced by the Presidential hopefuls.

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com

ClickZ — Wed, 6 Aug 2008 00:00:00 +0100

David Palmer gives an inside view of the Web site strategy of a former candidate and possible McCain running mate.

McCain Pushed Iran Issue in June Web Ads

ClickZ — Thu, 31 Jul 2008 00:00:00 +0100

Looking ahead to Iran nuclear talks, John McCain's campaign ran millions of display ads featuring images of Iran president Mahmoud Ahmadinejad and the Democratic Senator.

Obama Reaches Out to Black Voters Online

ClickZ — Thu, 24 Jul 2008 00:00:00 +0100

Barack Obama's campaign has geographically-targeted ads to African-Americans on the niche social network, and is mulling behavioral targeting through the site.

It's Godzilla Versus Everyday Americans in Union's Video Ads

ClickZ — Tue, 15 Jul 2008 00:00:00 +0100

The Service Employees International Union's new video ad effort takes a cue from 50's era Japanese monster flicks in a swipe at John McCain.